The SEO Controversy: Is TikTok a search engine? YES! I vote Tik Tok IS a search engine! 🤣🤣🤣 I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords. Like what you heard about SurferSEO ? Use my link to sign up! Life's challenges make entrepreneurship hard Entrepreneurs have challenges when life competes with family's health issues and busy schedules. I shared the challenges I faced this week with consistency That's why I love the advice from experts o...
Feb 25, 2024•8 min•Season 3Ep. 99
Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation. If you are looking for practical and tactical ways t...
Feb 21, 2024•37 min•Season 3Ep. 98
Today I'm discussing e-commerce store success on Shopify platform with Google traffic. Get creative with your return policy as you need to stay profitable ! Why I don't sell on Facebook or Instagram shops! Amazon return policy conflicts and my workaround. SEO plays a critical role for small businesses to compete online! Leverage higher domain authority sites. Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. Join my upcoming S...
Feb 18, 2024•12 min•Season 3Ep. 97
Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!) In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list. If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this p...
Feb 14, 2024•38 min•Season 3Ep. 96
Simple and Smart SEO for Podcasters in 2024 In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript u...
Feb 11, 2024•10 min•Season 3Ep. 95
Let's talk about how SEO = branding. Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding. Sign Up For Our three-day challenge . The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD. Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO is how the internet describes your business while offline. Joined by her friend an...
Feb 07, 2024•25 min•Season 3Ep. 94
How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. Key Takeaways Crystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January ...
Feb 04, 2024•10 min•Season 3Ep. 93
Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry. Below is a summary of the main topics discussed: Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment. Ola shares details about his early career in music production, his transition into SEO, and the reasons behind the la...
Jan 31, 2024•49 min•Season 3Ep. 92
We're celebrating like crazy because our Shopify CollageandWood.com sales have jumped up by 80% compared to last year - all thanks to our SEO strategy. Now, onto the super exciting part - we had our third meeting for the SEO Squad. Imagine a group of go-getter entrepreneurs, just like us, all pumped up to master SEO. Sounds great, right? We're officially launching next month and you can hop on board the challenge at threedaychallenge.com/seo. If you join now, you can lock in a cool $20/month rat...
Jan 27, 2024•8 min•Season 3Ep. 91
On Feb. 1, Google and Yahoo are changing email deliverability standards. Is your business ready? In today's show, Klaviyo email marketing expert Kris Daria joins us. Kris started with large ecommerce brands before branching out on her own to help small businesses. We go wayyyy back to Clubhouse circa 2020. Kris has an incredible knack for making email marketing approachable! Here's the big takeaways: 1. Google and Yahoo are implementing stricter email spam prevention measures on February 1, 2024...
Jan 24, 2024•42 min•Season 3Ep. 90
Let's talk SEO Leadership skills! Many thanks for SEO For Hire for having me on their Linkedin Live and Youtube Show! Empowering Leadership and Strategies for Onboarding Employees - A Reflection Some key areas I (Crystal Waddell) addressed include the importance of having an effective onboarding system for employees, the significance of setting clear job expectations, and how discipline can be discrete yet constructive. I discussed the need for trust, empathy, and consistency in leadership, noti...
Jan 19, 2024•7 min•Season 3Ep. 89
Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber. Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online. Ray also eplains the importance of localization and digital assets in boosting a company's online presence. This convo is full of practical advice for small businesse...
Jan 17, 2024•37 min•Season 3Ep. 88
It's all about creating linkable assets on this follow through Fridays! You can see Crystal's examples here: Top College Athletes: Earnings & Valuations for Men and Women In this video and podcast we take a look at the top earning college athletes in 2023-2024, focusing both on male and female athletes. For the female category, Olivia Dunne, a gymnast, and Angel Reese, a basketball player, take the top spots. While in the male category, Bronnie James, the son of LeBron James, Shadeur Sanders...
Jan 12, 2024•8 min•Season 3Ep. 87
Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product! Connect with Christine: Website LinkedIn Christine's Content Strategy Process: Target high intent customers. Analyze keywords related to customer problems. Aligning content creation with the business goals. Focus on bottom and middle funn...
Jan 10, 2024•32 min•Season 3Ep. 86
Crystal Waddell, the host of the Simple and Smart SEO show podcast, shared some insights she had from implementing new strategies on her senior night gift store website. Based on information from Matt Diamante and Andrew Holland, she optimized her website's keywords and started a paid e-book as her first digital product. We've got a new format! Follow Through Fridays! Crystal introduced a new format where she covers lessons, implementations, and inspirations from her weekly experiences. Somethin...
Jan 05, 2024•5 min•Season 3Ep. 85
Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses. 1. Defining and redefining search engine optimization: Andrew Holland prefers the term "behavioral science" over UX and CRO. SEO is evolving to consume UX and CRO. Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic. 2. SEO designed to get results = Performance SEO: Andre...
Jan 03, 2024•42 min•Season 3Ep. 84
In this final episode of 2023, Simple and Smart SEO Show host, Crystal Waddell, sums up the year by revisiting the top three most listened to episodes from season two. The first recap is from Episode 55 with Angie Colee where they discuss optimizing a business by focusing on people, profits, and processes. The second recap is from Episode 60 featuring Nicole Lewis, an Etsy expert who shares practical SEO strategies for online sellers. The final recap is from Episode 69 with Matt Diamante, who sh...
Dec 20, 2023•21 min•Season 3Ep. 83
How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO. Additionally we discuss the elephant in the room: can entrepreneurs afford SEO? 1. The SEO cost for new Shopify stores trying to establish their brand. SEO and advertising present financial challenges for small businesses. Businesses need SEO to capitalize on online search traffic. Optimizing the company’s website and online presence increases visibility....
Dec 13, 2023•14 min•Season 3Ep. 82
Do you want to understand the functionality and potential of Etsy? Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach. 1. Monica's story: building a handmade business from ground zero! Monica started selling handmade skincare on Etsy. She grew her business to multiple six figures selling on Etsy and boutiques across the US. 2. Monica's strategy to success on Etsy: Understand Etsy's market. Package and present products in a unique and sop...
Dec 06, 2023•37 min•Season 3Ep. 81
Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume. 1. Proper data tracking is important (Dimitrii's #1 tip!) Tools like Google Analytics and Search Console to monitor business performance. Data should override feelings in business decision-making. Key metrics: number of qualified leads, calls, website vis...
Nov 29, 2023•34 min•Season 2Ep. 80
In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel , focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed. Today's show is primarily about the importance and ...
Nov 22, 2023•35 min•Season 2Ep. 79
Want to know how to use email marketing with SEO strategies? Today we talk about the importance of a strong welcome email sequence and nurturance of subscribers, the value of consistent branding, and the potential of unpacking complex SEO for less technologically adept clientele. Allie highlights the importance of transparency and authenticity in building brand loyalty, emphasizing the need for businesses to share who they are and how they can help their customers. She also shares the benefits o...
Nov 15, 2023•45 min•Season 2Ep. 78
Dave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show . In that episode we largely covered Local SEO, sales, & marketing strategies. (Don’t miss it! Jeff, Crystal’s dad , was our first papa interview!) In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman. And the really big takeaway? Understanding & interacting with your customer/client is a delicate lil dance. Treating you...
Nov 10, 2023•9 min
Want to grow your visibility through strategic websites and SEO strategy? You'll love today's episode with guest Stephanie O'Keefe! Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey. It's challenging to explain SEO, especially to those unfamiliar with technology. Working in SEO changes one's perspective towards online shopping. SEO is essential for online visibility and involves understanding who you help and how you he...
Nov 08, 2023•47 min•Season 2Ep. 77
Angie chatted with us on this episode of The Simple & Smart SEO Show. It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO. But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business. What is represented for: People Process Profit Angie explains that if one of these P’s of business “goes wonky” it impacts the other areas of your business. Have a listen & then find us & tell us which “P” you feel ...
Nov 03, 2023•12 min
Today Rachael Spiewak discusses her approach to three-day challenges, emphasizing the importance of search engine optimization (SEO) for digital community building. 1. Rachael stressed the necessity of learning digital skills as an entrepreneur. SEO is an integral part of any online strategy, whether done consciously or not. Businesses must differentiate themselves. You can utilize a variety of platforms to conduct customer research. Video is the most powerful type of content on the internet. 2....
Nov 01, 2023•51 min•Season 2Ep. 76
Latesha Lynch joined us a while ago on the “regular” segment of The Simple & Smart SEO Show. She gave SO much in that episode ! And yet… we had one more question for her. That question… “How can collaborations help grow your business?” Turns out—collaborations were very much a catalyst for Latesha’s own business growth. She shares her own story & lists several ideas you could jump on today! Podcast interviews Facebook guest chats Instagram lives Grab your pen & pencil! Let us know wh...
Oct 27, 2023•7 min
On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald. Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations. We delve into the specifics of working with e-commerce product-based businesses, discussing how to influence hosts to join Shopify and how to humanize busines...
Oct 25, 2023•47 min•Season 2Ep. 75
Pinterest is a fantastic place for both service-based and ecomm businesses to be. It is such the underdog of marketing. And so many entrepreneurs are missing out—but not you! Pinterest expert, Mackenzie Armstrong, joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest & SEO. So we just had to ask her for a mini masterclass on keyword research inside the Pinterest platform. Listen in—this is a juicy & really actionable episode! Ooh! And there’s a video to go along...
Oct 20, 2023•9 min
Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results. Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy. 1. Natasha explains her focus on organic marketing: There's value of creating sustainable content rather than relying on trends. People can search for specific topics or keywords and find video content that aligns with those searches We explored SEO strategies ...
Oct 18, 2023•50 min•Season 2Ep. 74
