Why Every Founder Should Create Content | Ep 17
Episode description
“The effect that doing content can have on recruitment is bonkers!” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of content production for every SaaS company founder. They delve into the reasons why every SaaS founder should be the expert in their field, helping others with in-depth knowledge and insight. They also address common objections and hesitations about creating content, including doubts about ROI, discomfort with being on camera or being the company's face, and fear of producing content that goes unnoticed. Additionally, they provide suggestions on how to start creating content and the minimum commitment required to see results.
You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!
Timestamps:
(1:26) - The power of expertise and deep diving into topics
(5:20) - The impact of content on trust building
(9:09) - Overcoming limiting beliefs and getting started with content creation
(15:46) - The influence of content on recruitment
(24:19) - The role of content in sales and onboarding
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