Why You Won’t Promote Your Book and Podcast and How To Do It Excellently, Part 2
Episode description
Welcome back to another empowering episode of "The Secret to Success!" In Part 2 of our series on book and podcast promotion, we dive deeper into effective strategies and techniques to help you excel in promoting your work. Join us as we explore the powerful Book Domination Brain Cluster's 17 Strategies of War, covering a range of promotional avenues from podcasts to merchandise and courses. Discover how to monetize your podcast by building your audience, finding the right marketplace, and leveraging advertising platforms such as Advertise Cast and Red Circle. Gain valuable insights into strengthening your selling approach by checking out 12 sales podcasts recommended for the modern professional.
In this episode, we also focus on building a personal brand and getting people to take your brand seriously. Learn the importance of branding before attempting to monetize and explore the three types of consumers, each with distinct purchasing behaviors. Antonio shares his expertise on building an indestructible income and emphasizes the significance of building a loyal and engaged audience.
Antonio further reveals his posting schedule and provides valuable tips on maximizing attention and engagement. Discover the different types of posts, including links, text, pictures, and videos, and learn how to add value and build a congregation through your content. Antonio's proven approach to selling involves paying attention to your audience's interests and closing the sale effectively.
Finally, gain insights into Antonio's personal journey with podcasting. Discover how he gained success by consistently sharing his authentic self and the role show notes play in capturing audience interest and engagement.
Don't miss this episode packed with practical strategies and actionable tips that will empower you to take your book and podcast promotion to new heights!
Join us in the next episode as we continue our exploration of effective promotion techniques, uncovering additional insights and strategies to help you succeed in promoting your book and podcast.
Remember, success is within your reach!
Here are the notes from the class.
Why You Won’t Promote Your Book and Podcast and How To Do It Excellently, Part 2
7/12/23
Book Domination Brain Cluster — 17 Strategies of War
1. Podcast
2. Quotes
3. Merchandise
4. Blog
5. Journal
6. Prompt Journal
7. Crosswords
8. Find A Word
9. Audio Book
10. Calendar of Quotes
11. Course
12. “Becomers”
13. Live Videos
14. DeaunnaMarie Week (Shark Week)
15. AOW Service
16. 46 Laws of …..
17. Audio Library
How to Monetize Your Podcast
- Get attention
- Build your downloads to 500 downloads a month
- Don’t confuse downloads with streams
- Find a marketplace
- Advertisers will find the marketplace
- Advertise Cast — https://www.advertisecast.com/
- Red Circle — https://redcircle.com/
- YouTube
Strengthen Your Selling Approach by Checking Out These 12 Sales Podcasts
https://www.linkedin.com/business/sales/blog/b2b-sales/best-sales-podcasts-for-the-modern-pro
How to Get People to Take Your Brand Seriously
- You make a fatal mistake attempting to monetize before you create a brand
- Before you try to look good, BRAND
- There are three types of people:
- The ones that go to the superstore and demand a discount for a $3 product because the box is damaged.
- The ones that go to Target and like to pay a little bit more for the experience.
- Antonio bodies this customer. They spend $200 on something that costs 99 cents.
- If you build an audience that you do not like, it will be a hard transition.
- If you shift on the audience that made you, they feel like they own you.
- Your goal is to build an indestructible income, not to be dependent on the avenue in which you built your income.
Building A Personal Brand
1. Get Attention
2. Build a congregation
- A Bunch of people who have nothing in common but then find something in common, usually one idea, then become best friends and freely give to that idea.
- Better than a community.
- You need to enjoy what you do.
3. When you get that congregation, pay attention to that congregation’s attention.
4. Sell them what they are paying attention to. Jump in front of their attention.
5. Close the sale.
Antonio’s Posting Schedule
4 in the morning
4 in the afternoon
4 in the evening
- Types of posts
- Link
- Text
- Picture
- Video
- Don’t sell in the posts.
- These posts are to get attention and build a congregation
- These only add value.
- If you are following the posting schedule, you don’t have to sell.
- put the link to what you are selling in the captions.
- You don’t have to use your video to sell
- Put it in the captions.
- Put in the comments. It’s less sellsie.
- Not saying don’t convert. Add value first.
- Your number 1 social media should be your email list.
- your email list should be your number 1 favorite social media platform
How Did Antonio Get This Far With Podcast
- Posted who he truly was, unapologetically and consistently.
- Didn’t look at the numbers while doing live videos
- The Show Notes
- People look at show notes and judge the podcast.
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