A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by our listeners. Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each of your channels. But how do we as brands create consistently great content that our audiences love and keep coming back to? 11 content creation hacks that will help to save you time and increase your reach on social media.
Dec 26, 2018•15 min
Often the best way to learn about a craft is from someone who has been in your shoes before. That's why we turned to 13 social media experts for their biggest piece of marketing advice. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. These social media and marketing tips should help!
Dec 17, 2018•15 min
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. There’s data, too! For example, did you know that 76% of businesses say it helped them increase sales? Or that 80% of marketers say video has increased time spent on their website? This week we’re looking to help you increase awareness and sales using the highly-engaging format of video.
Dec 10, 2018•13 min
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Yet they remain a mystery on so many different levels. We're fortunate to have an inside look at the various algorithms that power the world's biggest networks. Today we're covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive moving forward.
Dec 03, 2018•13 min
We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands. This is one of the largest studies ever conducted on Instagram Stories and this week we're breaking down everything we learned (and what you need to know) from our research. You'll learn the best times to post to Stories, the most effective Stories length, how to increase reach and impressions, benchmarks for different industries, and lots more. Enjoy!
Nov 26, 2018•14 min
More than 400 million people use the Instagram Stories every day - making Stories an amazing opportunity for your business to reach your customers on social media. Today we're sharing tips, hacks, and strategies that you can use to create thumb-stopping Instagram Stories content that will WOW your audience. Whether you’re using Stories to build awareness, for advertising purposes, or are simply looking to get started, this episode has something actionable for everyone.
Nov 19, 2018•13 min
According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. That's where we hope to help! We teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing guide for 2019. Today, we'll be covering specific and actionable marketing strategies that you can use to grow your business in meaningful ways.
Nov 12, 2018•12 min
Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies are demanding an evolved skill set out of their marketing team. Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage in providing value to their customers. We're breaking down 7 invaluable marketing skills that help the world's top teams produce consistently great content.
Nov 05, 2018•12 min
Great marketing ideas are hard to come by. Which is why many businesses resort to blogging as their go-to marketing strategy. But there are so many great opportunities out there to expand channels and attract customers. But, focus is key when developing new ideas and exploring opportunities. This week, we're diving into 9 effective marketing ideas that don't include blogging such as: podcasting, video series, events, and more! Plus, we're sharing how to focus on the RIGHT opportunities....
Oct 29, 2018•13 min
Looking to catch up on the latest social media news and trends, but short on time? This week we're covering everything you need to know to get caught up on social media: - How to launch your product on Product Hunt like a boss and generate tons of awareness, traffic, and feedback. - Lessons learned from 17.2M impressions on Twitter and the science behind what makes for a good Tweet. - Key Facebook trends for 2019 that businesses should keep their eye on to be successful. And more!
Oct 22, 2018•15 min
Influencer marketing is here to stay. Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics. Great influencer marketing campaigns include content that is compelling to your audience, authentic to the storyteller’s voice, and is in-line with your goals. We're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate ROI.
Oct 15, 2018•12 min
Neuromarketing. Sounds complicated, doesn’t it? Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to marketing strategies is a critical in effectively marketing your own products or services. We're diving into the world of neuromarketing and how you can use it to get better results.
Oct 08, 2018•14 min
Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more: - Instagram's co-founders stepping down from Facebook and what this critical change means for social giant. - Vertical video gaining momentum and becoming the preferred method of content consumption. - Facebook launches new Stories Ads format. Don't miss what they can do for your business. - Facebook to allow Facebook Pages to join Groups as a Page.
Oct 01, 2018•15 min
Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more: How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it's not as difficult as you think. Instagram testing a brand new stand-alone shopping app. LinkedIn launches powerful new ad format for businesses called Dynamic Ads. Twitter released a feature allowing users to switch to a chronological timeline....
Sep 24, 2018•13 min
As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content ideas? Developing consistently for your social media accounts, blog, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. But content can also be the heart and soul of our business marketing strategy. This week on the show, we're sharing a simple, yet proven formula that you can use time and time again to dis...
Sep 17, 2018•11 min
We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%). To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600%.
Sep 10, 2018•13 min
Looking to catch up on the latest social media news, but short on time? We have you covered! After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Facebook interviewed some of the top video producers on social media media and compiled their latest tips and tricks to creating video. We have some really interesting YouTube stats for you on how to improve your brand’s performance on YouTube.
Sep 04, 2018•15 min
We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform. We've learned that the best way to succeed on Facebook is to take a growth mindset. Here's how!
Aug 27, 2018•15 min
Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility." We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.
Aug 20, 2018•15 min
What do psychology and social media have in common? A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, and purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and loyal customers in the long run. This week we're looking at 7 psychology facts that all social media marketers should know.
Aug 13, 2018•16 min
Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks. This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content. We're also discussing vertical video on social media and 3 reasons why influencer marketing campaigns fail.
Aug 06, 2018•17 min
It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing. As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past. This week we're dusting off 6 old school marketing tactics that still work like a charm on social media. Plus, we're exploring how your business can implement them in new and creative ways....
Jul 30, 2018•12 min
A ton of great stuff to talk about in the world of social media marketing this week! Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those. From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favorite new social media tools on the market, this is an episode you won’t want to miss.
Jul 23, 2018•14 min
Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact! Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on one of the world's leading social media platforms.
Jul 16, 2018•14 min
This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything. Focusing on your customers or social media will help you to increase engagement one every channel, improve ROI, and make social media a focal point of success for your business....
Jul 09, 2018•13 min
Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators. We're predicting Instagram to pass Facebook’s 2 billion users in the next 5-10 years. Particularly because of their innovations on the mobile front with things like IGTV, which we’re going to cover in detail today.
Jul 02, 2018•12 min
We're celebrating one million downloads and our 100th episode! In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media. They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downloads as a side project. Here's to one hundred episodes and one million downloads more!
Jun 25, 2018•27 min
Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode. Plus, we've got the scoop on several other Instagram updates that you won't want to miss as a marketer, business, or brand.
Jun 18, 2018•14 min
A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are using social media? Or if you should focus more on ads or messenger bots or video? More than 5,700 marketers revealed where, why, and how they’ll focus their organic and paid social media efforts in 2018 and beyond.
Jun 11, 2018•12 min
Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to grow their audience. Today, we're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs (you) succeed on social media in 2018 and beyond.
Jun 04, 2018•13 min
