Have We Reached Peak Content in SaaS?

Welcome back to the SaaS Revolution Show! In this episode our host Alex Theuma is joined by John Collins, consultant and advisor to tech companies, who discusses if we have in fact reached peak content in the SaaS industry. Collins works with B2B clients to develop their content marketing and communications strategies. His clients range from fintech startups to online educators and are located in North America and Europe, and he is also an active angel investor in SaaS and media startups. Previously, Collins held the roles of Head of Content & Communications at Ramp, and Director of Content at Intercom. In this episode, Collins shares: 📝 Lessons on building content machines at both Intercom and Ramp 📝 How we can win with content marketing going forward 📝 His thoughts on SaaS companies buying Communities/Media companies 📝 His take on SEO as a strategy - does it work? 📝 What's next for him! & more! Like what you hear? Join us in-person at SaaStock USA 2023, happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸, to network and learn face-to-face with leaders in SaaS. Get 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)