Let's Get There Together - podcast episode cover

Let's Get There Together

Feb 06, 202521 minEp. 28
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Episode description

Derek Schlender, National SBA Executive Recruiter with ThinkingAhead Executive Search, joins the program to share the MPC approach to driving business, the fastest way to find your niche in the market, the MOST important question when marketing talent, and how to avoid throwing spaghetti on the wall.

Discover what sets ThinkingAhead apart, hear stories from recruiters, and browse opportunities by clicking here.

Transcript

Stephanie Maas

Welcome to The Talent Trade. I am Stephanie Maas, your host, partner at ThinkingAhead Executive Search, and today, I am super excited; incredible guest speaker with us. What makes him incredible is not just what he has done in the executive search world, but it's also who he is outside of the office. In fact, he became our team mascot, Team Labradoodle. And then when you think of a Labradoodle, certain things come to mind. Nobody doesn't like a Labradoodle. Everybody loves a

Labradoodle. Nobody has issues. Even if they have dog allergies or sensitivities, they are still a Okay, meaning, if you've got personal problems or issues, you're still okay with the Labradoodle. Everybody loves Derek. Nobody has issues with him. Consistently producing can be counted on, and has really elevated our team since he joined us. So Derek Schlender, take us from here. Thanks so much, Derek for being with us.

Derek Schlender

Wow, thank you. Stephanie. Team mascot wasn't something I expected, but you know, sometimes you just get these little delights in life that you just gotta roll with it and embrace it. So it's an honor to be here. Thanks for having me. And I think the last six years, they've been probably the highlight, just from a professional standpoint for me, not just the work that we do, but the people that I get to do it with. But yeah, I focus on SBA recruiting for our banking

team. Run that niche nationally. Personally, my family, we reside in Athens, Georgia. Go Dogs. Family of five. We have a nine year old, seven year old and a two year old. So my my world is beautiful chaos right now.

Stephanie Maas

I love it. So today, what I have asked Derek to come and talk and speak to is something that, in his niche and in his world, he has not just revolutionized, but truly elevated in a way that nobody prior to him has ever done, and that is the MPC approach to driving business. He came in and started figuring out that there was this niche that he just found his way to and really took it and ran with it, and a big part, a tremendous part, of his tremendous success, it's the MPC

that he's really perfected. So I want to start there and have Derek really walk us through what made you pursue this MPC approach to your market. How do you consistently build it such a high level with an MPC approach? And again, it's not all that you do, but I know it's the majority, so just kind of give us some history and then get us into the details, man.

Derek Schlender

Absolutely. So as I got started in search, a big conversation between my mentor and myself and just our team in general, was talking about, hey, what's going on in the market in terms of what drives it? Is it client driven? Is it candidate driven? Do we see that swing from year to year? The thing that really came to light with SBA as a niche is that it was incredibly candidate driven. And I guess the best way to think about that from a macro perspective is just simple

supply and demand. My niche in SBA lending tends this way, largely because there's been a high number of baby boomer generation bankers who have been retiring. There's just not been as many Gen X millennial you know, there's just not enough people getting into banking to outnumber those that have been retiring. And so over the last 10 to 15 years, that's resulted in this growing bubble of demand where there's just a lot more need than there is talent. And so that's resulted in something

for me that's just sustainably been candidate driven. I haven't really had a lot of client driven moments in my time so far. You know, there's definitely been clients who have said, Hey, Derek, you're the recruiter we want to work with exclusively. You know, there's just some roles that have to go to search, but the lion's share of what my market needs is the talent, and it's on a constant basis. And so kind of this

supply and demand idea. You know, with demand so high and supply so low if you can go bring to your clients what they're needing, that's kind of what I would define as candidate driven.

Stephanie Maas

Super helpful. So we figured this out, that it's candidate driven. Now what?

Derek Schlender

Yeah, so it's candidate driven. I think what appealed to me a lot coming to thinking ahead, was that we are not generalist recruiters, and so you've got a lot of banking recruiters in the marketplace, a lot of finance recruiters, but very few of them are truly market masters. Is what I would say. We kind of call it as a niche expert. And so when I was starting off, and frankly, anyone who's gotten their start

in search, you don't know. What your niche is, until you really cut your teeth and you get a sense of, where can I win, where can I go, add value. And so I just started to pull, what we call pull the thread in the market. Like you see a thread, you start to pull it, and what, what comes of that is you start to get traction. And so where I was getting traction was SBA lending. What's unique is we were heading into the pandemic as I was gaining traction. And so what happened is everyone

stopped coming into the office. The Marketplace, basically overnight, was completely remote. And so while SBA lending is a national product, a national program, I was thrust into a market that was even more national by nature of everyone being remote, it didn't matter where you lived, as long as a company got hired in your state. And so that just became more and more of a focus, almost as a product of just circumstances around the pandemic. That's kind of where it all started for me.

Stephanie Maas

So when you're in this candidate driven world, and MPC is your primary focus, what are some of the criteria that, from your perspective, make a candidate extremely marketable?

Derek Schlender

That's a great question, and I think that's the most important question, because when it comes to marketing talent, why are they marketable? Why are why is there value? That's an important question. So for me, you know, you've got kind of multiple candidate types that you are looking for in the world of finance. You've got people who are, what, you know, straight up and down, revenue contributors that are directly

tied to the bottom line profitability. You've got people who are in the background, back office, people, credit operations. So for me, it's different, depending on what

type of candidate it may be. But to put it simply, if someone's a revenue contributor, have they produced is number one, have they produced at a level that is recognized by the marketplace as impressive, as meaningful, but even more complex than that, have they produced within the deal box or the buy box of the clients that I represent, if they have, I've got somebody who can add value for my clients, for the marketplace that I

serve, if they haven't, there's a disconnect there. And so it's my job as the market master to say, hey, tell me about production. Tell me about where you've won. Let me make sure that I'm connecting the dots in a way that's going to be meaningful and recognized for the value that you bring. And so I've got to uncover that with a candidate and understand that and a deep level. If I'm a generalist who doesn't really

deeply know one niche over another, that's a lot harder. So if you're somebody who does accounting, recruiting, commercial, CNI, recruiting, mortgage, recruiting, all of these things, that's great if you don't have enough depth to talk shop with somebody and understand what kinds of deals they actually do and where you could take them, or that would add value. That'll be harder with credit and operations. I

think a lot of it comes down to efficiency and proficiency. Are they efficient at what they do in credit decisioning from a timeline perspective, but also, do they have a complexity of understanding of different deal types, where they can actually get in and truly decision deals based on the experience that

they have? For me, a lot of times, somebody who is a MPC as a credit candidate, they need to be a little bit more experienced, because if they're not, it's a lot harder to showcase that talent and to say, hey, based on their experience, they're going to add XYZ and value. And then the same is, you know, generally true of people in operations and other capacities. It's it's a lot of just, they've had experience in

key areas that I know bring value to my clients. And then, on top of all that, I would just say that their resume really matters. A resume for a star candidate has to look like someone who hasn't moved around a lot. You know, there's occasions where a quick stint somewhere can be explained, and that's okay. But again, I need to understand their story in a way that can be conveyed in a way that's understood and accepted. And then the last thing is just compensation.

Because as much as we're talking about representing candidates, our primary responsibility is still our clients, which is sometimes hard to think about. When you're thinking about, hey, I'm representing talent and trying to go place them in the market, you still have to ethically understand, hey, my primary job is to solve a need for my client, and a lot of that comes down to simple math. Does this candidate? Are they someone

who's affordable? Are they someone who's commanding a salary that the market will support again, if I'm not niched? I don't know my. Market. I may not be able to answer that question, and I may not actually able to add value to my client, because if I bring them someone they can't afford, that's great that this candidates a rock star, they can produce, they add all this efficiency value, but if they aren't in the budget for what the client can pay, I'm wasting a lot of people's time.

Stephanie Maas

So let me ask you this; when you're approaching a candidate and you're not specifically calling on behalf of a search, which is what a lot of us do. How do you get the candidate engaged? How do you even set up this MPC relationship?

Derek Schlender

Yeah, that's a great question. I think again, I'm going to probably beat this horse the whole time, but being very specialized is the key, because if you get a phone call from someone who is specialized to represent the niche you literally operate in as a candidate, as a professional, and someone calls you, it's a different conversation when you can convey to them, Hey, the only space I recruit in is your

world. And so what I'm going to do first and foremost is I'm going to pursue understanding you as a professional before we I mean, whether or not I have an opportunity that I'm recruiting for or not that for me is the right approach, even if I'm taking a search to market, because it's going to take me some time to truly understand if you're the right fit for this Search. So even if there's a search, Hey, I am specialized.

I'm niche, specific. Let me understand your situation, and as we develop that relationship with the candidate, the beauty is the value we bring to our clients. It's not going after people who are thanking God that you called them on that Tuesday afternoon. It's the people who didn't really have time to talk to you, but they start to catch, oh, there's value in talking to this recruiter, because they are actually in my space, even if it's a quick conversation, I want to keep in touch with them.

So it's very relationally driven. Again, it's a value proposition to the candidate that, hey, whether or not I go take you to one of my clients right now, we need to know each other, even for long term relationship. And so that's the approach that I take. And then from there, again, being specialized, you can pick up on things that are causing pain when you hear how things are actually going well. Derek, it's been a good year. I've produced X amount in volume. The only

frustration is it's caught. It's taking 60 days decision to deal. Hang on, that's a huge red flag. But I only know that if I truly know the time frame it ought to take for a lender to decision transactions so things like that. As you're talking to someone and they're engaging with you, you can say, Hey, can I provide some feedback based on my expertise in the market? I think you're in a place that's kind of preventing you from being the best you could be. You mind if I give you some

feedback? And so it's developing a relationship of trust based on expertise.

Stephanie Maas

So that gets the candidates engaged. What about the client side? If everybody's hiring, if everybody needs these people, how do you determine your target list?

Derek Schlender

That's a great question. So a lot of it, for me, is just paying attention in a number of ways. It's absolutely paying attention to who's producing at different levels, who are the top places that are competitively looking to be in the top 10 in the country, top 20 in the country, and having a relationship developed with those hiring managers to understand, how are you going about that? What kind of talent is it going to take for you to achieve your goals?

Do you have the support in your back office to support the production you're looking to have? But it's also understanding what are the kind of new to market, new to the stage, players who may not have as much volume publicly traced where it's like, Hey, you're actually going to be a player in the next two to three years. But knowing the people in your niche, it's achieved through a number of things. It's what I

just talked about in terms of the rankings. It's attending conferences and actually getting in front of your market and getting to know the people in your space. But it's, again, it's very relational, and it's asking, Hey, what do you need right now? But where are you headed? What are you going to

need? And the next year, if I came across a top qualified candidate in the market is that someone you would want to have a confidential conversation about, every hiring manager you talk to is going to say yes, but again, it comes back down to can you

actually produce that and value to them? And so if you can come back to the table and say, Hey, I really urge you, when you and I talked about the talent that it's going to take for you to get where you're headed, and give them some feedback that you actually have the talent that they're looking for 10 times out of 10. Those those clients want to have a conversation with you about that. The challenge for most of my clients is not paying

a fee to a recruiter or even going the search route. It's working with recruiters who don't bring them candidates who are well vetted, who actually you. Solve a need, or actually, like thrust them toward your goal. So it's connecting those two dots. But again, I think it's a lot of relational business development conversations that are not just centered around, what search do you have for me today? But let's have a business conversation around where are you trying to

get to? What type of people are going to help you get there?

Stephanie Maas

Dang. Just listening to you talk, it is so evident how you are so good at what you do. Okay, so my last question is, you've got this expertise. You approach candidates in a very relational way, you approach clients in a very relational way, all under the umbrella of this MPC model, which a lot of folks feel often, can be transactional, but you just walked us through how it's not. What kind of feedback have you gotten from folks that you've worked with about this process?

Derek Schlender

It's honestly been extremely positive. And one of the things I love most about the world we live in is we have something called LinkedIn.

Stephanie Maas

Is it on the World Wide Web?

Derek Schlender

It is. It is actually the website. But every placement I make, it's part of my process. I ask first for the candidates I place to leave me a review, and thankfully, almost everyone is so willing to do that, and the feedback I've consistently had is they just love the ethical experience that they have. And that's interesting to me, that that comes to light so frequently, because you would think that ethics or something that every recruiter considered to be a

high priority, but it's just not. And I think what it comes down to is a lot of recruiters don't really know what else to do with a resume, than to go run to their clients and try to put it in front of them. And so for me, it's a lot different than that. So much of what I do is it's not spaghetti on the wall, it's not resume spamming. It's very much a partnership with candidates in the market around hey, let's work together in developing a wish list of organizations that you want to

go to. I'm going to come to the table with recommendations. I expect you to come to the table with dreams and desires. We're going to put that together and come come up with a list of target organizations. The result is, you're going to get in front of the organizations you want to get in front of. And a lot of times, it's people who they have all of the qualifications, all of the resume to get them the job, but they don't have the connections. It's the timing, it's the coaching, it's the

representation at the offer stage. It's giving voice to this is what the market's supporting. You need to be paid X amount to right size, you get you paid what you're worth, or it's Hey, you're paid very competitively. Let's go get you an opportunity that lets you maximize your incentive compensation to make you a lot more money all in it's that expertise, and without that, it's open season. They're on their own. They don't have representation, and so many people I work with have had that

experience. They would much rather have a advocate working with them, but somebody who's really a guide, a trusted advisor, someone who's not just going out there and saying, Hey, let me go. I'll keep you posted on what I get for you in terms of an opportunity to interview. But no, let's go. Target an organization we agree on. You're in charge. I'm going to guide you there, and let's get there together. So the feedback I've gotten is that that's really value for a candidate. They

appreciate that. They don't get that from everyone. And so I feel really good about the work that I do based on that feedback.

Stephanie Maas

And I bet, too, from the client's perspective, you showing up with an MPC, is not you just showing up with a resume saying, Hey, you do the work, you do the vetting, and I'm just sending you this resume, and I hope you send me 25% if you hire them. I gotta imagine the feedback from the clients is super similar. Hey, we know we're looking for talent, but you brought us the talent that's spot on for what

we need to achieve our goals. I imagine you get some feedback that it's a game changer that way too for you.

Derek Schlender

For sure, for sure. And I'd say too that like I think most organizations would like to have the unlimited time, unlimited bandwidth, to take everything, to search and competitively select a slate of candidates and pick the best one. And I mean, that's an ideal world, right? We want that on paper, but in the reality of what we are dealing with is you have a goal to meet by into quarter one. It's the beginning of March. Your top producer just collected his bonus and left for

whatever reason. What are you going to do? Can you go to search? Can you go find that slate of candidates? Can you go through that full process? Well, what if someone called you and said, Hey, I've got someone who can produce at a level that's equivalent to what your top producer was producing at who wouldn't want to have that conversation. So again, it's a time saver and a money saver, because the time it takes to take an opportunity to search, you're losing money on that top

producers revenue. And so a lot of it is it's a monetarily efficient way to select top talent, but. Again, I think the clients that I work with value the industry expertise so that they know when I bring them a candidate, it's not just someone's resume that I got from a job posting.

Stephanie Maas

Man, that says a tremendous amount. Anything else that you think right now is critical for our listener to know or be aware of when it comes to elevating the MPC approach to the market?

Derek Schlender

Stephanie, you probably said this already, but I think the overarching principle is that good recruiters are good listeners. Great recruiters are phenomenal listeners. And with everything I'm talking about, if you don't go in with a really active listening mindset, you're only going to be able to default to transactional recruiting, but if you can really listen and really learn from every conversation, you become someone who is incredibly valuable to your

marketplace and to the candidates you recruit. So that's it. I mean, it's Listen, listen, listen and do something with what you learn.

Stephanie Maas

Love it. Derek, thank you so much for being here sharing some of your wisdom. I know that there's a lot more to come.

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