The Smartest Amazon Seller - podcast cover

The Smartest Amazon Seller

Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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Episodes

Episode 215 – So Long Small and Light, Hello Seller Fulfilled Prime and Updates on AMZ United

What’s the latest in the Amazon space in the last 2 months? What’s hot and upcoming? Learn the latest updates about the big changes in the Small and Light and Seller Fulfilled Prime programs. Plus, get early insights about the first-ever conference for Amazon Wholesale Sellers - the AMZ United 2023. Episode Notes: 00:35 - Small and Light 03:40 - Seller Fulfilled Prime 06:00 - AMZ United Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers...

Jul 25, 202311 min

Episode 214 - The Amazon Mexico Opportunity with Mike Begg of AMZ Advisers

Dive into the vast potential of the Amazon marketplace in Mexico. With its growing e-commerce market, increasing disposable income, rising demand for imported goods, and more, moving products to Mexico presents a significant opportunity for Amazon sellers. Join your host Scott Needham with Mike Begg, co-founder of AMZ Advisers, as they give us an overview of the rapidly growing market of Mexico. Episode Notes: 00:15 - Mike Begg Introduction 02:00 - Mexico Marketplace Overview 03:20 - Amazon’s No...

Jul 18, 202323 min

Episode 213 - The Best Way To Get Product Reviews Removed on Amazon With TraceFuse

Positive ratings and reviews on Amazon can greatly influence consumer behavior and purchasing decisions. High ratings and positive reviews serve as social proof - building trust and credibility for your product or brand. However, some fraudulent practices out there will keep attacking your business with fake feedback. How do you protect your product or brand from this? And more importantly, how do you properly file cases and take down fake negative reviews the white hat way? Learn those and more...

Jul 11, 202328 min

Episode 212 - Making Smart Supply Chain Decisions and Understanding the State of Inventory Planning With Luminous

Under and overstocking? Wrong supply chain decisions can directly affect your bottom line. Yes, inventory management can be painful - especially if you’re not using the right tools. For small brands signing up for enterprise tools, it can feel like using a sledgehammer to a tiny nail or a bazooka to kill a single fly. Effective inventory planning is essential for businesses to balance customer demand, optimize cash flow, minimize costs, streamline operations, and adapt to market dynamics Learn w...

Jul 04, 202323 min

Episode 211 - Getting Better Data Out of Amazon the Easy Way

Amazon API provides businesses and developers with valuable resources, insights, and opportunities to enhance their offerings, streamline operations, and make data-driven decisions in the ever-evolving e-commerce landscape. Amazon has multiple APIs, but how do you pick which is right for your business? Are you ready to commit to a developer? Let Scott and Will answer all those and more with this fun episode about how similar getting bad dates are to getting bad data. Episode Notes: 00:15 - Will ...

Jun 21, 202332 min

Episode 210 - Exploring the Latest Developments in the Amazon PPC Space With Vince (Sir TACoS) Montero

As an Amazon seller, it’s always beneficial to continuously find ways to reach more audience and increase visibility or discoverability. You want all the competitive advantage of gaining insights to target the right buyers and drive sales. In this episode, Scott is joined by Vince (Sir TACoS) Montero, an Amazon Ads Strategist and PPC consultant. You don’t want to miss on their juicy insights about the latest ad campaign trends, where Amazon is dedicating its resources, and a lot more. Episode No...

Jun 13, 202327 min

Episode 209 - Amazon on Site Editorials Are Gone. What To Do To Grow Sales.

Gain valuable insights on the evolving Amazon landscape in 2023 and discover effective strategies to enhance your sales. In this episode, Scott provides an update on the changing dynamics, giving you options to maximize your business's growth and success. Learn the latest on brand acquisitions, editorials, what’s new with SmartScout, and the much-awaited, wholesale-focused Amazon Conference from AMZ United. 01:10 - Amazon aggregator SellerX acquired Elevate Brands 03:45 - Removal of On-Site Edit...

Jun 06, 202310 min

Episode 208 - Custom Software Development for Amazon Nerds With Jakob of Deltologic

For Amazon businesses with complex software needs, there’s no one size fits all solution. Here’s where Custom Software Development comes in. Why do you need one? Should you turn to freelancers for building this custom software? Or pick an agency with a robust team that works with big Fortune 500 companies? Join Scott with his guest Jakob Wolitzki from Deltologic as they highlight the importance of hiring a professional team when building a custom dashboard for data visualization, monitoring, rep...

Jun 01, 202324 min

Episode 207 - An Innovative Approach to Market Research and Launch Strategy with Alina Vlaic

In today's rapidly evolving marketplace, your strategy as a seller must also keep up with the changes. Tune in for a fresh perspective as Alina Vlaic of AZ Rank unlocks the secrets behind her game-changing approach to market research and launch strategy. Learn the latest trends and techniques that reshape how products are researched and introduced. Allow your business to gain a competitive edge and reach its target audience more effectively. Episode Notes: 00:30 - Alina Vlaic Introduction 01:10 ...

May 23, 202326 min

Episode 206 - A Fast-Launch Option to the European Marketplace With Stef van Boekel

If you’ve had success in the U.S. marketplace and are now aiming to go overseas, this episode is for you. Understand the Amazon Europe Ecosystem, the importance of buyer maturity, the challenges of the overseas marketplace, and how you can penetrate the European market fast with Scott and Stef van Boekel of Marketplace Distri. Episode Notes: 00:20 - Stef van Boekel Introduction 01:15 - What Is the Amazon Europe Ecosystem? 02:35 - Challenges of New Amazon Marketplaces 07:20 - Tackling Physical Pr...

May 16, 202321 min

Episode 205 - Unlocking the Powers of the Publishers To Grow Your Amazon Business With David Katz

Talk about a win-win situation. Publishers that can directly connect with brands to get paid more, and brands that can get more eyes on their products and boost their profit. Everyone is happy. Learn how sellers and publishers can partner up using this latest platform. Co-Founded by David Katz, Archer Affiliates is the gold standard of Affiliate Marketing for Amazon Brands. 00:25 - David Katz Introduction 01:20 - Where Archer Affiliates Was Born 04:15 - TikTok vs Traditional Publishers 05:40 - O...

May 09, 202327 min

Scott Launches an Amazon Conference, AMZ United.

We talk about why AMZ United will be the Amazon conference that you do not want to miss. It is one of a kind. You don't want to miss the action that will be in NYC on August 31st. It's an exciting announcement. Thank you everyone for making it all possible!

May 04, 202312 min

Episode 204 - The Keepa Episode with Christoper Grant

Getting insights on the best products to sell can provide an Amazon seller a huge advantage over competition . Seeing a clear sales log with historic graphs not only helps pursue but also avoid certain products. That’s just one of the many things that you can get from Keepa — a simple chrome extension that packs a lot of data-gathering power that is shockingly up to date. Take it from the experts and listen to Scott and Christoper Grant on how to efficiently use this tool to your advantage. 00:1...

Apr 26, 202318 min

Episode 203 - Getting Down to the Nitty-Gritty of Variation Listings With Elizabeth Greene

When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want? Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott. Episode Notes: 00:15 - Elizabeth Greene Introduction 03:20 - How To Appr...

Apr 18, 202330 min

Episode 202 - Fun Times with Josh Andrus Running Through Amazon Current Events

Stay informed about current events with Scott and Josh as they focus on small and big changes in the Amazon industry. Learn how these updates can affect sales, open new opportunities, expose bad vendor practices, improve customer satisfaction, and more. Episode Notes: 00:35 - Josh Andrus Introduction 02:35 - Paying Attention to the Software World 03:05 - Helium 10 New Product Pricing 04:05 - Scott’s Full Analysis of Market Research Tools 05:05 - Josh’s Perspective on Helium 10’s Update 06:20 - E...

Apr 11, 202320 min

Episode 201 - Putting Your Amazon Business on Steroids and the Need for Expert Consulting With Chris Shipferling

What if you have a partner who shares your passion for your business? A team that helps you strategize, mitigate risks, and bring your business to the next level. Enter South Col, an eCommerce accelerator that does not only infuse working capital into your business but also brings in 15 years of combined experience in investment banking, finance, operations, and sales and marketing. If you want to rapidly scale with a strong team behind you, join Scott and Chris Shipferling, South Col’s founding...

Apr 04, 202325 min

Episode 200: How Amazon Sellers Are Using AI To Grow

Work is Play. That’s how Scott feels about running his business. And with the advent of Artificial Intelligence, he found a new toy to play with. Incorporating SmartScout’s Amazon Data with the power of AI. Join Scott as he shares his excitement about what he has been working on for the last 3 months, and learn how Amazon sellers can use AI technology to grow their businesses. Episode Notes: 00:15 - Scott’s Childhood Story 02:00 - The AI Sensation 03:10 - Combining AI with SmartScout’s Amazon Da...

Mar 28, 20239 min

Episode 199 - High Quality Amazon Images in a Fraction of Time With AI-Powered DoMyShoot

High-quality images are one of the most critical elements of a successful Amazon product listing. However, producing Amazon-ready photos can also drain your time and resources. Imagine the time and money saved when you don’t have to rely on expensive equipment and manpower just to create a product image. Stick around with Scott and Madison Wynsma, Head of Sales for Dresma, as they dissect the process of creating Amazon-compliant images using the AI-Powered DoMyShoot App, which offers impressive ...

Mar 21, 202319 min

Episode 198 – Why ACoS Is Old News and TACoS Is for Real With Ryan Flannagan

How much money are you spending on your Amazon ads? What’s the ideal minimum budget? Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending? Why is having a Multichannel perspective vital to your Amazon success? Where can you get your Amazon advertising checked? Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon busi...

Mar 15, 202326 min

Episode 197: How To Do Reimbursements Right With Justin Coberly of Sifted

Are you being charged incorrect fees by Amazon? Do you have information on the specific SKUs affected, the amount charged, and the reasons for the fees? Amazon reimbursements can be a complex, time-consuming process. Let Scott Needham and Justin Coberly tell you how to do reimbursements right with Sifted. Justin also delved into the details of how Sifted not only allows companies to easily keep track of amazon reimbursements but also offers comprehensive data analytics that help spot trends and ...

Mar 07, 202318 min

Episode 196: Helping Amazon Sellers Systematize Their Businesses With Michal Specian

Scott sat down with Michal Specian, a specialist in helping Amazon sellers maximize their businesses. Together they discussed the benefits that Amazon sellers can gain from systematizing their operations, including enhanced efficiency for repetitive tasks, improved accuracy, and cost savings. Michal also shared simple strategies that allowed their business to grow from 6 to 8 figures in just 4 years with the help of his business partner, Myles Dunphy. Learn the secrets of developing a product, w...

Feb 28, 202327 min

Episode 195: Talking With Joseph Hansen, Top 3 Amazon Seller, Co-Founder of BuyBox Experts and Prosper

Scott chats with Joseph Hansen, CMO @ Spreetail & CEO @ Buy Box Experts. Joseph is also one of the Top 3 sellers on Amazon in the world and he's determined to break obstacles that many beginners encounter on their journey to amazon success. As a veteran amazon seller, Joseph has plenty of tips to share with anyone looking to up their amazon game. Episode Notes: 0:25 - Joseph Hansen Introduction and Background 4:15 - Performance Marketing 6:10 - Bold Ideas Beat Experience 8:30 - Agency Expert...

Feb 21, 202336 min

Episode 194: Helping Brands Understand Their Market With Trajan Bayly

Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns. Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online prese...

Feb 14, 202328 min

Episode 193: Finding Low-Cost Capital To Boost Your Amazon Business With CJ Gianatiempo

Scott chats with CJ Gianatiempo to discuss the best ways for companies to acquire low-cost capital as a way to increase their growth on Amazon. With a wealth of knowledge about how amazon works and ample access to emerging funding services, CJ is helping business owners make sound investments in order to ensure success. Whether it be through private equity or venture credits, CJ knows that the right financing option can be a great resource for amazon businesses. Episode Notes: 0:35 - Carl "CJ" G...

Feb 07, 202319 min

Episode 192: Turning Good Products Into Great Products With Advertising-Led Growth With Mina Elias

Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics. You can also find the answers to these interesting questions thrown inside this hot podcast. What else can you do when your product hits the cap on market share? How can you save on...

Jan 31, 202329 min

Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns. Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads. Episode Notes: 00:49 - Joshua (Josh) Rawe's background 01:58 - Josh's Private Label Journey 03:40 - Spons...

Jan 24, 202325 min

Episode 190: Fighting Back Against Brands Abusing Brand Registry With Paul Rafelson

Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused. Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares powerful strategies that can come in handy during false IP claims and offers Amazon account health support through its affordable program called SellerB...

Jan 17, 202331 min

Episode 189: Running your Amazon business from Spreadsheets

Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon professionals - recently connected with Scott to discuss the benefits of running your Amazon business from spreadsheets. Their informative conversation touc...

Jan 10, 202328 min
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