Episode description
FlowHub is a cannabis retail management platform, offering point of sale software, compliance management and inventory tracking software. FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth. Anne joins FlowHub with some amazing experience, having previously been the director of marketing at AutoPilot.
Anne’s doing brilliant personal touches like luring dispensaries in with cookies. Who would have thought giving cookies to stoners would be such a simple and effective marketing strategy? She’s also sending out swag to her customers and working on generating personal relationships with budtenders. Some of Anne’s favorite tools in her stack are Craft as her CMS, Autopilot for marketing automation, Looker for BI, Salesforce for her CRM, and Google Optimize to run tests. We’ll uncover how Anne’s using these tools to drive revenue for FlowHub.
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