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The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.

Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.

The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.

Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.

With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.

New episodes are released weekly.

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Episodes

Goodbye 2016 with AllAccess.com's Perry Michael Simon

We release this episode in the moments when we say goodbye to 2016 and hello to 2017. Perry Michael Simon is the news talk columnist for AllAccess.com and he provides us with some year end perspective. Radio is a reflection of the community and often the format is a record of how we react to what happens in the world. There's optimism, pessimism, and a while lot left on the table. If one of your New Year's Resolutions is better show prep for you podcast, radio show and streaming show - start her...

Dec 28, 201643 minEp. 30

A Very Terry Christmas

Terry Dimonte is the morning man at CHOM 97.7 and he LOVES Christmas. Every year he spends the Friday before the morning show breaks for the holiday. Justin Trudeau has always made a point of stopping by to see his good friend and share some music from his iPod. When you become Prime Minister - everything changes. But not Justin's appearance on the Christmas show. He stills makes a point of seeing his good friend annually. In this episode, Terry tells the story of how their friendship started an...

Dec 22, 20161 hr 10 minEp. 29

The Spirit of David Marsden

David Marsden was inducted in the Canadian Music Industry and Broadcast Hall of Fame back in 2011. Most of us might consider hitting the beach at that point, but David carries the Spirit of Radio onward with http://NYtheSpirit.com - a high quality streaming free form station whose sound rivals that of any FM product. David penned an editorial for FYIMusicnews.ca , citing the disconnect between radio and millennials. I wanted to know more about the man who had propelled CFNY to great notoriety in...

Dec 18, 201633 minEp. 28

Talent Coaching Excerpts with Mr. Paul Kaye

Paul Kaye is the National Talent Coach for Rogers Radio. He held a similar role at Newcap in Calgary (Amp 90.3) and Vancouver (Z95.3) before heading to Toronto to join Rogers owned Kiss 92.5. His blog posts are widely shared and refreshing in a era where what constitutes great content is frequently contested. What's really encouraging is that the positions involving "talent" and "coaching" are (re)appearing in companies across North America. Also - "There's a podcast for that!", 2016 is the year...

Dec 09, 201630 minEp. 27

The View from the Kowch

Steve Kowch is a talent coach, radio consultant and ran two of the biggest News Talk stations in Canada for many decades; CJAD in Montreal and News Talk 1010 CFRB in Toronto. As I was interviewing Steve about talent and journalism, I thought of all of his experiences he had with the mega-sized news stories he covered in Montreal and Toronto. (FLQ, PQ, Referenda, Olympics, Sars, Rob Ford) As this is a podcast designed to better broadcasters everywhere, it's only fitting that we spoke to the autho...

Dec 03, 201637 minEp. 26

The Return of Charles Adler

Charles Adler has made his way back to the Corus Radio, the place he spent nearly a decade doing a national radio show from 2004 to 2013. In this episode, Charles tells us who the best radio personality is in Canada, what makes terrestrial radio great, and how the media mishandled the U.S. election. I had the luxury of working with Charles for a number of years and if it sounds like we are catching up, it's because it's been a year. This episode is powered by NLogic and their new cloud based rad...

Nov 26, 201646 minEp. 25

Christopher Ward's Book of Much

Christopher Ward was one of the first Much Music VJ's. His new book is called Is This Live? Inside the Wild Early Years of Much Music: The Nation's Music Station. There's a lot we forgot or don't know about the station's early years. Partly because not everyone had the channel for the first few years; it was not apart of the basic cable package until 1987. That led to some lean years budget wise. And this is where the genius of programming head John Martin came in: He hired creative types who kn...

Nov 18, 201639 minEp. 24

The End Of Radio's Millennial Apathy

Leslie Scott is the Program Director 107.7 The End in Seattle. the alternative station started in 1991 in the throes of the grunge movement. Earlier this year - they committed to their millennial audience by committing to less commercials and playing great music. Now, that's a time old cliché that every station claims, but they backed it up with a 2 minute cluster guarantee, marketed it with a hashtag #2MinutePromise and cut their inventory in half. Entercom is so serious about debunking the myt...

Nov 10, 201635 minEp. 23

Terry Evans is 6'5" and Intimidating

Terry Evans has been an Edmonton radio mainstay for 36 years. I know this because 18 years ago, he reminded me that he has been in radio for 18 years. He has been written off and told time and time again that his time is over; yet maintains a solid following and entrenchment into the community. We could all learn from Terry; which is why he is on the podcast this week. Also I provide a small take on the American Election. I wrote a full blog about it here - but also shared audio from Van Jones a...

Nov 07, 201648 minEp. 22

Mark Ramsey's Media Insights

Mark Ramsey is a media strategist and researcher who has a history of innovative thoughts and approaches towards the audio medium. Consider his Hivio gatherings in 2015 and 2016 which celebrated audio under the banner of a “festival” rather than “conference”, and “audio” rather than “radio”. His twice monthly podcast with author Tom Asacker is a half hour of time well spent in this era of multi-platform media delivery. Take a few moments to take the Podtrac Survey so we can do a better job: http...

Oct 30, 201630 minEp. 21

The First Ever Sound Off Convention

The first ever Sound Off Convention took place this week. An amazing collection of speakers came out for the Sound Off Convention and the W Downtown Hilton Hyatt Marriot. Speakers Included: * Matt Cundill, Sound Off Podcast Host. * Jason Barrett, Barrett Sports Media discussing Sports talent. * Perry Michael Simon, All Access.com on Radio innovation. * Marty Forbes, Radiowise & Alan Cross, Major League Mixes, on digital / radio. ​​* Humble & Fred, http://www.humblefredradio.com * Seth Re...

Oct 21, 201635 minEp. 20

Five Years of Humble & Fred Everywhere

An anniversary for Humble & Fred. Five years ago they rolled the dice and took a chance that their radio brand still had cache. It was a great gamble. Their radio brand is alive and well and flourishing on Sirius XM weekdays from 7-9am Eastern, and in the podcast world daily. They have the downloads, business model and clients to prove it. They are also generous in lending their studio space to radio people who want to further their craft. If you are considering making the jump into the podc...

Oct 19, 201634 minEp. 19

The Ongoing History of Alan Cross

Alan Cross wears many hats and has many titles. My favourite two are historian and author. His perspective on music's intersection with the digital world is refreshing. Every day he works to find the answers to what ails two of his great passions, music and radio. Also, I address the idiots in radio who won't get on board the digital train and at least acknowledge that listener habits are drastically changing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...

Oct 08, 201632 minEp. 18

Fearless Fred from 102.1 The Edge - Unedited

Fred Kennedy is the morning show host at 102.1 The Edge in Toronto. We counted 6 cities and 2 firings on his journey to Toronto. Along the way, he worked with an A-List of Canadian radio people. He listened, learned, and took notes along the way - all while remaining blistfully unaware. Please subscribe, rate and review where possible. For Radio talk 24/7 go to http://inrad.io Join the Podtrac Panel to help us do a better job! http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ve...

Oct 02, 201654 minEp. 17

Getting Radiowise with Marty Forbes

Marty Forbes was the General Manager of Standard Radio in Edmonton for many years. His Father was the legendary Jerry Forbes at 630 CHED, who started many great charities including Santa Anonymous. Since leaving Standard Radio, Marty started a company called Radiowise that consults radio properties with an emphasis on Digital inclusion. This is another podcast where you should feel free to take notes Join the Podtrac Panel to help us do a better job! Take our Survey Also - we reference Seth Resl...

Sep 23, 201634 minEp. 16

Reading, Writing and Voiceover with David Tyler

David Tyler is the voice of CTV National News and W5 in Canada, and various stations across the United States. David spent some time talking about his stint in radio and he discusses the myths and realities of the voiceover industry in the digital revolution. David has offered a discount code for a 4 part series of learning at David Tyler's ULTIMATE Voice Over Guide® Online! It's a full course of almost 4 hours of video lectures that covers all of the how-to's of creating and building a successf...

Sep 17, 201636 minEp. 15

Two Years of Tailgate Radio

John Largent started his podcast called "Tailgate Radio" two years ago. A simple concept of a podcast about tailgating has found a following. The NFL season is underway and the return of that great American past time - tailgating. Also Jeff Woods with an update on his new radio project and how your station can be apart of it. Please sign up for the Podtrac survey here. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard Also rate and review this podcast as it helps pe...

Sep 11, 201639 minEp. 14

Now, Sports with The Sports Radio PD Jason Barrett

Jason Barrett runs Barrett Sports Media and gives us insight into Sports as it pertains to radio, TV and digital. If you love sports radio, you will enjoy his perspective and I encourage you to follow him on twitter. http://www.twitter.com/sportsradiopd Be apart of the podcast survey and keep the medium strong: http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard Also in this episode, (and still staying with football) the passing of former Winnipeg Blue Bombers marketi...

Sep 02, 201639 minEp. 13

The Connected Car with Seth Resler of Jacobs Media

You have heard all about the connected car and threats of its arrival. It's here and you've probably heard a lot of truth and rumours about it. There's a 12 part podcast produced by Jacob's Media, who are actively tracking the progress of the connected car. It's a must listen series for those in radio. If you don't understand the connected car - radio is going get complicated. Seth Resler writes online strategies for on air pros on his website htp://www.sethresler.com, he also does the digital m...

Aug 28, 201647 minEp. 12

Back to Fort Mac w/ Yukon Jack & Andrew Wilcox

The Fort McMurray Fire from May 3, 2016 changed lives. For Andrew Wilcox of Cruz 100.5FM, he is still rebuilding his staff at the station he runs. He also hasn't been home yet. Yukon Jack at 100.3 the Bear took in a family from Fort McMurray that had recently emigrated from Nigeria. Their friendship will last a lifetime. Please Take this Survey So We Can Get Better: http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard Also - the 25th anniversary of Pearl Jam's Ten albu...

Aug 24, 201650 minEp. 11

Broadcast Dialogue about Broadcast Dialogue

Shawn Smith is the owner of Momentum Media and the new publisher of Broadcast Dialogue. He tells us what's in store for the future, and he shares his thoughts on the state of radio. Also, the Tragically Hip, Broadway Bill Lee from WCBS-FM showcasing the best thing he does, the aburdity of #NationalRadioDay, and Lauren Ignited's Chef's Coast to Coast Podcast. To advertise and show ideas: soundoff@mattcundill.com. Thank you for taking the time to share, rate and review the podcast. See Privacy Pol...

Aug 20, 201642 minEp. 10

Unlimited Milkman

If you are in Canadian Radio, you know http://www.milkmanunlimited.com - the hub for Canadian Radio Job news and information. Now meet the man responsible for it, his career on the air in Ottawa, and his latest project http://www.blastthertadio.com. Also "Yup! There's a Podcast for that!" with John Largent from http://www.tailgateradio.com/ - If you want to be apart of the show, please e-mail me soundoff@mattcundill.com - Thanks for your support and let's keep radio great by keeping the ideas fl...

Aug 12, 201654 minEp. 9

Show me the (Podcast) Money with Art19

One for the sales people this week. Ideas about monetizing a podcast with Sean Carr from Art 19, The Trouble with media as it pertains to the election, and a new feature on the podcast called "Yup! There's a podcast for that!" By the way - if you are reading this and have a podcast, send me an e-mail soundoff@mattcundill.com and we will include you in that feature on the podcast. In the coming weeks - it will become a paid feature. Thanks for listening and please fill out our survey... http://su...

Aug 10, 201629 minEp. 8

Good Guests, Bad Guests, Great Guests with Jessica Rhodes

It's always been tough to get the right guests on the radio. The rules are different in podcasting; especially business related podcasts. Jessica Rhodes has created a business that matches podcasts and guests and she shares her secrets to preparing and executing a great interview... from both sides of the mic. Also my stint as a guest with Humble and Fred last April. Please take a moment to fill out our survey. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard See P...

Jul 28, 201641 minEp. 7

The Lack of Radio Innovation with Perry Michael Simon

An over dose of Remedial Media as Perry Michael Simon from AllAccess.com joins us to discuss the "Moment of Silence" at the Conclave Radio conference and the lack of innovation in radio broadcasting. We also reach back to January with an interview Hal Anderson did with Steve Faguy of Fagstein.com about ongoing layoffs in Canadian media. Please take a moment to fill out our survey. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard See Privacy Policy at https://art19....

Jul 22, 201627 minEp. 6

Podcast Movement & Radio Show Prep Discussion with Pepper Prep

Matt Cundill busts out another edition of Remedial Media and describes what he saw at the Podcast Movement in Chicago. Shika Rebecca runs a show prep service called Pepper Prep. It's not expensive and affordable for both radio air talent and podcasters. We also pay tribute to radio engineer H.A. David Morrison who died last month. You might not have known him but through the power of audio, you will connect with who he was. Sponsored by Yappy - http://www.yappy.im Please take a moment to fill ou...

Jul 14, 201637 minEp. 5

Todd Hancock: From Radio to Podcast

Todd Hancock is a Vancouver based radio personality turned Podcaster. He has successfully parlayed his radio knowledge into a successful online brand, including the highly downloaded and revenue generating ToddCast Podcast. Todd shares some of the secrets of his success. As well, #ThingsToBlameonCundill - the Cancelation of the TV Show Border Security. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 20, 201638 minEp. 4

Kate McCallum on leaving Radio and going Fulltime RVing.

When Kate McCallum was let go from her radio job in 2015, she penned a blog called "Goodbye to Radio". When she released it in 2016, she received a lot of attention from others in the business who face the difficult struggles of an excessive workload in multiple departments. She and her partner Adam have now started Full Time Canada. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 03, 201619 minEp. 3

Jeff Woods' new book Radio Records & Rockstars

Jeff Woods, is a 30 year rock radio veteran who has just released his first book, Radio Records and Rock Stars. He was a guest on the Sound Off Podcast with Matt Cundill and discusses everything radio, records and media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 28, 201622 minEp. 2

Andrew Wilcox, from Cruz 100.5 on fleeing the Fort McMurray Fire

Andrew Wilcox is the afternoon drive announcer at Cruz 1005. in Fort McMurray, Alberta. On May 1, 2016 he and the rest of the town were forced to evacuate when wildfires swept through the town. I spoke with him in the days after he left his home and the station behind. Also Maritime weather forecaster was completely unaware of the situation in Fort McMurray, and rubbed viewers the wrong way. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privac...

May 21, 201611 minEp. 1
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