Today I want to talk about something that I think you're one of the best in the world at, which is getting attention and going viral. So many people don't know Chris Joseph's and that's okay because they have seen the Nancy Pelosi tracker or the Michael Burry tracker or they've seen what you've been, you know, the recent thing you did with the UFC and getting a lot of attention there.
So what I want people to get out of this episode is by the end of this, they'll be able to internalize their own Chris Joseph's and whatever they're able to do, they'll be able to come up with viral ideas to get millions of people to engage with their stuff. Do you think we can do that today? Yeah, yeah, I'll try and kind of unveil the curtain and I've been on your podcast before and I think like the theme of that one we did a while back was, um,
we called it like trend hacking when you know the analogy I like there was, uh, you have a river of conversations going on on social media and there's different boats that go along that river as a brand if you can kind of throw a life jacket or, um, any sort of thing to hook onto that boat and let that trend take you with you your brand, you can kind of get growth with that.
With this one, it's a little bit more of, um, like this idea of, and this will kind of set the conversation well as I don't see myself as a marketer. I don't see myself even as a growth guy. I see myself more as like a social engineer. And like what I mean by that is social media is all built on algorithms and it's just one people one kind of side of the marketplace of the attention span and then the other side.
On our side it's like how do we algorithmically and scientifically come up with a formula around our content that would work on kind of both sides. So as a social engineer like the things that go into it reverse engineering viral ideas reverse engineering. A tweet that is kind of written a certain way so that it gets 20,000 retweets as opposed to 15,000 reverse engineering like if you're going to sponsor the UFC.
What's one thing to do you can kind of put autopilot on the banner or you can kind of really think through like how do we get this thing to get even more viral which I have a full on kind of calculation I'll get into. And how do I add in the different variables for that one piece to go viral so.
As you kind of mentioned yet we have the Pelosi tracker autopilot it's the first app that allows you automatically copy politician stock trades that's kind of a viral idea in itself. I personally built that Pelosi tracker with the help of my team is not just me. But to around like 750,000 on Instagram we have another account called the politician trade tracker which is around 750,000 in our app has around like 1.2 million downloads 300 million dollars invested things of that nature so.
The story on the UFC was a lot of people know the idea of the Pelosi tracker but not as many people know that autopilot is the company and the product that powers the Pelosi tracker so say 100 people know Pelosi maybe 20% of them know that autopilot's the team behind it. How can we kind of start creating that narrowing that gap and getting more and more people to understand that autopilot is associated with the Pelosi tracker because the Pelosi tracker has such good will.
The UFC probably three weeks before their big sphere then reached out to us and was like hey we're big fans we'd love to market with you guys are we love you guys to come and sponsor some of the upcoming fights.
We kind of thought at the beginning we don't do any sponsorships we never swung big we never done anything like that maybe now is the time because you see great day in the way to Rogan's there trump goes a lot and that's like a politician the majority of their fans are libertarians like that would kind of work well. And we said like look let's let's kind of think it through let's go from there.
It's a long long story but the way that we approached the the actual advertising of it was we haven't really gone to public with this stuff yet I'm going to kind of work on making this viral so probably after this comes out you'll see these things on social media but. We realize like as a small startup in this goes to the formula idea.
Sponsoring autopilot there sponsoring the UFC is one thing that is cool that'll get brand recognition but how do we kind of take that to another level the way we thought we could take it to another level was create like the most riveting and kind of emotionally driven and funny pieces of content as possible around the actual that so that was step one.
What do that mean invest like a politician and red white and blue directly on the back of the octagon figure out a way to get it placed so that it's on the noon timeline or the noon. Bandage point so that anytime they're talking you know where right there. Another part of that is create the funniest atty read as possible for Bruce buffer when he did it he came up like.
And now autopilot if you wanted to copy a politician stock trades well now you can go to join autopilot dot com invest like a politician today like writing that pieces of content so that it goes viral and it can be clipped is another piece of it and then i'm rambling here but in the last piece of it is.
How do you create viral moments aside from the actual sponsoring of the fight normal brands they would just sponsor it their marketing team would be like that's it it is kind of is what it is will hope it go viral will hope it goes viral will hope it kind of.
Close up us on our creative kind of social engineering team were like that's not enough we need more and more chances more and more moments to create virality and that's where we came up with the idea of what it be funny to send a fake Nancy Pelosi to the fight put her front row have a whole vlog style be with her what it to be funny to get.
Create this whole slogan of Pelosi 2024 invest like a politician slap on a cyber truck and start driving it around and then can we kind of create virality from that i've learnings and kind of what went right went wrong with that which we can kind of dive into but that was the general approach with the UFC it was create the most viral campaign possible for the actual event and then create viral moments that could kind of support the actual event to increase chances of virality.
Don't tell anyone but i've got 30 plus startup ideas that could make you millions and i'm giving them away for free these aren't just random guesses they're validated concepts from entrepreneurs who build hundred million dollars plus businesses i've compiled them into one simple database.
Compiled from hundreds of conversations i've had on my podcast but the main thing is most of these ideas don't need a single investor some cost nothing to start i'm pretty much handing you a cheat sheet the idea bank is your startup shortcut just click below to get access your next casual business is waiting for you. Okay so during this pod i actually want to go through step by step and just break all this stuff down but step zero was well okay before talk about zero.
You basically said that the UFC reached out and was like hey we want to sponsor you know are you interested in sponsoring this event step zero was you created meme pages that had millions of followers so you created credibility. So that you had access to something like the UFC. You know for someone who wants to create a meme page similar to a policy tracker but in their space. Do you have a framework for how they can go ahead and do something like that.
Yeah yeah and i think it's possible in every space it's happening in the seat oil space is an app out there now that is kind of capturing the seat oil things Joe Rogan and retweeted at the other day. It's happening in kind of the hedge fund space with our very track or the policy tracker and i think it kind of got to get more and more.
The way that we approach that is controversial but it's you got to have a little bit of a controversial take to it like the attention span to people are so short that you need to be able to have your product and have your niche and have your meme page adapt to the different news cycles as they come.
Wall Street best is a good example that does as well like they were finance but now they got politics they got inverse cramers they got this and that and they can use any piece of content kind of narrow down to their thing.
With autopilot in the policy track or we started off specifically with policy trades and then moved over into politicians trades and then got it to hedge fund stuff and then kind of were able to use the trend hacking method that I spoke about earlier and I can get it to now here too but that's kind of how we we did do it.
So to start one from scratch what I would do is I would kind of probably take three approaches is this is specifically to Twitter Instagram is honestly even easier in my opinion I think Twitter is harder but step one is I would create an actual account of the name that someone would follow like Pelosi tracker it makes sense.
So I think that's the kind of other ones that are going to be coming soon is kind of called like stop to spend stop to spend is perfect like what are we going to do when we're going to talk about that we're going to talk about how the government spend so much freaking money.
Oh if I'm seeing content like that I'm going to follow an account called stop to spend because I want them to stop to spend Michael Burry tracker that's another example so any piece of content or any get count that is in your niche or in your space that you want to build a meme page account.
Don't be afraid to name it as like something as simple as that no one follows brands and we're in follows movements everyone follows like people so that's kind of the first approach the second approach would then to do the reply guy stuff.
You know if if Elon's tweeting come up with a good comment typical stuff that everyone on Twitter does and the third part though is you really got to dive deep and become like an investigative journalist with some of your content if you're going to take that approach.
You can do the meme stuff but the investigative journalist and like this is the really really important part that I think a lot of people don't understand is this stuff builds your account credibility this stuff builds your virality so the meme builds virality investigative journalist builds credibility and marrying them together and then you have an account that's an authority and if you're not an authority in the space you're kind of just mixed in with all the other accounts but if you are that one authority like the Michael Burry tracker that is followed by a lot of people.
Because we have built out enough authority and people's minds didn't be like that is an account that follows the hedge funds and I can trust that account that's how we kind of would do it from.
It's how we've done it in the past and that's how we're going to be working on a whole workshop and it's going to be saying this is kind of accountability it's like I'm going to make a new account called stop the spend and I'm going to try and run this playbook to build an account that highlights the ridiculousness of the government spending and things like that.
That's how I would do it though and then I would take that account those those pieces of content I would translate those over to Instagram you could take a post put it as an actual real Instagram is pushing real these days you then can take those posts and put them on TikTok TikTok is pushing carousels but as long as it's controversial as long as it is informative or funny that's how you kind of grow the things to the scale that you would want.
So the investigative journalism bit can you give an example of. You know one trust building exercise you did using investigative journalism that really really put maybe. Pelosi tracker a birdie tracker on the map. Yeah yeah I mean and I do them probably once or twice a week but earlier on in the early Pelosi days and these aren't built for virality again they're not built to like the investigative journalist piece aren't built to and they're not supposed to get millions of views.
But if you remember back in 2022 when everyone was talking about the political stock trading we kind of did have two different approaches to this like we had the Pelosi tracker was around 30 thousand followers it's like do we go the meme accounts do we kind of just create funny.
Pelosi talking on the phone here 100 million dollars of this like that will go viral and things of that but the investigative journalist pieces like if you take a piece of content and say Pelosi bottom video one tweet the meme you want Pelosi bottom video can't believe it's inside a trading that's such corruption you know I can't believe she's allowed to do this that's kind of the viral meme page the investigative journalist example though is like Pelosi bottom video interestingly six months
before that they pass the chips act which are to have 40 billion dollars of investments that 40 billion dollars of investments trickles down to us based companies which is around 13 billion of it.
X amount of that could go to Nvidia this may be why she's buying follow from more to come and that's the sort of investigative journalist that that then turns into an Instagram real turns into a tick-tock and it builds accountability and trust because no one else is doing it to that degree everyone is doing the fun meme.
Page stuff that gets tens of thousands of likes and that's honestly why a lot of the meme pages don't like on a product sky they they're product is selling advertisements whereas with us like we have a full on product built behind this that makes millions of dollars because we have put the time and effort in to make sure that it provides value.
Cool all right step zero check step one step zero you have the accounts you have the accounts maybe you've gotten it to you know 50,000 followers you built some affinity which I think is something that most people don't think about when they think about building a social identity but you're saying build attention and affinity what's the next step in the process and like what have you learned from the whole UFC thing.
Yeah so the next step is once you have attention and affinity and authority you then can start becoming like adding in creativity if you think about New York Times you think about like they don't have that creative angle that vibe that go go do cool content just for the sake of it and people then build loyalty.
To your brand that's the next stage of it so we were able to with the Pelosi tracker can build authority affinity attention but there's no major loyalty there's no one be what step in taking a step back and be like damn like that that company's cool liquid death has that though red bull has that apple as a Nike has that because they do cool stuff and then they marry it back to their own page when the UFC reached out like a perfect kind of two
way example going back to the original thing is like we wanted to sponsor with them because it adds virality trust you know this and that but the two approaches is we could have just gone the approach of like we'll just sponsor with you guys you guys will build trust for our community will tell the community that we
see everyone would be like oh that's cool you know cool they sponsor the UFC that's great they have a cool product but when you do the loyalty stuff where you kind of get into the creative angle this is the first time we've ever done this it's do something so cool that people
will take a double take and go tell their friend about so when we did the out of the UFC approach when we were like kind of doing the whole strategy around it it's let's create that cool invest like a politician thing put it on the noon camera angle and see what happens that may make us go viral let's take a fake Pelosi send it to red rocks and Vegas have like nail
nail act have the milk boys gamble with her because there's going to be content there that's another viral piece let's take a cyber truck and put Pelosi 2024 invest like a politician under and have a driver all around Vegas getting flipped off given away TV shirt given away shirts that's another
viral piece to it and when you can take a step back we've done two things with this whole thing one we've sponsored the UFC as a brand that's important that's creative smart but two we've maximized surface area for virality which helps offset the cost and creates content that we then can use on the pages that we built to build the loyalty and to have people be like damn that company is cool I like that company like that that was the goal of the UFC it was to not to drive down the
not to drive downloads not even really to build up a random awareness but to put autopilot on the map and differentiate us from our competitors to be like that's a cool company that I like because they're swinging and they're doing fun stuff and if you don't have if you didn't do steps here and you don't have the mean paid for example and you still
have a chance to answer the UFC and you did it in this really smart way what people can also do and I'm curious your opinion on this but what people can also do is get that content and just reach out to different mean pages and be like hey I'll give you $500 for you to repost this or whatever you know you could rent that space if you don't want to actually do the work.
Yep 100% 100% and we we aren't able to do that as much anymore because of where registered investment advisor and what you're on RAA as on the autopilot side you got to be careful with payments and things of that nature but if I were a registered investment advisor that's exactly what I would do.
There's a great YouTube video by the yes theory guys talking about the fake Justin Bieber with the burrito what they did was they pretty much spoofed the entire world into thinking that Justin Bieber eats a burrito sideways but what they had they sparked it was they planted that piece of content on Reddit and then they sort of kind of manipulated the algorithm to get that thing to go viral in the whole kind of world it took it by storm.
With autopilot what we with the UFC stuff honestly a little bit of a failure on our end was we didn't do and good enough job planting these different pieces of content places to spark that original virality we relied on our own social media channels which works it did great for us but a learning on that was like there really is so much power and having someone else post about you and kind of having them be the validation for you that goes beyond just anything that comes from you.
Especially when people know you in the space because they know you got money they know that you like you can pay and it just becomes a harder game to create organic virality around. So a last part of the strategy which that goes into the UFC thing is you build up all these cool viral viral ideas you hope they go viral but again the idea of 5% 10% 15% 20% 30% the last piece of it is how do you get free press and free press is hard because you get pitched all the time.
Fox News wants to write about you but give them 10 grand you know it's expensive to do the way that we've kind of done it that's worked well is everything kind of Mary's back to this idea the investigative journalism becoming an authority being a content creator that people take you seriously and then providing high quality content.
So the New York Post I was already covered the UFC sending a fake Pelosi maybe we'll get more maybe we will but the way that we got that organically was we have a great relationship with a lot of the reporters that cover these spaces because of the past three years I built out an email list of anyone that has ever written or talked about.
Politician stock trading in there in a beehive I send them an email anytime something is interesting that comes out you know a Pelosi made this trade here's all the information if you want to write a story about it go for it hey this politician did this here's all the information if you want to write a story go for it hey we sponsored the UFC kind of a viral is kind of dope here's all the information if you want to write a story go for it and that's I think like the importance part that people don't understand about being like.
If you really want to be a good growth marketer you got to have your hands everywhere and I recommend to people build out a email list of reporters that cover your space and don't sell your product don't sell you just give them high quality content make them feel like they're always in the know with their space because when they do want to write about it or if they do they turn to you because they see you as an authority they start quoting you they start featuring you and that's the last part that we're going to try.
And how do you how do you scrape that list is that a manual thing that you go and just have to. Oh yeah. Three years of it I mean to it is a big thing and also like the last. We're spoiled by this but you know this is just from years of hard work it's. Once you have an account that is an authority you can DM people people answer like we we've DMed with the veck we've DMed with Tulsi Gabbard we invited Mark Cuban to the UFC fight he was doing.
He was doing shark tank we we DM people all the time and a lot of the news reporters they follow the accounts we can send them a very quick DM hey Chris. Behind this account we have an email list that we update people with interesting suspicious trades if you'd be interested in kind of getting added to it just let me know and they all say yes why would they not. But yeah there's no scrape in there's nothing like that it's just pure pure grinding of anytime you see an interesting article.
Find them on Twitter DM them get the email add them to the list and then you start sending emails out. And the best part about getting press especially TV press is that. You know once you get for example a two minute CNBC clip it's not about the 500,000 people that are watching CNBC at the time it's actually about repurposing that clip putting it on social and when not a lot of people talk about putting some paid behind that. To even make a go further. This is also another.
This is so much that the cool thing about we've done with auto pilot is people are fascinated with us because it's just like I'm I put my face out there like I am behind the Pelosi tracker I'm not afraid to you know. Well I died tomorrow like all that conspiracy stuff but people respected appreciated and then they realized like I was just like a 28 year old guy that.
Yeah I'm not rich I don't have millions of dollars I don't have access to these things I'm building this for the community and kind of people get interested with that I put myself out there and then ABC news they do a whole feature set they fly out they interview us we crash it they love us we love them we take that piece of content we put it on Twitter erotic talk goes viral tick talk we take it on Instagram.
But let it's the grab that bar stool picks it up it's like just constantly getting content out that makes yourself an authority is important for every. Angle of the growth side hundred percent. Okay cool and so what's next.
Yeah so so the plan of what we're doing now is we have all this content we haven't kind of film shared the video yet but we literally did send a fake Pelosi to the fight she was sitting there in the front row with Mike Malak there's all these pieces of content around her the New York post already kind of took it up they create an article about it.
I'm going to be sharing a lot more content on our social media accounts around the cyber truck the UFC is about to put up a story of us that I think is going to be really interesting and then looking back at people are listening to this go check it out because you'll see like. The formula of what I've done going back to the surface area part in this may be helpful for because this is just scientifically how I think about all this stuff is quick ad break.
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They're so confident in their approach that they offer a 30 day sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing dot com. Sponsoring the UFC give you a 10% chance of virality one out of 10. Sponsoring the UFC and sending a fake Pelosi gives you a 15% chance sponsoring the UFC sending a fake Pelosi having a fake cyber truck gives you a 20% chance.
And the more and more stuff that you can do to add to that chance of virality is the name of the game I think in like the grow team and the social engineers and kind of people in my space so. We're going to have more stuff coming what's next though on the marketing side and on the gross side it's.
It's two things one in the product kind of without getting into kind of boring everyone on autopilot the cool thing where a marketplace now so we're going to have people actually be launching their portfolios and we're going to be building content around those people like a catty wood for example she can launch a portfolio on autopilot she then can monetize it we grow it for her we're all happy our end users are happy.
And the other marketing side it's to double down in this kind of Pelosi idea and this is a bet that I'm going to take the same way that the Nell boys are famous for these skits these pranks liquid death has all they're known for these kind of crazy commercials do a lingo has their owls.
And the world where we create kind of consistency around this Pelosi 2024 invest like a politician why do we want to get a real elected so we can keep copying or stock trades that I think is going to be the theme of the autopilot marketing for the rest of the year and it's going to be building moments around that there's something going on a rumble in Florida that we might go to there's another UFC event maybe we sponsor and it's just taking learning from those in doubling down in the consistency of it all.
In an effort to get just people to love the brand like I think people underestimate how much. Loving a brand matters especially in this world because no one really has any affinity to brands much but the people have affinity to people like the Greg Eisenberg podcast feel like you guys probably have a loyal about. Following of kind of your top five or 10% on autopilot that's what we're working on that's what we're building on and that is what comes next.
I think the other smart thing that you did which a lot of people don't do is they create a meme page they create a set of meme pages and then they create a product that has very low LTV but you're you're doing the complete opposite like your you know robin hood TD Ameritrade companies like that will spend hundreds of dollars sometimes thousands of dollars to acquire a customer. And you're doing it pretty cheaply in smartly so I think that's really smart.
I want to I want to actually shift gears we didn't talk about this but I actually built a meme page in 2020 I think 2021. And it was in the plants space back during covid when everyone was like getting plans for their office and stuff like that and we built it just for fun. And I want to get your brain to see if you built this what would you do next so I'm going to share my screen. And we're going to do this live using your framework. Your scorecard basically that you've created.
I mean, I'm a viral screen. Your viral scorecard yes. So this is kind of crazy so this just to show you how easy it is sometimes to build a meme page this was built in a couple months maybe what a couple yeah one or two months and we also built a Twitter page which is now defunct but had 500,000 followers and the idea was we didn't create any content and for people are listening on audio.
You can go to YouTube and see the page it's I need plans I'll try to describe as best as I can but it was basically people would send us pictures of their like good looking plants. And people like plants they really you know they like being plant moms plant dads and I use your kind of idea around the us names I need plants.
The difference between yeah the difference between what you built and what I built here was I think you can make more money building a stock trading app then you can in the plant space that being said people are making millions of dollars a year doing you know AI plant identifier apps so my question to you is you own you know I give you this page as a gift using your methodology what type of a word.
What type of content are you posting how are you thinking about a product create which type of events would you sponsor and where do you take it from here. Yeah yeah I love it this and reminds me of um and a lot of my ideas will come from that this have you seen the page of the people that. It's called like I love this stick or something like that they send in content of like cool sticks they find around on social media. Yeah yeah yeah yeah official stick or two point two.
Oh my god you see this account. No so it's really really what they do is they and I think there's psychologically a couple reasons behind this what I would do is so yeah if you watch a video it's it's just people sending in stick reviews because it's funny people like them you know.
There's a world where this becomes a plant one to where you know you got a lot of you on your original page are actually going to go back the reason why this is important is on Instagram growth comes from reels so you need videos and you can make one video around kind of looking at the plant this and that but the reason why this stick page works so well is because you have the commentary of the person in it just people just like it it's authentic it's real it's fun.
So first step with the actual yeah like look at this guy you know just brilliant it's smart. Looking at the plant page the first thing I would do is I would start trying to build out a strategy around this where I would go I would personally fill myself and just create commentary on like me talking to a plant the same way I would talk to a puppy or the same way I would talk to a kid it would be like this is my plant.
I'm going to plant blank you know I've been growing it for this long like look at how pretty this one leaf is it looks like a heart like this is out I'm going to treat I'm going to do this this and this and I hope it doesn't die you know things like that and eventually if you kind of build out enough.
He's the content around that you create open for submission and then you have everyone in your community start sending in videos of themselves reviewing the plants and be like hey this is my plan I'm in kind of. Augusta main I've been growing this thing in kind of this is for the community the same exact way that stick one works and I think it's important because one you get original content to you get content from people that.
Art enthusiastic and like your community and kind of can relate to other people and three probably the most important part is if you've noticed on Instagram. The most viral stuff is funny and that's like even like look at this right here I don't even know what what is that one with the hundred thirty thousand.
One of your plans dies when one of your plans dies funny so it's funny someone's just crying but you have room for a new plan yeah yeah it's brilliant the most viral stuff on social media is funny and that's I think like like the stick thing 2.2 million views that's just people reviewing sticks why is that it's just funny so creating the content strategy around your meat especially your meat pages.
That is built just to be funny and kind of make people laugh is the last way that I would do it and then I would introduce the product that you were mentioning create an AI plug it take a photo of the AI identifier charge 10 bucks a month 50 bucks a year. Having a link bio use it in some of the videos and then start making money because.
It's just a lot of people that can make people a lot of money if they do it right and also like provide value like I'm sure people will like this idea of identifying plants. So good so good and that's why you know the stuff that works is scroll stopping and that is scroll stopping your like ways to reviewing a stick.
Yeah exactly this guy reviewing a stick and it's hard to remember that like even with my content that we have 700,000 followers and the ups and downs of the of the algo is crazy and it's like you can get into this path of this trap of just posting is purely funny meme 10 to 15 seconds.
I can come to the content but the problem is again going back to my original point that may get you 500,000 views but like your informative legit one that you put in in time for authority gets 50,000 views you still have to do both and even with the plant one. That is I think like the key to monetizing your audience the best via products is you can't just go full meme you got to go authority or else people will just scroll right by you and not take seriously which is also by the way Greg like.
While a lot of these influencers these earlier ones don't make money that much either like I don't know if you've ever eight or nine million followers and they put a link in in a story and no one clicks it. Is under a different era and people have manufactured their pages to work in those areas. If you if you were if you were think of sponsoring an event I don't know just any sort of sponsorship. You know and for this plant one how would you how do you think about it.
I am no idea what did well so I don't know what a type of events can even go on with it but I don't even know if you would have to sponsor it to that degree because you're not kind of necessarily building it out what I would do is I would go to the actual events and do street interview conversations using the app.
I think about it there's a lot of money to be made in these apps it's kind of plant one but I would I wouldn't necessarily like you could sponsor it yeah for sure but it kind of use that like the interesting thing about what we did with the UFC was the UFC sponsor was important people have kind of said to me like why do you need the UFC sponsor why can you gone viral with the Pelosi tracker in the because you need some sort of authority in the entire ecosystem of the content strategy.
So if we didn't sponsor the UFC we would have just been like oh you guys sent a fake Pelosi that's lowers the chances of virality if there was a plant exposium I would sponsor it and then would go with a t-shirt and I would start using the apps I would be interviewing people I would be having fun creative content how many plants have you killed in your life you know things like that.
That's the approach that I would do and honestly you can probably do it across a lot of things bird watching apps animal app like I don't know what other niches there are there's just so many that's what I would do in that you could probably make a couple million pretty easily honestly.
So when it comes to sponsorship of events the best sponsorships are kind of the ones that you're like why are they sponsoring it like why is this you know trading app sponsoring this UFC fight so I'm here Miami and it was recently the gun show Miami it's like one of the biggest gun shows in America and it's like imagine.
I need plants sponsors the Miami gun show and it's like don't kill people or kill kill plants instead of people I don't know you know something like that and then you create content around that that could be really cool that's one idea. Yeah. Yeah. It's one and it's so funny. Yeah. I was a kid. Yeah. Yeah, well you gave me that idea when you were like killing plants and I was like okay killing plants guns kill people plants don't kill people there's something here.
100% and that's like such that's a good that's a good thought without a pilot I wonder what we can do with. Like the stuff that we have coming because I don't know how expensive it is to kind of do that and then the strategy that I would run with that as a plant company is I would run that get a banner. Take the photo of it then go to a big underestimated piece I think of Twitter and Instagram is people have built.
Living off of being social media news people there's this major guy is a British dude he's got bright blue eyes handsome guy on tiktok I think that's why he crosses it. He's a British dude and I don't know if you've seen him on a tiktok all he does is just talk about the news he's like 24 and he got 11 million followers and he just talks about interesting stories on Instagram or on Twitter there's people like Colin Rugg there's the Mario narf wall.
And they just they're looking for good content they're looking for creative stuff and if you can kind of even go then you sponsor it the don't kill plant don't kill people kind of thing at the at the NRA event as a plant company. You then take those and then we talk about what we said earlier you plant it plant.
You feed that that piece of content to these news people and say like hey we did this thing with it we think it's pretty funny if you're interested to cover it let me know and we can hop on a call and maybe you get the organic kind of post on that nature and that's what.
That's again what I think we didn't do that well because we are in R.A. now and you run into a lot of legal issues with that but that's what I would that's a great idea with the plan thing and honestly that that whoever's running that stick page they should launch a. Like a Pokemon go catch them all stick you know totally like they have so many users is just be funny charge 10 bucks a lot and see what happens totally that's such a good idea yeah yeah.
You want to hear my other idea yeah this is the startup ideas podcast so we could we got perfect so this has been my heart tape this has been my this is nothing to do with autopilot. This is in the the beauty brand are industry because I think like there's just so much money in that because there's so many influencers and I'll be curious to hear your take on this but I have kind of bullish on it for two reasons.
The idea is guys ages you know 715 honestly 14 to 25 they watch live streaming of people playing video games why because it's cool it's fun video game stuff they watch Logan Paul there isn't really a world where that has translated over to the female world and I think like what what girls kind of 17 15 have had to end up with.
And up with is get ready with me videos you know one minute get ready with me vlogging Alex are all I'm a chamberland and now kind of if you've seen on Instagram this trends are like girls just kind of get get dressed with me let me share my fit with you.
So the next thing is the same way that 15 year old kid boys watch other boys play video games I think there's going to be a world where girls should launch their own live stream online shopping channels where it's them just going on 10 to 15 seconds maybe a minute maybe two minutes and they're just filming themselves online shopping.
I got it I'm going to wake up like what do I want what do I want today I want to t-shirt let me go to my favorite pages who I think this one all look good I don't know about this one chat what do you think about like kind of this one and they build a whole shopping experience around you just online shopping. I think that is a world where that can turn into the same monetization efforts as boys watching video games of other guys girls watching other girls online shop.
I don't think anyone's tried that and I see it as like the next evolution of getting ready with the makeup putting your outfits on fit checks to then I'm this is like what I'm shopping for online shopping experience and I think girls would eat it up that's my that's my pitch to contact creators out there go film yourself online shopping and see what happens.
I like this idea for so many reasons one is it's behavior that's happening already so you're kind of just unbundling it and you're just putting on its own. It's own platform I think the idea for this to work it's going to need a name that's just like super super catchy while you were I mean this name isn't isn't right for this idea but while you were talking I was just like oh my god does someone own get ready with me calm because that that is such a good domain. Yeah. Yeah. Someone.
Someone owns it unfortunately but like someone go acquire that domain like that is the perfect domain maybe actually I was going to say it's not perfect because it's like but you know what it maybe it is perfect get. So I'm even just like GRW. Yeah. Well man that's so good hold on let's see if that's taken I might just want to take that I see this a billion because like you know like the whole.
Neil Patel went on a podcast and I know that Gary Vee they've been talking about this idea of like online shopping like live shopping is going to come to America it crushes it in Asia but it hasn't translated to America and I don't know if I'm like live shopping in a third party me standing there on my phone watching you.
Tell me something will work as well as you just watching me shop you know because like if I know this through all the girls that I know out in LA LA it's run with this stuff they're all posting videos of themselves kind of fit checks on Instagram on tiktok every comment is literally where did you get that shirt where did you get those shoes where did you get those pants like.
Why don't the girls just film themselves shop it and be like this is literally where I got it you know it's like in like the cool thing about is it gets such low hanging fruit that it follows the what's her name. Strawberry milk bomb like her her idea she sells the bikini she just hops like oh. She just talks in like half of the videos that there's no ending to it it's just nothing it's just funny like I can see a lot of people don't know a lot of people listening.
To this might not know her so just for folks who don't know she's got like a couple million followers at this point and she. She's like a just a girl that you know people want to hang out with she's funny and she's witty and she's got this bikini brand that she like if she does a hundred posts only one out of a hundred she actually like promotes and she crushes it.
She's now built out a reality TV because her sister is coconut milk mob or something and then she had this boyfriend who they called him Brad and then Brad launched a golf. Like like merge company and then she then launched a female golf merge company they just hustlers I respect them are but like I think your point on that is so they don't sell.
I just they just live and I I think girls love that about other girls with their content I think the next step of that though is like people would die to see her scrolling through her phone shopping for herself I think they would watch 30 minutes of that. Whether that becomes a full on product I'm sure it could like I don't know why Twitch couldn't do it but I think twitch is just it's branded too much as a video game site someone should build the twitch online shopping.
100% 100% if you like this idea post in the comments will be in there so I would love to see this become a reality people are actually taking ideas that we're putting out on here and they're like building it like almost every day I'm getting a DM being like I took this idea so someone like build this.
What other ideas have there been I've listened to a couple like some of them are kind of easier ones for like one off apps and other ones are like I think this one is like a venture scalable business the online shopping for girls. Yeah so I'll show my screen for a sec. So have you seen this AI Haglett.
No. So I talked about this on a pod I was like wouldn't it be cool if AI can just haggle for you and this guy did it and he the use case he has is basically like there's a there's a world where you can just use a phone agent that gets you a better hotel price so our our AI agent calls hotels and ask for discount for your last minute stays if you never ask you never know. And he posted it on Twitter he tagged me in it he's like I took your idea and it got like four five thousand.
Okay I'm going to I'm going to I got four five thousand likes on Twitter I'm going to just play this our AI agent calls a hotel in Columbia speak Spanish gets a discount on the hotel right from four hundred and ten thousand paces to three fifty. Hello. Hello. Hello. Hello. Hello. What is the price of the service directly to you.
You get the idea basically you know he's getting a deal because he's booking direct and he's charging five bucks for every phone call I think so people are like taking these ideas and the best part about that guy is that he didn't know how to code at all he like learn to self code. Yeah so it's like full on AI. Yeah it's crazy. Yeah that's that's that's that's the.
Partly I'm you know I love my job I love the start up you know we're crushing it with our we're trying to crush it we got a long way to go with auto pilot but I'm wearing it for the long time I get envious a little bit of these people like Google these people that met us like you guys can be launching these one off things like constantly like what you should be I think like an example like that especially now if like that guy can do it you can learn how to code it and like there's clearly
product market fit with it because like why not why not do it. More and more people should be launched and stuff like that that's it's cool that he actually followed through with it though it sounds like you know hey if that exactly and yeah yeah it's similar it's funny we the so I don't know you you've been to our office in L.A.
But for those that don't know it's we have a little startup kind of hub all number one apps all kind of like we're all growth hackers at heart but we all are guys and there's been now multiple apps that have come in three weeks prototype built it out solely to work in I don't think I can share the exact ones because they don't want me they don't want people to know but they built apps that literally work for
tiktok and Instagram algorithms where it translates perfectly to the algorithm to work and then everyone comments what app is that they didn't get downloads multiple apps and made 60 70 100 K months similar to the guy that built the Cal a I like like people should be launching apps like that constantly Cal a is an app that you can scan your food plugs into chat GPT tells you roughly how many calories are in each serving.
There's a world we can build effort everything and more people should because I think they also provides value that's what's kind of cool about it people will pro A.I.s changed the game because it's not just. Flappy bird video games it's like this thing can actually make your life easier so.
I should be bringing people on jamming ideas I wonder if anyone will run with the shop and one they probably will they probably will keep it posted yeah do it like straight up do it don't don't like do tomorrow do it now so Chris this has been obviously so fun it's a pleasure you're like a fountain of knowledge thank you so much for coming on where could people get to know. More about you and an autopilot.
Yeah so we're big on Twitter Twitter is kind of our main spot and then we're kind of also an Instagram my personal Twitter where I try and tweet more but I do I use my social battery so much of these other accounts that I have enough time and mental energy to tweet on my own my personal Twitter though is Chris J Joseph's on the autopilot account we're going to start putting more and more fun content out you'll see if you go there you'll see the starting strategies and around like.
Nearly Monday kind of every Monday I'm going to post like it's Monday go get that money kind of because we're money app you guys can follow the journey of seeing if that will work I don't know if well that is called joint autopilot and then the big accounts that we run the Pelosi tracker the Michael Barry tracker those are if you search those little show up.
I'm going to try this new account I don't know if it'll work this stop to spend that was inspired also by the all in podcast and people listen there Jason was like someone should do it I'm like. I'll try why not and then we're also going to launch the GPT portfolio again if you remember that one where a year ago we. Thought it'd be funny to give chat GPT 50 grand build an algorithm and have it not even build an algorithm just have it tell us what sucks the buy.
That account will be coming back maybe soon open a I sent a ceasen to this so we have to close that one down but that one should be back soon to and that's all on Twitter. Beautiful I remember and it's been real catch you later did cool appreciate it thank you. you you