Building Exclusive Content

Arlingbrook

• There’s an exclusive subscription you’re allowed to have for $8.99/mo
• The goal is for you to create your own economy with your brand, content, and leisure time

Why You Want to Create Exclusive Content

• Your life is so interesting that people will pay access to watch you live it

How Arlingbrook Benefits You

• There’s no other social media giving you money
• Arlingbrook has benefits like Amazon Prime for anyone paying $8.99/mo

Tips to Sell Your $8.99/mo Content

• exclusive offers
• become an insider
• be one of the few
• get it before everybody else
• be the first to hear about it
• only available to subscribers

Limit The Availability

Exclusivity often has a partner in crime, and that's scarcity. Scarcity uses words such as:

• limited offer
• supplies running out
• get them while they last
• sale ends soon
• today only
• only 10 available
• only 3 left
• only available here
• double the offer in the next hour only

Guard The Entrance

Exclusivity can be like a club with membership restrictions. Either everyone can't join, or everyone can join but there are requirements that necessarily weed some people out (paid membership, for example). When the entrance is guarded, you'll see language like this:

• members only
• login required
• class full
• membership now closed
• ask for an invitation
• apply to be one of our beta testers

1. Create Hyper Specific Lead Magnets

2. Pitch Your Newsletter on Social Media

3. Try Exit Intent Popups

4. Add Gated Content to Your Blog

5. Create a Dedicated Newsletter Sign Up Page

6. Split Test Your Landing Page

7. Pitch a Tangible Newsletter

8. Use Social Proof

9. Optimize Your Homepage For Conversions

10. Improve Low-Converting Pages

11. Funnel Traffic to High-Converting Pages

Bonus #1: Encourage Email Forwards

Bonus #2: Cross Promote With Other Newsletters

Features Wanted for Paying $8.99/mo

1. Sales funnel
2. Schedule posts
3. Being able to create graphics
4. Have the CRM tell you where the posts went
5. Teach you how to use things in the platform

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