678: $300k Worth of BBQ Rub on the Side
Episode description
What if you could turn someone else's proven product into a six-figure side hustle by simply adding your own story and marketing magic?
Chris Gray from BaldBuck.com is doing exactly that with his barbecue seasoning business, generating around $300,000 annually selling a product he didn't create — he just white-labeled it with his own branding and marketing approach.
Chris didn't spend months in a lab perfecting his own spice blend. Instead, he found a seasoning that was already working, slapped his own label on it, and built a compelling story around it. Now he has a thriving e-commerce business that proves you don't need to reinvent the wheel to build something profitable.
Listen to Episode 678 of the Side Hustle Show to learn:
- How to find and white-label products that are already selling
- Creative influencer outreach strategies that actually work
- Ways to build a community around any product through storytelling
- Email marketing tactics that turn customers into fans
Full Show Notes: $300k Worth of BBQ Rub on the Side
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