We have not one but two renowned Defenders of Humanity on this week's episode. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod and Jonny to discuss how your podcast can (and should) fit into your overall content marketing mix. The timing of Sonia's visit is not a coincidence. With Authority getting ready to... Listen to episode
With the surge in popularity of the interview-based podcast, what can you as a Showrunner do to stand-out and be remarkable? In this episode, Jerod and Jon tackle this very question. In fact, this topic started as our listener question, but both of us felt that it deserved its own episode. With Jerod's sports podcasting... Listen to episode
Toby Lyles of TwentyFour Sound is the audio wizard behind the curtain here at Rainmaker.FM. With Jonny out this week, Jerod takes over the show and invites Toby to share some insights on how you can improve the quality of the audio you are delivering to your audience. This week's episode begins with Jerod sharing... Listen to episode
Sometimes inspiration overcomes planning. For this episode, we had planned to cover an entirely different topic, luckily the record button had been hit during our pre-call discussion, so we decided to roll with it. This conversation goes deep and was entirely unplanned, but it became a revelation for the two of us and we think... Listen to episode
Your fellow Showrunners, even those serving the very same niche(s) that you re serving, are not your enemies. 95 percent of the world has no idea what you re doing as a podcaster, so don t turn a cold shoulder to the few who do. We begin this week s episode with a discussion about the value of meeting... Listen to episode
We know we need to be constantly learning. It s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and growth of our shows? Yes. If we overcomplicate it. This week s new episode of The Showrunner... Listen to episode
And now for something slightly different. This episode was recorded backwards and worked surprisingly well (or did it?). This episode was inspired by a statement made by Roman Mars during his keynote presentation at Podcast Movement 2015. As you will hear, both Jerod and I have strong and opposing opinions about Roman's choice of words.... Listen to episode
Sponsorships are one of the most discussed topics in podcasting. For the most part, we all want to monetize our podcasts and get compensated for all the hard work we put into our shows. Well, there's good news and bad news … We begin this episode with a chat about Podcast Movement and Jerod decides... Listen to episode
While waiting for Sarah Koenig's closing keynote at Podcast Movement 2015, we recorded a full episode of The Showrunner from the exhibit hall floor. We figured we'd get it out to you as soon as possible. Reason 1: Because it was fun, the recording quality ended up being quite good, and we want to transfer... Listen to episode
As creatives, freelancers, entrepreneurs, and Showrunners, we have a tendency to get an idea, follow our gut, and jump straight into it without planning. As Showrunners, we agree that this can be sometimes be necessary, but not always the best plan. We begin this episode by with a quick discussion on the upcoming Podcast Movement... Listen to episode
The question of how much content to give away for free (and what to charge for it) always vexes online content creators. Fortunately, there is a rather simple rule of thumb to guide you. We begin this episode by following up on last week's listener question regarding which link is better to include in weekly... Listen to episode
You already know that guest blogging can be effective as a strategy for building a blog audience. But did you realize you can apply the same principles for growing your podcast audience? We explain in this week's new episode of The Showrunner. We begin with a brief discussion about one of great perks of running... Listen to episode
People have been trying to get Darren Rowse to podcast for years. How can the founder of Problogger not have a podcast … right? Now he does. And he joins us for an inside look at the launch strategy behind his long-awaited show. To start, we take you behind our strategy for conducting a 2-on-1... Listen to episode
Get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience. This week's episode opens with a reflection on the unique experience we shared this week: Jerod stepping into Jonny's Hack the Entrepreneur host... Listen to episode
Meekness has no place in front of a microphone. But, for new showrunners who are just getting started, and even grizzled showrunners who still deal with the roller coaster of human emotion, how do you develop and maintain the confidence necessary to run a remarkable show? This episode was inspired by a reader email, the... Listen to episode
When you conduct interviews with guests — particularly high profile guests — you've got just one shot to get it right. This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). We begin this episode with a quick discussion about how Jon balances being a husband and father... Listen to episode
The podcasting gods sure had fun with us on this one. We set out to create an episode about delivering a more remarkable audio experience to your audience … and then had to unexpectedly jump through every possible hoop to actually do it. The end result is an episode that is ironic, meta, and immensely... Listen to episode
The smartest showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience. The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you. In this episode, we provide an... Listen to episode
The Memorial Day holiday on Monday of this week (here in the U.S.) pushed all shows on Rainmaker.FM back one day. Hence, why this week's new episode came out a day late. Upon reflection, I'm not a fan of this strategy we implemented. I understand why we made the decision, but in our effort to... Listen to episode
One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod and Jon provide a new way to view the unique selling proposition of your show. After opening with a brief discussion about incredible benefits you can gain from taking online relationships... Listen to episode
Do you want to create a podcast for listeners? Or do you want to deliver a remarkable audio experience to your audience? In this reprisal of his presentation at Authority Rainmaker, Jerod dives deep into the four essential elements of a remarkable audience experience. You ll learn: Why the general perception of the term showrunner is... Listen to episode
Last week, Jerod gave a presentation at Authority Rainmaker entitled "Become a Showrunner: The 4 Essential Elements of a Remarkable Podcast." One of those elements is profitability, which he and Jon break down this week's episode of The Showrunner. Jerod and Jon begin by sharing their biggest Oh crap! moments while recording, then dive into... Listen to episode
Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks came about. As we did last week, we offer up a significant snippet... Listen to episode
Jonny Nastor posts three new episodes of his interview show Hack the Entrepreneur each week. So he s learned a thing or two about conducting interviews. We pick his brain in this episode of The Showrunner. Among the topics discussed in this episode: How we plan to ensure that The Showrunner Podcasting Course does not overshadow... Listen to episode
There are many elements to take into account when you are determining how you will brand your show. Don't overlook the psychological impact of the colors you choose. In this Showrunner Short, Jerod delivers a quick lesson on the oft-overlooked importance of color psychology in podcast branding. It matters both for your podcast's artwork and... Listen to episode
So … what exactly is a "showrunner" anyway? And what does it take to be a successful one? Jerod and Jon define the term, and explain what separates successful Showrunners from all the rest. In this episode, Jerod and Jon discuss: What essential lesson about building an audience can we learn from the very first... Listen to episode
Earlier today, the pilot launch of The Showrunner Podcasting Course went live. Late last night, on the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., we took a short break from course prep to hop on Skype and share a few thoughts about the power of teamwork and collaboration. Shortly after our... Listen to episode
Most podcasts fail. It s unfortunate, but true. That might psyche some potential showrunners out before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others. Obviously there are many possible mistakes can lead to podcasts failing. But there are some common ones that Jerod and Jon have seen... Listen to episode
You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it's vitally important that you get it right from the beginning. In this third episode of The Showrunner, Jerod and Jon discuss all of the following: The inevitable... Listen to episode
Once you've decided that you want to be a showrunner, it's time to decide what topic to podcast about. This episode details a few of the most important questions you should ask yourself to choose the best topic to get started with. Jerod and Jon provide insight on how aspiring showrunners should choose their topics... Listen to episode
