The Stack Season 2 Finale
Sean, Ryan, Kelsey, and Tim sit down to reflect on the past seasons of the stack and talk about their favorite updates, news, and apps.
Jan 02, 2020•26 min
The Stack
A weekly show where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech.
Episodes
December 2019 Hubspot Updates
Ryan and Kelsey talk about Hubspot product updates and changes coming to WordPress. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/december-2019-hubspot-updates/ Here are the articles we mention in this episode: https://www.youtube.com/watch?v=xua3SgjG6Yg&feature=youtu.be https://make.wordpress.org/core/2019/12/11/whats-new-in-gutenberg-11-december/
Dec 15, 2019•15 min
Google Algorithm Update - Changes to Local Searches
Ryan, Tim, and Kelsey sit down to discuss why Google wants you to differentiate your site and changes made to local search rankings. *A Link to the Full Show Notes to Come* Here are the articles we mention in this episode: - https://www.searchenginejournal.com/google-says-to-differentiate-your-site/338475/ - https://twitter.com/searchliaison/status/1201549327144898567
Dec 03, 2019•23 min
Slow Website Speed Badge
Ryan, Tim, and Kelsey sit down to discuss Google PageSpeed and updates coming to HubSpot Workflows. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/slow-website-speed-badge/ Here are the articles we mention in this episode: - https://blog.chromium.org/2019/11/moving-towards-faster-web.html - https://www.hubspot.com/product-updates/a-new-engine-for-your-workflows
Nov 12, 2019•27 min
November HubSpot Product Updates
In this episode of The Stack, Ryan, Tim, and Kelsey talk about some updates coming to the HubSpot platform. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/november-hubspot-product-updates/ Here are the articles we mention in this episode: - https://www.hubspot.com/product-updates/sales-hub-professional-updates - https://www.hubspot.com/product-updates/landing-pages-are-now-available-in-marketing-hub-starter
Nov 05, 2019•21 min
Google's Push To Understand Searchers
In this episode of the Stack Podcast, Ryan, Tim and Kelsey talk about how Google is understanding search better, saying goodbye to Flash, and Facebook News. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/googles-push-to-understand-searchers/ Here are the articles we mention in this episode: - https://www.blog.google/products/search/search-language-understanding-bert - https://webmasters.googleblog.com/2019/10/goodbye-flash.html - https://newsroom.fb...
Oct 28, 2019•24 min
Lead Form Extensions in Google Ads
In this episode of the Stack Podcast, Ryan, Tim, and Kelsey talk about additions to Google Ads and how to reach shoppers with Facebook Ads. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/lead-form-extension-google-ads/ Here are the articles we mention in this episode: - https://www.searchenginejournal.com/google-ads-is-testing-new-lead-form-extensions/331183/ - https://www.facebook.com/business/news/reach-people-who-are-actively-shopping-with-ads-in...
Oct 22, 2019•19 min
Local Marketing With Google My Business
Ryan, Tim, and Kelsey sit down to discuss local marketing with Google My Business, Shopify website optimization, and Facebook marketing tools . You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/local-marketing-google-my-business/ Here are the articles we mention in this episode: - https://www.searchenginejournal.com/google-maps-marketing-guide/329929/?ver=329929X3 - https://moz.com/blog/shopify-seo
Oct 13, 2019•25 min
Mixed Feelings about Mixed Content Errors
In this episode, we talk about things to watch out for with mixed content, video reporting, and an update to the HubSpot Mobile App. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/mixed-feeling-about-mixed-content-errors-the-stack-ep-70-show-notes/ Here are the articles we mention in this episode: - https://security.googleblog.com/2019/10/no-more-mixed-messages-about-https_3.html -https://webmasters.googleblog.com/2019/10/search-console-video-result...
Oct 05, 2019•25 min
Google's September Algorithm Update
Ryan, Tim, and Kelsey sit down to discuss updates coming to Google that might change the way you strategize. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/googles-september-algorithm-update/ Here are the articles we mention in this episode: - https://twitter.com/searchliaison/status/1176473923833225221 - https://support.google.com/webmasters/answer/7576553?hl=en
Sep 24, 2019•19 min
HubSpot Product Updates from INBOUND 2019
Sean, Tim, and Ryan sit down for the finale of Season 2 to discuss the new HubSpot product updates from the INBOUND 2019 Conference. Join us next week for the start of Season 3! Full Show Notes to Follow.
Sep 18, 2019•22 min
Device Preference & Video Marketing
Tim, Ryan, and Kelsey sit down this week to talk about INBOUND 2019, device preference, and video marketing. Full show notes to follow.
Sep 03, 2019•27 min
INBOUND 2019 and Google Updates
Sean and Tim sit down to talk about the upcoming INBOUND 2019 conference and some other Google Updates. Show notes to follow.
Sep 03, 2019•20 min
Preparing for INBOUND 2019
This week Sean, Tim, and Ryan sit down to talk about the upcoming INBOUND 2019 conference happening in Boston, MA. They also give some quick tips on how to speed up your website. Full show notes coming soon.
Aug 23, 2019•22 min
How Ecommerce Sites Can Benefit From Image Search
Sean, Tim, and Ryan talk about how ecommerce sites can benefit from image search and Google’s addition of podcasts to SERP. Here are the full show notes: https://pepperlandmarketing.com/blog/benefiting-from-image-search/ Here are the articles we mention in this episode: -https://www.searchenginejournal.com/ecommerce-guide/google-images/ -https://www.blog.google/products/search/press-play-find-and-listen-podcast-episodes-search/
Aug 13, 2019•20 min
Google’s Featured Snippet Update
Sean, Tim, and Ryan site down and talk about Google’s featured snippet update, Google My Businesses best practices and lazy loading. Here are the full show notes:https://pepperlandmarketing.com/blog/google-feature-snippet-update/ Here are all the articles we mentioned in this episdoe: -https://www.blog.google/products/search/find-fresh-information-featured-snippets-google-search/ -https://www.brightlocal.com/research/google-my-business-insights-study/ -https://web.dev/native-lazy-loading
Aug 12, 2019•28 min
Creating Effective Website Navigation
Ryan, Tim, and Kelsey sit down and talk about how to set up your site navigation, emerging social networks, and a new HubSpot Product update. Here are the full show notes:https://pepperlandmarketing.com/blog/effective-website-navigation/ Here are all of the articles we mention in this episode: -https://www.searchenginejournal.com/ecommerce-guide/site-navigation/ -https://blog.hubspot.com/marketing/new-social-media -https://www.hubspot.com/product-updates/july-2019-hubspot-updates-in-less-time-th...
Aug 01, 2019•25 min
A Look at LinkedIn’s Algorithm
Tim and Ryan sit down and talk about the LinkedIn algorithm, must-have features for ecommerce sites, and YouTube’s ranking factors. Here are the full show notes: https://pepperlandmarketing.com/blog/linkedin-algorithm/ Here are all the articles we mention in this episode: - https://news.linkedin.com/2019/January/what-s-in-your-linkedin-feed--people-you-know--talking-about-thi - https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/ -https://www.shopify.com/blog/youtube-a...
Jul 16, 2019•24 min
Using Video In The Buyer’s Journey
Sean, Tim, and Ryan talk about how video fits into the buyer’s journey, 2019 SEO services report, and benefits of targeting low volume keywords. Here are the full show notes: https://pepperlandmarketing.com/blog/video-in-buyers-journey/ Here are all the articles we mentioned in this episode: -https://www.toprankblog.com/2019/07/video-marketing-statistics-buyer-journey/ -https://backlinko.com/seo-services-statistics -https://searchengineland.com/why-its-worth-targeting-keywords-with-no-to-low-mon...
Jul 09, 2019•21 min
Why Internal Link Building Is As Important as External
Sean, Tim, and Ryan sit down and discuss some tips about internal link building, landing page optimization, and breakdown a successful Instagram campaigns. Here are the full show notes: https://pepperlandmarketing.com/blog/internal-and-external-link-building/ Here are the articles we mention in this weeks episode: -https://www.searchenginejournal.com/link-building-guide/internal/ -https://www.hotjar.com/conversion-rate-optimization/landing-pages -https://buffer.com/resources/tentree-earth-day-so...
Jul 01, 2019•24 min
Google’s Push For A More Diverse SERP
Sean, Tim, and Ryan sit down to discuss Google's new update to search, how images affect SEO, and Facebook’s ranking signals for comments. Here are the full show notes: https://pepperlandmarketing.com/blog/google-restricts-serp/ Here are the articles we mention in this weeks episode: -https://searchengineland.com/google-search-update-aims-to-show-more-diverse-results-from-different-domain-names-317934 -https://www.orbitmedia.com/blog/how-images-improve-seo/ -https://newsroom.fb.com/news/2019/06/...
Jun 17, 2019•22 min
Facebook Updates Their News Feed...Again
This week, Sean, Ryan, and Kelsey sit down to discuss updates to Facebook's News Feed Algorithm, Google's Algorithm update, and how to reduce the long JavaScript tasks on your website. Here are the full show notes: https://pepperlandmarketing.com/blog/facebook-updates-newsfeed/ Here are the articles we mention in this weeks show: -https://www.socialmediatoday.com/news/facebook-adds-new-page-and-group-ranking-factors-into-news-feed-algorithm/555963/ -https://web.dev/long-tasks-devtools -https://t...
Jun 04, 2019•16 min
Google Brings the Favicon To SERP
Sean, Tim, and Ryan sit down and talk about the favicon coming to SERP, mobile first indexing, and Google Tag Manager. Here are the full show notes: https://pepperlandmarketing.com/blog/favicon-in-search-engine-results-page/ Here are all the articles we mention in this weeks episode: -https://www.blog.google/products/search/new-design-google-search/ -https://webmasters.googleblog.com/2019/05/mobile-first-indexing-by-default-for.html?m=1 -https://blog.google/products/marketingplatform/analytics/t...
May 29, 2019•25 min
Google Marketing Live 2019 Round Up
Sean, Tim, and Ryan sit down and talk about updated from Google Marketing Live, Facebook’s off-screen activity, and how to fix your plateauing SEO efforts. Here is a link to our full show notes: https://pepperlandmarketing.com/blog/google-marketing-live/ Here are the links to the articles we reference in this weeks episode: -https://www.blog.google/products/ads/new-ad-innovations-new-consumer-journey/ -https://www.facebook.com/business/news/what-businesses-should-know-about-the-upcoming-tool-for...
May 21, 2019•32 min
What Marketers Need To Pay Attention To From The Google IO 2019 Conference
Sean, Tim, and Ryan sit down to discuss everything marketers should be paying attention to from the Google IO 2019 Conference. They reference a stellar article by Deepcrawl to lead the conversation. Here is a link to the Deepcrawl article:https://www.deepcrawl.com/blog/events/google-io-2019-recap-key-takeaways-for-seos/ Here is a link to our show notes: https://pepperlandmarketing.com/blog/google-io-conference/ Here are the different sessions and articles we referenced in this episode: -https://...
May 14, 2019•36 min
Stop Using “Link In Bio” In Your Instagram Posts
Sean, Tim, and Ryan talk about the impact of using “Link in Bio” when trying to drive traffic, new Instagram features, and analyzing SERP to build keyword lists. Here are the articles we reference in this episode: -https://www.agorapulse.com/social-media-lab/instagram-links -https://instagram-press.com/blog/2019/04/30/connecting-you-with-friends-family-and-interests-on-instagram/ -https://newsroom.fb.com/news/2019/05/updates-to-video-ranking/ -https://moz.com/blog/build-your-keyword-list
May 07, 2019•28 min
Understanding How Searchers Behave With Google Search Results
Sean, Tim, and Ryan sit down to talk about how people interact with Google search results, use cases for structured data, and Facebook’s API contribution to Google. Here are the links to the articles we talk about in this episode: -https://moz.com/blog/new-google-survey-results -https://webmasters.googleblog.com/2019/04/enriching-search-results-structured-data.html -https://techcrunch.com/2019/04/22/facebook-makes-its-first-browser-api-contribution/
Apr 24, 2019•27 min
Getting AMP Pages From Your Own Domain
Sean, Tim and Ryan sit down and talk about AMP pages right from your own domain, what’s working with email outreach, and how Yoast is helping with Schema markup. Here are the full show notes: https://pepperlandmarketing.com/blog/amp-pages-from-your-domain/ Here are the articles we mentioned in this weeks episode: -https://webmasters.googleblog.com/2019/04/instant-loading-amp-pages-from-your-own.html?m=1 -https://backlinko.com/email-outreach-study -https://yoast.com/schema-org-is-hard-were-making...
Apr 18, 2019•32 min
Google Search Console Rolls Out The Discover Report
Sean, Tim, and Ryan sit down to talk about the new Google Search Console Discover report, lazy image loading, and how to boost your LinkedIn SEO.
Apr 12, 2019•25 min
Mastering Mobile Web Design & Performance
In this episode, we talk about how Facebook is giving back some control to users, Ahrefs new content explorer update, and tips of featured snippet optimization. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/mobile-web-design-performance/ Here are all the articles we mentioned in this episode: -https://masterfulmobile.withgoogle.com/ -https://newsroom.fb.com/news/2019/03/why-am-i-seeing-this/ -https://www.searchenginejournal.com/multiple-page-1-google-rankings/301063...
Apr 03, 2019•27 min
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast