EP 79 - Selling and Promoting During Turbulent Times

In this episode, Sarah discusses how small business owners can navigate running their businesses during times of uncertainty and unrest. She emphasizes the importance of being true and authentic to oneself and honoring one's feelings. Sarah also addresses the challenge of discussing contentious political issues and advises business owners to approach these topics with compassion, kindness, and love. She highlights the need to maintain sales, promotions, and offers during turbulent times to create financial freedom, influence, and the ability to give back. Sarah encourages business owners to use their financial success to support causes they are passionate about and to bridge the gender gap in entrepreneurship.

Key Takeaways:

• Honor your feelings and be authentic in how you navigate running your business during uncertain times.
• Approach contentious political issues with compassion, kindness, and love to avoid isolating your audience.
• Financial success creates influence and the ability to give back to causes you care about.
• Maintaining sales and promotions during turbulent times helps bridge the gender gap in entrepreneurship.