What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush. Today she is sharing about their SEO products Surround Sound. Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note. 1. Surround Sound is an SEO tool that helps with outreach. Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-r...
Nov 16, 2022•43 min•Season 1Ep. 25
Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito? 1. SEO is important for everyone, not just big companies. Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy. Repurposing speaking content into blog posts or audio/visual content builds SEO on you...
Nov 09, 2022•45 min•Season 1Ep. 24
Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2? Our Takeaways: 1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed. Use Screaming Frog to optimize images for alt text and size. Site structure should be easy to navigate and make sense logically. Contact Stephanie for a free consu...
Nov 02, 2022•25 min•Season 1Ep. 23
Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 22nd episode? We are celebrating 3,500+ downloads!!! Part 1 With SEO Expert Stephanie Long 1. Stephanie Long has been working in SEO for 10 years and started her own SEO agency after being laid off due to Covid. One of Stephanie's top tips: Heat maps are a valuable tool for understanding where people are clicking on your website. Stephanie ...
Oct 26, 2022•26 min•Season 1Ep. 22
Welcome to the Simple & Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave us a message Meet: Leah Bryant ! She's the founder of Leah Bryant Co., an all-woman podcast production boutique agency that helps coaches & course creators launch & manage their podcasts. Takeaways: Workflows are important in podcasting in order to make the process less stressful. Key templates to use in podcasting include guest outreach, show notes, and graphics. B is a...
Oct 19, 2022•40 min•Season 1Ep. 21
Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 20th episode? Our Part 2 Takeaways: It would be helpful to have a virtual assistant who already has a head start and understands SEO so that they can just run with it and own that. Emily teaches her students to optimize existing content before creating new content. Virtual Assistants should be able to access the backend of websites in order...
Oct 12, 2022•26 min•Season 1Ep. 20
Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 18th episode? Today we're talking hiring a "Unicorn" SEO assistant (not your average VA!) Our Part 1 Takeaways: Business owners should give Virtual Assistants tasks that are measurable. Tasks that VAs can help with include scheduling social media posts, drafting emails, and creating content. SEO-specific tasks include updating Google Search...
Oct 05, 2022•29 min•Season 1Ep. 19
Welcome to the Simple and Smart SEO Show! 👉🏽 Share this with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Today we're talking about the Google Helpful Content Update and what it means for content. Here's the top takeaways: Google released an update called the helpful content update which could impact your website's search engine ranking. Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative....
Sep 28, 2022•35 min•Season 1Ep. 18
Welcome to the Simple and Smart SEO Show! Today we're talking website audits! 👉🏽 Apply for your own SEO Audit ! 👉🏽 Share this with a friend! For fun and to show you what it's like, we talked through a LIVE audit of B's site! Here's are the top takeaways: SEO isn't just a pre-built machine on your website, it takes strategy and forethought. It's important to think about what your readers or visitors need. Tools like Ubersuggest can help you improve your website. A few things we've learned abo...
Sep 21, 2022•47 min•Season 1Ep. 17
Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 16th episode? Today we're talking SEO strategy for our podcast! SEO plays a role in ALL of our online content: Utilize SEO for your podcast show name by including keywords in your name. Use keywords in your show notes and description to help people find your podcast. You can also use keywords in social media posts, Pinterest pins, and email...
Sep 17, 2022•31 min•Season 1Ep. 16
Welcome to the Simple and Smart SEO Show! 👉🏽 Share this with a friend! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Today we are sharing one of our casual conversations about our favorite topics: SEO & website content strategies! Identify comments within reviews that share a common theme to capitalize on what you do well. Our angle, special sauce, x-factor, etc., comes from all of our past experience, knowledge, and what we see as gaps in the market or opportuni...
Sep 09, 2022•31 min•Season 1Ep. 15
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 14th episode? We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! About Ashleigh Chanél: A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanél helps profit-driven business owners transform their businesses into revenu...
Aug 31, 2022•32 min•Season 1Ep. 14
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! We chat w/ social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! Ashleigh Chanél has 2 first names and 2 middle names. Also, 1 last name! 🤣🤣🤣 Join the ads convo here! About Ashleigh Chanél: A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanél helps profit-driven business owners transform t...
Aug 24, 2022•40 min•Season 1Ep. 13
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's inside this episode? Google and other search engines use algorithms to determine where a given piece of content should rank in the search results. One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has. Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quali...
Aug 17, 2022•34 min•Season 1Ep. 12
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! What's in our 11th Episode? We are talking all about Google Analytics 4, aka GA-4 What are your thoughts on GA-4? (⬅️ leave a comment) Google is sunsetting universal analytics (UA) If you don't have GA for turned on, you're not going to have any data next year. In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics. GA4 focuses on engagement metrics vs. negative analytics. Create audien...
Aug 10, 2022•45 min•Season 1Ep. 11
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 10th SEO-focused episode? Erin Ollila is an SEO copywriter who helps business owners communicate the value of their products and services. Erin started her career writing for an agency that worked with medium-sized businesses, before transitioning to working with larger brands. Erin now writes website copy for small businesses, in addition to staying on with her big br...
Aug 03, 2022•51 min•Season 1Ep. 10
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 9th SEO Episode, all about about on-page SEO mistakes? • Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes. • You can improve your website by being more intentional with your headlines and button text, and by using keyword-rich anchor text. •It ...
Jul 20, 2022•29 min•Season 1Ep. 9
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 8th Episode? It's Part 2 with Laura Jawad ! •Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2). • They discussed the importance of using Google as a keyword exploration tool. • Calls to action and internal linking are important in keeping people engaged with your website. •Google recently released a core update ...
Jul 13, 2022•35 min•Season 1Ep. 8
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 7th Episode? It's Part 1 with Laura Jawad ! Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective. Laura is a pregnancy and postpartum personal trainer and birth doula who helps people stay strong and active during their pregnancy, have a powerful birthing experience, and recover afterwards. Laura has a PhD in oceanography and w...
Jun 29, 2022•30 min•Season 1Ep. 7
We're talking AI content creation tool Jasper.ai ! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Show Highlights: Jasper.ai is a great tool that can help you be more prolific in your online content creation. Use Jasper.ai for things like creating meta descriptions, title tags, product descriptions, social media captions, or blogs. SEO tools like Ubersuggest, Keywords Everywhere, and Keyword Surfer help with prerequisite keyword research while creating content. Surfer S...
Jun 22, 2022•33 min•Season 1Ep. 6
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! What's inside? • On today’s episode, we discuss their favorite SEO tools for Google. • Brittany’s top pick is Ubersuggest, which she uses for keyword research and site audits. • Crystal loves Surfer SEO , which can help you with things like adding missing keywords and adding internal links, as well as giving you ideas for new content. • Brittany's second pick is the Keywords Everywhere extension to download keyword...
Jun 15, 2022•43 min•Season 1Ep. 5
Welcome to the Simple and Smart SEO Show Podcast! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. Here's some highlights from today's show: •B is an expert on Instagram and SEO, and she has grown her following by focusing on one thing. Listen to find out what that is! • Repetition is key when it comes to getting your message across on social media. •Use keywords to figure out what phrases or words you need to have in your captions so that you can show up as the answer to...
Jun 08, 2022•51 min•Season 1Ep. 4
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 2nd episode? Here's a quick overview: •People should do keyword research to figure out what terms relate to their business that people are searching for on Pinterest, and then use those keywords in their profile name and description. • The Pinterest profile name is the bold area underneath one's picture. • It is important to have 10 boards at a minimum, with 20 pins pe...
Jun 01, 2022•33 min•Season 1Ep. 3
Welcome to the Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. What's in our 3rd episode? Join us as we discuss mindset and our own mindset shifts toward SEO in this episode of the Simple and Smart SEO podcast! Here's a few points of discussion: •Shopify store owners need to develop their own custom SEO strategy because there is no one size fits all for every business. • Documentation is important for an effective SEO strategy. • Product titles...
Jun 01, 2022•21 min•Season 1Ep. 2
Welcome to the very first episode of The Simple and Smart SEO Show! Apply for your own $99 SEO Site Audit ! Leave a text or voice note here. In today's episode, we share a little bit about ourselves and our love of SEO. •Brittany Herzberg is a copywriter and SEO strategist who helps healthcare business owners. • Crystal Waddell is an e-commerce seller who uses Shopify to power her online store. • The two met in 2018 and started talking about all of the different things they were learning in thei...
Apr 26, 2022•16 min•Season 1Ep. 1
