Using Ai to Brand Your Name and Business - podcast episode cover

Using Ai to Brand Your Name and Business

Jun 08, 20232 hr 37 min
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Episode description

Using Ai to Brand Your Name and Business

6/8/23


  • In order for people to buy from us, they have to know who we are


Businesses Who’ve Mastered Branding Their Name and Business

  • Coca-Cola 
  • Nike
  • Budweiser
  • Starbucks


How We Used to Brand Our Companies and Businesses Before Ai

  1. Build your mailing list
  2. Build your community
  3. Sell our products
  4. Build relationships with customers
  5. Brand our businesses
  6. Find our niche audience
  7. To tell our stories 
  8. Figure out what to sell
  9. Remember birthdays 
  10. To see what your competitors are doing
  11. To stay connected with long-distance friends and family
  12. To meet new people
  13. Lead magnets



Using Ai on Social Media

  1. Building your mailing list  
  • Lead generation
  • Amazon uses recommendation Ai
  • It’ll look at all the products you’ve purchased and recommend other products you may like
  • It’ll also give recommendations from products you’ve searched
  • Data-grabbing apps
  • Import.io - allows you to extract data from websites
  • Snov.io - Snov.io is an AI-driven email finder and verifier that helps you find email addresses and build targeted email lists. It offers features such as domain search, email verification, and email drip campaigns. 
  • Clearbit - Clearbit provides an AI-powered data enrichment platform that helps businesses gather contact information, including email addresses, for lead generation. It offers features like company and person enrichment, lead scoring, and segmentation. 
  • Voila Norbert - Voila Norbert is an AI-powered email finder and verifier that enables you to find and verify email addresses of potential leads. It offers a straightforward interface for searching and collecting email addresses. 
  • Find That Email - Find That Email is an AI-driven email finder and verification tool that helps you find and verify email addresses in bulk. It offers features like email enrichment, domain search, and email verification. 
  • Hunter - Hunter is an AI-powered email finder and verifier that allows you to find email addresses associated with a specific domain or company. It offers features like email verification, domain search, and lead enrichment. 
  • Content creation 
  • Canva
  • ChatGPT
  • Mid Journey
  • InVideo
  1. Build your community
  • You can use the same apps you used to build your email list to also build your community
  • 1. Phrasee: Phrasee uses AI to generate human-like language tailored to your audience. An example post could be a personalized announcement of a new product. Suppose you sell fitness equipment, Phrasee might generate a post like: "Hey [User's Name]! Our brand-new yoga mats are in. Based on your recent purchases, we think this would be a perfect addition to your workout routine!"
  • 2. Lately: Lately's AI can take a blog post or a white paper and atomize it into dozens of unique social media posts. For instance, if you've written an article on sustainable fashion, Lately might generate a post like: "Did you know fast fashion contributes to 10% of humanity's carbon emissions? Learn more about how to shop sustainably in our latest article. #SustainableFashion #EcoFriendly"
  • Disciple - Disciple is an AI-powered community platform that helps businesses build and engage their own community. It offers features such as member profiles, discussion boards, live chats, and content sharing. 
  • Mobilize - Mobilize is an AI-driven community platform that enables businesses to create and manage online communities. It provides tools for member communication, event management, and resource sharing. 
  • Higher Logic - Higher Logic is an AI-powered community engagement platform that helps businesses foster connections and engagement among their customers. It offers features like discussion forums, member directories, and event management. 


AI Powered Apps To Convert Sales And Make More Sales

1. Salesforce Einstein - Salesforce Einstein is an AI-powered sales and CRM platform that helps businesses identify and prioritize leads, personalize sales interactions, and provide sales forecasts. It uses machine learning to analyze customer data, predict sales opportunities, and guide sales representatives in their decision-making. 

2. Zendesk Sell - Zendesk Sell is an AI-enhanced sales CRM platform that provides sales teams with valuable insights and automates routine tasks. It offers features such as lead and deal tracking, pipeline management, and AI-powered sales forecasting. 

3. InsideSales Predictive Playbooks - InsideSales Predictive Playbooks is an AI-driven sales acceleration platform that uses predictive analytics to identify the most promising leads and guide sales reps with personalized playbooks. It automates prospecting, prioritizes outreach, and provides real-time coaching to improve sales conversions. 

4. Conversica - Conversica is an AI-powered sales assistant that engages and qualifies leads through natural language conversations. It follows up with leads, schedules appointments, and helps sales teams focus on the most qualified opportunities.

5. Outreach - Outreach is an AI-enabled sales engagement platform that helps sales teams automate and optimize their outreach efforts. It leverages AI to personalize sales communications, track engagement, and provide insights for better sales performance.

6. Cognism - Cognism is an AI-powered sales acceleration platform that enables businesses to identify and engage with their target customers. It uses AI to generate leads, enrich contact data, and provide predictive analytics to improve sales conversions.



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Using Ai to Brand Your Name and Business | The Secret To Success with Antonio T Smith Jr podcast - Listen or read transcript on Metacast