The Sales Machine - podcast cover

The Sales Machine

John Rankinsthesalesmachine.com
Welcome to "The Sales Machine Podcast" with your host, John Rankins, a seasoned expert in transforming sales teams into powerhouses. Whether you're a CEO, a Head of Sales Operations, a Regional Sales Manager, or leading a direct sales team, this podcast is your sanctuary for building a successful sales dynasty. John, with his rich experience, has guided over 2000 businesses to generate substantial revenue by revitalizing their sales teams. He can help tackle the real challenges you face - from recruiting the right salespeople, handling underperformers, to creating a repeatable sales process. Join us weekly as we bring you a blend of solo episodes filled with actionable strategies and guest episodes featuring industry leaders who have mastered the art of sales leadership. Subscribe now and connect with us on our social media accounts to be a part of a community that transforms sales challenges into growth opportunities! Website: https://thesalesmachine.com/ Facebook: https://www.facebook.com/TheSalesMachineOfficial Instagram: https://www.instagram.com/thesalesmachine_official/ LinkedIn: https://www.linkedin.com/in/johnrankinsofficial/
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

How to Keep Selling When Tech Is Eating the Sales Role | Ft. Victor Antonio

The truth? Sales isn’t dying. But the old way of doing it is getting eaten alive by tech. AI is here. It’s fast. It’s efficient. And if you’re not adapting, you’re going to be left behind. In this episode, I sit down with one of the best to ever do it, Victor Antonio, to talk about what’s really happening to sales roles, the tech takeover, and how YOU can future-proof your business. From role-playing with AI agents to understanding the economic impact of job abatement, this episode will shift ho...

Jul 09, 20251 hr 9 minEp. 92

Still Cold Calling Like It’s 2010? Here’s What to Do Instead. | Ft. Leslie Venetz

If your team is still “smiling and dialing” without a system, listen up! The phone isn’t dead. But the way you're using it probably should be. Most sales teams are still cold calling like it’s 2010: Generic openers. No research. No empathy. Zero personalization. And then they wonder why no one’s picking up…or worse, why nobody cares. That’s why I sat down with Leslie Venetz, one of the sharpest outbound minds in the game, a LinkedIn Top Voice, and someone who’s personally made over 250,000 cold ...

Jul 02, 202546 minEp. 91

How to Turn LinkedIn Likes Into Sales Conversations (Step by Step) | Ft. Richard Van Der Blom

Want to Turn Your Sales Team Into a LinkedIn Conversion Engine? If your team is just posting content, waiting for leads, and praying someone books a call…you don’t need more motivation. You need a system. 👉 Book a strategy call with The Sales Machine, we’ll show you how to turn every like, comment, and profile view into real conversations and closed deals: www.thesalesmachine.com You're posting. You're getting likes. But you're still not closing deals. That’s the gap and this episode is the fix...

Jun 25, 20251 hr 3 minEp. 90

How to Build a Business You Can Walk Away From | Ft. Chad Peterson

If your business can’t run—or sell—without you, you don’t own a company. You own a job. If that stings a little, this episode is for you. 👉 Ready to build a business that creates freedom, not burnout? Book a demo at thesalesmachine.com You built the business. You sacrificed sleep, weekends, maybe even your health. But what if I told you: You’re not building wealth unless you’re building liquidity. In this episode, I sat down with Chad Peterson, the powerhouse behind Peterson Acquisitions, a guy...

Jun 18, 202540 minEp. 89

How to Hire Hungry Salespeople (Not Just Impressive Resumes)

Struggling to find salespeople who don’t just look good on paper—but actually perform? Let me show you how we help founders and sales leaders hire, train, and scale teams with grit , not fluff. 👉 Book a demo with The Sales Machine at thesalesmachine.com . If you’ve ever hired someone with a great resume… only to be disappointed 90 days later, you’re not alone. This week on The Sales Machine podcast , I sat down with Collin Mitchell, a sales pro turned real estate operator who now manages a $100...

Jun 11, 202545 minEp. 88

How to Make B2B Marketing Less Boring and More Bankable | Ft. Morgan Ratcliffe

Most B2B marketing feels like it was copy-pasted from a textbook written in 2004. Boring. Bland. Beige. If you're tired of blending in with every other “solutions provider” out there… If you're struggling to turn cold leads into warm conversations… If your marketing is technically correct but completely forgettable— Then this episode is your wake-up call. Today I sat down with Morgan Ratcliffe, Co-Founder of NOTICED—the agency that's helping B2B brands turn stories into sales. Morgan grew up in ...

Jun 04, 202556 minEp. 87

How to Build an Accountable Sales Culture That Delivers | Ft. Bryan Elsesser

Most leaders say they want accountability. But when deals slip, teams stall, or morale dips? They point fingers instead of fixing the root. In this episode of The Sales Machine, I sit down with one of the sharpest minds in GTM—Bryan Elsesser. He’s a two-time VP of Sales, GTM advisor, NYC tech vet, and the kind of guy who’s seen every stage of the sales game—from the trenches to the boardroom. We talk about: How to actually build accountability without creating fear Why sales is service (and how ...

May 28, 20251 hr 4 minEp. 86

How to Use AI That Reps Actually Trust and Follow | Ft. Francis Brero

Let’s be honest, your reps don’t trust your AI tools. They ignore the scoring. They chase the wrong leads. And they blame marketing when nothing closes. That’s because most AI feels like a black box. It gives you signals, but no context. And if your reps don’t understand it , they won’t use it . That’s why I brought on Francis Brero, co-founder of MadKudu, the man behind sales AI tools trusted by Figma, Gong, Dropbox, and more. His approach? Don’t make reps think. Just give them what works . Fro...

May 21, 202551 minEp. 85

How to Turn Customer Feedback Into Your Competitive Edge | Ft. Tony Tom

Let’s be real, most businesses are so focused on closing new deals, they forget about the ones they already have. But if you’re not keeping your customers, you’re just spinning your wheels. That’s why I brought on Tony Tom, founder of Orca AI, to show you how the smartest B2B companies are flipping the script—using AI to retain customers, reduce churn, and turn customer success into a growth engine. Tony’s been in the trenches. From engineering to building tech companies, he knows what it takes ...

May 14, 202550 minEp. 84

Why ‘Better’ Brands Lose and How “Winning” Brands Stand Out | Ft. Kathryn Porritt

Listen, I’ve been saying it for years: in today’s world, better doesn’t cut it anymore. You’ve gotta be different if you want to win. And in this episode, I sit down with Kathryn Porritt, one of the best in the game when it comes to building personal brands that don’t just compete, they dominate . Kathryn went from building a multi-million dollar company to helping CEOs and experts like you create brands that stand out in crowded markets. We talk about why authenticity is your greatest asset, wh...

May 07, 202552 minEp. 83

Why God Wants You To Succeed | John Rankins & Brad Lea

Most people think they're moving forward, but what they're really doing is standing still while their competition laps them. In this episode of The Sales Machine , I sit down with the legend himself—Brad Lea. Entrepreneur, investor, CEO, and host of the Dropping Bombs podcast. Brad’s the guy who built Lightspeed VT, changed the game in online learning, and built a network so powerful it’s insane. We talk about what it really takes to stay ahead and why if you're not innovating daily, you’re gett...

Apr 30, 202556 minEp. 82

Cold Outreach Is Dead—Here’s What’s Actually Working Now | John Rankins & Ryan O'Hara

Let’s be honest… Most sales outreach is garbage. It’s lazy, templated, and gets ignored. In this episode of The Sales Machine, I sat down with the guy who’s been rewriting the sales playbook for over a decade—Ryan O’Hara, former VP of Growth at LeadIQ, founder of Pitchfire, and all-around creative prospecting beast. We dive deep into how to stand out in a crowded inbox, how to use humor, storytelling, and even steak dinners to build real relationships with prospects and why generic templates and...

Apr 23, 20251 hr 6 minEp. 81

How to Build a Go-To-Market Strategy Backed by Data, Not Assumptions | John Rankins & Juanma Varo

Let’s be real for a second... Most companies don’t have a go-to-market strategy . They have a wishlist, a bunch of “best practices,” and a calendar full of marketing activity that leads nowhere. In this episode of The Sales Machine , I sat down with Juanma Varo—one of Forbes’ Top 100 Most Creative in Business, Head of Growth at Product Hackers, and a growth leader who’s helped scale four startups 10x—to break down what it actually takes to build a go-to-market strategy that performs. From aligni...

Apr 16, 202544 minEp. 80

How to Use Data to Stop Shooting Blind in Sales | John Rankins & Kyle Coleman

Let me ask you something...are you still guessing your way through sales? In this episode of The Sales Machine, I sat down with someone who’s not just talked about scaling, he’s done it. Kyle Coleman was the 6th hire at Looker, helped grow that rocket ship to a $2.6B exit with Google, then led massive revenue growth at Clari. Now, he's the CMO at Copy.ai, the world’s first GTM AI platform. We went deep on what it takes to stop shooting blind and start using data to drive real, predictable sales ...

Apr 09, 202544 minEp. 79

How to Leverage AI for Business Growth (Before It’s Too Late) | John Rankins & Tommy Högström

AI isn’t coming for your business, it’s already here. And if you’re still relying on outdated strategies, you’re leaving money on the table. The question isn’t whether AI will change the game, it’s whether you’ll be ahead of the curve or left behind. In this episode, I sit down with Tommy Högström, a tech leader who’s been in the trenches of AI-powered product innovation. From building data science systems at Spotify to acquiring and scaling software businesses, Tommy knows exactly what it takes...

Apr 02, 202554 minEp. 78

Still Selling Like It’s 2010? Here’s Why AI Is the Future of Sales | John Rankins & Mehdi Tehranchi

Let me ask you something, are you still selling the way you did 10 years ago? Cold calling, manual follow-ups, relying on gut feelings instead of data? If so, you’re already behind. Sales has evolved, and the top performers aren’t just working harder, they’re working smarter by leveraging AI, automation, and augmented intelligence to close deals faster, build stronger relationships, and eliminate wasted effort. That’s why I’m sitting down with Mehdi Tehranchi, a serial entrepreneur and sales inn...

Mar 26, 202556 minEp. 77

Uncommon Strategies to Stand Out in Sales with special guest Dale Dupree

If your sales pitch sounds like everyone else’s, you’re getting ignored. The market is oversaturated with the same tired tactics, so how do you break through the noise? In this episode of The Sales Machine Podcast , I sit down with Dale Dupree, founder of The Sales Rebellion and the man behind some of the most unconventional, high-impact sales strategies out there. Dale’s journey from the Copier Warrior to leading a sales revolution is packed with insights on how to create deeper connections, se...

Mar 19, 202558 minEp. 76

How to Find the Right Messaging That Makes Customers Say YES | John Rankins & Olga Denisova

Let me hit you with a hard truth…nobody cares about your product! They care about their own problems, their own frustrations, and what’s keeping them up at night. And if your marketing doesn’t speak to that? You’re losing sales. Today, I’m sitting down with Olga Denisova, a hyper-growth marketing powerhouse who scaled Semrush to a $2.69 billion IPO and is now the CMO of GotPhoto, the go-to platform for business photographers. She’s seen firsthand what works—and what fails miserably—in marketing....

Mar 12, 202552 minEp. 75

Trapped in Sales? Why You Can’t Escape Your Own Business | John Rankins & Brian Smith

Most founders dream of building a business that runs without them, but the reality? They’re trapped in sales and can’t break free. If you feel like your business can’t grow without you closing every deal, this episode is for you. I sit down with Brian Smith, an expert in scaling service-based businesses, to break down: ✅ Why founder-led sales is crucial early on but a growth killer later ✅ The trap of relying on referrals (and what it really says about your positioning) ✅ How to make faster, sma...

Mar 05, 202558 minEp. 74

Posting Content Isn’t Enough, You Need a Strategy That Sells | John Rankins & Neal Schaffer

Most businesses post content, but almost none of them have a strategy that actually sells. If you’re putting out content and not seeing leads or revenue, you’re doing it wrong. In this episode of The Sales Machine Podcast , I sit down with Neal Schaffer, a leading expert in B2B sales, marketing, and personal branding, to break down: ✅ Why storytelling is the secret weapon for selling products and services ✅ How personal branding gives sales professionals an unfair advantage ✅ Why content without...

Feb 26, 202547 minEp. 73

The Hidden Mistake Costing You Thousands of Dollars in Marketing | John Rankins & Rachel Pedersen

Most business owners think they’re investing in marketing—when in reality, they’re bleeding money with no results. In this episode of The Sales Machine Podcast , I sit down with Rachel Pedersen, the 'Queen of Social Media,' to expose the biggest mistake costing you thousands—and how to fix it before it drains your budget. We break down: ✅ Why most marketing agencies are full of smoke and mirrors (and how to spot the fakes). ✅ The B2B vs. B2C marketing trap—if you don’t know the difference, you’r...

Feb 19, 202552 minEp. 72

The #1 Mistake Killing Your Growth (And Why You Won’t Admit It) | John Rankins & Aaron Ross

Most business owners and sales leaders don’t realize it, but they’re making a critical mistake that’s stunting their growth—and worse, they refuse to admit it. In this episode of The Sales Machine Podcast , I sit down with Aaron Ross, the legendary author of Predictable Revenue , to break down exactly what’s holding businesses back in today’s unpredictable world. We dive deep into: ✅ Why scalable systems always outperform individual rockstars in sales. ✅ The hard truth about AI—it's here, and if...

Feb 12, 202556 minEp. 71

Sales Slumps? Your Team Lacks Purpose, Not Prospects | John Rankins & Lisa McLeod

Most sales teams don’t have a prospect problem, they have a purpose problem. I’ve seen it over and over: companies pushing for numbers without giving their teams something bigger to sell for. And that’s exactly why I brought Lisa Earle McLeod on The Sales Machine Podcast. Lisa is the author of Selling with Noble Purpose and one of the top experts on purpose-driven sales. In this episode, we break down why sales teams that focus only on quotas burn out fast, while those with a clear mission outpe...

Feb 05, 202559 minEp. 70

Outbound Isn’t Dead, You’re Just Doing It Wrong | John Rankins & Collin Stewart

Outbound sales isn’t broken, most people are just doing it wrong. In this episode of The Sales Machine Podcast , John Rankins sits down with Collin Stewart, Co-founder and CEO of Predictable Revenue, to reveal the secrets behind creating scalable, predictable revenue through smarter outbound strategies. Collin shares the lessons he’s learned from years of building sales systems, aligning customer development with sales, and helping businesses nail their product-market fit. Together, they break d...

Jan 29, 202550 minEp. 69

Your Sales Culture is Killing Your Team’s Motivation | John Rankins & Scott Morse

Think your telesales team is performing at its peak? Think again. In this episode of The Sales Machine Podcast , I sit down with Scott Morse, seasoned entrepreneur and founder of Lamassu Leads, the first enterprise-level call center in real estate. Scott shares his journey from mastering high-ticket sales to building a multi-million-dollar marketing company, offering a no-holds-barred look at what it really takes to lead successful telesales teams in today’s fast-changing landscape. We talked ab...

Jan 22, 20251 hr 1 minEp. 68

Why Your Go-to-Market Strategy Isn’t Working | John Rankins & Maxwell Nee

Struggling to break into new markets or wondering how to stand out in a crowded industry? You’re not alone. In this episode of The Sales Machine Podcast, I sit down with Maxwell Nee, Chief Revenue Officer at Score App, to unpack the secrets of scaling effectively and creating high-value business models. Maxwell shares his journey from angel investor to driving a quiz marketing platform that achieved over $1 million ARR in just 18 months. Here’s what we dive into: ✅ Why most go-to-market strategi...

Jan 15, 202550 minEp. 67

The 2025 Talent Crisis: How to Stay Ahead | John Rankins & Siv Sivanesan

Scaling your business is one of the biggest challenges you’ll face as a leader and most fail before they even get started. In this episode of The Sales Machine Podcast, I sit down with Siv Sivanesan, CEO of Volenday Group and a master at scaling businesses across industries like tech and staffing. Siv shares the hard truths about why so many businesses fail to scale, from poor foundations to misaligned talent, and how you can avoid the same pitfalls. We tackle the critical questions: ✅ Are you s...

Jan 08, 202550 minEp. 66

Why Your Sales Message Isn’t Landing | John Rankins & Ben Kniffen

Think your sales message is working? If it’s not focused on solving pain, it’s probably falling flat. In this episode of The Sales Machine Podcast, I sit down with Ben Kniffen, co-founder of LinkedSelling and an expert in lead generation and sales development. Ben shares his journey from working with diverse industries to becoming a leader in B2B marketing and omnichannel strategies. Together, we uncover why most sales messages fail to connect and what it takes to build campaigns that resonate. ...

Jan 01, 20251 hr 11 minEp. 65

One Call Isn’t Enough: How to Actually Nurture Leads

Think one cold call is going to close the deal? Think again. In this episode of The Sales Machine Podcast , I sit down with Nick James, a sales leader who’s cracked the code on scaling B2B sales teams and turning cold leads into hot opportunities. We break down the real reason your pipeline is stuck: you’re not nurturing your leads. One touchpoint won’t cut it—you need multiple, consistent, value-driven interactions to guide prospects through the funnel. Nick shares his proven techniques for lev...

Dec 25, 20241 hr 8 minEp. 64

Why Your Sales Team Is Stuck | John Rankins & Alan Versteeg

Struggling to balance technology and human connection in your sales leadership? You're not alone. In this episode of The Sales Machine Podcast , I sit down with Alan Versteeg of Growth Matters, a sales leadership expert who’s spent over a decade helping CEOs and Sales Directors transform their teams into high-performance engines. Alan breaks down how to simplify communication, coach effectively, and use Socratic leadership to empower your team. We tackle the tough stuff: Why most sales leaders f...

Dec 18, 202458 minEp. 63
For the best experience, listen in Metacast app for iOS or Android