The SaaS Academy Podcast - podcast cover

The SaaS Academy Podcast

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
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Episodes

Should You Hire An Agency? | Ep 18

“It's a lot of how we go faster, but again, it's like counting the costs before you, you go into that channel.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about how and when to hire an agency, and the benefits and pitfalls of doing so. They share personal experiences of working with over 40 agencies in the past decade and how to extract maximum value from a professional partnership. With insights on the agency selection process, tips for managing the relationship, and when to us...

Mar 26, 202431 min

Why Every Founder Should Create Content | Ep 17

“The effect that doing content can have on recruitment is bonkers!” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of content production for every SaaS company founder. They delve into the reasons why every SaaS founder should be the expert in their field, helping others with in-depth knowledge and insight. They also address common objections and hesitations about creating content, including doubts about ROI, discomfort with being on camera or being the company's f...

Mar 19, 202426 min

The Art of Building a Culture of Winning - The SaaS Mailroom | Ep 16

“You gotta show them what winning looks like.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss key questions from their coaching communities and Facebook groups, offering insightful answers and practical tips on boosting sales rep performance, creating impactful case studies, calculating LTV, and implementing effective onboarding strategies for Account Executives. They also provide advice on fostering a customer success-oriented approach to fuel organizational growth. You are now ...

Mar 12, 202423 min

Conquer the Chaos (with Clate Mask) | Ep 15

🚀 Order a copy of “Conquer the Chaos”: https://conquerthechaosbook.com/ “An undying belief that we will succeed coupled with confronting the brutal facts… that is entrepreneurship.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by special guest Clate Mask, CEO and Co-founder of Keap, shares insights on scaling a SaaS business and the vital role of small business automation in growth. He discusses the challenges of integrating different company cultures post-acquisition and s...

Mar 05, 20241 hr 10 min

Reducing Churn in SaaS Companies | Ep 14

“We got to make sure we're solving the root, not the fruit.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) deep-dive into strategies for solving churn in B2B SaaS companies. They detail the importance of refining the acquisition of customers, improving customer success, and enhancing the product to reduce churn. Particular focus is placed on defining the problem of churn and taking steps to resolve it before it impacts the overall business model negatively. The episode also highlights t...

Feb 27, 202439 min

Getting it Right vs. Being Right | Ep 13

“Life is too short to spend time in an organization where you don't have trust.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their experiences from annual and quarterly planning sessions, emphasizing the need for constructive discussions rather than arguing to be 'right'. They discuss concepts like 'positive intent', 'Assume Positive Intent (API)', and how to comfortably get ideas challenged. They also offer valuable tips to facilitate such an environment and share the significa...

Feb 20, 202422 min

Hiring EA’s, Community Management, & More! - The SaaS Mailroom | Ep 12

“This is not just a job. They are thrilled and obsessed with the mission, the customer, the problem, the ways we could solve it, etc…” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of attracting higher-caliber talent as your company matures. They further delve into the role of a Facebook community for lead generation and support, explaining how effectively managed communities can drive engagement and grow the business. The hosts also share their perspectives on wh...

Feb 13, 202441 min

The Destructive Behaviour of SaaS Founders | Ep 11

“You got to develop an appreciation for saying ‘no’ and ‘not right now’”. Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the negative impact of 'Shiny Object Syndrome' on business founders' decision-making. They offer insights on recognizing and addressing this behavior, emphasizing the importance of team balance, clear evaluation metrics, and effective communication for achieving shared goals. You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as...

Feb 06, 202419 min

The Cure to Entrepreneurial Loneliness | Ep 10

"You get to meet your future self through community. There's a new and better version of you, (…) a more fulfilled, and intentional version of you.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about the importance of community and belonging in their personal and professional lives. They reflect on how being part of communities has helped them grow, challenge their beliefs, and achieve success. They emphasize the value of being in a room with like-minded people who can provide sup...

Jan 30, 202420 min

Learning from Amazon's Six-Page Memo Strategy | Ep 9

“There's a thousand reasons we could say that this won't work, but I think there's something here…” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) explore the challenges of proposing new ideas and overcoming resistance. They highlight Jeff Bezos' insights on Amazon's effective six-page memo approach, emphasizing the importance of shared understanding and truth-seeking. The discussion delves into implementing this process based on company size, prioritizing truth-seeking over persuasion, ...

Jan 23, 202414 min

How to Create BULLET PROOF Systems in Your Business - The SaaS Mailroom | Ep 8

”You got to be good enough to know what's wrong, even if you don't know what's right.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are answering questions from their SaaS community such as analyzing product usage metrics, building a customer support system, and making the first marketing hire. They provide insights, advice, and strategies based on questions from their community. You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind...

Jan 16, 202429 min

How to Attract & Choose the Right Partners in Business (Our Story) - w/ Dan Martell | Ep 7

“All I know is you can't learn to surf reading a book and you're not going to find a co-founder behind your keyboard. You're going to have to go talk to some people.” Today, join Johnny (@johnnypage13), Matt (@mattverlaque), and special guest Dan Martell (@danmartell), founder and CEO of SaaS Academy, as they explore what it takes to attract a great co-founder and build successful business partnerships. They share personal experiences and discuss practical strategies such as seeking talent, main...

Jan 09, 202435 min

Show Me Your Calendar and I’ll Show You Your Values | Ep 6

“Happiness comes from living in alignment with your values.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss how their calendars reveal their deepest values and how they align their time with their priorities. They share their personal practices for managing their calendars and ensuring that they are living in alignment with their values. They also discuss the importance of setting boundaries, prioritization, and reflection in order to achieve personal and professional goals. You ...

Jan 02, 202426 min

Hiring The Right Talent For Your Team | Ep 5

“The first thing we need to do is literally figure out who we need to hire. And that's not a job title.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss strategies for hiring the right candidate for a role. They stress on the importance of planning out the role and objectives in advance, going in-depth during interviews, and creating an efficient onboarding process. They also emphasize investing time in the hiring process, not compromising on standards, and learning from pitfalls....

Dec 19, 202330 min

How A-Players Thrive In Context | Ep 4

“They'll feel a level of ownership and authority over what they're doing”. Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of providing context to team members in order for them to thrive and make better decisions. The conversation revolves around the idea that transparency, teaching, and giving context are crucial for effective leadership and team collaboration. You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you beh...

Dec 12, 202321 min

Great Leaders Make Great Bets | Ep 3

"It shouldn't be this monumental effort to go measure the thing and see if the bet's working." Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share stories of the bets they’ve made as young entrepreneurs and the key points to consider when making good bets in a company. They also discuss the importance of understanding the problem, measuring success metrics, evaluating the investment and timeline, and considering the opportunity cost. You are now tuned into the SaaS Academy Podcast. Join...

Dec 05, 202331 min

The Scorecard: The Secret for Growing a SaaS Company | Ep 2

Get instant clarity on what you and your team needs to focus on NOW to hit your growth goals. Get your copy of the Precision Scorecard HERE! "If everyone's working and you're not growing, it's your fault." Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of using a precision scorecard to drive growth in a SAS company. They emphasize the need to know your data and track key performance indicators (KPIs) on a regular basis. You are now tuned into the SaaS Academy Podca...

Dec 05, 202324 min

Leading a Team Out of Overwhelm | Ep 1

"It's like an emotional build-up of a loss of control, a loss of confidence, a loss of alignment." Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss how they lead a team out of overwhelm. They share personal experiences and insights on recognizing early signs of overwhelm, strategies for managing it, and the importance of creating a supportive work environment. You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of w...

Dec 05, 202324 min

Welcome to The SaaS Academy Podcast!

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business! Catch new episodes dropping every Tuesday! Check out SaaS Academy on: ➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify ➤ Follow Matt Verlaque on: Instagram | LinkedIn ➤ Follow Jo...

Nov 28, 20232 min
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