Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns. Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads. Episode Notes: 00:49 - Joshua (Josh) Rawe's background 01:58 - Josh's Private Label Journey 03:40 - Sponsored Display 04:31 - Amazon's Growth From A Seller's Perspective "...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe 05:14 - Shopping Intent 05:47 - Social Media's Role 05:59 - Main Advertising Types 06:36 - The Amazon Sales Funnel 06:59 - Funnel As The Search Term 07:48 - Where The Ads Are Displayed 09:46 - The Easiest First Steps To Convert Well 11:20 - Remarketing 12:46 - Why You Should Try Sponsored Display Ads 13:26 - When Ad Campaigns Don't Work 14:26 - Updating Bids 16:29 - Is High-Quality Production Needed? 17:17 - Transparency And Cutting The Fluff "If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham 19:29 - Benefit-driven Headlines 21:15 - Why Having An Advertising Budget Is Beneficial 22:39 - Stay Up to Date LinkedIn: linkedin.com/in/jrawe Company: goespark.com Twitter: @JoshuaRawe Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads