In Episode 99 of the "Social Circus," host Sarah Thomson approaches an important milestone: the podcast's 100th episode. This episode features Sarah expressing her enthusiasm for the forthcoming competition in celebration of the 100th episode and gives an overview of what the audience can expect. Sarah Thomson, an expert in social media and business mindset, discusses her ten-day break from the digital world. She offers insights on preparing for a technology hiatus and emphasizes the significanc...
Apr 09, 2024•25 min•Ep. 100
In this thought-provoking episode of the Social Circus, host Sarah Thomson welcomes Annie Gichuru, a renowned racial equity coach whose work has been pivotal in steering online businesses towards intentional inclusivity. Together, they delve into the nuances of racial equity versus equality, providing listeners with an invaluable understanding of how to foster an inclusive environment in both personal and professional realms. This episode shines a light on the often misinterpreted concepts of ra...
Apr 02, 2024•28 min•Ep. 97
This episode of The Social Circus featuring Sarah Thomson is a special solo episode where she reflects on turning 50 and shares her personal insights. Sarah shares her initial hesitance about sharing her age publicly and worrying about how it may affect her work in the digital marketing industry. In addition to this, Sarah discusses the importance of understanding and planning finances, as well as the impact of this understanding on her life. She admits to previously ignoring the bigger financia...
Mar 26, 2024•23 min•Ep. 96
In this episode of The Social Circus, host Sarah Thomson reflects on her journey through business and personal growth as she approaches significant milestones. Sarah offers a captivating discussion filled with rich lessons learned while navigating her professional path, including the growth of her podcast and celebrating her 50th birthday. This episode is not just a narrative - it's a collection of enlightening experiences that resonate with entrepreneurs at any stage of their journey. Throughou...
Mar 19, 2024•24 min•Ep. 99
In this episode, the host, Sarah Thomson, shares the key lessons learned from her 13 years in business. With a background in corporate marketing, Sarah provides invaluable insights into running a business, adapting to change, and staying true to one's passions and instincts. Key Takeaways: Don't rush decisions when starting your business; take time to research, plan, and understand the market you're entering. Focus on services that align with your skills and bring you joy, shaping your business ...
Mar 12, 2024•25 min•Ep. 95
In episode 94 of the Social Circus the conversation takes a turn from the usual discussions on social media and entrepreneurship, delving into the personal and widespread issue of endometriosis. As Sarah shares her own experiences with the condition, listeners are drawn into a deeper understanding of a problem that affects a significant portion of women globally. Opening with her own journey to diagnosis, Sarah unravels the complexities of living with endometriosis. In a heartfelt account, she d...
Mar 05, 2024•27 min•Ep. 94
In this episode of the Social Circus, Sarah Thomson welcomes Nina Visic from Mindful Parenting Lifestyle. Nina shares her personal journey as a busy mom who discovered how mindful parenting techniques can make a big difference in family life. The conversation is all about how parents can handle the challenges of raising kids while juggling work, offering lots of helpful tips for listeners in similar situations. Nina talks about how she went from feeling overwhelmed by parenthood to embracing and...
Feb 27, 2024•25 min•Ep. 93
In this episode of "The Social Circus," we meet Chris from "Head to Heart." She's all about helping women aged 40 to 80 shake off self-doubt and find their inner strength. Her goal? To make their lives full of good stuff like abundance and joy. The big idea in the chat is figuring out why we do what we do. Chris talks a lot about squashing those negative thoughts we all have and replacing them with hopeful ones. She shares her own story, a moment that changed her life and made her want to help o...
Feb 20, 2024•26 min•Ep. 92
In this episode, Sarah Thomson, a digital marketing expert, talks about how businesses can grow using social media and client relationships. She hosts "Social Circus" and shares tips on retaining clients and getting referrals. Sarah stresses the importance of moving beyond traditional marketing methods for a successful business. She offers valuable insights into the challenges of gaining new clients through digital marketing and the potential of nurturing existing client connections. Whether you...
Feb 15, 2024•23 min•Ep. 91
In this episode of the Social Circus, host Sarah Thomson sits down with leadership coach Jenny Cole from Positively Beaming to explore the art of navigating difficult conversations in both personal and professional contexts. The episode delves into valuable insights on improving communication skills that are essential for small business owners and corporate leaders alike. Bringing a wealth of experience from her time as a school principal, Jenny Cole has journeyed through the trials of overwhelm...
Feb 06, 2024•25 min•Ep. 90
In this episode of the Social Circus, host Sarah Thomson delves deep into the world of personal branding and self-marketing with the Claudia Neal-Shaw of Candor Consulting. The discussion unlocks the secrets to cultivating a business and personal brand with authenticity and confidence. The conversation starts with Claudia's journey from a corporate lawyer to the founder of Candor Consulting. With a focus on women entrepreneurs, the dialogue touches on overcoming self-doubt, leveraging unique ski...
Jan 30, 2024•24 min•Ep. 89
Dive into the exciting world of launching with Sarah Thomson in episode 88 of the Social Circus, where she unpacks the intricate puzzle of digital marketing launches. This episode serves not only as a comprehensive guide but also demystifies the daunting experience of launching a product or service in the digital space. If you've been wrestling with the idea of a launch or find yourself intrigued by the process, keep reading for an episode that promises to empower and enlighten. Sarah explains t...
Jan 23, 2024•23 min•Ep. 88
Welcome to the Social Circus podcast, where host Sarah Thomson embarks on a journey to explore the pivotal aspects of social media, business mindset, and the intricacies of entrepreneurship. Dive deep into the heart of goal setting and strategic planning, as Sarah unveils her reflections on the past year and maps out her objectives for 2024. If you're an entrepreneur seeking guidance on translating your vision into tangible results or simply curious about maintaining a work-life balance, this ep...
Jan 16, 2024•24 min•Ep. 87
In this episode, Sarah Thomson reflects on the year 2023 and shares her experiences and lessons learned. She discusses the challenges she faced, such as losing a six-figure government contract and the impact it had on her business revenue. Despite these setbacks, Sarah was able to grow her business by 6% through hard work and determination. Sarah also talks about the importance of setting boundaries with clients and learning to say no to requests that don't align with her business goals. She sha...
Jan 10, 2024•25 min•Ep. 86
In the final episode of The Social Circus for 2023, host Sarah Thomson discusses the importance of goal setting and planning for small businesses. She emphasizes the need for realistic goals and encourages listeners to review their financials from the past year to inform their goal setting for the upcoming year. Sarah also highlights the significance of understanding the numbers in your business and suggests seeking the help of professionals like bookkeepers and accountants. She advises listener...
Dec 05, 2023•24 min•Ep. 85
Summary: In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes, and creating social media content. With a background as a virtual assistant, Laura decided to ...
Nov 28, 2023•21 min•Ep. 84
In this episode of The Social Circus, host Sarah Thomson shares tips and ideas for creating engaging Christmas content on social media. She emphasizes the importance of making social media fun and simple for both the business owner and the audience. Sarah suggests starting with a post that informs the audience about the business's Christmas plans and availability. She also encourages businesses to take a break during the holiday season and set clear expectations for when they will respond to mes...
Nov 21, 2023•20 min•Ep. 83
In this episode of The Social Circus, host Sarah Thomson welcomes back etiquette coach Louise Percy to discuss tips for hosting and attending Christmas parties and networking events. Louise emphasizes the importance of sending invitations well in advance and using electronic RSVPs to track attendance. As a host, it is crucial to greet guests at the entrance and introduce them to others. For guests, self-introductions and confident networking are key. Louise also advises on navigating sensitive t...
Nov 14, 2023•26 min•Ep. 82
This week Sarah is joined by Sally Newman and Emily Fogg who are the co-founders of Capability Network, an organization that aims to support small businesses and individuals with disabilities or neurodivergent conditions. About The Guest(s): Sally Newman: Sally is a former corporate professional who transitioned into the celebrancy industry after being diagnosed with multiple sclerosis. She is now the CEO of First Line Productions, a theater and film production company that aims to share people'...
Nov 07, 2023•24 min•Ep. 81
Summary: Sarah McLeod, a personal stylist, joins Sarah Thomson on The Social Circus to discuss confidence, styling, and showing up as your best self. Sarah shares her journey into styling and how she helps women find their confidence through clothes. She emphasizes the importance of starting with what clients already have in their wardrobe and helping them understand their personal style. Sarah also addresses common misconceptions about personal styling and offers advice for women who struggle w...
Oct 31, 2023•30 min•Ep. 80
In this episode, Sarah discusses how small business owners can navigate running their businesses during times of uncertainty and unrest. She emphasizes the importance of being true and authentic to oneself and honoring one's feelings. Sarah also addresses the challenge of discussing contentious political issues and advises business owners to approach these topics with compassion, kindness, and love. She highlights the need to maintain sales, promotions, and offers during turbulent times to creat...
Oct 25, 2023•21 min•Ep. 79
Melissa Ahlquist is a multi-passionate entrepreneur who has successfully started and managed multiple businesses. She began her journey by importing and selling outdoor beanbags in Australia, with a portion of the profits going towards missions work. Melissa then ventured into business coaching, where she realized the need to provide affordable coaching resources for small businesses. She started Little Biz Foundations, offering workshops and coaching tailored to the needs of micro and small bus...
Oct 17, 2023•25 min•Ep. 78
In this episode of The Social Circus, host Sarah Thomson interviews Ellie Swift, a successful business coach and Mastermind mentor. Ellie shares her journey from working in corporate to starting her own coaching business. She explains how she transitioned from one-on-one coaching to running multiple Mastermind programs. Ellie also discusses the importance of creating a unique Mastermind experience and the power of podcasting in growing a business. About The Guest(s): Ellie Swift is a business co...
Oct 10, 2023•24 min•Ep. 77
In this episode, Sarah Thomson discusses the importance of setting boundaries and improving productivity in your business. She emphasizes the need to reassess goals and plans for the final quarter of the year and shares her own strategies for managing time and energy. Sarah also highlights the impact of good boundaries on overall well-being and offers practical tips for tracking time and structuring workdays. Key Takeaways: It is crucial to set intentions and reassess goals for the final quarter...
Oct 03, 2023•22 min•Ep. 76
Sarah Thomson, host of The Social Circus podcast, welcomes back guest Simone, a Pinterest and SEO expert. They discuss the unique aspects of Pinterest as a search engine and how it differs from traditional social media platforms. Simone shares her journey from Pinterest to SEO and explains the three key elements of SEO: technical optimization, usability, and keyword optimization. She emphasizes the importance of Google Business profiles and collecting reviews. Simone offers a done-for-you servic...
Sep 26, 2023•24 min•Ep. 75
In this episode of The Social Circus, host Sarah Thomson interviews Becca Maxwell, a divorce coach and relational intelligence consultant. Becca shares her journey into entrepreneurship and how her experience in the corporate world and consulting led her to start Do Divorce Right. She discusses the challenges of managing a corporate job and running a business, and emphasizes the importance of setting boundaries and delegating tasks. Becca also provides valuable advice for individuals going throu...
Sep 19, 2023•27 min•Ep. 74
Sarah Thomson, the host of The Social Circus podcast, answers listener questions about Meta ads and provides insights into other advertising platforms. She explains the importance of understanding the audience on different platforms before running ads and highlights the differences between Google Ads and Meta Ads. Sarah also emphasizes the need to know how customers find your business and the scalability of your products or services when considering ads. She discusses the Advantage Campaign Budg...
Sep 12, 2023•22 min•Ep. 73
In this episode of The Social Circus, host Sarah Thomson answers questions from listeners about running successful Meta ads. She covers topics such as targeting specific geographic areas, determining a good cost per acquisition (CPA) or cost per click (CPC), choosing the right audience size, knowing when to make adjustments to an ad, and the order in which to test different components of an ad. Sarah emphasizes the importance of testing and patience when running ads, and shares her personal stra...
Sep 05, 2023•24 min•Ep. 72
In this episode, Sarah discusses the top mistakes people make when running Meta ads and provides valuable insights on how to avoid them. She emphasizes the importance of understanding ad success benchmarks, testing ads organically before running paid campaigns, optimizing landing pages for mobile devices, defining the ideal customer, and conducting rigorous testing to improve ad performance. Key Takeaways: Understand ad success benchmarks to set realistic expectations for your ads. Test your off...
Aug 29, 2023•21 min•Ep. 71
Can you believe that Meta (Facebook) introduced ads in 2007. That is a long time and it means that this is not really a new form of marketing – it should be part of your mix. Advertising is a type of marketing that always involves the spending of money. Many small businesses avoid paid ads in favour of organic marketing. This is a common misconception – that organic marketing is free. However, it still takes time and effort to create content, whether it is organic or paid. The Shift to Digital I...
Aug 22, 2023•22 min•Ep. 70
