#781 Techno-optimists or not, we can't ignore the AI-powered tools already changing how people work and create. So, what can you do to make yourself and your services irreplaceable? In this episode, we have an honest conversation about the future of audio content. As we look at how voice cloning is already affecting creators and artists, we share both rosy and realistic predictions for where things are going. Joining me are Mike and Izabela Russell from Music Radio Creative . [affiliate link] I ...
May 01, 2024•49 min•Ep. 781
#780 Many creators and entrepreneurs play it safe. Here's the thing, though. That's actually a dangerous mindset to have if you want to see your brand grow. So how do you take the kinds of risks that lead to massive rewards? For the last year, we've all been talking about the incredible 10x is Easier than 2x by Dan Sullivan and Dr. Benjamin Hardy. I've also been applying this perspective to SPI and Deep Pocket Monster, my Pokémon YouTube channel, and the results have been game-changing! So what ...
Apr 26, 2024•15 min•Ep. 780
#779 Many creators struggle with finding and negotiating sponsorships. One of the problems is that they're often not aiming for win-win-win deals. For an effective partnership, the value proposition should be obvious to you, the brand you're promoting, and your audience . So, how do you ask the right questions to uncover unexpected sponsorship opportunities? My returning guest, Justin Moore, is the founder of Creator Wizard. Since our last chat in episode 631, his incredible work helping people ...
Apr 24, 2024•49 min•Ep. 779
#778 If growing your business were easy, what would it look like? This is a powerful question because many of us tend to overcomplicate things. So how do we build a brand without getting distracted by things that don't matter? I haven't recorded a coaching call episode like this in a long time—not since the AskPat days! We wanted to bring that energy back in today's session, so listen in as I help Cassie Shawcross of DivineJourneyBoutique.com understand her limiting beliefs and use her strengths...
Apr 19, 2024•27 min•Ep. 778
#777 How do we sell more of our products? Essentially, what are the top strategies to get new leads and convert them into customers? Also, which tactics have stopped working, and where do we invest our time and money to get the best results? This is just a small part of today's wide-ranging conversation. My guest is Ben Harris from ClickFunnels, a popular and powerful platform for getting more people to your website and online store. You don't need to be a ClickFunnels user to learn from today's...
Apr 17, 2024•39 min•Ep. 777
#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sa...
Apr 12, 2024•15 min•Ep. 776
#775 Selling a piece of software you've created and grown can be a massive windfall. But where do you start if you have an idea for a tool or service but can't write any code? What do you need to know upfront, and what would working with a programmer or development team cost? In episode 772, I offered you a sneak peek at my newest software venture. Now, Dave Chesson and Bhanuka Harischandra of Surge Global are joining me to reveal even more about this project and process. Together with their inc...
Apr 10, 2024•55 min•Ep. 775
#774 I get asked this all the time—if I were starting over with $1000 to invest in an online business, what would I do? And here's my answer—I would go offline. This always surprises people, but the approach I cover today is the most powerful way to begin your entrepreneurial journey. But if you want to set yourself up for success, the most important part of this process should happen before you spend any money at all! In this episode, I want to help you find the right niche for your skillset an...
Apr 05, 2024•14 min•Ep. 774
#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle with the most. And the truth is, there are no shortcuts to great writing. So, how do we generate compelling stories and sales pages? There's no one better to answer this question for us than the godfather of modern copywriting himself, Ray Edwards. Ray is the author of How to Write Copy That Sells and Read This or Die . His expertise is priceless, and...
Apr 03, 2024•51 min•Ep. 773
#772 Regular listeners know I love bringing you along for the journey as I start new projects. Listen in to get a first glimpse at the software venture I hope will provide a game-changing solution for a problem no one is tackling. I desperately need this tool in my workflow, and know a lot of other creators will benefit from it as well. So, what am I talking about? I won't share all the details in this episode, but you'll get a clear look at what I'm building. This is a fascinating process becau...
Mar 29, 2024•20 min•Ep. 772
#771 What comes to mind when you think about recording video? Many people let their aversion to being on camera hurt the growth of their brands. Still, we all know we need to get comfortable with this to make the most of today's social media landscape! But where do you start as a complete beginner? How do you create consistently, and how often do you need to upload to YouTube to build an audience? For your online courses, what is the best way to plan and leverage videos? We cover all this and mo...
Mar 27, 2024•46 min•Ep. 771
#770 Making your first hire is a massive step in your entrepreneurial journey! If you're onboarding your first employee or contractor or need a refresher on being an effective team leader, listen in because this episode is for you! Of course, I've often had Jess Lindgren, my executive assistant of over ten years, on the show. Go to episode 753 to uncover the lessons we've learned working together for so long! But what do you need to do on day one with your first hire? And what are the specific t...
Mar 22, 2024•16 min•Ep. 770
#769 Very few people work the same job their whole lives anymore. Even so, many of us still perceive having to change careers as having failed. But what if a new role is actually an opportunity? This is the topic of today's conversation with my returning guest, Barrett Brooks. In the decade since our last chat, he has had to reinvent himself several times to uncover the best use of his knowledge and talents. Listen in on this inspiring session because we highlight the ups and downs of entreprene...
Mar 20, 2024•52 min•Ep. 769
#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can work wonders for your sales. So why would we want to remove this tool from our marketing arsenal? Listen in on this session for a behind-the-scenes look at what we're doing at SPI and the cohort-based model that's replaced discounts for us! This has been an incredible business move and a massive boost to our student and community member success rates...
Mar 15, 2024•13 min•Ep. 768
#767 The strategies we used to rely on for growth on YouTube aren't working anymore. So, what are up-and-coming creators doing to build an audience? Which tactics get you more views and subscribers right now? I've had a lot of big names in the YouTube space on the show, everyone from Ali Abdaal to MKBHD. But today, I wanted to get a fresh perspective from someone who is just starting to make waves. There's a lot of buzz around my guest, Aprilynne Alter, due to her ability to uncover the secrets ...
Mar 13, 2024•40 min•Ep. 767
#766 Podcasting is a powerful way to generate revenue, but what are your monetization options if you're not reaching a massive audience yet? The thing is, big sponsors expect a minimum of ten thousand downloads per episode. So, how can you leverage a small, loyal following instead? Listen in because we're back with another incredible Teaching Friday session. Lauren Popish, our guest host, is the founder of The Wave Podcasting, an educational platform and production agency helping women-led shows...
Mar 08, 2024•22 min•Ep. 766
#765 How close are you to burnout right now? If you buy into modern hustle culture, overworking yourself at the expense of your health is inevitable. But is this the best way to produce great work? In this episode, Cal Newport joins me to share an insightful look at the productivity habits of knowledge workers throughout history. This is a fascinating chat about how thinkers and creators managed their time before we adapted an assembly line model to innovation. Listen in and check out Cal's new ...
Mar 06, 2024•39 min•Ep. 765
#764 Relying on motivation and willpower alone is not a sustainable way to grow your business. Instead, try building small routines that move you toward your goals every day. But what is the anatomy of a positive habit? How do you apply behavioral science findings to everyday tasks for greater success? Listen in because this Teaching Friday episode is the first of its kind! Our returning guest host is Julie DeLucca-Collins of Go Confidently Coaching. Today, she is interviewing Linda Fogg-Phillip...
Mar 01, 2024•26 min•Ep. 764
#763 Have you ever considered creating an online course? This episode's for you! Already have a course, but your completion rates are low or declining? This episode's for you. Are you curious about how we've restructured our entire business at SPI around better student outcomes and steady recurring revenue? Well, this episode's for you! We have today's guest, Ashley Gore, to thank for one of the best things we've ever created, the All-Access Pass. She is our Community Experience Manager and an e...
Feb 28, 2024•40 min•Ep. 763
#762 Creators like Gary Vaynerchuk post hundreds of times per week across multiple platforms. How is that even possible, and what can we learn from this approach? David Ziembicki of the Expert Business Agency is guest hosting this Teaching Friday episode to shed light on the content engine behind some of the most successful influencers. He shares the blueprint to help you model their system in your business for massive growth. The key is repurposing content you already have, so tune in for the s...
Feb 23, 2024•22 min•Ep. 762
#761 When we talk and truly connect with someone, our body responds in a powerful way. In fact, we are hardwired to love this feeling of being heard and understood! But how do we unlock and apply the science of communication in content creation and business? Today, I have the honor of interviewing a hero of mine! Charles Duhigg is a Pulitzer Prize winner who has sold over three million copies of his incredible book, The Power of Habit . His newest release, Supercommunicators , is a deep dive int...
Feb 21, 2024•39 min•Ep. 761
#760 "If you like this, smash that subscribe button!" We always hear this nowadays. But people don't subscribe because they enjoy a single piece of content. They subscribe because they see value in what's coming next. Most creators get this wrong! In this episode, I want to share a strategy that's working really well for me right now. This is a great way to grow your audience as a podcaster, blogger, YouTuber, or creator of any kind. Once you understand the thought process behind getting new sub...
Feb 16, 2024•18 min•Ep. 760
#759 Artificial intelligence is here! We can push against new technology, but people leveraging it will likely outcompete us. So, how do we use AI to streamline our businesses, work fewer hours, and make more money? There's no one better to answer this question than Rick Mulready. Over the years, he's helped thousands of creators build effective business systems. Rick is now taking this to the next level by teaching entrepreneurs how to master the most powerful new AI tools. For this special epi...
Feb 14, 2024•46 min•Ep. 759
#758 What we're fighting for nowadays as creators isn't attention. It's trust! It takes a long time to build your reputation online and just moments to destroy it. Still, this is the key to earning your superfans. This is also the number one thing I've focused on to grow Deep Pocket Monster, my Pokémon YouTube channel, to 750K subscribers! So, how do you build and engage an audience of this size? Join me for a chat about the value of sharing with openness and integrity, bringing your followers b...
Feb 09, 2024•18 min•Ep. 758
#757 What happens when you stop competing and start collaborating with other creators? This is actually the most effective online growth strategy today. But can we apply this concept to email and newsletters? In this episode, ConvertKit founder Nathan Barry joins me for a chat about the game-changing Creator Network. Listen in because Nathan and I discuss everything from building an email list from scratch to monetizing your reach by supporting creators you love. These are the best tactics to by...
Feb 07, 2024•47 min•Ep. 757
#756 I still get nervous all the time. Before recording podcasts, speaking in front of crowds, coaching students, and everything else! Are people going to like me? Will they enjoy what I have to share? The only thing that's changed over the years is my mindset around these questions and what the nerves represent. So, how do you step outside your comfort zone in 2024 and turn uncertainty into excitement? Listen in on today's session because shifting the story you tell yourself is vital for busine...
Feb 02, 2024•12 min•Ep. 756
#755 If you want to start a business, focus less on the how and more on the now. You see, overcoming the fears that stop you from even trying is the key to building life-changing success! That's why I have Noah Kagan of AppSumo back on the show to help you shift your mindset and get more of what you want! His new book, Million Dollar Weekend , is the ultimate blueprint for a massive business launch. Today, Noah and I dive into this framework and explore everything from beating procrastination to...
Jan 31, 2024•48 min•Ep. 755
#754 In most niches, non-English languages are often underserved. These US and international audiences are a huge market you can tap into to provide value and create new connections! Here's the best part—You don't even have to speak another language or hire employees to open up your business to these new opportunities! So how do you get started? We're back with another incredible Teaching Friday episode today! Today's guest host, Anne Truran of Together Language, helps schools and other organiza...
Jan 26, 2024•26 min•Ep. 754
#753 I wouldn't be where I am in business and life without Jess Lindgren, my incredible executive assistant. That's a fact! To help you level up and foster a similar relationship, Jess and I share an inside look at the workflow we've perfected over the last decade. Listen in because this dynamic is an essential part of everything I do, from SPI to Deep Pocket Monster! So how and where do you find your Jess? Why are we switching back to remote work after collaborating in person for years? If you ...
Jan 24, 2024•32 min•Ep. 753
#752 Many of us would hate to come across as too salesy. In fact, we often overcorrect to the point where it's difficult for people to buy from us. But here's the thing—if you have a good product, you're doing your audience a disservice by not providing simple opportunities to access it. You're also not doing yourself any favors because making money allows you to stay in business, serve more people, and do more good! So, how do you create a clear and easy pathway from your free content to your p...
Jan 19, 2024•22 min•Ep. 752
