#751 At SPI, we want to use our success to build something that helps you on your business journey. And honestly, shame on us if we don't! For today's episode, I hit the record button on the kind of conversation SPI CEO Matt Gartland and I have all the time. This is where we think the industry is going in the next few years and what we're doing about it. We've never shared a behind-the-scenes look quite like this! As you know, our focus is on community. Listen in to hear how our 10x move on that...
Jan 17, 2024•54 min•Ep. 751
#760 Hot take—the algorithms are breaking our brains! You see, before we each had personalized feeds on every platform, people were more or less tuning in for the same cultural events. The series finale of M*A*S*H had over one hundred million viewers, and seventy-six million people watched the Seinfeld finale. That's crazy! Is losing this connection with one another contributing to the loneliness epidemic in some way? I brought this up in my Unstuck newsletter because it's an important topic. If...
Jan 12, 2024•13 min•Ep. 750
#749 Building an ecommerce business has always felt separate from what we teach our audience at SPI. But now, big players like Amazon are starting to favor traffic coming from creators like us ! That's right! Finding success with physical products is no longer about shady marketing tactics and gaming algorithms. You now have a massive leg up if you're using the tried-and-true growth strategies of building a following and email list and engaging a community of superfans! My guest today is the inc...
Jan 10, 2024•49 min•Ep. 749
#748 I want to start the new year with a truth bomb—your past is not your future! It's too easy to dwell on what went wrong or the paths you didn't take, but all that does is make change feel impossible. So, how do you make 2024 the year you write your success story? For me, growth has always happened just outside my comfort zone. As an entrepreneur, if you're not feeling any discomfort, it might be a sign that you're not challenging yourself hard enough. But now is the time for the 10x actions ...
Jan 05, 2024•11 min•Ep. 748
#747 I say it all the time—the riches are in the niches! Today's guest, Victoria Moll of Contempo Coding, is the perfect example of someone taking this to the ultimate level. So listen in to hear how she became the leader in her tiny industry and built a six-figure business around it! Victoria has amassed over 100K highly targeted subscribers on her medical coding education YouTube channel. That's bananas! She credits bringing personality and entertainment to what is often a dry, technical space...
Jan 03, 2024•42 min•Ep. 747
#746 From business to family and everything in between, we have a lot on our plates as entrepreneurs. It's no surprise that self-care is often not even on our radar. But what can we do to improve our health and vitality when time is limited? Listen in on this episode to find out! Amalia May Valle is a certified health coach, yoga instructor, mom, actor, and part-time flight attendant. With this much going on, she's an expert at identifying the quick wellness practices that actually work. Tune in...
Dec 29, 2023•40 min•Ep. 746
#745 We have productivity all wrong! Discipline and grit are vital, sure. But here's the thing—no one procrastinates on watching Netflix. It's no secret that we're more likely to do the things that feel good. So, how do we apply this concept to growing a business? How do we make our work feel great? My special guest, Ali Abdaal, is the world's most-followed productivity expert. In episode 503, we heard all about his journey from med school to content creation and passive income mastery. Ali's st...
Dec 27, 2023•46 min•Ep. 745
#743 Which parts of your work are actually moving you toward your goals? Most entrepreneurs are stepping over dollars to pick up dimes because they haven't figured this out. So, how do you get clarity around your vision to unlock more time, profits, and productivity? Listen in to find out. My guest, Dan Martell, has built several multi-million dollar companies. He is also an investor with an insane track record and the author of Buy Back Your Time . Dan will inspire you to step up, map out your ...
Dec 20, 2023•42 min•Ep. 743
#742 Have you ever considered writing a book? Chances are, if you can think of an idea for one, you can also come up with excuses to trick yourself into not doing it. But what if there was an easy way to knock out a quick manuscript? Excellent news—our incredible Teaching Friday series is back! We love inviting members of our SPI Pro community to share their knowledge and provide actionable tips to supercharge your business. Tune in because the guest hosts we have lined up for this bat...
Dec 15, 2023•30 min•Ep. 742
#741 Many companies have lost sight of one of the key principles for success—treating customers well. We've all experienced this, so how can an audience-first mindset help us stand out in online business? How can it create new opportunities for us to level up and even expand into profitable physical products? In this episode, Kerrie Fitzgerald shares her organic marketing tactics for tried-and-true growth with zero ad spend. She also makes a compelling case for physical products in today's digit...
Dec 13, 2023•39 min•Ep. 741
#740 As I turn forty-one and with the new year approaching, I want to look back at 2023 and share the strategies that have had the biggest impact on my businesses. We got a lot of things right these past twelve months, so tune in to learn more! The energy at SPI is unparalleled right now because of the positive feedback we've been getting for the All Access Pass , our community-powered educational experience. This was an incredible year for Deep Pocket Monster as well. I took my foray into the P...
Dec 08, 2023•31 min•Ep. 740
#739 Paying for ads is a fine way to get more followers on Instagram. It's what Meta wants you to do. But what are some of the more organic ways to boost your growth? In today's episode, I'm chatting with Zach Benson to find out! Zach is the founder of Assistagram, an agency that helps brands build massive audiences on Instagram. He has worked with everybody from Shaquille O'Neal to my friend and frequent guest on the show, John Lee Dumas. This is a fascinating session and a deep dive into marke...
Dec 06, 2023•39 min•Ep. 739
#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your followers with is essential for brand recognition and successful business growth online! Deep Pocket Monster, my Pokemon-focused channel, is a prime example of this. My 700K subscribers are people from all b...
Dec 01, 2023•18 min•Ep. 738
#737 What is an advantage you have that almost feels like cheating? Is there something you can do that others can't or won't, and how do you leverage it to uplevel your brand? All of us can find our edge if we know where to look. Today's incredible guest, Dan Shapiro, is here to show us the way! As co-founder of the iconic 3D printer company Glowforge, Dan has empowered tens of thousands of people to start and run physical product businesses. He is the creator of Robot Turtles , a board game des...
Nov 29, 2023•44 min•Ep. 737
#736 What's the point of building a business if you can't maintain it? If you want to follow your vision and have free time to sustain and enjoy it, you have to understand the vertical thinking successful entrepreneurs instinctively use. Jason Feifer, editor-in-chief of Entrepreneur magazine, is joining me today to help you create projects that stack and work together to supercharge your growth! You're hearing from another one of SPI Pro's Experts in Residence today. We're introducing the EIR pr...
Nov 24, 2023•30 min•Ep. 736
#735 Many of us believe we need to reach millions of people to make a living online. We then fall into the trap of going as broad as possible with our content. But what if a small targeted audience is actually a major asset? In this episode, we hear all about Wojciech Wegrzynski's incredible journey. His podcast, the Fire Science Show , averages just five hundred downloads per episode. But here's the thing—Wojciech's revenue from sponsors is already surpassing his engineering job income! Listen ...
Nov 22, 2023•37 min•Ep. 735
#734 What is your personal philosophy? What are the thoughts that guide your actions? Understanding what drives you is the key to staying motivated and overcoming procrastination. This is how you 10x your business. Not only that, this is how you supercharge your personal life as well! Tune in today because SPI Pro's new Expert In Residence, Terry Rice, is joining me to help us set up the routines for success at work and at home! You'll hear all about the EIR program, the newest innovation we're ...
Nov 17, 2023•31 min•Ep. 734
#733 "Who am I to stand out? Who am I to show off to other people?" That's the impostor syndrome in many of us talking. Falling for it and then underselling ourselves feels safe because we don't see the value in our skillset. But how do we discover our potential and build a confident personal brand around it? Christine Gritmon is joining me today to help you do just that. In this episode, she shares her expert knowledge to supercharge your online presence and take your branding game to the next ...
Nov 15, 2023•38 min•Ep. 733
#732 The days of writing blog posts, getting easy traffic from Google, and monetizing your content with ads or products are gone. So, what's the best way to build an audience today? "If you want to go fast, go alone. If you want to go far, go together." This African proverb is hugely relevant in our online business landscape because it highlights the incredible power of collaboration. Listen in on this episode to hear all about what I'm doing to partner up with other entrepreneurs and get in fro...
Nov 10, 2023•15 min•Ep. 732
#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be yourself" advice in your business for fantastic results? You're about to witness the full power of sharing valuable knowledge with a heavy dose of personality in today's chat with Liz Wilcox. Not only is she The Fresh Princess of Email Marketing, but her '90s pop culture obsession makes learning from her incredibly entertaining. Liz walks us through...
Nov 08, 2023•40 min•Ep. 731
#730 Everything's already been done! That's one of the common excuses we come up with to stop us from starting a business. We tell ourselves all the good ideas are exhausted and that there's nothing new we can do. But is that really true? In this episode, I want to help you shift your mindset around what it takes to build a brand online and help you discover promising niche markets. This doesn't only apply to people with expertise and credentials, either! Being an authority in your space is fant...
Nov 03, 2023•11 min•Ep. 730
#729 Most people never take the leap to pursue the life they've always wanted. Often, it's because they're too afraid to quit their traditional jobs. That's why I've invited Brian Luebben of The Action Academy Podcast on the show to share the blueprint for achieving your version of success. Today, we hear Brian's story and learn about the side hustle that helped him replace his six-figure corporate income while traveling the world full-time. After recording, I had to go back and listen to this c...
Nov 01, 2023•45 min•Ep. 729
#728 For better or worse, your choices today are a glimpse into how your life will turn out. I still remember the months I spent wallowing in self-pity after getting laid off in my mid-twenties, the same thoughts running through my head every day. I felt like a failure, and I felt doomed. What would have happened if I had continued down that path? It's hard to say, but I'm sure I wouldn't be here with you now. In this episode, I want to give you the shot of motivation you need to seize the day a...
Oct 27, 2023•11 min•Ep. 728
#727 I'm always harping on the importance of starting a podcast to grow your brand. And for good reasons! But what would happen if you were to take my advice and the first piece of feedback you receive is a one-star review? Would you give up? That's the exact situation Jackie Nourse, aka Traveling Jackie, faced. Undeterred, she followed her passion and turned it into one of my favorite success stories! At JUMP Adventures, Jackie has built an amazing business around her mission of traveling full-...
Oct 25, 2023•39 min•Ep. 727
#726 Much of the knowledge I acquired when I started blogging is still with me. I have my early inspirations, Darren Rowse, Yaro Starak, and Seth Godin, to thank for that! In fact, one of Seth Godin's concepts that I often return to is the power of naming it . But what is it ? It can be anything you teach or create. When you label something, you make it real. The messy middle , the part of the entrepreneurial journey between early excitement for an idea and when you finally reach your goals, com...
Oct 20, 2023•11 min•Ep. 726
#725 The seven words that hold you back more than any other are "It is faster to do it myself." This kind of short-term thinking leads to burnout and stunts your business growth. But what is the most efficient way to scale your brand long-term? In this episode, returning guest Eric Partaker shares the blueprint for transitioning from scrappy founder to leadership master. This is priceless knowledge based on Eric's work coaching Fortune 50 CEOs, architecting Skype's success, and running several c...
Oct 18, 2023•37 min•Ep. 725
#724 Finding success as a creator isn't all great. In fact, popularity can actually move you away from the special sauce that made your content stand out in the first place. You see, the moment you have something to lose, you begin to overthink every decision. Fear then starts to short-circuit the creative exploration that is part of the fun of building an online brand! My friend Matt Wolfe is dealing with this right now. He's doing fantastic work on YouTube, where his AI news channel pulls mass...
Oct 13, 2023•12 min•Ep. 724
#723 What are the kinds of things you tell yourself? In business, health, and relationships, our thoughts are what drive us to succeed or fail. The way we see the world truly affects the chemistry of our bodies. So, what are the habits that build effective cognitive patterns? In this episode, Shawn Stevenson shares the research-based information you need to tackle entrepreneurship the healthy way. He is the best-selling author of Sleep Smarter and Eat Smarter and host of The Model Health Show . ...
Oct 11, 2023•48 min•Ep. 723
#722 This one question is the creativity hack we've been trained out of as adults. It's the key to uncovering amazing knowledge and stories. Kids ask it all the time—"Why?" One of my top tips for creators, interviewers, and entrepreneurs is to trust the process of curiosity. This is how I approach everything I do. It's how I get guests on the podcast to open up and share valuable information. It's how I come up with content and discover fresh business opportunities. In this episode, I want to ch...
Oct 06, 2023•10 min•Ep. 722
#721 Finding an underserved audience and providing valuable free content is one of the quickest ways to build a massive brand online. But how do you turn your followers into paying customers? This is a challenging transition for many of us when we start charging for our work. My guest, Susie Bulloch of Hey Grill, Hey, has done an amazing job creating irresistible paid products to complement the free information that has defined her business. She runs the highest-trafficked barbecue and grilling ...
Oct 04, 2023•40 min•Ep. 721
