Using AI to Become a Top Brand

Using AI to Become a Top Brand

4/3/23

• You don’t build an app because you need one; your audience needs it

Agenda

1. App(s)
2. YouTube Shows
3. Social media shows
4. Virtual reality shows
5. Games based off what you do
6. Step-by-step video and audio thingy

• If you don’t make yourself a media company with these 6 things, you’re going to have a hard time keeping it open for the next 10 years
• The most comfortable place in the whole world is in a dead organization
• Ask yourself if your company comfortable
• In uncomfortable companies:
• There’s a meeting everyday
• You’re expected to grow from where you were last year
• There’s an evaluation every 6 months
• It’s a winning organization
• Before you are camera ready and dressed, you need to be on video
• It’s about high-quality content and context

Steps to Numbers 1-6

1. Startup costs
2. Startup procedures 

• Go to ChatGPT and type in these prompts

Prompt #1 

I am a comedian public figure, and transformational leader. I have made a name for myself professionally speaking as well. I want to venture into podcast and TV production and I would like to start on social media, Youtube, and podcast, and I am very passionate about making a difference in young people’s lives.

Prompt #2 

Thank you. I've actually done all of this, and my clear message to young people is "The answer lies within them, they just have to bring it to the surface. Work with it, but it's in you." Can you help me with a list of ideas for venture into podcast and TV production and I would like to start on social media, Youtube, and podcast, and I am very passionate about making a difference in young people’s lives.

Prompt #3 

Thank you. Now give me 10 more out of the box ideas no one would ever see coming.

Prompt #4 

I want to venture into podcast and TV production and I would like to start on social media, Youtube, and podcast, and I am very passionate about making a difference in young people’s lives. Based on what I have told you so far, can you give me a list of 20 TV show titles that capture young teenagers attention in today's world from an old man that's been there before.

Prompt #5 

Thank you. Can you give me 20 more names that do not repeat this list, and make these completely out of the box, strange, never before heard or seen, and ambitious. 

Prompt #6 

Also, I want to start one podcast only, and I want this podcast to be for you teenagers, but I want to write scary stories that have strong, moral points and always end teaching a valuable life lesson. I would like for you to do 2 things for me. I would like for you to give me 10 potential names for this podcast, and themes, and motifs that I can put at almost every episode.

Prompt #7 

Let's test writing a podcast episode based on Overcoming Fear: Stories that illustrate the importance of confronting your fears and standing up to them. I want this to be the main theme and motif. Our story would need four main characters, and each of these four will have four different views of fear. I will give you these views now: 1. Fear into control, 2. Fear into comfort zone, 3. Fear into manipulation, 4. Fear into people pleasing. Please give our main protagonist the number 2 fear, and send our protagonist through utter hell. We are going to write the story as a four-part episode. This means you can write as long as you wish, but not make the episode short and you are going to leave each episode with a surprise ending and cliff hangers. In addition, you will follow all the rules of young adults, suspense, and thriller genres, and each of your stories will follow the outline I have given you below. Remember, make this story average to lengthy, and follow the outline below using suspense and thriller tactics.

In Story Order, these points are:

* Hook

* Plot Turn I

* Pinch I

* Midpoint

* Pinch II

* Plot Turn II

* Resolution

Hook

The hook is where we see the hero in opposite state to their end state. This establishes what’s going on and to set up who the main character is.

Plot Turn I

The first plot turn introduces the main conflict in the form of the hero’s world changing, or the call to adventure. It can also look like new ideas being introduced, new people, new secrets.

Pinch I

The first pinch point applies pressure to the main character. Something goes wrong, the bad guys attack, peace is destroyed. This pinch point forces the hero into action, and begins to introduce the main antagonist.

Midpoint

The midpoint shows a big movement from one state to the other. This is a huge shift in the reactionary character to the active character. The characters are sick of running and they decide they are just going to solve the problem.

Pinch II

Apply more pressure until the situation seems hopeless. Much like the first pinch point, you want to have all the plans fail, see the death of a mentor, feel like the antagonist’s side is winning. Make it as dire as possible.

Plot Turn II

This plot piece moves the story from midpoint toward the end. The hero snatches victory from the jaws of defeat. This is where the character realizes how to defeat the antagonist, finds the last piece to the mystery.

Resolution

The hero is shown following through on their decision from the midpoint. They are in the opposing state to where they were during the hook.

 

When plotting these points out, Dan recommends working out of order.

* Resolution

* Hook

* Midpoint

* Plot Turn I

* Plot Turn II

* Pinch I

* Pinch II

Prompt #8 

Thank you. Please write an introduction that sets up and introduces all of our characters, their flaws, their original want and their original need. It is important that our main protagonist does not get his want, and only gets his need. You need to take our main protagonist through the positive change arc. I have put my detailed notes on a positive change character arc below. I have given you examples from popular movies for a better understanding. 

Semi-Sweet Ending - "Positive Change" Character Arcs Explained

Traditiontal Protagonist typically need two things: 

Wants - external goals that are known to a character. Needs to be specific to them. This should drive the plot forward. 

Needs - Are internal goals that are often unknown to the character but universal to us all, and this drives the character through their arc. 

In Onward, Ian’s

Want: To see his father again.

Need: The whole in his heart has been filled with his brother’s love and guidance all this time. 

Semi-Sweet is about NOT achieving their want, but their need. 

Charlie Babbitt’s evolution from selfish to selfless. 

Most movies follow the semi sweet ending because it typically follows a positive change character arc. 

The protagonist with varying levels of personal unfulfilment and denial will be forced to challenge his beliefs about himself until he conquers his inner demons and ends his arc having changed in a positive way.

Charlie Babbitt is materialistic and an asshole. He is perfectly set up to follow a positive change arc. 

On page 9, you can see Charlie is indifferent to some devastating news— his father has died. He doesn’t get along with his father and this strained relationship is Charlie’s ghost. 

A Character’s ghost is moviespeak for something in your character’s past that haunts him. This could be an event, a breakup, a betrayal. In a way, this past trauma has shaped this character for better or worse. No matter what your character’s Ghost is, it is ultimately overcome to achieve a positive change arc. 

Because of Charlie’s personal unfulfilment tied to his father, Charlie doesn’t care about his father’s death. He only cares for the money he assumes he will get in his death. That is Charlie’s want. 

Want: His father’s money

Need: To purge the resentment tied to his father and reconnect with his family.

Charlie track’s down the trustee. It’s Raymond. Instead of a heartfelt reunion with his long lost brother, Charlie holds him for ransom. Charlie’s plan b is to get the money by becoming Charlie’s legal guardian. 

To get a Positive Change Arc, you will need an impact character. And impact character slams into your protagonist, catalyzes him into change, and has a major impact on his life. 

On page 97, Charlie has this moment. 

Watching a character grow and change for the better is the foundation of story telling. 

On page 162, Charlie is offered his original want, money. He fulfills his need and firmly establishes a new want: to take care of his brother. 

Charlie doesn’t get to take care of Raymond. He gives up his new want for the greater good. 

Charlie’s ghost, which is the anger and resentment of his father, turned him into a selfish liar, but the discovery of his long lost brother repairs and resolves that inner turmoil. 

Charlie achieved his need, but not his want.

Prompt #9 

Thank you. Let's write the beginning of Alex's story. Please treat it like a novel so our listeners can forget they're listening to a podcast. Let's split up each episode into three so you can have plenty of room to write it out for me. Again, you will give me episode 1 in three different prompt messages. Is this understood?

Prompt #10 

Thank you so much. Now give me, the author of the podcast, an episode 1 recap and analysis of the story, the themes, and the motifs as my audience should have understood them. I want them to hear the hidden meaning, themes, and motifs behind the story.

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