The SaaS Revolution Show - podcast cover

The SaaS Revolution Show

The SaaS Revolution Show, Alex Theumasaastock.com
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
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Episodes

Bootstrapping Towards $100MM and a $1.7B Valuation

In this re-run episode of the SaaS Revolution Show, originally recorded in 2022, our host Alex Theuma is joined by Ross Andrew Paquette, Chairman and CEO at Maropost, to talk about bootstrapping a B2C CRM to $100MM and a $1.7B valuation. Ross shares: 🚀 Maropost's founding story 🚀 The big moves that took the company to $26MM in just 28 months (and the strategy to reach $100MM!) 🚀 How Maropost achieved a $1.7B valuation 🚀 What he was most looking forward to at SaaStock 2022 …and more! Check ou...

Jun 26, 202539 minEp. 461

How Abacum tripled its revenue without adding headcount...then raised a $60M Series B

After a huge year of growth, Abacum just raised a $60M Series B. In this episode, Co-founder and COO Jorge Lluch joins Alex to discuss how they did it, including: tripling revenue without growing headcount, staying laser-focused on efficiency, and delivering a great product. They discuss: - Abacum’s early stages, including the decision to take time and invest heavily in the product early on. - How Jorge’s frustrations as a CFO helped shape the Abacum platform. - How they stayed disciplined to ba...

Jun 19, 202539 minEp. 460

Zeb Evans on how ClickUp got to $10M ARR in 2 years (now over $200M)

This is a re-run of a 2022 episode with ClickUp CEO and Founder, Zeb Evans. This is a re-run of a 2022 episode with ClickUp CEO and Founder, Zeb Evans. ClickUp is now doing over $200M in revenue but this popular episode is a look back at the early days. Zeb joins host Alex Theuma to discuss how the company reached $10M ARR in just two years, including. - How ClickUp got its first customers. - Why Zeb chose the VC route and how did they raised their first round. - Focus areas for getting to $1M A...

Jun 12, 202537 minEp. 459

How Typeform scaled to 150,000+ customers without losing focus

This is a special episode from SaaStock Europe 2024. Ryan Floyd (Founding MD at Storm Ventures) and Joaquim Lecha (Former Typeform CEO) discuss pivotal stages and learnings from Typeforms’s journey to $80M ARR and 150,000 customers. Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitl...

Jun 05, 202535 minEp. 458

How Tally bootstrapped to 60k MRR with a team of five

This episode is a re-run of one of our top episodes from 2023. Host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five. Marie shares: - The choice to bootstrap Tally. - Generational expectations for how to 'set yourself up for success' vs reality. - How Tally is positioned against its competition in the form building space. - The journey from idea to securing Tally's first users (including the little trick she used ...

May 29, 202536 minEp. 457

Leadership under pressure: How Savneet Singh saved and scaled PAR

This episode comes to you live from SaaStock USA. Fresh off the Founderpath Center Stage, Savneet Singh joined Alex Theuma to discuss how he took PAR from having just weeks of cash left to the billion dollar public company it is today. Tune in to hear Savneet’s candid take on what it really takes to lead under pressure and scale with purpose, including: - Stepping into the CEO role with only a few weeks of runway. - The urgent actions taken to avoid bankruptcy—including a ~20% workforce cut in 1...

May 22, 202517 minEp. 456

More mountain: Marcus Ryu on finding the joy in hard work

In this episode of the SaaS Revolution Show, Alex Theuma sits down with Marcus Ryu - Co-founder of Guidewire and now a Partner at Battery Ventures - for an honest conversation about the highs, lows, and hard lessons of building and backing SaaS companies. Marcus shares how he went from pursuing a career in academia to leading a billion-dollar business, what it felt like to face years of rejection, and why he believes true founders don’t chase easy wins — they lean into hard problems. He also tal...

May 15, 202521 minEp. 455

Lessons in leadership and SaaS innovation with Contentstack CEO Neha Sampat

Host Alex Theuma is joined by Neha Sampat, Founder and CEO of Contentstack. In the episode, Neha shares: - Her journey as a serial entrepreneur - From New Kids on the Block fan club to Founder and CEO of Contentstack. - The Contentstack story: Scaling to 600 employees and raising $169M - The difference between being a bootstrapped vs VC funded founder - Life as a female entrepreneur: Giving back to the community, supporting women in tech, and the ERA framework - Key lessons from scaling Contents...

May 08, 202532 minEp. 454

Lessons in building BroadSoft to a $2 billion exit

This week, we’re running it back to one of our most popular episodes from 2023. Host Alex Theuma is joined by Mike Tessler, Managing Partner at True North Advisory and founding CEO at BroadSoft. Mike shares: - The BroadSoft journey: from its founding in 1998 , to going public on Nasdaq in 2010, and being acquired by Cisco in 2018 for +$1.8B - The process behind the decision to sell BroadSoft to Cisco - Three key lessons from scaling the business to +$500M ARR - How to build a realistic execution...

May 01, 202537 minEp. 453

Becoming Superhuman: Rahul Vohra on AI, productivity, & the future of email

Rahul Vohra (Founder and CEO at Superhuman) joins SaaStock's Alex Theuma to discuss how Superhuman stayed ahead of the generative AI wave, how they’re shaping the future of productivity with autonomous email agents, and why great products that delights users — not flashy marketing — are the key to viral growth. Rahul also opens up about the loneliness of being a CEO, his meditation practices, and the game design principles behind Superhuman’s success. Check out the other ways SaaStock is helping...

Apr 24, 202536 minEp. 452

Lessons in longevity: How Matt Mullenweg scaled Automattic to $500M+ (and what's next)

Matt Mullenweg on scaling Automattic to $500M ARR. In this episode of The SaaS Revolution Show, host Alex Theuma sits down with Matt Mullenweg, Co-founder of WordPress and Founder and CEO of Automattic — the company behind WordPress.com, WooCommerce, Tumblr, Beeper, and more. Matt shares the mindset, strategies, and lessons that helped him build one of the most impactful open-source businesses in the world — now generating over $500M in ARR, including: - The mindset and mission behind Automattic...

Apr 17, 202535 minEp. 451

Building smart, scaling right: Jason Cohen on practical strategy

This week, we're running it back to one of our most popular episodes. Recorded live at SaaStock USA 2023, host Alex Theuma is joined by Jason Cohen, Founder of WP Engine. In the episode, Jason reflects on his multi-decade journey as a serial entrepreneur, and shares his lessons from building and scaling WP Engine into a SaaS giant, including: - His journey as a serial entrepreneur. - The science behind why your startup really is like your baby. - Founding WP Engine, the world’s largest managed W...

Apr 10, 202523 minEp. 450

The art of the pivot: Max Greenwald on finding PMF and scaling Warmly

Host Alex Theuma is joined by Max Greenwald, Co-founder and CEO at Warmly. During the chat, Max shares candid learnings about his journey as a Co-founder and CEO and insights into how he's scaling Warmly. Tune in to hear: - How Max went from Google PM to building a high-growth SaaS startup. - The pivots that shaped Warmly’s product-market fit (and what it meant for fundraising). - His approach to blitzscaling Warmly into a future billion-dollar company. 🎤 PLUS: An exclusive freestyle rap perfor...

Apr 03, 202533 minEp. 449

GTM efficiency, AI, and the future of SaaS Sales with Jen Igartua (Go Nimbly)

Host Alex Theuma is joined by Go Nimbly CEO (and SaaStock USA Speaker) Jen Igartua for this episode packed with practical advice on making your GTM processes more efficient, including: - Why GTM efficiency is now critical for SaaS growth. - How AI and automation are transforming sales workflows. - The biggest mistakes SaaS companies make with their tech stack. - The tools that top RevOps leaders are using to drive revenue. - Why high-touch, relationship-driven selling is making a comeback. - Wha...

Mar 27, 202535 minEp. 448

Lessons in differentiation at scale from Sendspark's Bethany Stachenfeld

Host Alex Theuma is joined by Sendspark Co-founder and CEO (and SaaStock USA speaker) Bethany Stachenfeld. In this 30 minute episode, Beth shares: - Her journey from Marketer to SaaS founder and CEO. - The Sendspark founding story and journey so far. - How Sendspark approaches differentiation. - Advice for founders differentiating their product at scale. - How to stay relevant in a fast-moving product space. And more! Guest links: https://www.linkedin.com/in/bethany-stachenfeld/ https://www.send...

Mar 20, 202534 minEp. 447

From $150M SaaS exit to building again: Larry Kim on growth and acquisition

Host Alex Theuma is joined by Larry Kim, Founder and CEO at Customers.ai. "With the benefit of hindsight, it could have been done with even less than $18M. I think what happens is when you raise money, it allows you to make bets that you might not have otherwise made had you been operating on the edge of a knife." In this 35 minute episode, Larry shares: – How he transformed a consulting business into a $55M ARR SaaS company. – The content marketing strategy that generated 50,000 leads per month...

Mar 13, 202536 minEp. 446

The future of SaaS billing: Maxio’s CEO on AI integration and leadership strategies

Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others ( https://www.saastock.com/founder-membership/ ) 🌎 S...

Mar 06, 202544 minEp. 445

How the Best Founders Learn to Scale Themselves as Their Company Scales

One of our most listened to episodes, we're bringing back Keji Mustapha, CMO at Partech, who shares how the best founders scale themselves as their companies scale. "If more founders did that, they would probably enjoy what they were doing more. I mean, you quit your job and set out on this journey to build this incredible utopia that you see because you're excited about it. And then if you don't actually get to be excited about it because it begins to drain you, then it's all for nothing. And I...

Feb 27, 202534 minEp. 444

The Truth About AI in SaaS: Nathan Latka Debates Microsoft's CEO Prediction

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Nathan Latka, CEO and Chief Investment Officer at Founderpath (and the powerhouse behind SaaSOpen!), as he shares the truth about AI in SaaS ...and why it counters Microsoft's CEOs prediction. "I would get emails from real sales reps all the time that were terribly written and they'd go right to spam. I'd also get emails from CEOs that were really well written and I would click them or I'd reply and I engage. Nothing c...

Feb 20, 202532 minEp. 443

How the CRO of Datarails Helped Move From 90% Outbound to 90% Inbound

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Aviv Canaani, CRO at Datarails, who shares how he helped move the company from 90% outbound to 90% inbound. "One of our best performing ads is something actually I saw, usually it comes from the team, but I saw this TikTok ad for I think it was a B2C company. Something like, someone asked a lady a question and whatever they ask she says 'yup'. 'Oh, does it do this?' 'Yup'. 'Does it do this?' 'Yup'. So I sent it to the ...

Feb 13, 202535 minEp. 442

Sales Acceleration Formula 2.0 with Mark Roberge, Co-Founder at Stage 2 Capital

One of our most listened to episodes, we're bringing back Mark Roberge, Co-Founder at Stage 2 Capital, who shares his sales acceleration formula 2.0 with our SaaStock Founder Members. Mark dives deep into the Sales Acceleration formula followed by his previous company Hubspot. He also answers the questions posted by our SaaStock Founder Membership community. Interested in becoming a member? Apply to SaaStock Founder Membership to supercharge your growth: https://www.saastock.com/founder-membersh...

Feb 06, 202550 minEp. 441

How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)

One of our most listened to episodes, we're bringing back Chris Walker, CEO at Passetto (previously Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing). Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Now, at Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+, Chris helps CEOs and CFOs get instant GTM clarity...

Jan 30, 202558 minEp. 440

How AI is Revolutionizing Productivity Measurement: Insights from Ashley Kramer, GitLab's Interim CRO, CSO, and CMO

Live from the SaaStock USA 2024 Scale Stage, Ashley Kramer, GitLab’s Chief Strategy and Marketing Officer, sits down with AJ Eckstein, Founder & Creator at Creator Match and Fast Company. Together, they explore the imminent shift in how companies measure AI's impact on efficiency, questioning whether the productivity gains truly justify the risks and costs associated with AI adoption. Ashley argues that forward-thinking companies must move beyond traditional output metrics and focus on those...

Jan 23, 202530 minEp. 439

Navigating SaaS M&A and AI Transformation: Leadership Lessons from Unbounce's CEO Steve Oriola

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Steve Oriola, CEO at Unbounce, who shares the leadership lessons he's learnt from navigating a SaaS M&A and the transformation AI has had on business. "We also survey base of employees and those values are landing pretty well. That's an important part of it, is that people understand how everyone works and how everyone should be working and how we should be making decisions. And we correct ourselves all the time on...

Jan 16, 202536 minEp. 438

How Kevin Hu Navigated Metaplane's Journey from Pivot to Series A and Beyond

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Kevin Hu, Co-Founder & CEO at Metaplane, who shares how they navigated Metaplane's journey from pivot to Series A and beyond. "Most of us come from tens of thousands of years of subsistence farmers and we're one of the first generations that has the opportunity to build something that can have a large impact with software and capitals leveraged. And when it comes to the CEO job, one can hope that the problems never...

Jan 09, 202541 minEp. 437

From Wall Street to Tech Unicorn: Abakar Saidov's Beamery Success Story

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Abakar Saidov, CEO at Beamery, who shares his success story from Wall Street-er to tech unicorn. "A lot of entrepreneurs actually start businesses out of necessity. And necessity comes from two parts, either you have to do it because you have no other option, or you feel like you have to do it because you want the idea to exist so much. And usually I feel like if those are not your two reasons, one is like you can't im...

Jan 02, 202537 minEp. 436

Scaling Eden Data: Taylor Hersom's Global Startup Success Story During the Pandemic

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Taylor Hersom, Founder & CEO at Eden Data, who shares insights into their global scaling journey during the pandemic. "Your reputation is everything as you're growing fast and trying to make it to your next round. And when you have multiple competitors in a space, you don't want your customer or prospect googling your name and seeing something like a data breach." Taylor shares: • His approach to growing the busine...

Dec 19, 202437 minEp. 435

How a SaaS Founder Overcame a Goliath That Tried to Kill his Business, with Preston ‘PK’ Keller, Emergent3

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Preston "PK" Keller, Founder at Emergent3, who shares how he overcame an industry Goliath trying to kill his SaaS business. "When you've hit rock bottom and you're, like, going through hell, you cannot control all the environmental factors around you, but you can control how you react to it. And I read this book, The Gap in the Game, and it basically says, like, focus on the good things right now. That book got me thro...

Dec 12, 202446 minEp. 434

How Building a Mission Driven Company Helped Oyster HR Scale to Become a SaaS Unicorn

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Tony Jamous, Founder & CEO at Oyster HR, who shares how building Oyster HR as a mission driven company helped them scale to SaaS unicorn-dome. "It enabled me to also be detached from the outcome. So no matter what happens, we miss a quarter or somebody quits, then you're not reactive to that. Instead, you remain always centred on your goals, on your values, on your principles and more in an acceptance mode. This jo...

Dec 05, 202435 minEp. 433

Succeeding as a Growth Company with Raluca Ragab

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Raluca Ragab, Head of UK & DACH at Eurazeo, who shares how to succeed as a growth company. "If you think of all the companies that had to raise a seed or series A in 2022, when it was hard, in 2023, when it was super hard, and even in 2024, anybody who's been successful to do that and is now graduating, right? So Maybe they were 1 million company in 2022 and they're 5 million in 2023 and they're now kind of becomin...

Nov 28, 202435 minEp. 432
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