The Sales Game - podcast cover

The Sales Game

Josh Mackaysaleslaunch.com.au
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.

I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.

If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.

🚀 No fluff. No theory. Just real execution.

✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems.
✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals.
✔ B2B Sales Execution – Shorten sales cycles and increase contract wins.
✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent.
✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth.
✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure.
✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch.
✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns.
✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.
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Episodes

Day 9: Building the Foundation for Sales at SparkEdge

Josh provides an update on the progress of his solar energy business venture. After overcoming hurdles in branding and domain acquisition, they've successfully finalised the logo and set up email domains. With the trading name registered and organisational tools in place, they're now gearing up for the next phase. Josh highlights the importance of efficient password management and collaboration tools like LastPass as they streamline operations. Excited about potential sales starting next week, J...

May 08, 20242 min

Day 9: From Frustration to Success - Crafting the Perfect Brand Identity

Stay tuned with Josh as he recounts the journey of naming his solar energy company. After days of brainstorming and meticulous research, he and his new operations person, Jerry, finally settle on "SparkEdge Energy" for their brand. Facing challenges with domain availability and logo creation, they navigate the intricacies of brand identity in a competitive market. Despite frustrations, they emerge victorious, securing domain names and laying the groundwork for future success. Learn about their p...

May 08, 20242 min

Day 8: Solving Solar's Identity Crisis - Crafting a Unique Brand

In this episode, Josh dives into the intense onboarding process with his new Operations Manager, Jerry. Together, they tackle the challenges of brand naming and the crucial need for a strong online presence. With a focus on building the foundational infrastructure for their solar business, Josh shares the importance of tools like password vaults and project management software. Tune in as Josh and Jerry strategize their next steps, aiming to overcome obstacles and set the stage for future succes...

Apr 30, 20244 min

Day 7: Naming Dilemmas and Strategic Plans

In this episode, join Josh on day seven of his journey as he onboards Jerry, diving into the intricacies of their solar business. Josh shares his morning reflections, highlighting the importance of getting Jerry up to speed with their vision and operations. They explore crucial decisions like whether to stick with their current business name, Sun Kraft, or opt for a more globally inclusive one. Additionally, Josh outlines their agenda for the day, including mapping out essential tasks such as CR...

Apr 30, 20241 min

Day 6: Building Momentum - Secrets of Self-Motivation & Entrepreneurship

Josh reflects on an eventful day in his solar business journey. From navigating international employment contracts for his Operations Manager to securing partnerships with suppliers and lead generators, he shares the highs and lows of entrepreneurship. With a focus on building momentum and setting ambitious goals, he dives into the challenges and triumphs of setting up his business infrastructure. Tune in to discover how Josh's strategic mindset and proactive approach propel his solar company fo...

Apr 30, 20248 min

Day 6: From Mind Maps to Milestones - Scaling Solar Ventures

Join Josh as he delves into the strategic planning for Day 6 of his solar business venture. With a focus on finalising an employment contract for his new Operations Manager, Jerry, He also contemplates the market conditions for solar in America, considering an earlier expansion than anticipated. Amidst grappling with the decision to stick with the current company name, Sun Kraft, or explore new options, he outlines his ambitious goals for the upcoming weeks, including setting up a CRM, launching...

Apr 30, 20244 min

Day 5: Lessons from Hiring Abroad

This episode Josh navigates through the complexities of hiring his new Operations Manager, Jerry. With unexpected discrepancies in pay and the setup of an international payment gateway, Josh showcases the challenges of entrepreneurship. Yet, he remains resilient, emphasising the value Jerry brings to the team. Amidst finalising logo designs and contemplating brand names, Josh shares his introspections on business scalability and values determination. Tune in to gain insights into the strategic d...

Apr 30, 20249 min

Day 5: Cutting Costs, Boosting Efficiency - The Power of Offshore Talent

Josh dives into the strategic moves behind scaling a solar business. He shares the excitement of hiring a new Operations Manager, Jerry, based in the Philippines, who brings cost efficiency and additional skills to the team. Exploring the concept of leveraging individual strengths, Josh discusses the insights gained from taking a Kolbe Test and how it informs his approach to team dynamics. With a focus on operational excellence and branding, he outlines plans for onboarding Jerry, creating a sol...

Apr 26, 20247 min

Day 4: Building the Team - Interviewing for Success

At 6:00 pm, after an intense day's work, Josh has finally selected a logo for his solar business. Contemplating hiring a designer, he weighs the costs and benefits, ultimately deciding to go with a logo he's satisfied with. Amidst the logo hunt, Josh also shares his plans to interview a potential Operations Manager/VA, revealing his optimistic outlook for the hire. Additionally, he discusses his decision to outsource uniform design and the rationale behind it. Wrapping up the day, Josh reflects ...

Apr 26, 20245 min

Day 4: Mindset Shift - Embracing Stability in Entrepreneurship

Josh navigates the challenges and insights of building a solar business. Starting with a thought-provoking conversation with Ayo from King Kong Marketing, Josh reflects on the importance of staying committed to his entrepreneurial path amidst doubts. Delving into mindset shifts and strategic planning, he explores the balance between immediate sales goals and long-term business growth. With plans to onboard a virtual assistant and prioritise website development, Josh shares his vision for scaling...

Apr 26, 202410 min

Day 3: From Vision to Action - Crafting a Sales Strategy

With a virtual office set up and operational tasks tackled, Josh dives into the intricacies of hiring virtual assistants for crucial roles. He shares insights into navigating the hiring process and leveraging platforms like Online.ph to find skilled candidates. Additionally, Josh discusses setting up a local landline number for business communication and securing exclusive residential leads for future sales endeavours. Delve into Josh's strategic thinking as he contemplates business scalability ...

Apr 26, 202412 min

Day 3: The Road to $10 Million - Strategic Maneuvers

In this episode, we dive into day three, part one, of the journey to build a $10 million solar business on a $10,000 budget. Our entrepreneur reflects on the progress made thus far, including the establishment of essential business infrastructure and securing a commercial lead supplier. Today's focus shifts towards pivotal tasks such as meeting with a marketing agency, finalising the Google listing, and initiating website development. With an eye on scalability and resource optimization, Josh na...

Apr 19, 20245 min

Day 2: Reflections on Productivity - Balancing Big Wins and Daily Tasks

We delve into the conclusion of day two as Josh navigates the intricacies of launching their solar business, "Sun Kraft." Despite encountering minor setbacks, productivity remains at the forefront. Key accomplishments include the establishment of Sun Kraft's email infrastructure and the initiation of paperwork for a virtual office setup. A pivotal meeting with a lead supplier unveils unexpected opportunities in the commercial sector, prompting strategic considerations for tailored marketing appr...

Apr 19, 20245 min

Day 2: From Ideas to Action - Daily Strides in Launching a Solar Business

In this episode, we embark on day two of the journey to launch a solar business, "Sun Kraft." Delving deep into the complexities of entrepreneurship, Josh grapples with the necessity of building a CRM system from scratch, recognizing the limitations of existing solutions. With a keen eye on customisation and scalability, they navigate the intricacies of lead management and workflow optimization. Join us as we witness the birth of innovation, from logo design to supplier negotiations, and explore...

Apr 19, 20249 min

Day 1: The Beginning of Turning $15K into a Million-Dollar Profit Powerhouse

This is an insightful journey into the inaugural stages of launching a solar business, aptly named "Sun Kraft." Delving into the nitty-gritty of entrepreneurship, the speaker elucidates crucial steps: Business Setup: The narrative commences with the inception of "Suncraft," meticulously ensuring domain availability and officially registering the business, a process facilitated by their accountant. Initial Tasks: A roadmap is laid out, delineating essential pre-launch tasks. These include finaliz...

Apr 19, 20243 min

84. How I Prioritise My Day With So Many Distractions- Josh Mackay - Sales Launch

Some tricks I learnt from reading some of Tim Ferris’s books, especially 4 hour work week, on how to prioritise my day. There are so many distractions, so many tasks and things that can be done and it can be challenging to decide what to focus on, because so much of it is just fluff. Also giving a health check and update on the solar business build in doing!

Feb 21, 202413 min

83. How prioritising my day has helped- Josh Mackay - Sales Launch

I’ve been doing a video each morning do the things I want to accomplish for that down, then another video at the end of each day sharing what I’ve actually done. This has been super helpful to hold me accountable, and make sure I’m working on high value, big things that actually move the business forward, and not just checklist porn items (thanks Tim Ferris, I’ll never get that term out of my head). Also in process of offer creation as inspired by Alex Hormozi, sharing same ideas I have on that ...

Feb 01, 202413 min

82. I’m building a totally new type of solar business - Josh Mackay - Sales Launch

I’ve realised that the reason I’ve held back on going straight into the sales consulting business is because there are areas of that avenue I haven’t developed strong skills in, such is diversity in exclusive lead sources and high margin sales, so until I mail those things I want to do it myself before I go teach someone else how to do it. Also did a Kolbe report which was super enlightening and gave me more permission to be myself and lean into my strengths (which it also helped me to identify ...

Jan 25, 202417 min

81. I Am Building a $10m Solar Business with Only 10k- Josh Mackay - Sales Launch

Sharing the first few days of the $10 million solar business project, of building a solar business that will be worth over $10 million with only $10 thousand invested. I’m confident as shit that it’s going to work and that’s it’s not going to be as easy as I think but this podcast is talking about a few of the things I’m doing, and a few of the things that are helping me to achieve better productivity in my days, such as start of and end of daily journals!

Jan 17, 202413 min

80. How I Think Through the Difficult Stuff - Josh Mackay - Sales Launch

Had a big NO from a massive project I was banking about n for the new Sales Launch business. I’ve learned alot from it, and only have myself to blame for the way it’s turned out, but here I am just sharing my thought process and how I worked through the decision to start my own solar business again.

Jan 14, 202433 min

78. Got Some Fuel In The Tanks!- Josh Mackay - Sales Launch

Business loan come through, my energy levels and motivation are at an all time high but patience is probably being tested. I keep choosing to focus on direct marketing instead of content creation which I am proud of because it’s super easy to get caught up doing work for work I stead of work for output and result. Have two different directions I am considering with the offer, and on this podcast I solidified which direction I am going (love talking this stuff out to myself) Also want to learn co...

Dec 06, 202319 min

77. Spewing my thoughts out- Josh Mackay - Sales Launch

Just had to get my thoughts out of my head to look at them more clearly, wanted to share what I’m thinking about with the direction of the next few weeks and how a 25k loan has changed the pace and given me more options but also has affected how I think about material things again.

Nov 29, 202316 min

76. Down Day Turned Around- Josh Mackay - Sales Launch

Had a shitty start to the day, looked at what caused it, how to reduce that cause, and what I did to turn it around. Which worked today haha, let’s see if it keeps working on the down days which are inevitable. Making good progress with Sales Launch, starting to pitch directly to the end users which is going well and learning a lot to improve the presentation.

Nov 08, 202311 min

75. - All Energy Conference - Josh Mackay -Sales Launch

Attended All Energy in Melbourne, had a great time, learnt a lot, love the networking and I want to do more of it and hold my own events. Been reading 4 hour work week and as soon as I can afford it I will be getting a Virtual Assistant on from YMII as referred in the book to help with alot of things.

Nov 01, 202319 min

74. Listening to Intuition- Josh Mackay - Sales Launch

Just a quick update on where I am at with Sales Launch, the website build, the first big project with an old colleague (maybe, nothings been signed so it could flop haha) and also just about how I’ve been paying attention to things I’m doing through my intuition and how I feel about it.

Oct 12, 202310 min

73. First Solar Event- Josh Mackay - Sales Launch

Attended my first Solar event today and just sharing my thoughts on how it was run, how it could have been run better if I were to do one myself, but overall was good to get out there!

Oct 06, 202310 min

72.First Sales Launch Client, Maybe… -Josh Mackay - Sales Launch

Might have landed first client but excellent proof of concept. Keep the conversations light and ask more about what they are doing. Been stressed a bit last week or so and trick was to go out into nature and also doing a workout, super helpful for mentality. Want to remind myself of that. Also want to remind myself not too overcomplicate things and note down what clients are asking especially in these early days, as these are excellent marketing points!

Sep 29, 202314 min

71. Go Bush - Josh Mackay - Sales Launch

Reconnecting with nature to chill the fuck out and get out of my head. Got my brilliant plan and very excited to be working on my new idea, which I realised was the same idea I had had all year I just hadn’t materialised it this way before.

Sep 06, 202318 min
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