Hot damn, my book is finally HERE! After 3 years of working on it it's finally out in the world and surprisingly it's NOT a business book. It's a book about making change in the world. You can learn more and get a free chapter at ErikaTebbens.com/book Also, if you've been wanting to work with me, a new cohort of Rebellious Success is beginning in late January 2023. Go to RebelliousSuccess.com to learn more and apply....
After three years of weekly content, the team at Erika Tebbens Consulting is taking a summer break! Historically we've replayed much-loved episodes for a portion of the summer months so that content can continue to be published while we work on other things. However, this year we decided to take an actual break so that we can all enjoy more of what matters most in life. Before we go, Erika has a special message for you. Don't forget, with over 150 episodes there's plenty to listen to while we're...
Getting support is so essential for sustainable business growth, but that doesn't mean you need a full-time employee or huge team to get results either. There are things to consider before you hire, as you're hiring, and once your new team member joins your team. That's why I'm thrilled to invite my own business manager Patti Meyer on to share her extensive knowledge around outsourcing and hiring. Patti has been part of my team for 2 years but she's been running businesses for nearly 20, and has...
Are you or have you ever been a perfectionist in at least one area of your life? There's a good chance the answer to that is "yes." Which is why this episode with perfection expert Audrey Holst is going to be so impactful for you. In this episode she shares what's REALLY at the root of perfection, how it can rear its ugly head in sneaky ways even if you think you've gotten beyond perfection, what to do about it so it doesn't hold you back or burn you out, and why it's urgent that we deal with pe...
Did you know you could be sitting on a goldmine in your business? Your intellectual property, or IP, has the potential to be its own income stream without you having to market it! It may sound too good to be true, but it's not. In this episode, I talk with Erin Austin who's an expert at helping entrepreneurs package and sell their brilliance. You might have a framework or methodology that could be sold in a variety of other formats to bring you more revenue. And it's possible to sell an entire b...
For the past few years every Monday is my CEO Day and these have become non-negotiable for me. They are a partial answer to the common complaint of, "I never have enough time to work on my business!" If you are waiting around to find the time, it'll likely never come. That's why it's imperative to intentionally pre-plan it out and get it on the schedule. It doesn't matter what day of the week it is, or the frequency, that's for you to decide. But having them gives you time for the things that he...
Online business can be fraught with frustrations over what we "should" be doing if we want to be successful, but what's really true? Who made these rules and are they mandatory? What happens if we break them? Will we be liberated and happy or will our businesses fall apart? In this week's episode I want to address some of the most common ones, if they are really necessary, and what some alternatives might be. Hopefully this helps to bring you more peace from week to week, and more success too!...
In a time where being on social media is really important as a business owner, it can feel hard to draw boundaries around how much time is too much time over there. It can feel like in order to be successful we need to be all the places all the time, but that's a recipe for disaster. Unless you're outsourcing all of your social to an agency like the one my guest runs, you're going to crash and burn if you aren't mindful about social media. That's why in this week's episode I brought social media...
At various points in your business you'll begin to realize something no longer feels quite right with your brand. It could be that you've pivoted and the message no longer aligns perfectly, or your positioning is different and the visuals no longer match. Or you just feel like your business has grown up a bit and needs a vibe that matches that growth. I just went through this process myself, and concept to completion took about six months. In this episode I'm sharing my best tips with you on how...
I know it seems like when the money is coming in consistently that everything will be wonderful and that the money will smooth everything else over. That's rarely the case. Because as your business grows financially, usually your responsibilities do too. You may have team you pay, larger investments you've made, household bills you're responsible for, etc. These things are great but can come with their own frustrations. Not to mention, the world of business is always changing, and we are always ...
If you consistently market but aren't getting consistent sales it might be because you aren't adding in enough sales activities. When you're a solo-entrepreneur or have a small team you're often doing these in tandem and the lines can blur. Plus, in our "content-centric" online spaces it can seem like the answer is to simply post and wait for people to flock to you. Yes, your content can convert on it's own, but if you're a service-provider, consultant, or coach who works directly with clients i...
We want to make money in our businesses, but sometimes (a lot of times) money comes with baggage. Stories and emotions both old and new often bubble to the surface when it comes to looking at and managing our financials. But sticking our heads in the sand is not a good business practice! So what's a person to do? That's why I brought Stephanie Cleary onto the podcast to talk about why it's often so hard to look at our numbers even though we know we need to, and what we can do to start to get mor...
You're already doing marketing so why not maximize your efforts? Often there are simple things we can do in order to get a larger return on investment for the time we spend marketing our offers. When you do these things you'll stop feeling like all you're doing is putting out content and waiting for people to book sales calls. Instead, you'll grow your business more quickly and steadily, and can perhaps stop creating so much content to reach your goals! In this episode I'll be sharing my top fiv...
Time and time again when I work with clients who are stuck at a growth plateau it's not that they aren't smart enough, or that they aren't working hard enough. In fact, they're usually working way harder than they have to be! In their frustration many have said to me, "I just want to do what I do and not have to do all of the business stuff!" However, we all need to market and sell if we want to keep doing the work we love. Thankfully you don't have to be an expert at sales and marketing in orde...
When business is chugging along and you've got more money to invest in help, it can be overwhelming wondering where to best invest it. The options are endless and everyone has different suggestions. In this episode I share my thoughts on how to approach the various areas of your business where you could get help and how to decide on which help to invest in. Remember, you can keep your business as simple or complex as you want it as you grow. But if you want to grow faster, getting expert help in...
One thing I've had in my business for years and that I share with my clients is an offer type that makes it simple to have repeat sales. It's also a really great way to ensure you're getting more qualified leads for your offers that are a larger time or money investment. I often refer to them as "On-Ramp/Off-Ramp" Offers or "Hell Yes!" Entry Offers. These are short time-investment, but high-impact offers that can really help to ramp up your revenue and allow you the opportunity to impact more pe...
I was asked recently what my best strategy has been for lead generation and the results might surprise you! No, it's not creating more content, nor is it podcasting! It's also not spending hours scrolling on social media. Yes it takes time and intentionality, but not only has it allowed me the opportunity to work with the coolest people, but it's also enabled me to make new friends, do fun collaborations, and given me exciting visibility opportunities. To learn more about what it is and why I lo...
You know how you hate hustle-culture but always feel like you don't have enough time? Yep, that's pretty much standard when we live under traditional "clock time" that's come from dominator culture. Not to mention growing up under systems that demand extractive productivity from us. But what if we could shift that? Turns out we can and Ixhcel Lunar speaks on it in this incredible interview. Ixchel is passionate about helping people rethink their relationship to time, especially time scarcity, an...
If you've been thinking about creating a high ticket offer this is the episode for you! In this on-air coaching episode I help Marissa think about how to create a $10,000 offer that's a perfect fit for a segment of her audience. While it might seem really tricky to create an offer like this, or like it'll be a ton of work to deliver, that doesn't have to be the case. Usually people who invest in high ticket offers do so because they have more money than time and/or they see the value of working ...
On this episode I get to on-air coach my friend Joshua Gorrell of At Home with Joshua. Josh's business used to primarily operate in person, but in the past few years he's branched out to being able to offer virtual home design services. He absolutely loves being able to help unique people design unique spaces they'll love living in, but he's been struggling to wrap his head around the best ways to market his services. In this episode you'll hear that the first thing I suggest is actually streaml...
Being visible and putting yourself and your work out to the masses can feel really uncomfortable to even the most confident of people. It requires a level of vulnerability and it can feel scary because it opens us up to rejection or critique. But we have to market our businesses if there's any hope of having success. So what do you do when you already feel less-than-comfortable with it, but you want to keep showing up and making it work? That's what we talk about in this on-air coaching episode....
In this 2021 recap I share some of the highs, a lot of the deep soul searching work I did and revelations that came out of it, and some marketing predictions for 2022. This is probably the most real, raw, and fire-y episode I've ever recorded. Honestly, some long time listeners might be upset with what I have to say, but I'm ok with that. Because this episode shares my journey of revisiting my truth, what I uncovered, checking in with my values and mission, and choosing the direction I want to t...
Amber Jacobi is my long-time friend and we used to be in the same network marketing company together. In fact, I was on her team. She's started a new business where she creates beautiful snack and charcuterie spreads for clients and is starting from the ground up. Since this is different from joining a company where the structure is set up for you, she's been worried about how to get traction with growing her revenue. Especially since she's really pressed for time. In this episode I coach her on...
Branching out into creating 1:many downloadable paid content after working directly with clients can be great but also presents its own challenges. Yes, it means that people who aren't local to you can experience your magic, it allows you to bring in some passive revenue, and can be a wonderful way to leverage your expertise and working time while impacting more people, but besides figuring out content and tech, there's the matter of pricing and delivery method. In this on-air coaching episode I...
In this episode I talk to my friend Tawny Cale about how her business was born out of a desire to learn an art and skill that is a part of her heritage. Sister Beads started because she had been learning Indigenous beadwork and was beginning to get requests. Then she convinced 2 of her 4 sisters to join her to keep up with orders. She's also an outspoken activist for various causes that are close to her heart, and knows you don't have to be perfect to make a difference. In this episode she share...
Feeling confident is such an important part of running a thriving business. While nobody is 100% confident 100% of the time, the good news is that there are things we can all do to build our own confidence. In this interview with Nicole Kalil, she shares the 5 most common confidence derailers, and the 5 best confidence builders. It's so refreshing to know that we don't have to be perfect or "killing it" to grow our confidence in order to show up more bravely for ourselves and our businesses. Thi...
When we think about launching we usually think about being tired. We think about going so hard that we risk burnout. It conjures up notions of working around the clock, never stopping to enjoy anything, trying to win at all costs. But that's not really necessary. There are so many different ways to launch it's really just a matter of finding what works best for you. And when we can plan ahead to give ourselves all sorts of support around a launch, it can make it even more easeful for us. Launchi...
Part of why marketing feels so hard is there's a lot of uncertainty around it and also so many options. With digital advertising as opposed to print or TV advertising, it means that ideas move incredibly fast now. New trends pop up all the time and because of the nature of social media it's really easy for them to spread. It's also really easy for people to teach them, including in a monetized way. This isn't a bad thing by itself, especially because it's a lot of really wonderful people doing t...
As an entrepreneur who's in it for the long haul, you're going to have several different levels of your business. Often these align with revenue levels, but not always. And they can come at different levels for different people. This isn't because those levels make you physically any different, they are just arbitrary numbers after all. It's more about the personal significance we place on different dollar amounts. The same can be said about other milestones that aren't connected with money as w...
In an era where many in-person service providers have had to pivot toward being mostly online, it can bring up a lot of challenges, but also lots of opportunities. In this special Rebellious Success Spotlight episode, I bring on two clients who've done a beautiful job of navigating these waters. Carrie-Ann Kloda is a Wedding Coach and Katie Painter is a Doula & Birth Expert who both have a background in solely serving their clients in person. Pre-pandemic both had started to sell virtual off...
