Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle. Entrepreneurship may not be easy, but doesn't mean it should be hard! Connect with Angie: Podcast Book Facebook Instagram LinkedIn Today Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence. 1. Have no fear that AI is here! AI in marketing and copywriting is flawed i...
Jun 07, 2023•40 min•Season 2Ep. 55
Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms. Latesha Lynch is a marketing coach, consultant, and community builder. Connect with Latesha! Instagram Tiktok YouTube Podcast Latesha's Lead Overflow is a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style. 1. Latesha defines SEO as the ability for people to find you anywhere o...
May 31, 2023•40 min•Season 2Ep. 54
The discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites. Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters. 1. Pinterest is a search engine, not a social media platform. Conduct SEO research within Pinterest for better results. Promote content on Pinterest ahead of the actual season and use clear, concise graphic designs. Pinterest analytics help identify high-perfo...
May 24, 2023•44 min•Season 2Ep. 53
Kristin Lawton is the Chief Brand Mixologist at District Brand Bar. She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage. Connect with Kristin! Website Instagram Marketing Style Quiz Kristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube). 1. Know, like, trust marketing strategy broken down into stages: Know: Focus on th...
May 17, 2023•44 min•Season 2Ep. 52
Join us for a conversation w/ TaVona Denise, master certified life coach and trauma informed business coach. Connect with TaVona Denise: Website Instagram We talk about finding the balance between pricing, personal values, setting boundaries, and leveraging visibility opportunities such as SEO to grow a business without burning out. TaVona talks pricing: Change pricing in order to have a sustainable business. Connection between value, worthiness, and pricing. How personal beliefs and experiences...
May 10, 2023•47 min•Season 2Ep. 51
Whitney Surane is the Founder and SEO of MadlyWish.com , an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows. Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started. Connect w/ Whitney: IG LinkedIn Pinterest Whitney and Crystal met through Nicole of Art 2 the Extreme , who specializes in PR. Whitney has learned the importance of user experience and SEO on Shopify, the ...
May 03, 2023•49 min•Season 2Ep. 50
Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users. Connect with Crystal Carter: SERPs Up Podcast Twitter Website Our takeaways from Crystal: 1. Crystal Carter discussed her definition of SEO: "bending the internet to your will". Clarity is key when it comes to SEO, and communicating with bots. Make sure your website does what it "says on the tin" – keep descriptions concise & clear! 2. With W...
Apr 26, 2023•44 min•Season 1Ep. 48
Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs. Get in touch with Erika: Instagram Website Hiring Cheat Sheets See open roles Erika's tips: Before hiring team members, identify what tasks can be outsourced and provide clear instructions (i.e. a "definition of done"). 1. Research what words people are typing into Google when they are looking for a particular service or product. Look at what competitors are using. Use those a...
Apr 19, 2023•55 min•Season 1Ep. 47
Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business. Website YouTube Instagram Market Research FREEBIE 5-Figure Leap 1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests: Rely less on gimmicks and focus more on connecting with customers. Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating ...
Apr 12, 2023•51 min•Season 1Ep. 46
Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from his adventures in the rap game to help create memorable experiences through branding and media. Find Alex: Website Linked In IG / FB Listen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"! Super fans should be provided with differentiated content, while most follo...
Apr 05, 2023•43 min•Season 1Ep. 44
Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program. Find Susan: Website Instagram Microcopy Micro Course 1. Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes. Empathizing with users, defining problems, ideating solutions, prototyping and testing results. Combi...
Mar 29, 2023•49 min•Season 1Ep. 45
Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers! Find Holly: Website Instagram FREE SEO Checklist for Your Blog 1. Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes. To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link). "Infinite scrolling" keeps people on Google longer, making them more like...
Mar 22, 2023•49 min•Season 1Ep. 44
Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros! Find Laura: Website Instagram Newsletter 1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper ), Surfer SEO and the Hemingway app. She noted the importance of fact-checking and avoiding generating false or offensive content. AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descrip...
Mar 15, 2023•37 min•Season 1Ep. 43
Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank. Find Meg: Instagram Podcast Guide to signing your next high ticket client 1. According to Meg, In the beginning stages of an online business, many people feel like they don't know enough due to imposter syndrome. When starting out, take advantage of having more intimacy you can have with each follower by welcoming the...
Mar 08, 2023•1 hr 3 min•Season 1Ep. 42
This transcript has been machine-generated and has not been edited for errors. In this episode, we interview Jordan Gill , the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers. 1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach. Jordan defines SEO as the ability to be found on the internet. Over the years, Jordan's team has built a strategy of ranking multipl...
Mar 01, 2023•50 min•Season 1Ep. 41
Welcome to part 2 of our SEO dictionary episode where we cover 10 more common SEO terms! Share us with a friend! 1. SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more. Alt text is used to describe images for accessibility purposes. URL stands for Uniform Resource Locators Domain Authority measures how trustworthy a website is. Headings are where keywords should be strategically placed to optimize SEO. Canonical URLs designate one pa...
Feb 22, 2023•32 min•Season 1Ep. 40
We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy. Welcome to the Simple & Smart SEO Show! Share us with a friend! 1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms. LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability. Social media platforms are prioritizing SEO, so content creators should be awar...
Feb 15, 2023•1 hr•Season 1Ep. 39
Today we are talking the connection between MESSAGING and SEO with Marisa Corcoran. Sign up for the messaging masterclass : Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am. 1. Marisa Corcoran encourages entrepreneurs to focus on creating a clear, specific message that will spark curiosity and get people following up out of interest. Marisa's signature program, the Copy Confidence Society , helps people uncover what to say and how to say it so they can attract their dream clients with words used on...
Feb 08, 2023•48 min•Season 1Ep. 38
Today we are talking common SEO audit issues we've seen! Welcome to the Simple & Smart SEO Show! Share us with a friend! 1. Common SEO Audit issues: Broken Links Meta Description errors Low Word Count 404 pages Multiple or missing H1 2. How they happen? Broken Links: when a user clicks on an online link that doesn't go anywhere. Meta Description: missing descriptions, duplicated ones or too long/short. Not having enough words on the page (maybe page is image-heavy). 3. Make your URLs "SEO fr...
Feb 01, 2023•43 min•Season 1Ep. 37
Today we are talking Google Business Profiles: How they work and why you should have one! Welcome to the Simple & Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note 1. Easy wins with Google Business Profile: Embedding a Google Map on one's contact page is recommended to make it easier for customers to find their location. Double check all information is up-to-date including prices and ratings/reviews as these can change over time. 2. Interesti...
Jan 25, 2023•47 min•Season 1Ep. 36
Today we are talking SEO for blogging & SOPs (Standard Operating Procedures) for a smooth blog workflow w/ Dolly Delong , brand photographer & systems educator! Welcome to the Simple & Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note Dolly DeLong is a branding photographer & systems and workflow educator based in Nashville, Tennessee who helps business owners create their own SOPs. 1. To optimize your website SEO, Dolly suggests:...
Jan 18, 2023•53 min•Season 1Ep. 35
Today we are talking content planning for 2023. Grab Crystal's free content planning and task template . It's a marketing calendar template in excel (Google Sheets) that's yours free as a listener of the podcast. Happy New Year! Make it your own and get productive! Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note 1. How this conversation started: Crystal recognized the need to make sales calls and set aside time for cli...
Jan 11, 2023•1 hr 1 min•Season 1Ep. 34
Crystal & B shared their favorite 2022 episodes! Remember to: Leave a text or voice note. 1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite) B felt vulnerable but she's since learned the episode helped people understand SEO! 2. Ep13: Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave) Ashleigh Chanel talked about how ROI isn't always monetary—it's also return on effort (ROE). 3. Ep 4: Instagram Search: How ...
Jan 04, 2023•36 min•Season 1Ep. 33
We are talking to Stephanie Long all about using the SEO tool ScreamingFrog to audit the image sizes on your site! This is a doozy! Catch the YouTube video here! Stephanie Long has been doing SEO for 10 years. She began her own firm SMM SEO Agency, and specializes in helping tech companies. Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note. Watch the episode on Youtube so you can follow along with our screenshares! 1. Sc...
Dec 28, 2022•34 min•Season 1Ep. 32
We are talking to Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy! Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan. Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note. 1. SEO and Marketing should align with your customer's journey. The customer journey is the process of understanding where your customers were before th...
Dec 21, 2022•1 hr•Season 1Ep. 31
Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note. We are talking to Salina Yeung all about using LinkedIn to complement your SEO Strategy. Salina is a current Linkedin business strategist and coach who has worked with Fortune 500 companies, helping them use LinkedIn for marketing and sales. Find out more at theinacadamy.com . 1. Salina is a former LinkedIn employee with amazing insider tips! Do you know your LinkedIn so...
Dec 14, 2022•59 min•Season 1Ep. 30
We are talking to Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy! June 26-30 go Behind the Launch w/ Brenna—for free! Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services. 1. What is pre launch? Pre-launch is the period before a sales promotion when businesses promote what they are selling to get people prepared for the main event. Planning is key to successful pre-launche...
Dec 07, 2022•54 min•Season 1Ep. 29
What's in our 28th Episode? We are talking to Dahlia Orth all about creating systems in Honeybook to support your SEO strategy! Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit ! Leave a text or voice note. 1. Dahlia is a System Strategist & Honeybook Pro who can help you streamline your business processes. Dahlia offers a guide on her website to help you get started with HoneyBook. Dahlia helped B put systems and processes in place for her cop...
Nov 30, 2022•56 min•Season 1Ep. 28
We've been teasing it, but here's an actual full length episode of our brand new, private podcast: SEO Shorts 🩳! Ever wonder what the pros use for keyword research? We’re answering this burning question today! Chrome extensions we mentioned: Ubersuggest Keywords Everywhere Keyword Surfer ^^ not affiliate links! Just links to make finding our favorite tools super easy. Tell us about your favorite SEO tool or let us know which of the 3 we discussed you can’t wait to download! Drop your answer in ...
Nov 25, 2022•8 min•Season 1Ep. 27
What's in our 26th Episode? We are sharing a Black Friday Promotion that you don't want to miss - from Crystal's favorite SEO tool, Surfer SEO ! Want to watch us use Surfer SEO in this episode? Watch the YouTube Video!!! Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. 1. Surfer SEO is a tool that helps you rank higher on Google Surfer SEO helps you figure out which articles to write in order to show u...
Nov 23, 2022•41 min•Season 1Ep. 26
