How the SaaS Org Needs to Change to Support PLG

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow and SaaStockUSA speaker, who shares how SaaS orgs need to change to support PLG. In this episode you'll hear: ⚡️ What shapes Esben as a person & entrepreneur ⚡️ Why he's bootstrapping Userflow ⚡️ How the current market is impacting him and his clients, and what he's doing to navigate through it ⚡️ Why Userflow takes a PLG approach to building the business ⚡️ The hardest thing about product-led growth ⚡️ PLUS what Esben's most looking forward to at #SaaStockUSA & more!      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)