An Important Marketing Mindset Shift

Part of why marketing feels so hard is there's a lot of uncertainty around it and also so many options. With digital advertising as opposed to print or TV advertising, it means that ideas move incredibly fast now. New trends pop up all the time and because of the nature of social media it's really easy for them to spread.

It's also really easy for people to teach them, including in a monetized way. This isn't a bad thing by itself, especially because it's a lot of really wonderful people doing the teaching. But it can be hard when you don't know if it's worth paying attention to; at least not right now.

This sense of overwhelm and frustration from entrepreneurs who are just trying to grow their businesses while also having time for themselves is often what leads people to say that they hate marketing. And while it's totally valid to never love it, there's a simple mindset shift we can use around it to make it work better for us.

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