LearnUpon’s Scaling Journey to $30M ARR and Beyond

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Brendan Noud, co-founder & CEO at LearnUpon, who shares LearnUpon's journey scaling to $30M ARR and beyond. "We're now rolling out proper territories, which we really haven't had, loosely up to now. But now we properly have that for our team, it's obviously a much bigger sales team, just the importance of functions like revops, starting to get into that level of data, and how you scale your go-to-market becomes much more important." Brendan shares: - His entrepreneurial journey; from tax returns at 11 years old to strategy consulting at KPMG - Why LearnUpon chose to bootstrap for their first 8 years - The ONE thing LearnUpon does to ensure team members are truly bought-in to the company's journey - The biggest accelerator that founders can control and how it leads to great growth - How they went from $10M to $30M ARR in four years (and their plan to get to $100M by 2030!) - How they navigated expanding into new markets and more. --- Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/) 🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)