There is one way that stands above all others as the simplest way to build an audience of responsive and loyal listeners. A path that removes the burden of constant content creation, places you at the forefront of a brand, and harnesses the power of experts and their audiences. This path is an interview-based podcast.... Listen to episode
There are so many benefits to making mini courses available online, and your podcast is a great place to start from when it comes to prepping (and even recording) your mini course material. In this episode of The Showrunner, Jerod and Jonny discuss the many benefits of mini courses. They also outline their plan for... Listen to episode
Last week's podcast recommendation wasn't a podcast at all. It was a TV show. And it spurred the idea for this episode, which is about finding ideas for your podcast by consuming media other than podcasts. If you want to feel better about your Netflix binging, this is the episode for you! In this episode... Listen to episode
We're podcasters, producers, and Showrunners. This means we do one thing and we do it well: we create! But is this enough? Your download numbers and audience engagement may tell you otherwise. In the world of digital entrepreneurship, we understand that even the best products and services in the world do not sell themselves, they... Listen to episode
Hosting and running a podcast is (thankfully) a lot of fun. If it wasn't, most of us probably would have quit our shows a long time ago, because it is a lot of hard work. Aside from the personal satisfaction and minor ego boosts we get from hosting a podcast, there are two metrics that... Listen to episode
Have you ever felt like you're not qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. In this episode of The Showrunner, Jonny and Jerod share their own experiences with facing a... Listen to episode
There is a time in every Showrunner's journey when we think about giving up, packing it in, and quitting. The common response is to keep pushing and stay focused. But not today. In this episode, Jerod and Jonny talk about when you should pack it in and quit your podcast. Quit your show, not quit... Listen to episode
We have a special guest on this week's episode: John Jantsch, the founder of Duct Tape Marketing and bestselling author of three books. John hosts the Duct Tape Marketing Podcast, and he preaches an angle about podcasting that not many are promoting. We discuss it on today s episode. John believes that leveraging a podcast is... Listen to episode
A Sponsorship is the most common method for achieving direct profitability from your podcast. Jerod just accepted the first sponsor for one of his shows after 4+ seasons without one. He and Jonny discuss a few lessons he learned along the way, and whether the "big announcement" email he sent his audience was a good... Listen to episode
After a mysterious few days during which several Showrunner listeners and course members were unable to submit new podcasts to iTunes … there is breaking news. Apple Podcasts Connect is here, and it's worth getting excited about. In this remarkably short episode of The Showrunner, Jerod and Jonny discuss: What Apple Podcasts Connect is, what... Listen to episode
Gary Vaynerchuk delivered the closing keynote on the opening day of Traffic and Conversion Summit 2016, and Jerod was there to see it. The next day, he and Jonny recorded an episode discussing the mindset-altering lessons Gary delivered. The episode opens with two important housekeeping notes: The Showrunner Podcasting Course is accepting new students until... Listen to episode
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the tip of the iceberg. In this episode, Jerod and Jonny discuss the lessons Jonny learned... Listen to episode
Do you want people to know you and hear you? Or do you want people to trust you and listen to you? It's the choice between building authority and celebrity, and it's this week's topic on The Showrunner. First off, we have an important announcement: The Showrunner Podcasting Course is open again! But it's not... Listen to episode
Yes, it takes a lot of work to start a remarkable podcast. To create a podcast that builds an audience for you and your business, you need to determine your audience, choose a podcast format, create captivating artwork, and pre-record a month's worth of episodes. And you need to do all of this before you... Listen to episode
We want to kick of the new year by helping you launch your show successfully. One of Jonny's stated goals for 2016 is to repurpose more content. Each of these statements is a fact, and they converge in this episode of The Showrunner. On Friday, January 8, 2015, we held a public Blab.IM session titled... Listen to episode
Whether you are launching a brand new show or you are looking to gain some much-needed attention with a relaunch of your existing show, having a launch plan for your podcast is essential. Don't have a launch plan for your podcast? Jerod and Jonny have you covered with The Showrunner 15-part podcast launch plan. In... Listen to episode
The new year is upon us all, which means it's time to refocus and put a plan in place for making 2016 your show's best year ever. Jerod and Jonny have that plan. The first step in that plan is joining us for the free public Blab.im session we are hosting on Friday, January 8,... Listen to episode
The end of each year offers up the perfect time for quiet reflection, as well as enthusiastic glances toward the future. With that in mind, Jerod and Jonny end 2016 on a high note — as each have received exciting news recently — and then look toward 2016. In addition to commenting on their own... Listen to episode
During the past 38 episodes, Jerod and Jon have taught a very specific 15-step podcast launch plan. But what if there was an easier and more effective way to launch (or relaunch) your podcast? With all of the work that goes into creating a remarkable show experience for your listeners, sometimes the promotion side of... Listen to episode
You are a showrunner. You're powerful. You're flexible. You're one person who can do the work of ten (or so it seems). But … at what point is it smart for you to build a team to help you with your show? This episode was inspired by a recent experience Jerod had: he got married... Listen to episode
If you could find a way to podcast every single day, would you become a better podcaster or simply burn out on podcasting? It has been said that we all have a certain amount of ‘bad radio' in us. Awkwardness behind the mic, not as quick at thinking on our feet, and generally not providing... Listen to episode
We're not sure what happened. This was supposed to be a five-minute Showrunner Short expressing our gratitude to you, our audience, on this week of Thanksgiving in the United States. But the showrunning gods had other plans … In this 39-minute episode, we end up chewing on a buffet of topics — several of which... Listen to episode
How do you kick the growth of your show's email list into high gear? In this episode, Jonny and Jerod offer up some of the strategies that have worked for them in growing powerful email lists for their shows. If you missed last week's episode, it was a rebroadcast of an earlier episode about the... Listen to episode
Yes, you've heard the main section of this episode before — about the importance of building an email list as part of your audience engagement strategy. But the intro and outro are new, as Jerod explains why we decided to rebroadcast this episode this week. The smartest showrunners know that their podcast is only the... Listen to episode
What if you could spend 10 minutes doing one simple task and get new listeners for years to come? As Showrunners, we need to find audience growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this... Listen to episode
What happens when we become so focused on new social media tactics that we lose sight of our goals? We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren't spending producing our shows. Should we be spending all of our time... Listen to episode
Last week, we teased a potential listener question being expanded into a full-fledged episode. We lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, we focus on Twitter. Here is the question, via Jeff Leo Hermann Question regarding social... Listen to episode
If there is one distinction to be made between podcasters that build audiences and those that struggle to get listeners, it would be leveraging the content you create. You may have heard this called repurposing content, but it s even more than that. It is how you take your initial podcast and leverage the reach of... Listen to episode
This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). And yes, we have addressed this topic before, but never quite like this … This week's episode begins with a callback to last week, as Jerod notes a massive bit of irony that came out of the episode... Listen to episode
Should I use a script? It's one of the most common questions we get from aspiring first-time Showrunners. In this week's episode, we analyze when it's right to use a script … and when it's not. But we start with a fun question that was posed in our Showrunner Course forum … based on a... Listen to episode
