Marketing Mastery: Navigating Crisis with Strategy

Episode Summary

In this episode, we explore dynamic marketing strategies to effectively connect with audiences during times of crisis. Learn how to make your brand indispensable by leveraging digital tools, frequent posting, and engaging content that resonates with the current consumer mindset.

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Housekeeping and Engagement

• Request for attendees to turn on cameras for engagement.
• Interaction required through chat for questions and comments.
• Emphasis on interaction for the class.

Marketing in Crisis

• Focus on adapting marketing strategies during a crisis.
• Importance of understanding the changed mindset of the audience.
• Audience is spending more time online.
• Need for more frequent posting and being a resource.

Key Points for Effective Marketing

1. Accessibility

• Make content easily accessible.
• Digitize products if possible.

1. Engagement

• Everyone is online; take advantage of this.
• Engage with the audience by answering unasked questions.

1. Brand and Marketing Integration

• Your marketing is your brand and vice versa.

Strategies and Tools

• Live Streaming and Videos
• Use OBS for live streaming without being live.
• Schedule posts using tools like Hootsuite or Facebook’s scheduling feature.
• Content Creation and Curation
• Record content in bulk and schedule it over time.
• Strip audio from videos for podcast episodes.
• Create snippets for different platforms (e.g., LinkedIn, IGTV, YouTube).
• Automation
• Use Creator Studio for uploading and scheduling multiple videos.
• Leverage Facebook’s new feature for uploading 50 videos at a time.

Practical Examples and Case Studies

• Mentoring Non-Profit Organization (Michelle)
• Transition to online support groups and sessions.
• Tips on sanitizing and essential worker support.
• General Business Practices
• Ramp up posting frequency and content diversity.
• Utilize daily meetings for content generation and strategy planning.

Real-Time Implementation

• Antonio’s Posting Strategy
• Increase in posting frequency during the last 14 days.
• Scheduled posts for different times to ensure consistent visibility.
• Video Content and Scheduling
• Example of uploading and scheduling videos in Creator Studio.
• Importance of repurposing old content to stay relevant.

Questions and Answers

• Video Editing Software
• Recommendations for free and effective video editing software for PC.
• Content Creation Approach
• Strategy for recording content (in bulk vs. daily).
• Overcoming self-esteem challenges through consistent content creation.

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