The Sound Off Podcast - podcast cover

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.

Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.

The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.

Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.

With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.

New episodes are released weekly.

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Episodes

Peter Anthony Holder's Great Conversations

Peter Anthony Holder has interviewed a lot of people. From the famous to the quirky, his weekly show "The Stuph File" is syndicated on radio stations around the world and delivered in podcast form every Sunday night. Peter has a new book out now called "Great Conversations: My Interviews with Two Men on the Moon and a Galaxy of Stars." He picked up his interview craft working in radio at Montreal's CJAD. The show later was simulcast on CFRB Toronto before layoffs pushed the show to further syndi...

Aug 12, 201731 minEp. 60

Rob Greenlee of Spreaker Speaks Podcast Truth

Rob Greenlee is the Head of Content at Spreaker. Recently, I spoke with him on a panel at the Conclave Radio Learning Conference in Minneapolis. At the end of the session, the moderator and panelists all felt we had a few more things we could have gotten to if time had permitted. No worries. That's what podcast is for! Rob and I spoke about some of the things radio does well with podcast, and some of the things they don't do well. We catch up with some of the podcast headlines that have dominate...

Aug 06, 201734 minEp. 59

Dahlia Kurtz is Unorthodox and Unconventional

Dahlia Kurtz does not do things conventionally. She has worked in radio, written a national newspaper column, nearly went to the Olympics, and spent her first day in radio under water. And she lived to tell me about it. We worked together for a period when she was at 680 CJOB in Winnipeg and I felt the need to catch up with her. The link to her demo: http://www.dahliakurtz.com/my-uncover-letter Her full webpage is here - http://www.dahliakurtz.com/ This episode is brought to you by NLogic and th...

Jul 28, 201734 minEp. 58

Alan Burns Answers My Burning Questions

Alan Burns has been consulting radio stations since the mid 80's, and knows a thing or two about change. His company Alan Burns and Associates has had long standing relationships with some of the biggest brands across North America. His company is well known for their "What Women Want" research which always creates more than one a-ha moment upon reveal. Now comes word that headphone listening is more pervasive than ever, which should sound more than a few alarm bells for radio stations who rely ...

Jul 24, 201723 minEp. 57

Ira Haberman on How Digital Changed Radio

Ira Haberman is the host of the Sound Podcast and passionate about storytelling, and the Grateful Dead. Put it together, and that's a podcast. He has hosted the Sound Podcast since December, but its success has radio roots as he was working as creative director for Corus Entertainment's Deep Sky in Toronto in 2003, and segued to digital content in 2008, right when it all began to happen. We look back at the last 9 years of how digital has changed radio, what it has done right and wrong, and what...

Jul 07, 201732 minEp. 56

Tootall's 40 Years at CHOM 97.7

Tootall is a Montreal radio legend. Earlier this week he announced his retirement this September, making it an even 40 years on Montreal's legendary CHOM 97.7FM. Tootall is well known not only to Montreal radio listeners, but in Canadian Music Industry circles. He's interviewed every band long before they had airplay, a video, or even a label deal. I worked with Tootall twice in my radio career and we have kept in touch over the years. While his radio career may be coming to an end, I have the h...

Jul 04, 201736 minEp. 55

Dave Farough's Great Ideas for Radio

Dave Farough has a lot of ideas about radio. Today he published some of those ideas on his LinkedIn page entitled "If I Had a clean Sheet of Paper" and I asked them if I could add them to my page - and then the only thing that was missing, was the companion podcast. On this Canada Day in 2017, we spent our time talking about radio and tossing out ideas that could move it forward. So of these ideas aren’t new - but they also haven’t been tried yet. This episode is why I started the podcast: To ta...

Jun 28, 201736 minEp. 54

Broadcaster Meet Podcaster with Fred Jacobs

Fred Jacobs is the president of Jacobs Media. Their tech surveys have become increasingly important as we progress through the digital revolution. The survey itself undergoes changes with the inclusion of new questions about personal assistant devices like Alexa. Which brings me to Podcast itself. Jacobs Media went all-in on podcasting a few years ago and I met up with Fred Jacobs and Seth Resler at Podcast Movement 16 in Chicago. This year they have partnered with the Podcast Movement Organizer...

Jun 14, 201735 minEp. 53

X Years of X92.9 Calgary

X92.9 in Calgary is celebrating 10 years of being Calgary’s Alternative radio station. The station launched January 1, 2007 and immediately found an audience. It’s brand promise has made it a favourite in a city where Millennials are becoming the majority. In this episode we discussed hiring talent, managing talent, and giving yourself permission to create great radio programming in the name of branding instead of ratings. We also spend some time discussing Power 97 in Winnipeg which we programm...

Jun 11, 201734 minEp. 52

Mapping Radio's Future

This week, I look back on the last few episodes and provide some lingering thoughts. Special appearances and re-appearances from Georgia Beasley and Jeff Vidler. In this episode: * I make reference to Larry Gifford's insightful conversation with Jeff Vidler which you can listen to here: http://www.podbean.com/media/share/dir-qk8cs-2670662 * If you are talent and looking for new on air opportunities, please send your resume and demo to matt@mattcundill.com This episode is brought to you by NLogic...

Jun 07, 201718 minEp. 51

Larry Rosin, Edison Research on Canada's Audio Landscape

If you don't tell your story, someone is going to tell it for you; which is why we have Radio Connects. They speak to advertisers and agencies on behalf of 540 stations in Canada. Today we provide a little background on what they do for Canadian radio. Radio Connects has commissioned a Share of Ear Study for Canada – aptly called "The Canadian Audio Landscape Study". The results show that radio is slightly stronger in Canada than in the United States - for interesting reasons. And it also tells ...

May 28, 201722 minEp. 50

The Millennials - Georgia Beasley, Beasley Media Group

Georgia Beasley has penned 2 articles for Radio Ink magazine called, "My Life as a Radio Millennial". The podcast was in the midst of assembling an episode on the Millennials coming of age now that they occupy a whole key ad-buying demo to themselves. (Adults 25-34) We speak to Georgia Beasley, Digital Sales Director for Beasley Media Group. Other contributions from Matt Abra who attended #NAB2017 in LasVegas in April, and Rebecca Henderson who provided us with a review of the new Radio Player C...

May 23, 201731 minEp. 49

Broadway Bill Lee - Coast to Coast, Post to Post

Broadway Bill Lee is one of the reasons I fell in love with radio. In the late 80's I would watch Vuolo Video airchecks and Bill stood out amongst the crowd. Fast forward to the digital era and Bill is still entertaining people on multiple social media platforms with his unique song intros that make him one of a kind. His afternoon show on the legendary WCBS-FM is top rated because of the hard work he puts into the show, and the great programming team at the station. Yes, it's a trip down memory...

May 20, 201744 minEp. 48

Pat Holiday's Great Case for Radio

Pat Holiday has spent 9 years away from work inside a physical radi station. In that time he has seen that its issues remain the same and there is both good and bad in that. He moderated the Broadcast Leadership panel "Like a Boss" at Canadian Music Week and did not serve up any softballs, but he did admit to leaving a few fast balls on the table. From his iconic beginnings at the Big 8 at CKLW in Detroit, to working in three Canadian cities in management, Pat has a knack for taking a market's t...

May 12, 201738 minEp. 47

David Phillips' Data Perspectives

David Phillips is the President and COO of NLogic, His discussions on data and surveys have been well received at media conferences, which spurned my interest in bringing David onto the podcast last fall. The timing was right this spring with the recent upgrades to the Lens product. His perspective is unique and refreshing; it will leave radio people wondering why we behave and think the way we do. I have spent nearly 30 years in radio through 100+ rating books and will be look at data different...

Apr 26, 201734 minEp. 46

Jesse Modz - Young Broadcaster of the Year

A few weeks ago, we had J.J. Johnston on the podcast to give us the story and background behind Steve Young and the Alan Waters Young Broadcaster Award. This year the award goes to Jesse Modz from CJAY 92 in Calgary. In this episode, you will get to know Jesse and what it takes to win this award. He is already wise enough to realize that one will always do better with more creativity (and more creative people) around you. Jesse also gives the early picks on who might win the award next year. Thi...

Apr 22, 201726 minEp. 45

The Wild & Crazy Radio Life of J.C. Douglas

It takes a whole conversation with J.C. Douglas to realize that the journey lies somewhere between the Grateful Dead's "Truckin'" (What a Long Strange Trip it's been...) and Motley Crue's Wild Side. From the early days at Q104, to nearly 30 years at the station - and now at long-time rival C100. His durability on air is a result of hard work, learning and knowing the brand of your station. I know that sounds hoaky but if you're gonna rock, you had better rock; if you want to attract females on a...

Apr 10, 201737 minEp. 44

Ronnie Stanton Goes South

Ronnie Stanton emigrated from Australia to Canada in 2008 after a successful stint as a morning show host and programmer on the Sunshine Coast. His 5 years at Astral Media's 95 Crave then Virgin Radio, morphed into a difficult decision to cross the street to Corus Radio's CFOX and Rock 101. His latest career move has him heading south to Alpha Media where he is VP/Programming and residing in San Jose. We spend our time discussing the rise of the classic hits format, and discussing life under the...

Apr 01, 201727 minEp. 43

Chuck McCoy on Audio, Technology and Talent

Chuck McCoy has been in radio for 52 years. But he won't tell you he has worked in radio - but in audio. He is forward thinking enough to recognize that he has been an audio business all along. You might think that when we bring someone onto this podcast who has had a long and storied career, that we would talk about the past. Instead he wanted to talk about the NOW and the future. Chuck also provides a great advice on how to stay sharp. Chuck's brother Jeff Vidler appeared in Episode 33 of this...

Mar 28, 201736 minEp. 42

Eric Samuels Goes from Astounding Radio to Astonishing Acts

Eric Samuels hired me to do evenings at 100.3 the Bear in Edmonton in 1994. Although Eric would move on to Vancouver a few years later, the two years I worked under him set the tone for how I would broadcast and program radio for years to follow. The best way I could describe his approach is that it is okay to broadcast outside the lines of the unwritten rules of radio. (And by that, I don't mean vulgarity or profanity - those are the written rules of radio) A few months ago, Eric reached out to...

Mar 26, 20171 hr 3 minEp. 41

TJ Connors Elected to the White House of Rock

TJ Connors has come full circle. The station he grew up around is now his afternoon home. His father, the legendary Scruff Connors, was the morning man at 97.7 HTZ-FM in St. Catherines during the height of rock radio's mass appeal phase in the early 90's. A quarter century later, the Connors name is back on HTZ-FM. I hired TJ to do mornings at Power in 2012, and had a chance to work with him as a consultant to his Country 103 station in Kamloops, where he was morning man and program director. We...

Mar 18, 201736 minEp. 40

What JJ Johnston Learned from Steve Young

The Allan Waters Young Broadcaster Award, (a tribute to Steve Young) will be announced this week. It goes to a Canadian broadcaster under the age of 30 for their creative contributions on radio and in the community. Past winners include Fearless Fred, Amanda Logan, Rena Jae, Adam Wylde and others. It made me wonder how much younger broadcasters know about Steve and his contributions to radio in North America. So I called up JJ Johnston, someone who knew him very well, and had him paint a picture...

Mar 10, 201739 minEp. 39

Larry Gifford Program Director CKNW & The Radio Stuff Podcast

Larry Gifford has worked at great radio stations across the U.S.A. like KIRO in Seattle and Sports radio 710 ESPN in LA. After a stint in consulting, he found his way north to CKNW in Vancouver where he watched the American Election of a lifetime unfold from the other side of the border. Larry also has a podcast called “Radio Stuff” which is now out of hibernation and sponsored by the same people who support this podcast - http://www.promosuite.com/soundoff - I also asked him about his home stat...

Feb 24, 201729 minEp. 38

Getting Social at the Conclave with Lori Lewis

Lori Lewis is the Chairperson for the 42nd edition of the Conclave which will be taking place July 26-28 in Minneapolis. She is also the VP of Social at Cumulus; which means this call was a great opportunity to ask her some of the social media and radio questions that I get asked a lot. If you want to check out the line up at the Conclave, go to http://www.theconclave.com - tickets are on sale for a very limited time for $249. Our show sponsor Promosuite is also going to be at the Conclave! http...

Feb 19, 201725 minEp. 37

Erica Farber from the Radio Advertising Bureau

Erica Farber is the CEO of the Radio Advertising Bureau. And as the picture says - she loves radio! If you ever get the feeling that no one has your back in radio, stop by the website and you will remember the great things radio has going for it. There are tools, tips and tricks for non-members, but as we discussed - membership does have its privileges. She has a storied career that spans great decades at stations with legendary call letters. (Think KRTH, KABC and KIIS in Los Angeles) Many who e...

Feb 12, 201729 minEp. 36

The Bi-Annual Jason Barrett Sports Media Episode

Jason Barrett is the owner of Barrett Sports Media, a New York based sports programming and marketing company designed to help sports radio and television companies, professional sports teams, and sports agencies, enjoy long-term success in the audio, digital and social media space. Okay - I took that part from his website, but if any part of your radio day involves sports or digital - you need to watch the digital trends in sports to understand how it's all going to be consumed in the future. I...

Feb 04, 201732 minEp. 35

Hal Anderson is still the 34th Greatest Canadian

Hal Anderson has been a fixture on the radio in Winnipeg since the late 80's. On our 34th episode, we thought it would appropriate to have the 34th Greatest Canadian on the podcast; which also coincided with his return to 680 CJOB, after being let go in a move that ratings wise, appears regrettable. I took the podcast on the road this week to catch up with Hal and talk about the 1999 "Naked Girl on the Bike" incident, how he became the 34th Greatest Canadian, and his co-hosts over the years. See...

Jan 27, 20171 hr 3 minEp. 34

The Audience Insights of Jeff Vidler

Jeff Vidler has been involved in research for a long time. After the podcast had been recorded, I remembered a time when, as program director of CJFM in Montreal, he would use his research to entice clients as much as listeners. As the years went on, I worked with Jeff on music testing, perceptuals, and format finders. All my experiences have been positive as research generally shone a light, showed direction, and moved our stations to where they needed to go. As the industry has changed, Jeff's...

Jan 18, 201733 minEp. 33

Canadian Music Week Preview with Greg Simpson

Canadian Music Week is taking place in at the Sheraton Centre Downtown in Toronto April 18 to 23. Greg Simpson has been working all of them since 1993, and tells us what to expect this year, how the conference has evolved to include digital, and the value in attending. This week's episode is sponsored by Promosuite - who will also be in attendence at Canadian Music Week. If you are going, be sure to say hello to Rachel, CJ and Rocco and thank them for supporting this podcast . See Privacy Policy...

Jan 13, 201733 minEp. 32

Sportscasting - That's Where the Fun is

Sports is fast becoming the format of choice for graduating media students. With the commodity value of music at an all time low, and news becoming polarizing and at time "fake", Sports broadcasting attracting aspiring millennial broadcasters. Alex Rawnsley is the owner and creator of Sportscasterlife.com - a website designed to help Sportscasters get better at their craft. He has made available all the things he wished he had when he was developing as a sportscaster. After spending a few minute...

Jan 07, 201727 minEp. 31
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