I’m Giving You Arlingbrook Marketing Strategy

• Fit the already existing market into your product.
• Find your market based on what you need and what you want.
• Church example: Find a pastor that focuses on the needs of the church and not what makes the church look good.
• Stop building a product and forcing it into the market.  

• Learn your market
• I wonder how this market/customer exists?
• What are their problems?
• Where do they need help?
• What are her uncertainties?

• Your customers have a better time of buying from you if they are in your market.

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