How to Create Sales (Growth, ROI, B2B and Marketing)

The problem we are addressing today is one that I have seen over and over again. Companies that I consult with on their sales tell me that the solution they are offering doesn’t really have an ROI. This blows my mind because companies don’t normally pay money for things that are just “nice to have”. So, I’m always curious what kind of revenue the company that I’m consulting with has. So, I ask and they tell me their numbers.