This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Want to learn about the top claims against emerging CPG brands? Join Daniel Scharff in this episode of the Startup CPG podcas t to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law . From the surge in lawsuits against emerging brands to the nuances of labeling and disability compliance, Lauren provides prevention tips and strategies for both small and established brands. Gain...
Jan 23, 2024•57 min•Season 4Ep. 10
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher. Kopman shares what it was like to be an early microbrewing innovator in St. Louis, home of Anheuser Busch, and many lessons learned in his journey expanding int...
Jan 16, 2024•1 hr 5 min•Season 4Ep. 9
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Can you handle the highs, survive the lows, and still rock the runway? In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy , Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows of ...
Jan 09, 2024•53 min•Season 4Ep. 8
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com We are as thrilled as you are to unveil the second part of Jenna Cameron’s episode – How to Launch in Foodservice. In this episode, Jenna dives into the nitty-gritty of building strong relationships with operators and transforming from a mere product supplier to a true strategic partner. But that’s not all – Jenna also unravels the intricate web of distributor partnerships, offering valuable guidance for emerging ...
Jan 04, 2024•38 min•Season 4Ep. 7
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com As we kick off the new year, we welcome you with 2024’s first podcast episode so chock-full of insights, we had to split it into two parts! Our guest, a seasoned sales pro with a decade in the food service industry, is here to spill the beans. In this episode of the Startup CPG Podcast, host Daniel Scharf sits down with Jenna Cameron to discuss her experience, which includes notable contributions at JUST Egg, Alph...
Jan 02, 2024•41 min•Season 4Ep. 6
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Get ready for an extra special treat this holiday season! We've got an exclusive bonus episode fresh from a recent webinar, where Daniel Scharff sits down with movers and shakers in the industry. Meet Paul Voge, the brains behind Aura Bora, Clara Paye, the powerhouse founder of Unite, a...
Dec 30, 2023•59 min•Season 4Ep. 5
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg Ever wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast , we're joined by Aaron Barnholt, President of Cultivate CPG , sharing his strategies from his extensive experience in launching brands like t...
Dec 26, 2023•53 min•Season 4Ep. 4
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com In this episode of the Startup CPG podcast with Daniel Scharff featuring Emily Griffith, founder of Lil Bucks , and Luke Peterson from A-Frame Farm , delve into their mission to make America fall in love with buckwheat and improve diets and soil health. Discover the wonders of regenerat...
Dec 19, 2023•54 min•Season 4Ep. 3
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg In this episode of the Startup CPG podcast with Daniel Scharff featuring Matt Levine, the founder of Chlorophyll Water, he recounts the journey of transforming a unique product idea into a major success. Matt discusses the genesis of Chlorophyll Water, emphasizing the importance of proactivity and relationship-building in a competitive market. The entrepreneur's scrap...
Dec 12, 2023•50 min•Season 4Ep. 2
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg In this episode of the Startup CPG podcast, Daniel Scharff sits down with Myles Powell, the founder of Myles Comfort Food. Myles Comfort Foods is a clean, premium comfort food brand elevating the landscape of frozen foods through the marriage of quality and clean convenience that the modern day consumer is seeking in grocery. Join us as we dive into Myles' inspiring j...
Dec 05, 2023•41 min•Season 4Ep. 1
Welcome to the Startup CPG Podcast! I’m Jessi Freitag and it’s been my pleasure to be your host for Season 3 of the show since August 2021. It’s now time for me to introduce you to your new host for Season 4 of the show, Daniel Scharff. Many of you already know Daniel as he’s the founder of Startup CPG and has been hosting webinars, in-person events, and back in the day, lots of Clubhouse sessions for the community. He's extremely active in the CPG community and has deep CPG experience, so I'm r...
Nov 30, 2023•30 min•Season 4Ep. 1
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg You know what that sound means - we had another member of the Startup CPG community on Shark Tank! And this time it was previous podcast guests Mafe Romer & Coco Cabezas from TOAST-IT! They join us today to tell us all the details about their Season 15, Episode 2 episode of Shark Tank that aired ...
Nov 28, 2023•39 min•Season 3Ep. 93
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg We have a really special episode today - Seth Goldman is back on the show! Over the past couple of years, Seth has come on the show a number of times for what we called the Pure Gold Series to talk field marketing, sustainability, trade shows, and even an “Ask Seth Anything.” I’ll link a playlist in ...
Nov 21, 2023•42 min•Season 3Ep. 92
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg I’m so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 million natural shoppers. Because Social Nature has access to so much great data about natural shopper...
Nov 14, 2023•44 min•Season 3Ep. 91
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg Today I’m excited to feature another of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Crooked Owl! Crooked Owl is the first probiotic, shelf stable, 5% ABV tepache brand on the market. They are also a member of 1% for the Planet. Through this partnership, they contribute ...
Nov 07, 2023•39 min•Season 3Ep. 90
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg Today I’m excited to feature one of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Neeshi! Neeshi makes naturally nourishing and hormone balancing treats for menstruation through menopause. We’re joined today by founder Gita Vellanki. The Startup CPG team loves Neeshi’s products and so did Mic Drop attendees, so I can’t wait for you to learn more. Listen in as Gita shares about: How Neeshi got started...
Oct 31, 2023•38 min•Season 3Ep. 89
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg I’m so excited today to learn from Twrl Milk Tea, a long time and very active member of the Startup CPG Community! We’re joined by co-founder Olivia Chen, and Twrl was recently a Shelfies finalist for their Ube milk tea. Twrl Milk Tea makes the world’s first canned milk tea made with pea milk and single-origin, non-GMO, organic tea, and they also make chewy cafe style boba toppings, which are the new sprinkles! Twrl is women &am...
Oct 24, 2023•48 min•Season 3Ep. 88
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg We’re bringing you an episode from the archives today while I’m on vacation - so many listeners loved this episode from February because Sandra gives such practical and actionable advice and such honest insights into topics like Shark Tank and fundraising that are so hard to find. Since this episode released, Nopalera has released their Dulce de Cuerpo products, a cactus shower gel and cactus cream in beautiful aluminum bottles,...
Oct 17, 2023•1 hr 2 min•Season 3Ep. 57
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg It’s Expo East recap time! New Hope Network announced on the opening day of this year’s Expo East that it would be last Expo East after nearly four decades. There will be a new format next August called Newtopia Now, which will discuss a little in the episode. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if yo...
Oct 10, 2023•37 min•Season 3Ep. 87
Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank you to those of you who joined live - we had so much fun! You’ll hear the voices of Startup CPG’s founder Daniel Scharff, Patricia Menegoto, Startup CPG’s Head of Marketing & Community, Jenna Movsowitz, Startup CPG’s Spotlight Magazine Managing Editor, and of course my voice. Plus, special guests presenting the branding award ...
Oct 03, 2023•50 min•Season 3Ep. 86
It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourcing platform with over 15,000 buyers. Retailers like Thrive Market, Albertsons, and many others hand...
Sep 26, 2023•45 min•Season 3Ep. 85
This week we're bringing you an episode from the archives, our most popular episode of all time that played this January of 2023 and was with Liquid Death. I got so many comments about this episode; I had so much fun during this episode, so I wanted to bring it back and give those of you who hadn't had a chance to listen to this one to give it a listen now and I hope you enjoy. Let me know what you think and we'll see you next week. I figured it was worth putting my soul on the line to bring you...
Sep 19, 2023•55 min•Season 3Ep. 53
Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & Brand Experience Consultant, and Co-host of Oopsie Podcast. If you aren’t familiar with Feastables, it’s the CPG brands of YouTube star Jimmy Donaldson, better known as Mr. Beast, who is the most subscribed individual in the world with 176 million subscribers on YouTube at the time of recording. His brand...
Sep 12, 2023•43 min•Season 3Ep. 84
It’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year is the Third Annual Shelfies Awards, proudly sponsored by Floret, where we recognized the most promising emerging CPG brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only for emerging brands. This year the categories expanded beyond food, beverage, and supplements to inc...
Sep 05, 2023•47 min•Season 3Ep. 83
Last time we talked about equity crowdfunding on the show, many of you let me know that you wanted more equity crowdfunding content. When I saw that Ghost Town Oats had launched their second Wefunder campaign, I thought it would be a great opportunity for us to talk more about equity crowdfunding and to introduce you to Ghost Town Oats if you aren’t familiar. Ghost Town Oats is the first Black-owned, queer-owned, barista-owned oat milk company. Ghost Town Oats was developed by three baristas, Mi...
Aug 29, 2023•42 min•Season 3Ep. 82
I’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen Casanova is the Founding Executive Director of Project Potluck, which is the largest professional community inclusively for People of Color (POC) in CPG. People of Color face systemic barriers to accessing social, human, and financial capital. As a result, today’s CPG industry is not representative of the US population or the consu...
Aug 22, 2023•35 min•Season 3Ep. 81
Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varamini are the co-founders of Tend, the first snackable, real food prenatal. They are reinventing multivitamins, replacing synthetic, hard-to-stomach pills and gummies with superior real food supplements for every stage of life - beginning with pregnancy. I loved getting to hear more about their story and am so excited for you to hear...
Aug 15, 2023•45 min•Season 3Ep. 80
I don’t always love talking about insurance, but I love talking about insurance with today’s guest, Danielle Holyoake, because I always learn so much and end up feeling more empowered with knowledge. Danielle, is the CRO and co-founder of Amelia Risk, a CPG insurance brokerage equipped to handle all lines of commercial insurance, and I actually met Danielle through the Startup CPG Slack back in 2021 when she helped me with an urgent insurance issue. Last year, in 2022, Danielle came on the show ...
Aug 08, 2023•53 min•Season 3Ep. 79
Making it to the 10 year mark as a food business is no small feat, and our friends at Soom Foods just passed their 10 year anniversary. Today we are joined by Soom’s CEO and co-founder, Amy Zitelman. Amy had just graduated from college when she and her sisters started Soom, and since then, her and her sister Jackie were on the Forbes 30 under 30 list, Soom has been featured by Forbes, Bon Appetit, and The New York Times, and they have grown into the trusted brand for tahini and tahini products. ...
Aug 01, 2023•56 min•Season 3Ep. 78
Today’s episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you’ve been listening since the beginning, that’s amazing! If this is your first episode, that’s also amazing - welcome! I want to give a heartfelt thank you to each of you as listeners and to our incredible sponsors - you all have allowed us to keep the show going! I thought to commemorate the occasion, I’d share my top 100 moments on the podcast - just kidding, I’ll just share 10-...
Jul 25, 2023•45 min•Season 3Ep. 77
