The Stack

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack.

Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.

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Episodes

Unraveling the Mysteries of Product Analytics and Product-Led Growth with Justin Bauer, VP at Amplitude

Amplitude is a product intelligence, a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product-led growth strategy. A strategy that works uniquely well given what its platform is. In this engaging podcast episode, we plunge headfirst into the complex and intriguing universe of product analytics, with none other than Justin Bauer, the esteemed Chief Product Officer at Amplitude, as our g...

Aug 24, 2022•42 min

Scaling Up Your Stack with Horacio Zambrano, CMO at Secret Double Octopus

Secret Double Octopus was founded in 2015. The company jumped onto the growing demand for enterprise-level passwordless authentication. In 2020 they raised $15 million in the Series B funding round, and by 2021, they were named best in class for their category by the AITE Group. Their growth has been fast, so in 2021 they also brought on Horacio Zambrano as CMO to help scale the business accordingly. Horacio has launched multiple cybersecurity start-ups and has led marketing teams up to Series C...

Aug 17, 2022•40 min

Making Community the Center of Your Stack with Jane Stecyk, SVP of Marketing at Mighty Networks

Mighty Networks is home to over one million online communities. That means their tool is helping nearly one million brands and companies utilize community marketing to grow and drive revenue. At the heart of Mighty’s growth is their own tool. They’ve focused on speed to learning to grow their client success. It also means building a stack that works for their internal team that doesn’t sacrifice client or user experience. That’s what Jane Stecyk balances every day as the SVP of Marketing. Jane’s...

Aug 10, 2022•39 min

Leading your team to a killer stack with Andrew Davies, CMO at Paddle

Paddle’s work to offload tax agony from SaaS companies hasn’t gone unnoticed. They’ve earned over 3000 clients globally and have stacked up some impressive revenue processed numbers. Their CMO Andrew Davies is looking to continue building their brand up as a must-have payment solution. Andrew loves tools, but he also knows he’s not always the best person for the job when it comes to using them and deciding which ones to use. That falls on the users themselves. His style is to listen to his team ...

Aug 03, 2022•37 min

Creating Unforgettable Stack Experiences with Kyle Lacy, SVP of Marketing at Seismic

In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing all of your tools and resources to the best of...

Jul 27, 2022•39 min

Connecting B2B and D2C Stacks with Spud Rule, Director of Marketing at ClickBank

ClickBank has been around since 1998 and serves over 6 million clients worldwide. In its nearly 25 years existence, they’ve honed in on what tools and strategies make its platform a success. Spud Rule is overseeing these strategies. He’s spent over a decade in marketing, founding his own company and working with major brands such as Cabela’s. Now he’s the Director of Marketing at ClickBank. ClickBank’s marketplace provides brands with affiliates to market their products. On the reverse of that, ...

Jul 20, 2022•32 min

Maximizing ABM and Dynamic Ad Efforts without Cookies with Jon Miller, CMO of Demandbase

Jon Miller doesn’t believe in the marketing-generated pipeline. He says every sale, no matter the origin, has been touched by marketing. Jon brings that philosophy to his role as CMO of Demandbase. Demandbase is a martech giant that offers a suite of account-based marketing tools. Jon’s emphasis on the marketing strategy demands an impressive stack, and today he joins to share what that stack is and how it works.

Jul 13, 2022•44 min

Standing Out in the Sea of Content with Erik Newton, VP of Marketing at Milestone Inc

Milestone has been around for almost 25 years now, but their age hasn’t slowed them down at all. They’ve been consecutively recognized as one of the fastest-growing companies in Silicon Valley. Like Milestone, VP of Marketing Erik Newton also has a deep history in the industry. In this episode, he joins to share his SEO and marketing strategies along with the tools that help him implement them. Erik’s career began at Netscape. He moved on to work for companies such as mp3.com, Netflix and Bright...

Jul 06, 2022•40 min

Every Marketer's Tool is Martech with Justin Sharaf, VP of Marketing Operations at Collibra

This week we turn to a martech powerhouse to learn the best strategies for building a stack from the best. Collibra is a data intelligence leader with a multi-use platform that’s used around the globe. Justin Sharaf is their VP of Marketing Operations. He’s brought his rich experience to Collibra to help build a killer stack to drive revenue and now he joins us to share his tips and tricks. Justin has spent over 15 years working with martech at industry giants like LogMeIn and Jahia, so he’s had...

Jun 29, 2022•36 min

Death of the Spreadsheet with Peter Mahoney, CEO of Plannuh

Plannuh is a marketing performance planning platform.  It's a system for building, managing and optimizing marketing plans and it’s another SaaS tool that’s killing the spreadsheet.  We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at IBM and spent over a decade at Nuance Communications before founding Plannuh.   Peter has amazing insights into the stack’s secu...

Jun 22, 2022•42 min

Organic Content Marketing with Anne Fleshman, VP of Marketing at FlowHub

FlowHub is a cannabis retail management platform, offering point of sale software, compliance management and inventory tracking software.  FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021.  VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth.  Anne joins FlowHub with some amazing experience, having previously been the director of marketing at AutoPilot.  Anne’s doi...

Jun 15, 2022•29 min

Building a Lean Stack with Martin Link, VP of Sales & Marketing at Monster Lead Group

Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology.  They work with clients in financial services and the mortgage industry.  Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack.  As VP of Sales and Marketing, Martin is focused on building a lean and efficient stack to drive revenue.  He’s a big believer in always clearly identifying a problem...

Jun 08, 2022•31 min

Optimizing a Mobile Tech Stack with Giulia Porter, VP of Marketing at Robokiller

Robokiller is a mobile app that blocks annoying spam calls and telemarketers.  As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue.   Prior to Robokiller she was a customer success manager at HubSpot.  She wants the martech world to give mobile more love.  She advocates for tools like AppsFlyer, Leanplum and her personal favorite Looker to optimize the mobile tech stack.    In this episode, she shares her i...

Jun 01, 2022•35 min

Customer Data: A Unified Taxonomy with Jared Gardner, VP of Demand at Sprinklr

This week, we uncover the tech stack that’s driving revenue for unified customer experience management platform Sprinklr.  They use AI to create insight-driven strategies. They’re crushing it with revenues of over $400 million and growth of 10, 20, and even 30 percent in recent years.  We caught up with Jared Gardner, VP of Demand to learn what tools are driving success for Sprinklr.  Jared has a unique perspective honed from working in SEO and demand gen roles at Red Door Interac...

May 25, 2022•32 min

Building a Solid Foundation with Roland Smart, CMO of Product School

This week we uncover the tech stack that’s driving the growth of Product School.  They’re the global leader in product management training and secured $25 million in investment in 2021.  In our conversation with CMO Roland Smart, we learn that Product School is forecasting significant growth in the next few years.   Roland’s currently focused on building a solid foundation with his stack.  He’s all about making sure that his tools will not only support the company now bu...

May 18, 2022•25 min

Keep the Stack Simple with Casey Armstrong, CMO of ShipBob

In this week’s episode we take a deep dive into the tech stack that’s behind the success of ShipBob, a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands.  We catch up with CMO Casey Armstrong to uncover what tools are driving the success of the company, currently valued at a billion dollars.   Casey's advice for the stack is simple ⁠— literally.  A bloated and cumbersome tech stack explodes under the weight of useless, dead or unusable tool...

May 11, 2022•28 min

Introducing The Stack

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack.  Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality. Coming Spring 2022.

Apr 11, 2022•1 min

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