Using Artificial Intelligence to Redefine Customer Appreciation and Customer Relationships, Part 2

Using Artificial Intelligence to Redefine Customer Appreciation and Customer Relationships, Part 2

6/27/23

Four Levels of Activity by Grant Cardone

https://www.youtube.com/watch?v=VXovASppLjs 

• You must grab attention
• You’re not competing with other people; you’re competing with noise
• Success is the difference between your potential and your reality
• You want to close the gap between your potential and what you’re experiencing

1. No action
2. Retreat
3. Normal levels of activity (most dangerous)
4. Massive levels of activity

Customer Segmentation

• You want to segment your prospects/customers
• There are two customers you should stay away from 
• Customers who get on your products and do defense against them
• Customers that befriend you, but will ruin your legacy and go to the other company as soon as they crush yours down
• Massive action leads to massive wealth
• Brand environment - when you recognize that your brand will only be judged by the environment in which you put it
• Greatness comes from doing things you don’t like to do and finding a way to enjoy it

Practical Steps

• After you send your email about the webinar, give ChatGPT this prompt:

Prompt

I have 10 people who are proving to become super fans. I have provided the definition of super fans below: a person who has an extreme or obsessive admiration for a particular person or thing, and I'm learning that these people will buy from me and repost my content on their own. Below is my conference description. Can you give me 25 unique things that no one else will think of to reward these people for being super fans. I only need a list and a short explanation.

ChatGPT Response

Absolutely, it's important to reward super fans to keep them engaged and continue the momentum of your relationship with them. Here are 25 unique ways to show your appreciation:

• Exclusive Previews: Give them a sneak peek into your upcoming webinars or other content before it goes live. They will appreciate the exclusivity.
• Personalized Video Messages: Send them personalized video messages thanking them for their support. This will make them feel special and valued.
• Fan of the Month: Start a 'Fan of the Month' initiative where you highlight one super fan each month and reward them with a special gift.
• Webinar Guest Passes: Give them a few guest passes to invite their friends to join your webinars for free.
• Q&A Sessions: Host exclusive Q&A sessions for super fans where they can ask you questions directly.
• Personal Mentoring: Offer to personally mentor them for a short period. This can be a great way to deepen the connection and provide added value.
• Signed Merchandise: If you have merchandise, give them a signed item.
• Feature on Your Social Media: Highlight their story or achievements on your social media channels.
• Behind-the-Scenes Access: Give them a behind-the-scenes look at your content creation process or your day-to-day life.
• Customized Discount Codes: Provide unique discount codes for them to use on your products or services.
• Super Fan Newsletter: Create an exclusive newsletter for super fans with content they can't get anywhere else.
• Birthday Wishes: Send them a special birthday message or gift.
• Invitation to Join Your Team: Invite them to help in planning or organizing webinars, or to contribute to your blog.
• Early Bird Access: Give them early bird access to your webinars or any new content.
• Autographed Books: If you have published books, send them a signed copy.
• Custom Graphics or Artwork: Have a graphic designer create personalized artwork for them related to your brand.
• Membership Upgrade: If you have a membership program, upgrade them to a higher tier for free.
• Personal Shout-outs: Mention them in your webinars, or in your social media posts, thanking them for their continued support.
• Dedicate Content: Dedicate a blog post, video, or social media post to them.
• Virtual Coffee Meetings: Set up a virtual coffee chat where they can discuss life challenges or ask for advice.
• VIP Access: Create a special VIP group where they get direct communication with you and other VIPs.
• Collaboration Opportunities: Invite them to collaborate on a project or to co-host a webinar.
• Testimonial Feature: Feature their testimonials on your website and social media.
• Special Edition Content: Provide special edition content made just for super fans.
• Expert Roundtables: Organize expert roundtables where they can discuss various topics with you and other experts.

Closing Thoughts 

• Don’t be afraid to go all the way out and build a plan
• The goal is massive action

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