The Sales Game - podcast cover

The Sales Game

Josh Mackaysaleslaunch.com.au
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.

I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.

If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.

🚀 No fluff. No theory. Just real execution.

✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems.
✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals.
✔ B2B Sales Execution – Shorten sales cycles and increase contract wins.
✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent.
✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth.
✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure.
✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch.
✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns.
✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.
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Episodes

Building Bush Access: The First Wins, Setbacks & What’s Coming Next

In this episode, I give a raw update on the first few days of launching the WA Bowhunting Bush Access Pack. From big early interest and two paid backers, to what I’ve learned about outreach, messaging, and navigating land access under WA’s strict hunting laws. I also share how a close contact with serious landowner connections could change the game—and what’s coming next in terms of vetting, property deals, and scaling the idea without losing its integrity. If you’ve been watching from the sidel...

May 09, 202516 min

Episode 159 - Full CRM Build and Sales Training Offer - The Sales Game

I’m flat broke in debt but more excited than ever to fully send On an offer that I just created for working with Solar businesses in Australia building a full CRM doing sales training improving deal margins conversions improving their offer and automating their follow-up sequences as well as providing a lot of other value adds to the CRM and automations. I’m just sharing which companies I’m targeting what my offer structure will be and what the process of going through and qualifying the compani...

Apr 08, 202535 min

Episode 158 - Solar Sales Training & CRM Builds in GHL- The Sales Game

The work I’m doing in solar sales training programs and consulting with solar companies in Australia. Improving Martian, conversions, and automations with CRM build that are sales focused to automate follow up within Go High Level crm, among many other cool features

Mar 28, 202536 min

Episode 156 - Closing Residential Solar Business- The Sales Game

Just a podcast talking about closing out the residential Solar aspect of the business and potentially even looking at working under another business and learning a different industry or a different skill set and just doing some side project stuff for Sales launch for fun like building an AI chat and Sales support pot and Solar sales course just to train this child chat so I can build a CRM which can automate it and just doing it for fun just to see how much you can automate the process including...

Oct 22, 202425 min

Days 101 to 105: The Go-Giver Mindset - Enriching Your Life and Business

In this episode of "The Sales Game with Josh McKay," I reflect on the importance of giving more than you receive, inspired by "The Magic of Thinking Big" and "The Go-Giver." These principles have helped me focus on providing value without expecting immediate returns, enriching both my life and business. I share personal insights on maintaining balance and enjoying the journey, emphasising that life is not a rehearsal—this is the main act. By introducing patience into my business approach, I aim ...

Sep 03, 20245 min

Days 96 to 100: Building an Autonomous Sales Team - Empowerment and Responsibility

I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond professionally. I discuss the importance of taking time before reacting to challenging situations and how tools like ChatGPT can help tone-check my responses. Maintaining a balanced lifestyle, including regular ...

Aug 27, 20243 min

Days 91 to 95: Pause and Reflect - Effective Strategies for Handling Business Challenges

I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond professionally. I discuss the importance of taking time before reacting to challenging situations and how tools like ChatGPT can help tone-check my responses. Maintaining a balanced lifestyle, including regular ...

Aug 20, 20247 min

Days 86 to 90: Ethical Sales and Team Culture - Keys to Long-Term Success

In this episode, we explore the strategic decision to avoid leveraging cash flow for rapid expansion, emphasising the importance of operating from a position of strength. We discuss maintaining a balanced approach to growth, ensuring stability before considering a move to the American market. With a focus on sustainable business practices, I break down the financial requirements and cost management strategies that keep operations running smoothly. I also share insights into keeping personal expe...

Aug 13, 20246 min

Days 81 to 85: Navigating Cash Flow Challenges - Tools for a Solar Business

I delve into the power of interest-free offers in today’s challenging economic climate. With rising interest rates and cost of living in Australia, customers are gravitating towards zero upfront cost and zero percent interest solar solutions. This approach tackles their financial burdens without adding more stress.I discuss our current marketing strategies, from door-to-door pitches to leveraging Facebook ads and exploring Google Ads. By solving a key problem—cost of living increases—without add...

Aug 06, 202412 min

Days 76 to 80: Smart Hiring - How a Tailored Questionnaire Streamlines Recruitment

In this episode of "The Sales Game with Josh McKay," I delve into a critical aspect of recruitment: ensuring that every new hire is a perfect fit. My new mantra is simple: if it's not a definite "yes," it's a "no." This approach ensures that the team is composed of individuals who are not only skilled but also a joy to work with. I discuss the importance of hiring people who are intelligent, coachable, and aligned with our values. By using a tailored questionnaire, I've streamlined the recruitme...

Jul 30, 20242 min

Days 71 to 75: Optimising Sales Pitches - Tools and Techniques for Success

In this episode, we unveil a new door-to-door pitch that's already generating excitement: offering solar installations with no upfront costs, thanks to available rebates. This approach is not only capturing interest but also proving effective in the field. I share our latest strategies, including setting up Google AdWords and exploring Facebook ads. By intentionally interacting with solar-related content, I've identified lead generation companies like Scale Solar, which has provided video script...

Jul 23, 20245 min

Days 66 to 70: Navigating Financial Turbulence - Strategies for Small Business Survival

I share a candid look at the financial ups and downs of running a business. Last month, I thought I broke even but ended up losing $12,000. Regular profit and loss statements, thanks to Maria in accounting, have been crucial in revealing the true financial state, preventing my optimism from clouding reality. Maria’s bookkeeping, payroll, and training for Jerry are invaluable, despite the $1,500 monthly cost. This investment provides accurate insights, keeping me grounded. I also share a useful s...

Jul 16, 20243 min

Days 61 to 65: Pivoting with Purpose - Logistics, Leadership, and Lessons Learned

In this week's episode, I dive into the rollercoaster ride of running a business, starting with a shocking start to the week. I hired Jamie, who signed a contract a month ago, only to find out he was still job hunting and left me hanging. With recruiting halted and plans disrupted, I had to pivot quickly. Monday brought another blow when Rory, my key field employee, expressed doubts about staying, reducing his commitment from 95% to 90% and extending his planned leave. With bad weather and housi...

Jul 09, 20246 min

Day 60 - Refocusing Priorities - From Overcommitment to Effective Leadership

Josh shares insights on realising he was overcommitting and spreading himself too thin, like "a thin slice of butter on too many pieces of bread." He discusses his decision to refocus on key priorities, primarily the door-to-door sales team, while still working on Sales Launch in the background. Josh talks about the importance of generating leads, recruiting, and training door knockers and appointment setters to create a sustainable business model. He also reflects on his content creation journe...

Jun 27, 202415 min

Day 50 and 51: Optimising Leads and CRM - Strategies for Sustained Business Growth

Day 50 marked a significant milestone with the first two installations for the business. Josh reflects on the lessons learned from the installation process and shares his thoughts on improving efficiency and customer satisfaction. He also discusses the importance of not delaying sales for perfection and following the energy in the business. On Day 51, Josh covers the exciting developments, including interviewing and hiring new Sales Development Representatives (SDRs) to handle door-to-door appoi...

Jun 26, 202418 min

Day 54, 55, 56, and 57: Overcoming Burnout - Focusing on What Matters Most in Solar Sales

Josh opens up about his recent struggles with burnout and the realisation that he was spreading his efforts too thin across multiple projects. He shares the importance of focusing on key areas that generate revenue and the need to prioritise building a strong door-to-door sales team. He discusses the pressures of creating high-quality content for the podcast and video series, and the impact it had on his mental health and business focus. He reflects on the lessons learned from this period, empha...

Jun 26, 202412 min

Day 49: From Setbacks to Success - Overcoming Challenges in Solar Sales

In this episode, Josh discusses his recent experiences, including hiring new sales development representatives, setting up CRM integrations, and dealing with unexpected challenges in stock orders. He shares insights on the importance of building a strong team, the excitement of new opportunities, and the lessons learned from setbacks. Josh also explores innovative ideas like using drones for marketing, creating customer gift hampers, and developing a live deal tracker for enhanced customer exper...

Jun 25, 202416 min

Day 47 and 48: Staying Resilient - Josh's Strategies for Navigating Business Setbacks

Josh shares his recent experience with hiring challenges and the adjustments he's making to his recruitment process for sales development representatives. Despite setbacks, Josh remains focused on integrating CRM systems, setting up telephony and SMS automation, and exploring new marketing strategies like drone footage for social media. Josh discusses his plans to create video content for sales presentations and launch a video podcast to document his journey. He also emphasises the importance of...

Jun 25, 20249 min

Day 46: Resilience and Recruitment - Building a Strong Door-to-Door Solar Team

Josh reflects on the importance of managing expectations and staying resilient, sharing how he navigated the setback and realigned his focus on hiring and training new team members. He talks about the adjustments made to the recruitment process and the decision to move forward with building a door-to-door team, while also considering the potential of buying leads from third-party providers. He also delves into enhancing the company's offer, moving from a money-back guarantee to a satisfaction gu...

Jun 23, 202418 min

Day 44 and 45: Balancing Acts - Stock Orders, New Hires, and Automation in Solar Sales

In this episode, Josh discusses the key tasks he tackled, including finalising stock orders for the first installs, interviewing a new hire, and setting up crucial telephony and SMS automations. He reflects on the decision to abandon electric scooters for door-to-door reps due to liability concerns, while still considering them for B2B efforts. He also dives into the logistics of outfitting his team with iPads and managing insurance upgrades for new hires. With the first sales development rep on...

Jun 22, 202414 min

Day 42 and 43: Weekend Wins - Zoho CRM Enhancements and New Team Member Jasper

Over the weekend, Josh focused on enhancing Zoho CRM automations and preparing for upcoming hires. He successfully conducted an interview with a promising candidate, Jasper, who will soon join the team. Josh discusses the importance of thorough recruitment processes and the decision to start the new hire in a door-to-door role transitioning to digital appointment setting. He also delves into the logistics of equipping his team with iPads and electric scooters to enhance efficiency and enjoyment ...

Jun 21, 202417 min

Day 41: Strategies for Team Management and System Improvements

Josh reflects on a productive day, sharing insights from interviews with potential hires and the importance of trusting his gut in the recruitment process. He provides updates on booking the first two installations, progressing with stock orders, and setting up telephony and SMS automations. Despite some challenges, including complex stock orders and technology issues, significant progress was made. He also discusses plans for integrating electric scooters for door-to-door teams and upgrading hi...

Jun 21, 202412 min

Day 41: Integrating Systems and Planning for Solar Expansion

Josh also talks about the ongoing recruitment process, including a thoughtful email template designed to assess candidates' fit for the company. He is focused on setting up telephony and SMS automations using Aircall and SMS Magic, and he highlights the progress made with Zoho CRM's backend operations. He plans to continue refining CRM processes, work on a commercial email campaign, order stock for upcoming installations, and set up an automated system to manage leads efficiently. He also aims t...

Jun 20, 20249 min

Day 40: Driving Towards Success: Recruitment, Automation, and CRM Progress

In this brief but exciting update, Josh shares the highlights of Day 40 in his journey to build a million-dollar solar company in Australia, now starting with a $15,000 AUD investment. Today, Josh is off to his first commercial appointment, a significant milestone requiring a two and a half hour drive. He provides an update on the recruitment process, detailing the thoughtful email templates sent to potential hires to gauge their fit for the company. He also mentions the ongoing setup of telepho...

Jun 19, 20243 min

Day 39: Integrating Telephony and SMS - Josh’s CRM Revolution in Solar Sales

Today’s focus is on continuing the setup of telephony and SMS automation within the CRM system to streamline customer communication. Josh discusses the challenges of integrating voice calls and SMS from a single number, ultimately opting for Aircall and SMS Magic to achieve this functionality. He highlights the importance of refining backend CRM operations to handle customer progression efficiently, aiming to automate as many processes as possible. Additionally, Josh plans to create engaging con...

Jun 18, 20246 min

Day 38: Building a Robust CRM - Handling 10-15 Solar Jobs per Week

Today, Josh focuses on integrating telephony and automated SMS into the CRM, alongside refining backend operations. He discusses the importance of automating customer progression from lead generation to installation, ensuring seamless transitions with email and SMS notifications at each stage. Having spent several days laying the CRM foundation, he now prioritises making the system robust enough to handle 10-15 jobs per week. Future plans include hiring developers to automate data entry, invoici...

Jun 17, 20242 min

Day 37: Scaling Smart - Efficiency vs. Perfectionism in Building a Solar Company

In this episode, Josh wraps up Day 37 of his journey to build a million-dollar solar company in Australia, starting with a $10,000 AUD investment. After a full day of work, Josh reflects on his accomplishments and the challenges faced. He successfully posted the recruitment ad for an appointment setter but found himself caught in a perfectionism trap, spending additional hours for minimal improvements. Josh also shares updates on finalising the STC trading account and the ongoing struggle to int...

Jun 17, 20246 min

Day 37: Optimising Operations - Hiring and Automation Strategies for Solar Growth

In this episode, Josh shares his early morning enthusiasm as he dives into Day 37 of building his solar company in Australia, aiming for a million dollars in annual profit from a $10,000 AUD startup investment. With additional commissions bringing his total investment to $15,000 AUD, Josh focuses on crucial tasks to advance his business. He recounts the previous day's progress, including account creations and telephony setup, and discusses the challenges faced with telephony solutions in Austral...

Jun 16, 20247 min

Day 36: Scaling Smart: Hiring Strategies and Lead Management for Solar Entrepreneurs

In today's episode, Josh updates us on Day 36 of his journey to build a solar business in Australia, aiming for a million dollars in annual profit from an initial $10,000 AUD investment. Now with an increased investment of $16,000 AUD, thanks to previous sales commissions, Josh is focused on accelerating his business development. He discusses his progress on various fronts, including setting up telephony systems with Zoho CRM, registering for the STC's trading platform for Australian rebates, an...

Jun 15, 20245 min
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