The theme of International Women's day this year is Women in Leadership - and that's a topic that can't be underestimated in importance. Gini Dietrich talks about the impact of the pandemic on women's lives and careers and shows we can choose to challenge the institutions, biases, and situations that create inequality for women on this week's episode of the Spin Sucks Podcast. #ChoosetoChallenge
In the communications industry, we don't have a uniform way to measure what we do, which causes confusion about everything from what we should be measuring in the first place, to what kind of goals and objectives make the most sense to try and measure, and how to communicate it all to teams, leadership and boards. Gini talks about this industry-wide issue and shares some solutions on this week's episode of the Spin Sucks Podcast.
What's more common than an outright ban on social media? A shadowban. Gini Dietrich is going to be sharing what that is, and what to do if it happens to you or one of your clients on this week's episode of the Spin Sucks Podcast.
Social Media is a powerful tool for connecting with your audience and community, but it's not easy when the truth is that there are people out there on social media with the sole intent of damaging your reputation: bad actors. How do you moderate social media comments in this environment? That's what Gini Dietrich is talking about today on the Spin Sucks Podcast.
We may hope that life will be getting back to normal once we're all vaccinated, but a recent report by the Content Marketing Institute is saying that consumer digital behavior has jumped ahead by five years. There's no going back, and that has huge implications for content marketers in B2C and B2B businesses. Gini Dietrich has the details and how to get ahead of these rapidly changing trends on this week's episode of the Spin Sucks Podcast.
There are 13 things every business needs to have in their plan - and if you're not a business or agency owner yourself, these are elements that should be in your communications plan. Gini Dietrich explains what they are, and why they matter on this week's Spin Sucks Podcast episode.
More than half of CEOs are not convinced their marketing departments are driving results (according to a survey by Strategy Box). That means that if you're listening to this, there's a coin flip of a chance that your boss doesn't think you're doing your job. Gini Dietrich goes into more detail about this survey, what the results mean, and what you need to do to make sure you're communicating what you need to in this episode of the Spin Sucks Podcast.
In this week's Spin Sucks Podcast, Gini Dietrich is talking about podcasts - how she started making them, why she still does, whether you should have one and how to make it sound great. You can download the report Gini is referencing at OneStoneCreative.net/Report.
If you know what you know and what you don't know, you're doing pretty well - but do you ever think about where your knowledge and decisions are coming from, and if that information is inaccurate? That's what Gini Dietrich is talking about in this week's episode of the Spin Sucks Podcast.
Welcome to 2021! In this episode of the Spin Sucks podcasts, Gini Dietrich kicks off the new year with a discussion about how we can do more with the talents and skills we have available.
Welcome to the 11th Day of Spin Sucks Christmas, where Gini is talking through the 11 terms, words and phrases that ought to be banned in 2021 and for the rest of time.
On the 6th day of Spin Sucks Christmas, Ginie Dietrich brings you Six SEO tricks - otherwise known as best practices that you can use to help focus your content efforts, and keep your long term strategy top of mind.
It's the first day of Spin Sucks Christmas! The 12 Day Countdown is an annual tradition for Gini Dietrich and the rest of the Spin Sucks Team, and to kick things off this year, we're talking about mindset, why it matters, and how you can work on your own.
Productive Procrastination makes it feels like you're working hard and making progress - but it's an illusion. Join Gini Dietrich on this week's Spin Sucks Podcast to talk about the trap of productive procrastination - why it ruins your real productivity, and how to combat it.
Last week on the Spin Sucks Podcast we started a conversation about planning, and today Gini Dietrich is continuing it by focusing on you, and your own personal goals and plans. Enjoy!
On this week's Spin Sucks Podcast, Gini Dietrich is talking about how to effortlessly plan your communications for the next 90 days. Really! Book mentioned in this episode: https://www.eosworldwide.com/traction-book
As we hit the motherload of crises - social, health, economic, communications professionals need to take a close look at how they are communicating internally and externally. We've seen new challenges, and learned new ways to convey what we believe in. In this week's episode of the Spin Sucks podcast, Gini Dietrich talks about the future of crisis communications.
In this episode of Spin Sucks, Gini talks about her first experience as a manager in an agency, and what she's learned since then about the difference between managing and leading - and how to be a better communicator and leader of your colleagues.
What drives Gini Dietrich absolutely batty? Thinking that the diffrent elements of communication are totally different fields that stand alone. We're all communicators whether we're in email marketing or crisis communications or anything in between. Listen to this week's episode to find out why.
Working with a new client is exciting - there are so many possibilities, and opportunities to tell new stories and try new things. But to start on the right foot you need a strategic plan - and that is something that is often overlooked. That's what today's episode of the Spin Sucks Podcast is all about. Enjoy!
To swear or not to swear in your marketing? In this week's spin sucks podcast Gini Dietrich talks about what the science and stats say about swearing, and how it might be percieved by your audience.
User-generated content is an amazing part of your social media efforts, and most of us have some kind of system to monitor and manage our mentions on the different platforms. What you use depends on your needs, goals and how many mentions you have to deal with! Today we're talking about what you need to do when it's time to graduate from monitoring alone to adding social media moderation to your workflow.
What can we learn from Justice Ruth Bader Ginsberg as professionals and as human beings?
Sometimes dificult, challenging or even damaging things can happen to a brand through no fault of thier own. These days, a crisis isn't an "if" it's a "when" - so on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to tell when a crisis is brewing, and how to prepare.
Last fall, we released an episode about the importance of diversifying your income, and we thought that going into the fall of this uniquely challening year would be a good time to revisit it. Enjoy!
In this month's last Agency Leadership cross post, Gini Dietrich and Chip Griffin talk about getting extra help for your business in the form of virtual assistants, sites like Upwork, in-house hires and other ways to relieve the burden of repetitive tasks. Next week we'll be back with the Spin Sucks Podcast!
In this cross-post from the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk about offering services like social media, community building, crisis - and maintaining some semblance of work life balance while you're at it. It will help you think about setting boundaries and expectations, no matter what your role in an organization is. Enjoy!
Welcome to another August episode of the Spin Sucks Podcast where we're sharing great episodes from the Agency Leadership Podcast that Gini co-hosts with Chip Griffin. Today you're going to hear about one of my favorite topics: non-traditional revenue streams!
Please enjoy this cross-post from the Agency Leadership podcast! This month on the Spin Sucks Podcast, while we're getting ready for another school year in a pandemic, you're going to be getting cross-posts of some of my favorite episodes from the Agency Leadership podcast that I co-host with Chip Griffin. Today, we're playing a recent episode about generating new business! Enjoy!
In this week's episode Gini Dietrich talks about how to measure the results of your PESO model strategy. This can be intimidating, but communicating the successes and opportunities for further improvement to leadership and the rest of your team is a critical factor in a program that provides value over the long term.
