38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer

Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering on value through content and customer service. Jay shares the challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs.