The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice - podcast cover

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practicewww.brightervision.com
The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches,
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Episodes

TTE 168: Why Hiring Clinicians as W2 Employees Is More Profitable Than 1099

Whitney Owens has accomplished a lot in the past 2 years, growing her business from a solo practice all the way up to a group practice of 5 clinicians. While she's received helpful advice from mentors like Joe Sanok of Practice of the Practice, one of the most valuable things she has learned came as a surprise from her own experience. Many group practice owners opt to hire clinicians as 1099 employees, assuming that it is cheaper and offers greater flexibility. Whitney has discovered that not on...

Jan 06, 202027 min

TTE 167: From Solo Private Practice to Building a Practice Management Solution with Damien Adler

Damien Adler has seen his career grow and change in ways he could have never expected. Originally starting in community mental health, Damien began to tire of the bureaucratic red tape and jumped into private practice with his wife. They quickly discovered the huge amount of work that goes into running a private practice and began looking for a solution to streamline the appointment setting, note-taking, and billing. Upon finding out no good options existed, Damien enlisted the help of his broth...

Jan 06, 202040 min

TTE 166: The Power of Networking with Cathryn Leff

Cathryn Leff is an experienced clinician who had for years operated a small part-time private practice while working for a non-profit full time. While the work was fulfilling, she began to tire of her 3-hour commute each day. Finding inspiration to jump into Private Practice full-time, she opened a home office and quickly began attracting clients by visiting Family Attorney offices and networking in-person. With a successful business that continues to grow and hours saved by not commuting each d...

Nov 12, 201938 min

TTE 165: The Importance of Making an Income Goal – From $40/Hour to $200/Hour with Rhonda Stalb

Money can feel like a taboo topic when it comes to running your private practice - but it doesn't have to be. While your mission is to help people overcome their problems and find solutions, at the end of the day your therapy practice is a business, and businesses need to be profitable if they are going survive and eventually thrive. In today's episode, we speak with Rhonda Stalb, who found tremendous success by setting a goal for the income she wanted to generate and then assembling the pieces ...

Nov 05, 201924 min

TTE 164: Finding Success by Seizing Opportunity

While it may not feel like it at times, growing a successful practice is never an accident. With a diverse background serving individuals affected by a wide variety of issues, Maryellen Dance had found out over time who her ideal client was. However, she would often get referral requests from parents looking for someone who could help with their child’s anxiety. This wasn’t her area of expertise, but what if it could be something her practice offered? By scaling up and hiring 4 additional clinic...

Oct 29, 201936 min

TTE 163: Crafting the Business You Want

When you're building a private practice, it's important to first consider the personal and professional lifestyles you want to achieve. For Charette Dersch, this meant crafting a small private practice that gave her the flexibility to set her own hours, while simultaneously allowing for expansion if need be. Tune into today's episode to find out exactly how she does it. The post TTE 163: Crafting the Business You Want appeared first on BrighterVision.com ....

Oct 22, 201930 min

TTE 162: Marketing an Established Practice Through Content Creation

As long as you are in business, you should be marketing. In today's episode, we learn this first hand from experienced clinician Stacey Rose. While she has over 25 years of experience in Private Practice, Stacey still markets herself regularly by producing high-quality educational and informative content that connects her to her ideal client and promotes her as an expert. Tune into today's episode to find out exactly how she does it. The post TTE 162: Marketing an Established Practice Through Co...

Oct 15, 201925 min

TTE 161: Staying Authentic and Building a Family Business

In the previous generations of mental health, there was often an understanding that the personal and professional parts of a clinician's life needed to remain separate. However, as the next generation of private practices emerge, the opposite is proving to be true. In growing a group practice, Juan Santos has had his family as an active part of the business. His wife handles the practice management, and his children are often seen around the office. This authenticity extends to their marketing e...

Oct 08, 201927 min

TTE 160: Finding Purpose and Growing a Group Practice

Throughout The Therapist Experience podcast, you’ve probably heard us talk a lot the importance of determining your ideal client. Today’s episode is great example of why doing so is so powerful. By marketing to her ideal client Madeleine Shaver was not only able to grow from a solo practice to a group practice in 4 years, but to also work primarily with the individuals she was most passionate about helping. The post TTE 160: Finding Purpose and Growing a Group Practice appeared first on Brighter...

Oct 01, 201935 min

Fall Into Cash 2019: Building a Brand – Taking a Step Back to Understand What You Want

Creating a brand is essential to building a successful practice, but is too often a rushed step of the process. Many times, clinicians establishing a brand jump into the creation of the practice name and logo without first taking a step back to understand what they truly want. On this episode, Kate and Katie of the Private Practice Startup join us to talk about the benefits of first looking inwards and asking yourself some key questions that will ensure the success of your brand, and your practi...

Sep 10, 201937 min

Fall Into Cash 2019: Using Pay-Per-Click Advertising on Facebook to Grow Your Practice

One of the best ways for a private practice to quickly attract new clients is through pay-per-click advertising on Facebook. However, if not managed correctly pay-per-click advertising can quickly become quite expensive. In this episode, Katie K. May of Become A Group Guru joins us to share her tips on how to maximize the return on your investment and make sure you are attracting your ideal client. The post Fall Into Cash 2019: Using Pay-Per-Click Advertising on Facebook to Grow Your Practice ap...

Sep 03, 201929 min

TTE 157: The Realities of Becoming a Business Owner with Curt Widhalm

While school and trainings teach you how to identify issues and work with clients, they often do little to teach you about the day to day realities of operating a private practice. When launching his own practice, Curt Widhalm saw this firsthand and wanted to help. As the cofounder of the Therapy Reimagined Conference and cohost of The Modern Therapist’s Survival Guide Podcast, he works to help educate new therapists on how they can develop a brand that incorporates their personality as well as ...

Aug 20, 201925 min

TTE 156: Creating a Plan and Rolling with the Punches on the Road to Open a Private Practice

Since becoming licensed in April 2019, Johnzelle Anderson knew it was his goal to open his own private practice. Through effective planning, networking, and marketing Johnzelle has been able to see his dream come to fruition. However, his journey hasn’t come without the occasional bump in the road. Tune into this week's episode to find out exactly how he did it! The post TTE 156: Creating a Plan and Rolling with the Punches on the Road to Open a Private Practice appeared first on BrighterVision....

Aug 13, 201943 min

TTE 155: Setting Audacious Goals as a Path to Private Practice Success

Luna Medina-Wolf opened her private practice in October 2015 out of a desire to see more of her ideal clients and build something of her own. By setting an audacious goal to never to turn anyone who needed help away, Luna was able to transition to a group practice while simultaneously building a valuable network of referral sources. Tune into this week's episode to find out exactly how she did it! The post TTE 155: Setting Audacious Goals as a Path to Private Practice Success appeared first on B...

Aug 06, 201940 min

TTE 154: Preventing Burnout & Creating Financial Value by Co-Authoring Books With Your Employees

Being a therapist is extremely rewarding, but can also be extremely challenging. A big aspect of running a group practice is preventing burnout, but how does one do that? Aaron Wiemeier found success retaining members of his group practice by co-authoring books with them. Doing so has not only helped the therapists he works with develop their careers, but also established the practice at large as an expert in the industry - leading to more referrals and financial growth. Tune into this week's ep...

Jul 30, 201926 min

TTE 153: How Writing Copy Targeted to an Ideal Client Helped Kirstin Carl Grow Her Practice

For many clinicians, the move into private practice happens as a gradual transition from a larger agency or collective. But for Kirstin Carl, opening a private practice came as a surprise. After leaving her job in community mental health, Kirstin set out to open a practice that provided her greater flexibility to work with the clients she wanted to see. To do this, she carefully crafted her marketing mix to include content that would resonate with her ideal client. Tune into this week's episode ...

Jul 23, 201925 min

TTE 152: The Process of Going from Part-Time to Full-Time Private Practice

After seeing an unfilled need for high-quality counseling and mental health support in her community, Dr. Fartun Mohamud made the decision to go from part-time to full-time Private Practice. But like many things in life, getting there was a process. By niching down to work primarily with couples as well as joining insurance panels, Fartun was able to take her practice to the next level. Tune into this week's episode to find out exactly how she did it! The post TTE 152: The Process of Going from ...

Jul 16, 201920 min

TTE 151: How Justine Carino Was Able to Work Less and Make More by Launching Her Private Practice

When Justine Carino wanted the freedom to spend more time with her son, she knew that starting a private practice was the way to go. However, launching her private practice didn't come without its struggles. Today we talk with Justine to learn how she went from just 1 client this past September to having 27 clients today. Tune into this week's episode to find out exactly how she did it. The post TTE 151: How Justine Carino Was Able to Work Less and Make More by Launching Her Private Practice app...

Jul 09, 201927 min

TTE 150: Using Social Media to Build a Network of Referral Sources to Grow Your Practice

Priscilla Rodriguez is the owner of Modern Wellness Counseling, who specializes in working with couples and individuals who want to regain balance in their lives by learning how to improve their relationships. When Priscilla was working to grow her practice, she realized the full power of marketing on her practice social media involved not just reaching her ideal client, but also connecting with potential referral sources. Tune into this week's episode to find out exactly how she did it. The pos...

Jul 02, 201928 min

TTE 149: How Chris McMullen Grew a Thriving Practice After Niching Down

Originally starting his career in community mental health, Chris McMullen had a mixed experience working predominantly with clients on medicare and medicaid. While the care he was delivering was extremely important, he found these programs often stopped short of actually providing real help. After deciding to open his own practice in 2018, Chris saw his business thrive by narrowing his marketing and developing a niche. Tune into this week's episode to find out how he did it. The post TTE 149: Ho...

Jun 25, 201929 min

TTE 148: How Moving Off Insurance Companies Allowed Bess Child’s Business to Flourish

A common misconception in private practice is that you must appeal to any and all potential customers. However, by narrowing her age range to 14-18 year olds, Bess Childs was able to move away from insurance panels and develop a thriving, successful practice. In this episode, we interview Bess about the power of developing a niche, and the profound impact that doing so had on her business. The post TTE 148: How Moving Off Insurance Companies Allowed Bess Child’s Business to Flourish appeared fir...

Jun 18, 201923 min

TTE 146: How Practikat Can Help Support Therapists in Their Private Practice Journey

Practikat is the first online marketplace exclusively for mental health professionals. In our interview with the Founder, Katie Englert, we discuss how therapists in private practice can benefit from Practikat. The post TTE 146: How Practikat Can Help Support Therapists in Their Private Practice Journey appeared first on BrighterVision.com .

Jun 04, 201913 min

TTE 145: Building a Nationwide Group Telehealth Practice

Since 2011, Dr. Lisa Herman has been building a Group Telehealth Practice that spans several different states, spreading across the nation. Tune into this week's podcast to find out how Dr. Herman became such a teletherapy powerhouse! The post TTE 145: Building a Nationwide Group Telehealth Practice appeared first on BrighterVision.com .

May 28, 201928 min

TTE 144: Being an Entrepreneur is a Mindset With Bianca Hughes

Bianca Hughes knows how hard it is to start a private practice and become an entrepreneur overnight because she went through it first-hand...and came out the other side with a thriving practice! Listen to this week's podcast to hear how. The post TTE 144: Being an Entrepreneur is a Mindset With Bianca Hughes appeared first on BrighterVision.com .

May 21, 201919 min

TTE 143: Lessons Learned About Honing in on a Niche For a New Private Practice

In the beginning, Natalie Nesbitt saw all sorts of clients and had no real focus to her practice. When she found her niche, her practice exploded into her dream business. But how did she find her niche? Tune into this week's podcast to find out! The post TTE 143: Lessons Learned About Honing in on a Niche For a New Private Practice appeared first on BrighterVision.com .

May 14, 201928 min

TTE 142: The Importance of Stepping Out of Your Comfort Zone with Dr. Connie Omari

Dr. Connie Omari is a tech therapy titan, featured in publications from NBC News to Huffington Post with a thriving online practice, Tech Talk Therapy PLLC. Listen to this week's podcast to hear how it all started with Dr. Omari stepping outside the box! The post TTE 142: The Importance of Stepping Out of Your Comfort Zone with Dr. Connie Omari appeared first on BrighterVision.com ....

May 07, 201921 min

TTE 141: Growing Into a Group Practice With a Newborn with Amanda Esquivel

Amanda Esquivel hit the ground running when she opened her practice with a newborn in tow, but managed to beat every challenge until she grew her practice into a polished group practice. Tune into this week's episode of The Therapist Experience to hear how! The post TTE 141: Growing Into a Group Practice With a Newborn with Amanda Esquivel appeared first on BrighterVision.com ....

Apr 30, 201926 min

TTE 140: The Importance of Giving to Your Community as a Therapist

Pamela Suraci wanted her practice to stay fresh, so she staved off burnout and grew her practice by adding new aspects to her business while using her skills to give back to her local community. Listen to this week's podcast to hear how she did it! The post TTE 140: The Importance of Giving to Your Community as a Therapist appeared first on BrighterVision.com .

Apr 23, 201938 min

TTE 139: How a Former Career in Sales Helped Wendy Naiman Build a Practice She Loves

Many therapists have already had thriving careers in other fields and sometimes it can be a struggle to adapt to this new field. Not for Wendy Naiman. Tune into this week's podcast to hear how Wendy used a career in sales to build her dream practice! The post TTE 139: How a Former Career in Sales Helped Wendy Naiman Build a Practice She Loves appeared first on BrighterVision.com ....

Apr 16, 201925 min
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