Creating Disciples: A Step-by-Step Guide

Welcome back to another episode of "The Secret to Success" podcast. In today's episode, we explore the art of creating super fans and disciples who are passionate about your brand, and how they can contribute to your long-term success. Drawing inspiration from the insights of Pat Flynn and Antonio, we provide a step-by-step guide to building a loyal and engaged audience.

Here are key points discussed in this episode:

1. Understanding Super Fans:

  - Define what super fans are and how they differ from casual audience members.

  - Highlight the qualities of super fans, such as their dedication, loyalty, and feeling of personal connection to your brand.

2. The Engagement Pyramid:

  - Discuss Pat Flynn's concept of the Engagement Pyramid, which includes various levels from casual audience to super fans.

  - Emphasize the importance of focusing on moving people up the pyramid to cultivate more super fans.

  - Explain how word-of-mouth from super fans can be a powerful driver of growth.

3. Building Super Fans:

  - Share Antonio's insights on building super fans, including staying consistent, surprising your audience, and going above and beyond their expectations.

  - Discuss the value of personal connections and one-on-one interactions with fans to foster a sense of exclusivity and appreciation.

  - Encourage listeners to create quick wins, include bonus features, and involve their community in decision-making processes.

4. Long-Term Game:

  - Remind listeners to play the long-term game rather than focusing on immediate results.

  - Highlight the importance of consistently engaging with your audience and nurturing relationships even after they become fans.

  - Encourage listeners to focus on quality over quantity, aiming to create two super fans a day rather than pursuing massive numbers.

In the journey of building a successful brand, creating super fans and disciples is crucial. These passionate supporters will defend and promote your brand, driving growth through word-of-mouth. Remember to play the long-term game, invest in personal connections, and provide value to your audience consistently. By following these steps, you can foster a community of dedicated fans who will contribute to your ongoing success.

The notes from today are here:

Creating Disciples: A Step-by-Step Guide

7/7/23

• If you want to be wealthy, make sure it is something duplicatable 
• If you build on the existing base of super fans, growth is not hard

How To Create Super Fans - Pat Flynn

Breakdown of Video: https://www.youtube.com/watch?v=fE3rtgFM8fM

• What are super fans:
• The first ones on the line to defend you.
• They feel like you are a part of their lives
• How do you create super fans?
• It takes time.
• Create moments and experiences over time after a person finds you.
• Engagement Pyramid
• Bottom of Pyramid = Causal Audience
• Next section of Pyramid = Engaged Audience
• Next section of Pyramid = Connected Community
• Top of Pyramid = Super Fans

• You should be focused on getting the people from the bottom of the pyramid to the top.
• Instead of working form the bottom up, focus on building Super Fans and they will help you move others from the bottom of the pyramid up.
• Word of mouth is the greatest when it goes to move people through the pyramid and that’s what Super Fans do.
• How many Super Fans do you need?
• A Thousand True Fans (Article)
• If you can get 1,000 people to pay $100 a year. = $100,000 annually
• You don’t need blockbuster hits to have blockbuster success
• What if you gained one new fan a day.
• It would take you just a little over 2 years.

How do you build superfans:

• You need to have the community to pull Super Fans out of.
• 1. Stay super consistent.
• 2. Surprise them. 
• They will remember this and share it.
• How do you give your fans “chocolates and flowers”.
• 3. Go above and beyond. 
• Do a little bit more than expected.
• Create a database of who your most loyal fans are.
• You can give away a free book if you have one coming out.
• 4. One at a time on a personal level.
• Skype calls and zoom calls.
• Pull certain people out and give them one on one call or one on one video.

What are you going to do to start building fans today? Have you built a fan today? Who have you helped today?

Antonio’s Notes on the Video:

• Play the long-term game.
• In one year, you will see the change.
• Stop trying to get a million people in a day. Focus on creating two Super Fans a day.
• Don’t stop “dating” your customers once you get them.
• Stop worrying about getting more people in your causal audience.
• You have to be equal in evangelism but excited about discipleship.
• Discipleship = To pick someone up, put them on your hip, and walk them to different levels of maturity.
• Keep dating the people that show up
• If you speak for yourself, get super fans to do it; don’t do it yourself

Antonio’s Step-By-Step Guide

1. Create 10-second fun facts about you before all videos and audios
2. Create quick wins 

• A quick win is a helpful tip

1. Put quick wins in each email
2. Put a quick win before each text
3. Bring them on the court with you

• Leave a question after every description videos 

1. Let them decide

• Let your fans decide key features for you
• Let then pick flyers and decide your next videos and more

1. Create a challenge 

• Ex: 100 Push Ups A Day Challenge for 7 Days

1. Include bonus features on everything
2. Create a tour and do live events for your audience
3. Feature your community members
4. Remember your regular people’s names and know what they like and let them know you do

• It is not necessary or needed for a leader to respond to everything
• If you stay the light all the time, you avoid the fact that you’re not supposed to go through stuff
• You can’t be the light unless you’re surrounded by darkness

Closing Thoughts

• In the absence of that which you are not, that which you are is not
• If you want to experience everything you want, you will attract the things you don’t want
• The goal is to know what you want
• People who have no purpose are the devil’s playground
• People who are happy aren’t hating, and people who are hating aren’t happy
• The enemy wants to tempt you when you’re empty
• Find what fuels you, so when the opposite shows up, it can’t shake you

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