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The SaaS CFO

Ben Murray, The SaaS CFO, talks all things SaaS.
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Episodes

Marine Commando Turned SaaS Founder Raises £2.4 to Improve Staff Engagement and Morale

Welcome to another episode of The SaaS CFO Podcast. In today's episode, we have a special guest, Ben Williams, CEO and co-founder of Loopin. Ben shares his fascinating background, starting from his time in the British Royal Marines Commandos to working with high-profile football clubs, and eventually finding his way into the business world. He explains how the challenges posed by the COVID-19 pandemic prompted him to pivot and create a SaaS technology solution to address the disconnect between m...

Oct 24, 202327 min

€8M Raised to Model and Forecast Your Entire Go To Market Engine

Welcome to The SaaS CFO Podcast! In today's episode, we have an exciting guest joining us, Toni Holbein, CEO and co-founder at Growblocks. Toni shares his extensive background in the SaaS industry, specifically in revenue operations, and how it led him to launching Growblocks. We dive into the products and services that Growblocks offers, which focus on helping businesses become more data-driven in their go-to-market strategies. Tune in to learn more about how Growblocks is revolutionizing reven...

Oct 19, 202323 min

Using Data to Find Your New Optimal Store Location

Welcome to The SaaS CFO Podcast! In today's episode, I have the pleasure of interviewing Denis Chernobaev, CEO and co-founder of Getplace.io. Denis shares his background in the fast-growing food tech industry and how it led him to the creation of Getplace.io. He explains how Getplace.io helps small and medium businesses make informed decisions about their future locations by providing affordable access to valuable data. Through their subscription-based service, businesses can analyze footfall, v...

Oct 17, 202321 min

$4M Raised to Fix the Contracting Process for CFO’s

Welcome to another episode of The SaaS CFO Podcast! In today's episode, I have the pleasure of hosting Charles Brecque, founder and CEO of Legislate. Charles shares his insights on the inefficiencies of dealing with contracts and the need for a better solution. He explains how Legislate's contract creation and management platform is aimed at people operations and finance, rather than legal teams. Charles also discusses their unique approach of using Knowledge Graph technology to track and analyz...

Oct 13, 202315 min

£13M Raised to Map, Design, and Plan Physical Events

Welcome to The SaaS CFO Podcast! In today's episode, we have the pleasure of speaking with Paul Foster, founder and CEO of OnePlan. With a background in crowd science, Paul has extensive experience in managing large-scale events, including the Olympics. Frustrated with the traditional methods of event planning, Paul embarked on a mission to revolutionize the industry with OnePlan. This innovative platform offers 2D and 3D mapping technology that not only streamlines the planning process but also...

Oct 11, 202324 min

Saving Time and Working Efficiently: Max Brenssell Talks Privacy-First AI Products

In this episode of The SaaS CFO Podcast, I have the pleasure of hosting Max Brentzel, co-founder and CEO at Spoke AI. Max, hailing from Germany and now based in Berlin, shares his journey in the tech scene and how the city's startup ecosystem has evolved over the years. With a background in economics and international expansion, Max brings a unique perspective to the table. Tune in as he discusses Spoke AI's privacy-first AI products that help users streamline and prioritize their communication ...

Oct 09, 202317 min

$3M Raised to Solve the Last Mile of Logistics

Welcome to another episode of The SaaS CFO Podcast! In today's episode, we have the pleasure of hosting Ratnesh Verma, founder and CEO of Pidge. Ratnesh shares his diverse background, which includes working in seven different countries and holding prominent positions at companies like Whitbread and Hyatt. Despite not having a tech background, Ratnesh ventured into the world of SaaS startups and founded Pidge. He discusses the timing and opportunity that led him to start the company in India's bo...

Oct 04, 202319 min

$2.3M Seed Round to Revolutionize Call Center Performance

Welcome to another episode of The SaaS CFO Podcast! In today's episode, our host Ben is joined by Luba Chudnovets, the co-founder and CEO of Cordless. Luba shares her background, including her experience at a bank, and how it led her to start Cordless. Cordless is a telephony platform that combines AI-driven conversation intelligence for customer support teams. Luba explains how Cordless helps companies analyze support conversations, provide sentiment analysis, and automate call categorization. ...

Sep 29, 202317 min

Janis Vavere's Journey from Sales to SaaS Founder to $1.5M Pre-seed Round

Welcome to The SaaS CFO Podcast! In this episode, we have the pleasure of speaking with Janis Vavere, the co-founder of Trace Space. Janis shares his journey from starting as a Sales Development Representative to becoming a sales leader and eventually starting his own company. He discusses Trace Space's mission to empower and support innovators in the field of systems engineering. Janis explains the importance of requirements management in building complex products and how Trace Space aims to pr...

Sep 24, 202317 min

M3ter Raises $31M to Automate Invoicing for Usage-based Pricing Models

Welcome to another exciting episode of The SaaS CFO Podcast! In today's episode, we have very special guests who will reveal the secrets to seamless billing in usage-based pricing in the SaaS industry. Joining Ben are Griff Parry and John Griffin, co-founders of M3ter, a groundbreaking platform that is revolutionizing the way companies handle pricing, billing, and revenue operations. Get ready to dive deep into the world of SaaS finance as Griff and John, along with our host Ben, discusses the c...

Sep 20, 202335 min

Helping Sales and Marketing Teams Land Campaigns in Prospect Inboxes

Welcome to The SaaS CFO Podcast! In this episode, Ben sits down with Vlad Podolyako, founder and CEO of Folderly. Vlad shares his background in entrepreneurship and his journey from running a successful B2B sales agency, Belkins, to creating Folderly, an email deliverability platform. Vlad dives into the problems they faced with email marketing at Belkins and how that led to the creation of Folderly. He explains how Folderly helps improve email performance metrics by fixing and monitoring issues...

Sep 14, 202319 min

$35M Raised to Acquire and Aggregate Salesforce Apps

Welcome back to The SaaS CFO Podcast! In this episode, our host Ben sits down with James Gasteen, co-founder and CEO of Unaric, to discuss his experience in the SaaS space and his vision for building the largest suite of apps on the Salesforce platform. James shares insights on the importance of cross-selling, the value of bringing together different products under one vendor, and the unique approach of Unaric as a holding company that acquires ISVs. He also discusses their investment thesis and...

Sep 12, 202328 min

$15M Raised to Revolutionize the Talent Assessment Space

Welcome back to another episode of The SaaS CFO Podcast! In today's episode, we have the pleasure of speaking with Caitlin MacGregor, a true innovator in the field of talent assessment and CEO of Plum. Caitlin takes us on a journey through the evolution of her company and shares valuable insights into the intersection of science, technology, and human potential. Join us as we delve into the challenges Caitlin faced when bridging the gap between developers and psychologists, the power of accurate...

Sep 07, 202338 min

$6M Raised to Power the Future of Human Development Through AI and Data

Join us for an insightful chat with Michelle Duval, the dynamic founder and CEO of Fingerprint, as we explore her journey from pioneering one of the world's first coaching firms to creating an AI-powered tool for understanding cognitive biases and motivational traits at work. Listen in as Michelle discusses the freemium user acquisition strategy and the success story of how Canva integrated Fingerprint into their onboarding process. In the second part of our conversation, Michelle sheds light on...

Aug 25, 202321 min

$18M Series A to Optimize the Lead to Renewal Go-to-market Motion

Sightfull, a San Francisco, CA & Tel Aviv, Israel-based company enabling strategic analysis of business data at scale, announced that it raised $18 million in series A funding. I interviewed Noam Liran, co-founder and CEO at Sightfull. Noam has spent most of his career in cybersecurity. He worked at a company that was acquired by Microsoft and then spent three years at Microsoft in R&D. Sightfull’s round was led by Dell Technologies Capital, with the participation of Norwest Venture Part...

Aug 21, 202326 min

Management Consultant Raises $7.5M to Level Up Presentations and Storytelling

Chronicle, a San Francisco-based startup that provides a presentation platform, raised $7.5 million in seed funding. I interviewed Mayuresh Patole, founder at Chronicle. He has a background in management consulting. Mayuresh was great at creating presentations but knew there was a better, faster way to tell stories in the business world. Chronicle was created to solve two main problems. The first is that creating slides is time-consuming because many presentation tools expect users to be visual ...

Aug 11, 202328 min

$5M Raised to Improve Revenue Forecasts for Mobile Gaming Apps

Ramp, a London, UK-based forecasting analytics startup transforming how global finance teams plan for the future, raised $5 million in seed funding. I interviewed Dan Marcus, co-founder and CEO at Ramp. Dan is a serial entrepreneur with a passion for SaaS. Ramp is helping mobile gaming apps forecast revenue more accurately. The round was led by AlbionVC and Eurazeo with participation from Triple Point Ventures and angel investors including Barnaby Hussey-Yeo, CEO at Cleo, and Stephane Kurgan, Ex...

Aug 03, 202323 min

Data Scientist Raises €1.5M to Automate the Evaluation and Debugging of AI and LLM

Giskard, a Paris, France-based software startup specializing in artificial intelligence quality, raised €1.5 million in a funding round led by Elaia with participation from investors including Bessemer Venture Partners. I interviewed Alex Combessie, co-founder and CEO at Giskard. Alex started his career in finance and loved the data part of finance and strategic consulting. He went back to school for data science and became a software engineer and data scientist. Giskard’s AI Test product allows...

Jul 31, 202321 min

$8M Raised to Help 300K Freight Forwarders Digitize Their Workflow

Wisor AI, a Tel Aviv, Israel-based advanced freight booking software solution, raised an $8 million seed round led by Team8. I interviewed Raz Ronen, Co-founder and CEO Wisor. Raz served in the Israeli Air Force special forces and then jumped right into startup life. Wizor is changing the way global freight is moving around the world by helping freight forwarders automate route planning, pricing, booking, payments, and more. Other investors who participated in the round included Ocean Azul and H...

Jul 20, 202317 min

$8M Raised to Help Revenue Operations Expand Existing Customers

Coho AI, a Tel Aviv, Israel-based product-led revenue platform raised $8.5 million in seed funding. Coho AI is a product-led revenue platform that enables companies to maximize the revenue potential of their user base. I interviewed Itamar Falcon, co-founder and CEO at Coho AI. Itamar was born raised in Israel and has experience in product management and engineering. Coho AI helps established companies that have reached product-market fit evolve into product insight-driven businesses. Coho AI sh...

Jul 15, 202319 min

$6M Raised to Help Digital First Teams Understand How They Leverage Their Technology and Time

Produce8, a Vancouver, BC, Canada-based SaaS startup that provides distributed and digital-first teams real-time visibility into the work getting done across all their business apps, raised $6 million in funding. I interviewed Joel Abramson, CEO and co-founder at Produce8. Joel has a strong background in IT managed services and more recently as a partner at Top Down Ventures. Produce8 is a digital work analytics platform. It helps teams understand how they leverage their technology and time to i...

Jul 08, 202328 min

£250K Pre-seed Round to Drive Conversion Rates Up in Fashion Ecommerce

Vestico, a London, UK-based fashion tech startup that uses AI to help online shoppers find the perfect sizes and shades while buying a product, secured £250,000 in funding. I interviewed Maddie Forman, co-founder and CCO at Vestico. She is a first-time founder with a strong sales background at Diageo. She met one of her co-founders, Maia Sasania, while getting her MBA. Vestico is an all-in-one content, sizing, and personalization platform for fashion and beauty eCommerce. Type in your body measu...

Jun 26, 202317 min

$70M Raised to Help Companies Nail Partner Channel Management

Zift Solutions, a Cary, NC-based provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, recently announced that it raised $70 million in funding. I interviewed Gordon Rapkin, CEO of Zift Solutions. Gordon is a serial CEO, and it shows in his knowledge, experience, and insight. He is a 5X CEO. The round was led by Investcorp Technology Partners (“ITP”) with participation from existing institutional investors Arrowroot, Oxx, SSM, and AshGrove Ca...

Jun 20, 202329 min

€1M Raised to Protect Your Ecommerce Revenue Operations

Revend, an Antwerp, Belgium-based company that provides a SaaS e-commerce tool to defend your e-commerce revenue, raised €1 million in seed funding. Revend protects risks posed against your revenue. The round was led by Pitchdrive, with participation from Seeder Fund and business angel Pieter Casneuf. I interviewed Peter Wellens, co-founder and CEO at Revend. Peter is a commercial engineer by trade. He’s founded several companies in the solar and social network spaces. Peter wanted to raise from...

Jun 12, 202330 min

SaaS Founder Wants 3 Warm Leads Per Investor to Hit 3M ARR

KYP is a risk intelligence platform that delivers continuous, real-time partner monitoring and holistic intelligence. It recently announced an £800,000 pre-seed round. KYP is based in London. The investment was from US-based 1414 Ventures, BH Ventures, and some leading UK angel investors. I interviewed Alan Nagle, founder and CEO at KYP. Alan is originally from Dublin and has a long history in fraud prevention. KYP, or Know Your Partner, monitors supplier risk continuously rather than on a perio...

Jun 03, 202318 min

$2.5M Raised to Help Digital Publishers Monetize Better

Spiny creates software and solutions specifically designed for digital publishing businesses. They streamline business data, provide insights, and optimize revenue. I interviewed Nana Nyantekyi, Founder at Spiny.ai. Nana discusses his experience in the digital media startup industry and CBS Interactive, and how those experiences led him to create Spiny.ai. Spiny.ai facilitates easier data manipulation for publishers and allows them to use data to power their digital media businesses more effecti...

May 13, 202328 min

$2.5M Pre-seed Round to Make Weather Forecasts More Accurate

Jua's weather prediction model will provide a global one-kilometer square's worth of coverage every five minutes and can predict more than fifteen different weather-based parameters, including precipitation, air pressure, wind speed, and wind direction. I interviewed Andreas Brenner, Co-founder and CEO of Jua. He’s had a previous exit in fleet management software to Battery Ventures. Now, he’s tackling weather. Jua plans to provide startups, companies, government institutions, and researchers wi...

May 04, 202322 min

Triple Your Sales Rep Productivity with Digital Labor

Saile, a Kansas City, MO-based startup that developed patent-pending AI technology that creates personality-driven sales robots known as “sailebots”, raised $1.35 million in seed funding. I interviewed Nick Smith, CEO and Founder at Saile. He’s leveraging his sales background to help sales reps triple their productivity. His current ideal customer profile is Fortune 1000 companies. Saile’s technology learns deeply about individual sales reps to boost their productivity. The round was led by Atla...

May 01, 202321 min

$100M Raised to Automate Vendor Risk Management for B2B SaaS

Laika (now Thoropass) provides a SaaS platform for companies to establish compliance practices to meet requirements from regulators and enterprise customers. The platform combines automated infosec workflows, audits, monitoring, and vendor diligence while subject matter experts support customers at every step of the compliance process. I interviewed Austin Ogilvie, the Co-CEO and Founder of Laika. He also founded YHAT, a machine learning infrastructure product, and worked at OnDeck Capital. Aust...

Apr 20, 202321 min

Spring Software M&A Update with Jim Williams

I have a special edition of the show today. I recently attended a great software event co-hosted by GLC Advisors and a private equity firm. They provided the latest insights into what’s happening on the front lines of software M&A. I want to share these insights with my SaaS community, so I invited Jim Williams with GLC Advisors onto the show for a Spring M&A Update. We cover the following and more. Deal volume in 2021 and 2022 Valuation trends in 2021, 2022, and today Bid/Ask spread dif...

Apr 18, 202328 min
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