270: How to Build a SaaS Brand Without Doing ‘Branding’ – with Paul Campillo

Paul Campillo is the director of brand and communications at Typeform, a SaaS platform that lets you create interactive forms, surveys, quizzes, and more. Show Notes: https://saasclub.io/270 Become a VIP Member: http://thesaaspodcast.com Sponsored by Typeform: Create friendly surveys, friction-free forms, and interactive experiences that get more responses. Start a free trial and get a 20% discount on any plan: https://saasclub.io/typeform