The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice - podcast cover

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practicewww.brightervision.com
The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches,
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Episodes

Fall Into Cash 2020: Mindset + Marketing With Jennifer Sneeden

In our final Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Author, Therapist, Business Owner, and Mentor Jennifer Sneeden to discuss what money mindset is, why it's important, and how it affects your practice's cash flow. She also dives into several different concrete ways you can begin to shift your mindset to overcome undercharging or imposter syndrome so that you can make a more significant impact. The post Fall Into Cash 2020: Mindset + Marketing With Jennif...

Sep 29, 202029 min

Fall Into Cash 2020: How Almost All Business Problems Are Personal Problems

In this Fall Into Cash mini-series episode of The Therapist Experience, we're joined by Deb Legge From Private Pay Practice to discuss how to identify and overcome common personal and business problems so that you can grow a thriving private practice. The post Fall Into Cash 2020: How Almost All Business Problems Are Personal Problems appeared first on BrighterVision.com .

Sep 22, 202021 min

Fall Into Cash 2020: Creating Online Courses and Membership Sites

In this Fall Into Cash mini-series episode of The Therapist Experience, Joe Sanok joins us to discuss how to to start selling a product, course, or membership site. The post Fall Into Cash 2020: Creating Online Courses and Membership Sites appeared first on BrighterVision.com .

Sep 15, 202031 min

Fall Into Cash 2020: Diversifying Your Revenue Stream as a Therapist

In this Fall Into Cash mini-series episode of The Therapist Experience, Dan Wendler joins us to discuss how you can create additional streams of outside of the clinical setting to grow your practice and its impact. The post Fall Into Cash 2020: Diversifying Your Revenue Stream as a Therapist appeared first on BrighterVision.com .

Sep 08, 202024 min

Fall Into Cash 2020: What’s in Store for Brighter Vision’s Biggest Event of the Year?

During the entire month of September, Brighter Vision has partnered with the best consultants, business, and thought leaders in mental health to bring you free giveaways and valuable content that will help you grow your practice and fall into more cash. Listen to the episode to find out what's in store! The post Fall Into Cash 2020: What’s in Store for Brighter Vision’s Biggest Event of the Year? appeared first on BrighterVision.com ....

Sep 01, 202020 min

TTE 194: How to Deal with Microaggressions in the Therapy Room

In this episode of the Therapist Experience, we chat with Ebony & Eliza from Melanin & Mental Health about what micro & macro aggressions are, how they can show up in the therapy room, and create a safer therapy environment for BIPOC. The post TTE 194: How to Deal with Microaggressions in the Therapy Room appeared first on BrighterVision.com .

Aug 25, 202043 min

TTE 193: Balancing Family, COVID, and a Private Practice With Shira Myrow

In this episode of the Therapist Experience, we chat with Shira Myrow, a psychotherapist, mindfulness, and insight-based meditation educator, to hear more about her experience balancing her personal life while building a start-up and running her own private practice. The post TTE 193: Balancing Family, COVID, and a Private Practice With Shira Myrow appeared first on BrighterVision.com ....

Jul 28, 202034 min

TTE 192: The Business Model of Collectives & Starting an Outdoor Ecotherapy Practice

In this episode of the Therapist Experience, we chat with Lauren Kahn the co-founder of Mt. Airy Psychotherapy and Wellness, to hear more about her experience founding a community-based collective in Philadelphia, and the marketing benefits it has created for her Practice. The post TTE 192: The Business Model of Collectives & Starting an Outdoor Ecotherapy Practice appeared first on BrighterVision.com ....

Jul 21, 202024 min

TTE 191: Using Networking to Grow Your Private Practice with Mike Vaughn

In this episode of the Therapist Experience, we chat with the co-founder and owner of SureHope Counseling, Mike Vaughn, to hear more about his experience owning and operating a private practice. Mike Vaughn is a Licensed Clinical Mental Health Counselor Supervisor (LPCS) and co-founder/owner of SureHope Counseling and Training Center; a group private practice with multiple locations in Charlotte, NC. Mike has been in private practice since 2003, where he specializes in intensive therapy with his...

Jul 14, 202028 min

TTE 190: Running a Successful, Multi-Location Group Practice with John Dennis

In this episode of the Therapist Experience, we chat with the host of On The Couch Podcast, and Co-owner and Chief Clinical Officer of Parenting & Family Solutions, John Dennis. John has over 15 years of experience working as a counselor. He specializes in both marriage and family counseling for individuals, couples, children, and adolescents, and in his work with couples, he is Level-2 trained in Gottman Counseling. The post TTE 190: Running a Successful, Multi-Location Group Practice with ...

Jul 07, 202027 min

Marketing Telehealth 4: Using Email Newsletters To Grow Your Practice

Email newsletters are one of the most cost-effective marketing tools private practices can use. With the right newsletter tool, email marketing is simple to do, and it will allow you to establish a direct connection with both current and potential new clients. In this week's podcast, we are going to be talking about how to use email newsletters to market your telehealth services, what to look for when picking an email marketing platform, and what kind of content to include in your emails. The po...

Jun 30, 20209 min

Marketing Telehealth 3: Using Social Media To Grow Your Practice

Social Media Marketing can seem intimidating or overwhelming, but with the proper steps, social media is not only a smooth and easy marketing channel, but it’s also one more bridge that connects you to your ideal clients. In the third episode of this mini-series, we’ll cover the best practices for creating, scheduling, and sharing social media posts. Along with how to identify best platforms and methods, establish yourself as a trusted expert and thought leader in your field, and the best types ...

Jun 23, 202010 min

Marketing Telehealth 2: Your Online Directory Listing

Directory Listings are a key component of marketing your Private Practice online, especially in the age of COVID-19, when so many people are now turning to the internet to find their new therapist. Today, your online directory listing could be your only chance to make a strong first impression. However, the sheer number of options available can make it easy for your listing to get lost, which is why you need to do everything you can to make sure your own listing stands out among the rest. In the...

Jun 09, 202012 min

Marketing Telehealth 1: Your Private Practice Website

In the first episode of our Marketing Telehealth podcast mini-series, we’ll cover the benefits of providing Teletherapy - during COVID-19 and beyond - and discuss how you can dramatically expand your client reach by using your private practice website to market your Teletherapy services. The post Marketing Telehealth 1: Your Private Practice Website appeared first on BrighterVision.com ....

Jun 02, 202012 min

TTE 184: From Wall Street to Private Practice With Babita Spinelli

When Babita Spinelli was moving away from a career as an attorney on Wall Street, she sought the help of a Therapist to make sense of the transition. From this experience, Babita decided to pursue her license and open a private practice of her own. While Babita sees a wide variety of clients, she specializes in helping individuals who are experiencing significant life transitions. List to the episode to learn more about Babita's decision to enter the mental health field and how she built a thriv...

May 19, 202033 min

TTE 183: Building a Thriving Practice From Personal Struggles

On the Therapist Experience, we've often heard about clinicians that choose to enter the mental health field out of a desire to help others face challenges similar to their own. Trish McLean is one of these clinicians. When she opened her private practice, it was the result of personal struggles with mental wellness, as well as the challenges of caring for a family member with mental health issues of their own. By understanding her clients and connecting with them on a personal level, Trish was ...

May 12, 202032 min

TTE 182: Finding the Humor in Humanity with Roger Nygard

In this episode of the Therapist Experience, we switch things up to chat with Emmy-nominated editor and director Roger Nygard. Roger has worked on a wide array of productions including "The Office", "Curb Your Enthusiasm", and "VEEP". In his newest documentary, "The Truth About Marriage" Roger interviews everyday couples around the world as well as renowned experts like John and Julie Gottman. Listen to the episode to hear his insights about Hollywood, marriage, and why he believes we're doing r...

Apr 21, 202030 min

TTE 181: Growing and Managing a Large Group Practice with Lisa Savage

When Lisa Savage started her practice in 2007, she had already begun to understand her target market. By having a plan in place for how she was going to attract clients, Lisa was able to see explosive growth - going from just herself and one other clinician to a current staff of 47. This mindset of preparedness has continued to pay off for her practice. As businesses shut down and schools began to close with the onset of COVID-19, Lisa's practice made a near-seamless transition to Telehealth wit...

Apr 14, 202037 min

COVID-19 Special Episode: Adapting to the Challenges of Telehealth with Katie Lemieux

Now that most of the country is multiple weeks into adjusting to the changes brought about by COVID-19, some things are starting to get easier. However, as schools let out for the rest of the year, and offices close indefinitely, challenges remain. While almost every Private Practice has transitioned to working from home and conducting sessions over Telehealth, finding long-term solutions that allow for a secure and effective way to see clients is more important than ever. On this episode of The...

Apr 07, 202021 min

COVID-19 Special Episode: Jumping Into Telehealth with Joe Sanok

The outbreak of COVID-19 has pushed businesses from physical locations to online environments in a rapid and unprecedented way. Every company, regardless of the industry, is now effectively a tech company. While it may feel like the sky is falling, there are significant opportunities to adapt to your business to this new environment, emerging on the other side of the economic downturn stronger and more versatile than ever before. But what, exactly, does this mean for Therapists in Private Practi...

Mar 31, 202034 min

COVID-19 Special Episode: Helping Therapists Make An Impact Beyond The Therapy Room

With recent events surrounding COVID-19, there have been big changes within behavioral health. While the industry rapidly shifts to telehealth, some practices are finding their daily calendars less full of appointments. Because of this, there has never been a better time to create alternative ways to support your community and provide additional streams of revenue for your practice. On today's episode, we're joined by Annie Schuessler of Rebel Therapist to discuss exactly how you can do this. Th...

Mar 24, 202024 min

TTE 177: Mastering Insurance-Based Telehealth with Kym Tolson

Kym Tolson operated a brick and mortar private practice for 12 years, and during this time found billing to insurance one of the most complicated aspects of her job. While outsourcing her insurance billing to an agency made things a bit easier, she frequently ran into issues that made her ask the question "can I do this myself?" By studying the myriad aspects of insurance billing, Kym was able to teach herself how to do it on her own. Now, in addition to running her own 100% online-based practic...

Mar 17, 202022 min

TTE 176: How to Create a Business You’ve Never Seen Before

Nikissia Craig started her career in journalism, but quickly realized her path was playing a direct role in the lives of people who needed help as opposed to just listening to their stories. After becoming licensed, Nikissia noticed there were clients she had whom she wasn’t able to help, but who could benefit tremendously from a whole body, integrative health approach. While she had never seen this type of business model before, something told her she could create it. Listen to today’s episode ...

Mar 03, 202028 min

TTE 175: Finding Confidence & the Importance of Mentors

When starting a business, it’s easy to come up with reasons why you shouldn’t. It can be so easy, in fact, that you can overlook all of the reasons why you should. When Anna Marcolin was considering making the move to a full-time private practice she thought she didn’t have enough experience, and that the Chicago area was too flooded with Psychotherapists already. By finding a mentor to tell her not only that she could do it, but all of the reasons why she should do it, Anna was able to find the...

Feb 25, 202028 min

TTE 174: Niching Down & Feeling Fulfilled with Natalie Mica

Prior to 2018, Natalie Mica had a private practice in a small, rural community in Texas. During this time, she was a general clinician but started to realize that most of the clients she worked with were teen girls and women. When she opened an office in the Houston area in 2018, it seemed like the obvious choice to niche down and go after this demographic. However, figuring out how to market to her new niche didn't come without its challenges. Listen to the episode to find out more. The post TT...

Feb 18, 202018 min

TTE 173: The Number One Thing People Need is Hope

Mary Mannhardt was on her way to the Olympics. Her struggles with mental illness changed that. This is Mary's therapist experience. The post TTE 173: The Number One Thing People Need is Hope appeared first on BrighterVision.com .

Feb 11, 202023 min

TTE 172: Special Re-release – How to Sell Yourself & Become a Cash Pay Private Practice

In a special re-release of one of our most popular episodes ever, Eddie Reece joins us to take a dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash-pay private practice. At the time this episode was recorded Eddie's ideas were extremely controversial. Since then, the idea of transitioning to private pay has become much more mainstream, but the motivation remains the same: If you take money from an insurance company, the insurance company is paying yo...

Feb 04, 202042 min

TTE 171: From Hairstylist to Licensed Counselor with Tami Vienn Allen

One of the great marketing tips we’ve discussed on The Therapist Experience is to network with your hairdresser. The reason for this is that hairstylists often listen and give advice while they are working “behind the chair” and may be able to provide referrals. On today’s episode, this advice comes full circle as we follow Tami Vienn Allen’s entrepreneurial journey from hairstylist to private practice owner. The post TTE 171: From Hairstylist to Licensed Counselor with Tami Vienn Allen appeared...

Jan 28, 202024 min

TTE 170: The Importance of Finding the Right Resources

After a few years of working for agencies, Rachel Gracia decided to open a private practice when she moved back to the Fort Worth, Texas area. When growing her private practice beyond the first couple of clients proved challenging, she sought out advice. Rachel went on to work with a business coach that taught her how to market, network, and present herself as a therapist. Furthermore, the guidance she received helped her evolve from a general clinician to a specialist by finding her niche. The ...

Jan 21, 202020 min

TTE 169: Pivoting to Prevent Burnout

When Keisha Langolf and Meghan Farr first met working for a group practice, they could not have guessed they would soon have a practice of their very own together. After opening SHE Counseling & Coaching in 2016, Keisha and Meghan quickly found success. However, when the day-to-day management of the business coupled with the requirements of a client base primarily using insurance became overwhelming, they knew it was time for a change. Listen to the episode to find out how Meghan and Keisha ...

Jan 14, 202029 min
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