Sean, Tim, and Ryan sit down and talk about creating interactive emails with Google AMP markup, Google Podcast updates, and what you need to know about Article 13. Here are the full show notes: https://pepperlandmarketing.com/blog/emails-with-googles-amp-markup/ Here are all of the articles we discussed on this week's episode: -https://cloud.google.com/blog/products/application-development/amp-for-email-developer-preview -https://www.androidpolice.com/2019/03/26/google-podcasts-in-episode-search...
Mar 27, 2019•19 min
Sean, Tim, and Ryan sit down and talk about some website navigation design best practices, important copywriting tips for writing captions, and updates to HubSpot. Here are all the articles mentioned in this episode: -https://www.searchenginejournal.com/seo-ux-main-navigation/297965/?ver=297965X3 -https://buffer.com/resources/the-art-of-copywriting -https://www.hubspot.com/product-updates/assign-objects-to-multiple-owners-using-custom-owner-properties
Mar 21, 2019•33 min
Sean, Tim, and Ryan sit down to discuss Google's announcement of a broad core algorithm update, Google Lite pages, and how to disable WordPress Plugins on specific pages. Here are the full show notes: https://pepperlandmarketing.com/blog/google-algorithm-update/ Here are the articles we mentioned in this episode: -https://blog.chromium.org/2019/03/chrome-lite-pages-for-faster-leaner.html -https://kinsta.com/blog/disable-wordpress-plugins-loading/#settings_saved -https://twitter.com/searchliaison...
Mar 14, 2019•27 min
Tim, Ryan, and Kelsey sit down to discuss updates to Google Search Console and Wistia. You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/wistia-affinity-marketing/ Here are the articles we mention in this episode: - https://twitter.com/googlewmc/status/1179418493999091712?s=21 - https://wistia.com/learn/marketing/introducing-brand-affinity-marketing
Mar 10, 2019•23 min
Sean, Tim, Ryan sit down this week to talk about HubSpot’s new chatbot update, Instagram business pages, and advanced blogging tips. Here are the full show notes: https://pepperlandmarketing.com/blog/delighting-customers-chatbots/ Here are all the articles we mention in this episode: -https://www.hubspot.com/product-updates/use-attachments-for-bots-to-deliver-targeted-content-and-more -https://www.searchenginejournal.com/instagram-rolls-out-in-app-local-business-profile-pages/296257/ -https://ww...
Mar 05, 2019•21 min
Sean, Tim, and Ryan sit down to discuss the new updates made to Google's Test My Site tool, social media engagement benchmarks, and other updates to Google Search Console. You can find the full show notes here: https://pepperlandmarketing.com/blog/mobile-page-speed-is-costing-you-money/ Here are all the articles we mention in this episode: -https://www.google.com/url?q=https://blog.google/products/ads/tools-build-better-mobile-experience/&sa=D&ust=1551390172373000&usg=AFQjCNGjYsaryMfnnfto8sUfP8l...
Mar 01, 2019•15 min
Sean, Tim, and Ryan talk about Wistias new channel feature, how vertical video is taking over social media, and how to capture more leads in 2019. Here are the full show notes: https://pepperlandmarketing.com/blog/wistia-channels-keep-users-engaged/ Here are all of the articles we mention in this episode: -https://wistia.com/video-marketing/channels -https://blog.bufferapp.com/vertical-video#video-research -https://marketingland.com/what-does-online-lead-generation-look-like-in-2019-257219
Feb 22, 2019•25 min
In this episode, Sean and Tim talk about Google Docs new API, the debut of LinkedIn Live, and a guide to social media algorithm. Here is a link to the full show notes: https://pepperlandmarketing.com/blog/social-media-algorithms-marketers-guide/ Here are all the articles mentioned in this episode: -https://developers.google.com/docs/api/ -https://techcrunch.com/2019/02/11/linkedin-debuts-linkedin-live-a-new-live-video-broadcast-service/ -https://www.stedavies.com/social-media-algorithms-guide/...
Feb 15, 2019•19 min
In this episode, we talk about how HubSpot is changing the game in 2019, Databox integrations, how to increase your organic traffic with an SEO audit, and how the WIX Super Bowl commercial crashed and burned. Here is a link to the full show notes:https://pepperlandmarketing.com/blog/hubspot-platform-center-for-business-growth/ Here is a link to the YouTube episode:https://www.youtube.com/watch?v=A1gAOQhA3Lw Here are all the articles we mentioned this week: -https://blog.hubspot.com/marketing/hub...
Feb 07, 2019•25 min
In this episode, Sean, Tim, and Ryan share updates on how YouTube has updated their embedding features, how reciprocal links affect your website, and how today’s users feel about outdated websites. Check out the full show notes here: https://pepperlandmarketing.com/blog/stop-using-youtube-embed-codes/ Here are all the articles we mentioned in this episode: -https://wistia.com/learn/marketing/changes-to-youtube-video-embeds -https://ahrefs.com/blog/reciprocal-links/ -https://www.bluefountainmedia...
Feb 01, 2019•24 min
Sean, Tim, and Ryan sit down this week to talk about Google My Business updates, a checklist for proper website migrations, and the state of social media in 2019. Check out the full show notes on our website: https://pepperlandmarketing.com/blog/google-my-business-update-company-impact/ Here are all the articles we mention in this episode: -https://www.blog.google/outreach-initiatives/small-business/new-features-service-area-businesses-google-my-business/ -https://www.contentkingapp.com/academy/...
Jan 25, 2019•27 min
Sean and Ryan sit down and discuss benchmarks for content in 2019, how to boost your SEO with question keyword optimization, and how top B2B companies structure their content. Read the full show notes on our website: https://pepperlandmarketing.com/blog/content-strategy-framework-built-to-convert-in-2019-the-stack-ep-37-show-notes/ Here are all the articles discussed in this episode: -https://buzzsumo.com/blog/best-b2b-content/ -https://www.semrush.com/blog/how-to-boost-seo-with-question-keyword...
Jan 18, 2019•18 min
Sean, Tim, and Ryan talk about how Google approaches SEO, structured data, and how HubSpot's very own Brian Halligan reflects on the evolution of inbound marketing. Here are all the articles mentioned in this episode: -https://www.blog.google/products/search/activity-cards-now-in-google-search/ -https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/ -https://twitter.com/googlewmc/status/994274013718265856?s=21 -https://search.google.com/test/rich-results -https://marketi...
Jan 10, 2019•26 min
Sean, Tim, and Ryan sit down to talk about how many holiday cookies they had while walking through a step-by-step guide to planning out your marketing goals for the year. We review a new app of the week that will help you with your on-page analysis. Check out the full show notes at: https://pepperlandmarketing.com/blog/how-to-set-your-2019-marketing-goals/ Here are the articles mentioned in this episode: -https://databox.com/goal-setting-process-we-used-1m-annual-revenue
Jan 03, 2019•27 min
Sean, Tim, and Ryan talk about Facebook search ads, consistent Facebook let downs and WordPress 5.0 update. We also dive into the app of the week and discuss interesting end of the year lightning round topics. Check out the full show notes at: https://pepperlandmarketing.com/blog/marketers-refuse-to-quit-facebook-the-stack-ep-34-show-notes/ Here are the articles mentioned in this episode: -https://www.searchenginejournal.com/facebook-search-ads-are-now-available-to-select-businesses-in-north-ame...
Dec 20, 2018•34 min
The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech In this episode, we share insight to Bings release of “Clarity” analytics as well as recent Google hangout questions, and LinkedIn's algorithm. Check out the full show notes at :https://pepperlandmarketing.com/blog/bing-introduces-clarity-to-rival-hotjar/ Here are the articles mentioned in this episode: -https://www.vox.com/the-goods/2018/12/13/18135972/onlin...
Dec 14, 2018•36 min
Sean, Tim, and Ryan sit down to discuss a recent study that Hub Spot released that discussed the types of content that perform best on each social media platform. By tuning in this week you will understand what type of content is right for each social channel and when they perform the best. Check out the full show notes at: https://pepperlandmarketing.com/blog/content-that-skyrockets-social-media-engagement/ Here are the articles mentioned in this episode: -https://research.hubspot.com/social-me...
Dec 05, 2018•39 min
Sean, Tim, and Ryan sit down to discuss the steps you should take to update old content, how to be better at SEO, and the power of Google. This episode is filled with actionable steps you can take to improve your content and SEO marketing skills. Check out the full show notes at:https://pepperlandmarketing.com/blog/how-to-improve-customer-experience-content-clean-up-the-stack-ep-31-show-notes/ Here are all the articles mentioned in this episode: -https://www.hotjar.com/blog/customer-experience -...
Nov 28, 2018•20 min
Sean, Tim, and Ryan sit down for an update on the latest in the marketing world. We talk about LinkedIn stories, Google search comments, and tips from a Google employee. Check out the full show notes at: https://pepperlandmarketing.com/blog/linkedin-stories-connecting-with-the-youth-or-advertising-avenue-the-stack-ep-30-show-notes/ Here are all the articles we mentioned in this episode: -https://techcrunch.com/2018/11/20/linkedin-stories/ -https://www.buzzfeednews.com/article/nicolenguyen/facebo...
Nov 28, 2018•20 min
Sean, Tim, and Ryan sit down to talk about the secrets of Instagram stories, the social media decline, and what it means to invest in content. Check out the full show notes at: https://pepperlandmarketing.com/blog/scholarship-link-building-social-media-growth-are-dead-the-stack-ep-29-show-notes/ Here are all the articles mentioned in this episode: -https://blog.bufferapp.com/instagram-stories-research -https://www.recode.net/2018/11/5/18043528/social-media-growth-facebook-twitter-snap -https://w...
Nov 09, 2018•36 min
Sean, Tim, and Ryan sit down to talk about how easy ways small businesses can acquire links, what the deal is with lazy loading, and Google's click through rate in 2018. Check out the full show notes at: https://pepperlandmarketing.com/blog/how-a-no-click-search-impacts-you-website-buisness-the-stack-ep-28-show-notes/ Here are all the articles mentioned in this episode: -https://www.searchenginejournal.com/link-building-for-small-businesses/273799/ -https://www.seroundtable.com/google-seo-lazy-l...
Nov 02, 2018•38 min
Sean, Tim, and Ryan sit down to talk about how much transparency plays a role in today's marketing, the absurd amount of money spent on Facebook Ads per week and why doctors want your data. Check out the full show notes at: https://pepperlandmarketing.com/blog/how-google-and-facebook-are-utilizing-transparency-the-stack-ep-27-show-notes/ Here are all the articles mentioned on this episode: -http://www.niemanlab.org/2018/10/how-to-successfully-pitch-the-new-york-times-or-well-anyone-else -https:/...
Oct 25, 2018•32 min
Ryan, Sean, and Tim sit down to discuss the new Adobe video production software, Myths about search, and how publishers play the blame game. Check out the full show notes at https://pepperlandmarketing.com/blog/search-market-share-the-stack/ Here are all the articles we shared on this episode: -https://www.adobe.com/products/premiere-rush.html -https://sparktoro.com/blog/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more/ -https://www.searchenginejournal.c...
Oct 18, 2018•25 min
Sean, Tim, and Ryan sit down to talk about Google Hub, Facebook Portal, Googles security problem, and HubSpot Tools. You will also find out if most of your Twitter followers are bogus.
Oct 15, 2018•30 min
In this episode, we share some major announcements coming directly from Google and Facebook and bring back the lightning round that we introduced for the first time last week. Check out the full show notes at: https://pepperlandmarketing.com/blog/facebook-rolls-out-premieres-video-feature/ Here are all the articles mentioned in this episode: -https://www.facebook.com/facebookmedia/blog/global-launch-of-premieres-polls-and-top-fans -https://developers.googleblog.com/2018/10/make-money-from-your-a...
Oct 08, 2018•32 min
In this episode, we share some major announcements coming directly from Google about the future of search, and try out a new “lighting round” where we share some quick thoughts on some of the other major developments of the week. We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG. The Headlines: 1) Improving Search for the next 20 years - https://www.blog.google/products/search/improving-search-next-20-years/...
Sep 26, 2018•23 min
In this episode, we share our key takeaways from Google’s mobile-first indexing and how Google views spammy backlinks. Check out the full show notes:https://pepperlandmarketing.com/blog/google-mobile-first-indexing-backlinks/ Here are all the articles mentioned in this weeks episode: -https://techcrunch.com/2018/09/20/instagram-hashtags-quiz-stickers-geofencing/%20Josh%20Constine -https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html -https://www.searchenginejournal.com/spammy-bac...
Sep 18, 2018•31 min
Sean, Tim, and Ryan sit down and talk about updates to Google Ads, how to improve your rankings, and market fit. Join us as we discuss important marketing updates and make fun of Sean for liking Google+. Check out our full show notes: https://pepperlandmarketing.com/blog/google-display-ads-improve-your-rankings/ Here are all of the articles we talk about in this episode: -https://support.google.com/google-ads/answer/9131153 -https://searchengineland.com/googles-exact-match-close-variants-expand-...
Sep 14, 2018•29 min
Sean, Tim and Ryan sit down to discuss everything that happened at Inbound, HubSpot Updates, and Google News. Check out our full notes: https://pepperlandmarketing.com/blog/inbound-2018-key-takeaways-with-google-updates/ Here are all of the articles we mention in this episode: -https://www.searchenginejournal.com/google-sites-using-a-lot-of-javascript-may-not-be-moved-to-mobile-first-indexing/268571/ -https://www.searchenginejournal.com/over-25-of-facebook-users-have-deleted-the-app-from-their-p...
Sep 10, 2018•38 min
While Sean is off exploring Ireland this week, Tim and Ryan sit down to talk about Youtube's version of Go Fund Me, a roll-up phone, importance of linking, and how some people just don't understand how google works. Check out the full show notes: https://pepperlandmarketing.com/blog/linking-googles-many-secrets/ Here are the articles we mention in this episode: -https://techcrunch.com/2018/08/30/youtube-launches-a-suite-of-fundraising-tools/ -https://www.blog.google/products/ads/create-effective...
Aug 31, 2018•31 min
