What's with the Google Analytics-4 [aka GA-4] Update?

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What's in our 11th Episode?

We are talking all about Google Analytics 4, aka GA-4
What are your thoughts on GA-4?  (⬅️ leave a comment)

• Google is sunsetting universal analytics (UA)
• If you don't have GA for turned on, you're not going to have any data next year.
• In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics.

•  GA4 focuses on engagement metrics vs. negative analytics.
• Create audiences based on predictive behaviors, such as purchase and churn probability.
• Make sure your Google ads account is connected to your GA4 account.

• Brittany has a Squarespace website and wants to set up GA-4.
• To do this, she needs to create a GA-4 Property. 
• Then she can follow the Squarespace tutorial to install the GA-4 code on her  site.

Neil Patel article on Google Analytics 4.

Crystal's links

• Websites:crystalwaddell.com and

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Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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