Rapid-Fire Strategy Session: 24 Q&As in One Hour

What's up everybody, this is Russell Brunson and welcome back to the Marketing Secrets podcast. Right now I'm actually in Sedona, Arizona on top of I don't know what's this called it, it's like an apartment house thing that we're staying at for for my Atlas Mastermind. So my my Atlas Mastermind group is our highest level group inside the inner circle People spend up at 250,000 dollars a year to be part of this group and we rented out this entire It's like a

I know it's like 30 condo things each one's its own little house and we have the whole resort booked out and we're having the mastermind meeting here this whole week and it's the same. He's got to update number one It was and it was most beautiful coolest things ever and on top of each little house is there's spotlers like a bed and a fire pit and like

Look up and look at the stars. That's what we're doing right now. We're on top of this little house. Looking at the stars in Sedona, Arizona Anyway, it's been an amazing day, but I wanted to shoot you guys a quick message because As one of my faithful podcasts listeners, I was gonna hook you up with really cool things and you may or may not know but last week we didn't event and It was something we put together. I was just something different and exciting unique

We launched it and it the funnel is literally the highest converting funnel. I've had in probably five or six years um, and then the event was a turn turned out to be a four day event it was a three day event We're from like nine to five teaching people how to sell online how to increase your cells

and went everything from my Story selling to breaking false beliefs to regret into the perfect webinar or two There was funnels to use how to get traffic like I was like one of the coolest Anyway, one coolest events have ever done and the feedback afterwards was the same in fact We have 450 people have submitted full-blown testimonials after the event but how great it was and it's awesome

So good that we're actually going to be rerunning this. I'm going to do the event live again at the end of September So if you want to attend the next one or one live again if you go to sellingonline.com you can register an event's a hundred bucks for a three-day experience and then

What we did you'll see in the funnel so again, you should go to the funnel hack me because If you want to see one of my highest converting funnels of all time you can go to selling online.com and see it So number one go funnel hack and go look at it But number two the upsell on the thank you page

Is basically a VIP day so day four is a VIP day where everyone comes on and um, uh, basically for $197 people can come and they can watch the VIP day and then for $490 some dollars they can come and they can actually ask the question And what's crazy again, I didn't know till we got into it But we had 144 people who paid to get a question answered It's we're opening day VIP day four and we're looking at all the questions and as I do in the math 144 questions if each person gets three minutes

Um, it ends up being like I don't think it's really math on that if we didn't have any breaks or you know if it's just back to back to back Um, it ends up being like I don't know 12 hours or something and so we shifted it to give everyone two minutes I was like so nervous. I'm not gonna be able to like has some ask a question and get answered in this spot where like they leave Fired up and excited like I don't know that's impossible

Like but we have to do their worst case scenario will do a second VIP day. I don't know something but like Let's just try to do it. So we started at 9 a.m We opened it up And basically started in QA and so every person who had paid for the upgrade Um, they're all in huge zoom while I saw the face in their original hands We did the first person in the second and the third within a two-minute countdown clock and ready to say go

Is they asked the questions fast? I could I would try to Answers quick I could and we did it for five and a half hours Which is nuts? We stopped once for a 500 bathroom break in the middle But then we skipped went through lunch kid going because like there's no time for lunch like I would get it through everybody And it was five and a half hours to get through everybody and it was one of the I don't know

I think it was funny because there's some people in the way they only get two minutes asked the question did it uh by time It was done and was like holy cow that was insane and people watching which like that was really cool things like we have to see a hundred plus questions Get answered and like everyone like you could not be in that room and not get one or two or five or 20 ideas from

Just listening to everybody's else questions. We answered like things that anyway a lot of people actually didn't ask their question They came out and like you guys you'd completely more than answer all my questions. I got nothing else. I'm like cool

Thanks, uh see you tomorrow, you know, and anyway it was insane. So obviously I'm not gonna post the five hour Q&A for you guys because that's insane Um, but I thought it'd be fun to show you guys some of it Um, and obviously everyone who paid for the full Q&A, you know, they paid $197 to go and to watch it and be part of the live experience Which was really cool, but I wanted to give you guys a glimpse of it because number one it was really fun and really cool

Number two hopefully gets a couple of your questions answered number three Hopefully inspires you to go to selling online.com the register for this next event pay upgrade to get a question answered and um and then Come to the VIP day at the end of September and come ask your question, which would be a lot of fun So anyway, it was a lot of fun. So anyway, that's kind of the backstory of this episode And what we're gonna is we're gonna let you guys

In on them. I don't know someone from 45 minutes an hour worth worth of Q&As. You know, so you do math You're gonna hear 25 30 maybe 40 out of how many questions we get in that time We kind of get cross-section different questions without be fun for you guys and hopefully give you some inspiration and ideas and Hope you get unstuck Um, but if you want to learn how to master selling um one to many selling like not one one I'm not as one-to-one sales trainer and I don't do that

But if you want to learn how to do one to many selling um that's what this event's all about So again, if you go to selling online.com What a good domain name, huh? Selling online selling online.com you go there for a hundred bucks. You can register for the next three-day event If you want to buy the upgrade VIP day and get your question answered that's an option to but you don't have to

Either way, I hope you enjoyed it for next event. So with that said um I'm gonna leave this here and then jump over Q&A and hope you guys enjoy uh the you know a section of the Q&A from our VIP day at this last

So online of it. Thanks for what you guys appreciate you and um let's jump right into the questions In the last decade I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online This show is going to show you how to start grow and scale a business online My name is Russell Brunson and welcome to the marketing secrets podcast I've been doing this for a long long long time

And I remember the very first time I joined a mastermind group was Dan Kennedys. I paid 25,000 dollars to be in this group Uh Dan Kennedys was theirs booklazers. Anyway, I got there. I remember when I had my mom I got on stage you had a chance to like ask your question I remember I was so nervous and excited and asked my question and it was like It was fine

But what I realized I didn't understand is that the value I got was literally listening to everybody else's questions That was infinity times more value to me than anything else And as I've been running masterminds now for a decade where we bring people they pay anywhere from um We have 25,000 or mastermind 50,000 150,000 and 250,000 dollar one the consensus consistently every single time Is every single person is like I got more value by listening to other people's questions

I did actually getting my question answered um, and so that's the biggest thing to look at this like Yes, a bunch of you guys have a chance to answer a question. I'm pumped for it. I'm here all day

We are ready to rock and roll. I tell my wife like I'm we're going till I pass out or till we get all 144 questions answered So here for that But just realize that like a lot of times the values and come from like listening to the other questions and getting the ideas for other stuff Um, and so yeah, that's kind of a game plan um sometimes I may elaborate on an answer where I'm like I'm gonna go longer because I know that it'll serve everybody if they all this is very specific

I go next to two minutes three minutes. It's gonna help even more people um, and sometimes it'll be faster So it's kind of go play by ear and see how it all goes But I'm excited for today. I think I'm gonna live in the room hanging out with you guys. I'm gonna be super comfortable I hope you're okay with that. I told Russell. I said our first questions are gonna be here by the end of the day We're gonna be like really like leaning way back. We got our microphones on too. That might not be easy

All right, so should we are you ready for question number one? Let's go. Let's have we get on the clock. Okay, all right. Yep. We're ready for this everybody So this is our very first question. We have Kim Irwin coming on two minutes to ask well It looks like there's two of two people there so they will ask their question You guys should be unmuted the time is yours Kim ask your question. Good to see you by the way Your Russell. This is my husband Sean. We're doing this together

We are very involved with sos. Um, we love sos We are actually Justin has probably told you about us. We were working on a corporate initiative with that And our big question for you is this since we were working with companies. How would you drive traffic? We're trying to figure out how to capture the attention of companies on a larger scale like would you do webinars live events like We're trying to capture. Yeah, what would you recommend? Yeah, great question. So look at this um

You look at the companies that don't want you're trying to do right? It's like um uh, uh, Franklin Covey, Tony Robbins and Dean are launching a version right now So you have to understand like the when you're trying to get a company to buy something goes out to a whole bunch of people

It's tough to do a webinar something because the people like the decision makers are necessarily the end users of the thing right The decision makers might be the HR person might be whatever So for me, it's like um, if I knew what that was I would go back to like dream 100 like chat home style

If you read the ultimate sales machine, right? It's like they figure out here's the here's the 10 20 30 100 companies That'll be dream ideal where you're getting to get one the one person The whoever they the the decision makers in the company You get that one person it becomes you know 100 or 500 sales or thousand sales whatever And that's how I would start focusing on it and literally going to LinkedIn finding those people's names

And then start creating a campaign where I'm like aggressively targeting them from direct mail the phone calls to all those kind of stuff And then you can get those people onto a webinar But it's different. It's gonna be really hard to go buy ads to target the person who's the decision maker inside of a company, right?

It'd be more so on my side. It would be like a LinkedIn play dream 100 aggressively attacking those people to get their attention And then from there it could be a phone call could be getting them on a presentation Um, but that's kind of the way I would I would start targeting you Perfect. Thank you so much

Thank you excellent. I was awesome. Yeah, we got it. This is gonna be the hardest thing though Russell is your answers like in time because you have so much that you can elaborate on But I think you'll have time throughout the day like as these questions come say I can build on that all right I'll see we got next yeah next up. We have a new my earth Unnuma good to see you Hey, what is your question for Russell?

Yeah, my question is I have a $97 membership a 12k certification program and a 15k mastermind. I wanted to know what What is the number one thing I should focus on to scale to 10 million the fastest?

Very cool and I signed up yesterday. Awesome. We'll start to be working with you. Thank you So There's a couple of ways look at the way I look at it like I had before we launched click by click phones We had I had a 10,000 dollar offer and a 25,000 offer and we we did well that like it was growing But it wasn't until like click phones came out We had a thousand dollar offer that we were doing these webinars every single week

And it was consistent. It was growing and it was like it was growing this base of fans really big right And so what happened though that I wasn't expecting is that by doing the thousand dollar offer All the people started popping up to the 10 and the 25 and almost overnight those things got filled up to capacity like like that But it didn't come from me like driving traffic to the 10 and the 25,000 offer

It was it was having the thousand offer that keep driving more and more people to what happens is you get more customers It builds about anticipation it builds about pressure people seeing you serve and also in that audience now it pops up to the next level

In fact, if you look at like what we're doing right now with the school group right the goal of the school group is to have this really cool Group to refrain tons and tons of value to get more people to want to start popping up because like this is so valuable

So if it was me I would focus on the you said a $97 month offers out of us I would make like a do a webinar something a year old version at like so 12 you know 12 months for 997 or whatever Make it really sold off for there and focus all the ads in the effort there Knowing that's going to build this like huge grounds. Well of people now We're then going to want to naturally send up to the to the other ones and

That's why it was me. I'll be focusing it Okay, thank you Which which I think is perfect too that you signed up for fountainhead as well That's what we're going to go through is focusing on how to build that presentation to do like an annual product for that monthly membership So you're in the right place awesome awesome. Thank you. Very cool. Thank you. Cool. All right miles to us. We got awesome up

So first off, I will pronounce names wrong. So please forgive me in advance But our next one up is K Nuakurada Hi K how are you? Hi, how are you good morning? Can you do a new K? Yeah, yeah, we hear you. What's your question for us? Oh My question is so I just recently found out about Russell like two weeks ago and my ransom completely new to this um, and um, I'm still struggling kind of

Identifying my perfect avatar. So from there. I also wanted to know what would be my top priorities Um knowing that I'm starting completely from ground zero very cool first off Congratulations on finding us early because some people find us like three years later like I went through all this crap

Before I found like what was real so happy for you So the biggest thing um, I always tell people like traditionally who you're dream customer is is you five years ago Right, because you figured out some results some kind of process you're having success with and so you're coming back to that person So for me it always starts like me going back to five years like where was I five years ago for me?

For example like whenever I'm creating an offer I think about When I was a kid everyone called me rusty before I didn't know my name was Russell time is like in second grade So um, but I was as 12-year-old rusty. I was obsessed with with this stuff

I was but I was ordered junk mail. I was reading it like and like I was obsessed with how to make money when I was 12-year-old right So I was thinking about like 12-year-old rusty so that's who I'm when I'm writing an offer or creating something like when I was doing This is the thing. I'm like what would get 12-year-old rusty to want to go buy this thing right? What would the offer where he would like go beg his mom and dad?

So my parents who I go beg them for their credit cards I had to have this thing and that's the lens I create every every landing pace through every offer we're creating And so if you have I would think about that like like what would things five years ago? You are like you would have been created like I want I need this to solve all my problems right now and starting there Then from there. It's like I'll go start finding some of those people and start serving them

Just for free even like go find someone say hey, this is the result. I can help you get let me start helping you And like get some get some reps in like actually serving someone to help and get that result And then from there you get the confidence like okay now know how to do this now I can turn this into a framework. I can turn to an offer I can turn it into to something else So that's how we get started is is really jumping in and start serving some people and

And getting that confidence and breathing yourself from there. Awesome. Thank you so much. Yeah, I think you're Awesome. All right, Miles. Let's keep it going all right up next. We have kit paying hey kid. How are you? I'm gonna have been so excited for this for the whole entire year. I'm like yeah Let's have it. What's your question?

So the bottom line the bottom line question is basically Russell, how would you sell this or the marketing or the funnel and let me give a little bit of context So I help executives overcome public speaker anxiety So we have a product when they finish watching a presentation is a lecture Afterwards, they break free from public speaking anxiety. There's no practice. No work in unspeakable skills It's basically a lecturer

So how would you sell that? Do you charge for lectures lecture free right now? Uh, we recharge for it. We recharge for it, but but it's been very far fetched for people in the past Because it is just a lecture Most people don't even want to pay for it because you know, it's They don't it's very far fetched very cool. I love it So the actual lecture is the tactics to break free from thing right? So I was looking like the tactics where you're selling the strategy is what sells the tactics right?

So I would do a presentation that literally is just like how to overcome You know, you're public speaking fears and anxieties that are right and have them registered for web class or for whatever And I don't think it needs to be super long. I might even be I might even structure more as I guess it depends on the price point But potentially even a VSL or something But you're going through the strategies like explain here's the what this is how it works

Um, and then you have from there you're selling them. Okay Sign up for the the presentation then go through and you tactically deliver it And if you have a high success rate you can always look at like risk reversal How do we reverse the risk like for example? Funnel hacking ladder right now if you look at the let the sales page People can go in the pither credit card in they tend the entire thing and then after if it works then they pay

We call that an invisible funnel. You can do something like that structure the off that way where it's like hey this works We know it works for everybody if you don't believe us like test it out ahead of time go sign up Go through the experience and then we'll build a card afterwards if it works And so those are a couple a couple quick ideas. What do you chart? What's the price point for the lecture?

Uh, 97 okay. Yeah, I think I think doing a webinar selling it would be be I mean obviously I'm a webinar guy I would tack it with the webinar I think that would that would work and just focusing on the strategy behind the lecture and then obviously you're selling the the experience of the of the lecture for them Okay, thank you. I got more questions. What time left? We do. Thanks. Thank you

Who else we got miles? All right up next is Carms Fung All right Hey Super excited 1 a.m over here in Sydney will be seeing you for final hacking life too What's your question? Looking for clarity on my one thing. So uh NLP trainer 15 years account and got Financially independent at 34. Should I lead with the NLP thing or go More broad Currently getting traffic from my personal development book club which has had celebrity authors coming in but done

Traffic's kind of drawing out. So how should I best pitch that I find that I'm bringing awareness to NLP

But people tend to be going to my competitors. Oh yeah Um Yeah, I mean NLP is like I love NLP because it's like it's such a unique thing It's like a black box people hear about it or they understand it and there's a lot of intriguing curiosity behind it What I would try to do is like um, it's like what's your version of NLP that's different that's interesting that like Because against like there's the world of NLP It's like this is like there's a world of funnels

But if I'm doing funnels to how to create one of many presentations inside of a funnel like the more you knit to down the more The more you become unique and they're gonna come to you versus everybody else That'd be my questions like how do you reframe this?

Because obviously you're probably teaching all things NLP or doing all things NLP people like what's what's the genre inside there that's unique to you that you can You can create your own opportunity Yeah, like a new opportunity inside of that that they become unique to you know when I you come known as like this the person is NLP for Sozo or through this process or you know some some version of that do you have any do you do that or now or have any idea what I could possibly be

Yeah, so I'm actually helping people do online businesses right now and I do video challenges That's work really well so seven days seven videos and they get heat of confidence from that So I tend to leave with that and then try to get them through the next thing very cool

And you brand it with NLP like using that as part of the For now, I don't know if I should that's why I'm asking the question or if I should I think it makes it more unique and more interesting Because I'm just okay with saying like NLP Mind hack that that you know whatever that thing might be that creates more curiosity and tree and set you apart from any other online market Who's just teaching on the marketing you know, I mean?

Okay, thank you. I love that very cool I think like what most people won't tell you about NLP or something like that like something the drive yeah The lost secret like I was really I was studying the founder band learning fact in the one is memoirs I found this thing that nobody else knows about come on the webinar machine what it is like so I'm always looking for that that little hook It's like what is the thing yeah awesome great question right up next is sandy jankovitch

Hey, hey, okay, which book do I read first which one do I read first when this one or or this one or this one? Oh very good Well in the context of what we've been talking about for the last three days I would read expert secrets Experts secrets is the one that's going deep into you helping for your calling create your offer You know figuring out your presentation all those kind of things are inside expert secrets doc comp secrets is all the funnels and things but

For the context of this event. I definitely lead with expert secrets Okay, now part of that question is also how do you market these books? What keywords do you use to market these? Because that's what got me in on one of your webinars was the book and I forgot how you marketed to me And then what kind of keywords do you use to market your webinars or your books or your products?

Because I got both I'm a real estate investor and I own a boutique So I'm gonna have two different because you said they yesterday you can have several different funnels So I'm gonna have two so how would I market those yeah, so I'm not I mean we do drive some traffic keyword based the most of it is its interruption marketing So it's what we're doing is we are targeting audiences right so It's me making an ad to me be like hey, this is Russell get a free copy of the book

Well, and like and we're targeting like Tony Robbins audiences targeting grand card owns audience So we're targeting audience of people who are similar demographics to the cut to the audiences that I want to to sell to that makes sense Yes, it does so are you going to their websites and then finding what keywords or how they're using and copying them?

Is that what you're doing? No, we're just going to Facebook Instagram you two always when you can go in there and when you Read you buy an ad it asks for interest like what are the interests of the customer looking for and so we're just saying

Interest are Tony Robbins. They are personal element. They are Uh, people who want to be coaches or consultants like you do that for a little bit and then the algorithm starts learning here You're looking for and then it starts finding more and more of those people for you and so the traffic secrets book actually goes deep into that as well So the third book in the series of traffic secrets I think that's for secrets

Rather than like I'm getting an experience. Yeah, or I get it. Okay, so I'm a competition to do what they do. Yeah Yeah, okay, thank you the competition is already targeted already congregated these people together for us

And so it's like I don't have to go reinvent the world. It's like cool So for me as though with a whole dream 100 I talk about like you build the dream 100 the dream 100 all these people that already have your people congregated Right, they're already listening to certain podcasts already on just certain email lists So it's like we're finding those places and then we're getting our ads out in front of those in front of those audiences

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Jeffrey you ready? Let's have it. Yeah, but um Russell. Love you. I think you're the best marketer in the world um I'm starting a new digital direct marketing agency for agency for nonprofits where I want to do one to many marketing um and I already had one client on a free Mason

um, so I did something for the free masons um, how do I get more clients and what tactics should I use should I aggregate all these nonprofits together that I can find and do a webinar for instance um, that type of thing and what do I say to them and if we have time if you can pitch it Whoo, so you're you're going after it so your dream client are nonprofits. Is that correct? Make sure it's that that's correct very cool

um, I don't I've never marketed directly to the nonprofit market but I'm assuming that you can target them on ads. I'm assuming there's probably um Directors is probably newsletters. There's probably Industry guides stuff like that's like that's what I'll be looking at is where these people are decongregated so we can we can go and market to them and the basic How do I show a success story like

That'd be my I'd be like a free case study showing how I did How I helped one profit nonprofit do blah blah blah blah insert result here, right and in a case today I'd be targeting like three case today funnels works so good but targeting the three case study funnel They can then push out and that three case they could be on a webinar, right? It could be uh It could be a video sales that wherever might be and then you're coming back

You're doing the same same style presentation. We've been talking about for the last three days, right? Let's go in through that. So my 35 second page. So um What's up everybody? This is Russell If you have been if you're a nonprofit I figured I had to grow your company. I'm gonna show you guys a kit free case I took one nonprofit we switched from me one to one sales one to many sales and through that process We helped them to get two thousand three hundred sixty five new customers

Adding an extra two million dollars to the bottom line it lasts in 30 seconds The first M. T. She guys is the framework the first framework is But some some version of that is kind of how I would how I would try to pitch it is showing that case study the result They got and then for them they basically like holy cow like I'm not gonna results now They're watching case study and then boom boom boom all the rest of stuff comes afterwards

That's that's great. So I should aggregate a bunch together Mm-hmm Super like I said love you. You're amazing. Love this seminar. Thank you. Thanks for the job Jeff. Thank you so much All right, who's next miles all right up next. We have mark share Hey mark. Let's hear your question

Derby. Yeah, I'm you know, I've had a difficult situation. I don't know if you can help me. I hope you can I'm a doctor, but I do have Parkinson's syndrome Parkinson's disease about five years ago and I have problems speaking So I don't really want to give webinars. I don't really want to do that sort of stuff Two things. What can I do? I'm a doctor. I want to use that somehow to think that higher ticket items What should I do great question?

So I have a friend who has a really really really thick English accent and he created a webinar and nobody can Understand him nobody would buy from him and he just it was frustrated

But the webinar is really really good. So he literally took his entire script Um, if him doing it, he got it all transcribed in the hired voice actor Uh, to do the presentation forum and the voice actor nailed it and he run that and became a ten million dollar year webinar So there's that's something you definitely hundreds that you can you hire some of your voiceovers Um to to give your presentation Um, I've seen that work more more than once

Do I say that it's that it's not what do I do? Do I pretend that's me or what do I do with that? Um, for him, he kind of did but but you could do what we did is when we did the road stuff Like I had a group of people that went out and did this rustle-created presentation And we used a lot of his stories I could still go online on stage and pitch this entire thing in rustles voice But I kept saying hey rustle asked me to be here because of x y and z

He couldn't be here. He wishes that he could But let me tell you some of his stories and it worked really really well Yeah, so you definitely you get a higher someone to do as well to be your like said we had four or five guys traveling the country doing my pitch and uh It worked as well. So Thanks for looking I gave time to that last person

Thank you very much. This is great. It still sets you up as the attractive character too Still use your stories in your face and your product and so on within that webinar I think that's awesome. Yeah Appreciate it. Thank you so much. Thank you excellent. All right, Mouse. Let's get going up next. We have Jason Mitchell Jason. What's your question? Good to have you All right, how you guys doing guys? You hear me? Yep Perfect. Yeah, my question I'm making quick my question is

Um kind of two foot one about market research. We're going into a new market

Because I do a lot of consulting for different clients. So when I'm going to a new market I want to know what is your your best hacks or tips in order to find the competition that you're going to go ahead and funnel hack and offer hack and also What are your thoughts about building obviously everybody wants to build a business with recurring revenue and what are your thoughts on Basically just building a business that is 90% all focused on

um the Christian based on products and services with maybe a few one of product and services of people in the door cool

Okay, I'll address both of those. So number one uh the market research So what I do typically and I do is to do every platform with different like YouTube's a great place to do market research So I go to YouTube and actually I go into incognito Count and I created brand new YouTube account brand new email address to brand new everything and I come into that Cano login is if I'm a brand new person I start thinking what would me if I was searching for my improv? What would I search for?

I start searching for different things and then the videos will start pop it up And I click plan video and watch the entire video all the way through I see one video show up next I click on those if you start doing that we spend a week doing that You know 30 from 30 45 minutes of day doing that all of a sudden every single person who your dream customer want like YouTube's algorithm is so smart They will handle every you hear every video that your dream customer wants

I subscribe to all those channels and start watching them start following their links and in within a week

I know every single person in the market. I do on YouTube doing Facebook doing Instagram and just kind of that's That's how I start finding that the people really quickly as far as the other question That's my business like click funnel is my core business right my core business is a continuity program Um 80% of our revenue comes from that but on top of that we do events we do offers We have courses other things and so if you want to go deep into how we do that

There's a book. There's a free book if you go to I think it's the linchpin book calm the linchpin book teaches how we do continuity as the core offer and then we're using all these other things to feel continuity and just sell all other products and services Perfect great. Thank you. Yeah, thank you. Great question. All right miles. Let's keep going all right up next We have Jackie Burge Jackie. How are you good to see it? Can you? What's going great?

Undoing great. Thank you. This has been awesome I have a question and I hope it's for everybody I can see that you've really invested in schools a tool for your people and I'm assuming it's like to keep everyone engaged To avoid people dropping off and also to upsell What are the top tips that you would share with us about how using school and how are you promoting that tool? Are you promoting it in your offer stack? Are you adding a value to it?

That's a question. Yeah, so this yes, so this is new for me obviously We just we I went back and forth between the click funnel times really cool community platform There's circle there's Facebook groups all the other ones I wanted something that was separate from Facebook That's kind of why I decided to school initially and I want to have a ton of groups And so with all the ones I have like Log in and out of all these different places

So I pick school because I think if you have more than one group schools a great place because your customers can have access to all in one spot If you look at the offer stack MAD yesterday two of the parts of the offer are school groups right conversation domination is a school group

And one of many masteries a school group So we're doing those things together and then my plan right now is the the free community that you guys are all in right now Oh people in an hour people who came into this challenge But again, we're doing the same challenge next month and next month we're sure promoting it You'll see like all of my

Front end social media. We're switching all the call actions from me pushing different places like literally is gonna be I'm on social media teaching an idea like hey you want to hang out come hang out thross the calm We're gonna be hanging out going deep on this topic and just keep bringing people into this front end And then once a month we're doing this live three day event and so school group will be pushing people to the one

Said of the three day event every month and then hopefully sending people up and that's the working game plan right now I've not even working up, but that's that's the the hypothesis I've right now that I'm running with and we'll kind of go from there and see how it goes so Right, thank you. That's helpful. Oh, thank you. Fantastic. All right miles who we got all right up next We have Marlin Mills Marlin. What's your question?

Great day. Thank you so much Russell Well, I teach salsa dancing person to build confidence and transitioning to online teaching So what strategy to effectively market and demonstrate the value of physical skill based instruction in the digital course or membership

I'm not sure course or membership and for audience. I was gonna ask general verse after we asked that with who I was five years ago Very cool So the question is like how do you capture what's happening in a live classroom on through a course that you guys saying? Yeah, it effectively marked it and demonstrate the value of physical skill based instruction in the digital format Got you. I think the biggest things like I look at

Like social media. I think what you do would be really cool social like socially because you can keep showing these clips and showing the stuff It's like to be forward in the after the confident, you know the bad the good the confidence like all kinds of stuff Socially pushing to a course pushing to a webinar where you're doing it And then I would if I was doing a web class a webinar to promote it

I wouldn't do it like me behind a computer. I would look at like Tim sheels for example He goes to the side of Grand Canyon and he does his webinar from there like with you I would do your webinar in your thing like showing demonstrating talking like Like actually doing the webinar like as if you're in a live class and it feels different feels exciting They're able to see it and experience it

But you're still following the same structure. You're just like all right secret number one. We're going I'm gonna remember to see your numbers, you know, you're going through the process in a live class style environment Um, that would be fascinating. I have a friend who's had no hypnotist and his webinar

He's a little registered for free hypnosis session. It pops up his him Is like looking your eyes and he's doing a no-succession doing the perfect webinar while he's hypnotizing you and they pitches at the end So like doing your thing through the webinar is super cool I think for what you're doing salsa dancing would be the coolest webinar in the history of all time So that's what I would do for sure

But thank you so much appreciated great. I totally want to see that webinar keep actually like going through the link I'll register my wife would buy that in a heartbeat Ha ha ha date night. Yeah, we got miles. All right up next. We have Lazar Lazar Roskey hi Lazar Good to have you was good man. Most people get that wrong nailed it All right, um, so this is kind of a three-part question But I think you could answer it pretty quickly um If if I was running a beta test how long would I run it?

um What is the best platform to host your webinar and What would you charge to help someone create a webinar If you weren't well known after running this beta test Okay So question two we use zoom for webinars right now for the live webinars and we use webinar fuel for the automated webinars So those are the two tools we use for all of our webinars um

I think they're the best so she's zoomed people know how to use it post pandemics. That's an easy one Um number two is the beta test the question how long we're doing the beta test for a new offer you have um Honestly, there's a really cool position when you position something's beta test

I'd almost call the beta test for as long as you can't just because it's a unique thing like there's the benefit If like this is the beta test she's gonna be for anybody else like you have a chance to beta test this

So it is the strategic advantage having a beta test. So I don't think it has to be like a week or two weeks or six You know like I would use it for as long as it keeps working like we first launched click for us for a long time It was like probably years so it's like we've been a case this new software Everyone's like feel like they were an inside after years like I probably should change this because no one's gonna Leave us a beta test now that we're a year into it and then the third one um

So how do you charge for webinar if you don't have Do I have this So if um if you were helping someone build a webinar helping someone do what you're doing But you weren't well known what would you charge them for that? What's a reasonable price? I would charge equity in it I would be like hey, I'm just saying I don't know if it's gonna work. It's not gonna work I've never done this in the past but I'm having a good time with it. This is the deal

I'm a great sport. It's a new income stream for your business How about this was put the money 50 50 if it makes no money no harm found makes a lot of money cool We both make we both win and like that's how I would negotiate because for it for I'm guessing for the person

It's a new income stream for them for their existing business And so it's not like they're you're taking some quickly way maybe kind of 50 50 maybe 20 80 maybe 10 90 But I would charge equity up front um the first couple deals because then again, then you got skinned the game There I have no risk on their side And then after you one or two those successful then it's easy come back and be like I want 25 grand 100 grand I want you know whatever that might be

Okay, awesome, then thank you so much. Yeah, great question. Lazarus smart to be he got three questions That's vast. Yeah All right, Miles. We got next up next John Wheeler John, how are you? What's your question good? Hey, Russell. I'm niche down in a small market So I work with high school basketball coaches. I teach one specific offense That probably reaches about five 10% of my market. So um

I am trying to either scale that up. It's a $47 month membership or 470 a year. I've got Three I've got three or four dream 100 that market free events and I use the linch pen to get them into the End of the membership, but we also split the VIP so that way I can pay them and I can get members on the back end But I'm trying to side I'm chasing my tail so much trying to decide do I need to run as do I need to

um do a DM strategy do I need to uh go create content all different things that I want to do But I'm also trying to scale or to climb market space like get into a bigger opportunity Like create uh another membership that can create that can talk to the other 90% of the market Um like more of a general sports general basketball John, what's the specific line to another market where I'm Speaking with or working with players as well So trying to climb markets with different membership models

But I want to what you would do niche down in a small market and how to scale so I climb bigger markets Should I go all in uh and try to focus on my 5% of and it's already a small market and uh And they're working with high school teachers. They're not very wealthy either

So yeah, it's tough because sometimes you're in a pond. It's this big and it's not that deep like you say they don't have a ton of money So I think for you uh, I keep you what you're doing obviously don't change that I think death I would up more I level the market just because you're gonna need eventually gonna need more bandwidth and it's you know It's just you Eventually the pond's too small you run you run on a fish, right?

And I've seen that might in business. I've been in the past like piano guns like great market But 10 you end up on right? It's like you run out like I want to do more So I think going up a market But especially there's a way you can go up market that that it's like all those stuff you've been doing it It fits together so that way you're not like I have to reinvent everything or maybe that becomes a backend or just some other version of it

Um, I'm not a big fan of like starting a whole new market everything's different. It's like how do I create something where my efforts and both things will both feel the same thing, right? Yeah, and that's what I want to climb that when I climb into the next market. I'm also um Switching them into another vehicle's like hey you run this other office. It's other deep thing You can come over here and go into my larger um Uh, inner circle and you can run yeah

Yeah, yeah, Jacob Hitler does Jacob Hitler still do the jump stuff. I'm not sure I think he's still there, but I don't think he's active. He was working for some other company when I met him last time So I think he's more like doing the marketing side things more so than the actual product I haven't seen him for a little bit. I bought that back in like oh seven oh wait I was coaching so great question John. Thank you so much, Miles. Who do we have next? Up next is Sean artisone

Sean let's hear your question. Good to have you Yeah, hey, uh, it's like just blew my mind out of my actually talking to ourselves anyway Um, so I have a cyber security company and what we've been doing is giving away our like advice for free to families and individuals so they can't afford it

That has were three years old, but I'm learning now that the three secrets yada how how do I where do I start right because I don't technically have a product as so much as advice um, but how do I take you know Do I need a funnel first do I need to like I got your linchpin book But I'm so confused because I didn't I don't think I started the right place. So where do I start What's my next move? How do I turn this into conversions?

Because you're not selling physical, but you're selling a certain course you say some advice for exactly what's the end deliverable? It could yeah, so like yeah, it's like it could be a course, but it's like advice like you get my hacker brain To help you secure your technology for your families But people don't know how to do it right and they're doing it wrong and their kids are getting exposed to harmful content

And so I just want to stop all of this and help families protect their kids and protect you know themselves So there are products, but I want to get them the advice first and then get them to the products After they trust me as a you know cyber advisor cool

I would 100% go webinar. I think the webinars give you a chance give people on give them advice Serve the people who can't afford it, but also the people who are able to afford it out there are gonna send up And I if I should I probably have two levels that is like hey if you as want there's a course for whatever A couple hundred bucks you can go buying the alerts yourself or for X you can have me do it And it's way more expensive both are great options

And then what happens is like you're able to serve everybody all the free people come and they get the value from the webinar Those can afford a course get the course and those who can afford you get you But it's just it makes the funnel so much wider and so much bigger So I would just focus on that 100% if I was here for the next six months So do I buy the click funnel subscription and put the webinar in it Do I build the webinar which is a click funnel that's confusing to me

So the webinar you build the webinar separately thing and then as soon as you got that webinar done The you need click phones account to make the registration page you plug that into a zoom account Whatever and then and that's how it works So I folks right now and just getting the presentation figured out and then after that plug the webinar And again if you're part of the if you're part of the prime mover foundation we're doing that's literally a module number six

So the first five modules are building out the webinar module six is plugging in the funnel Got you and then we jump into traffic graph that so yes exact exact process we take you on Awesome. Thanks John great question. All right, Miles. Well, we got all right up next. We have silver Schroeder All right welcome. What's your question for Russell?

Hello, Russell nice to be here. Yes, my name is Liva. I'm from Germany from Berlin the capital Um, I'm medical doctor and my question is or what I'm struggling is with is so far I offer one to one sessions with clients with patients And it's really hard in Germany because most of the people are

In an insurance and they expect to get everything paid by insurance And my goal is to develop to scale up and to develop programs Group programs for mental health topics especially sleep medicine because this is one of my really my focuses

um, and what is your advice? How can I I promote how can I do the advertisement because it's really hard as far as I see it with business things It's easier because people want to invest in themselves But with health topics they always ask why do I have to pay it and I need people who are open and to To are willing to do something for themselves. Yeah, what can I do? What is the

great strategy great question. So I remember um think day one or day two I showed a clip from myron he was talking about value I think we have to be able to show in your presentation is what is the value of that right so the the the cost of

Inaction so if they're looking at mental health like if you have mental health thing and the cost of Inaction if you don't struggle with that like if you if you have mental health and you're struggling like What if you lost your job like what how much does that cost right what if that happens? You and you make your marriage split apart with what's the cost of that?

What if we have like in the presentation start showing those things of like And you're showing case studies and stories is kind of a negative thing But like show like hey here's someone's was my friend and they went through this. I had a mental health problem And because that they get divorced which cost them this and then this happened this happened like and showing that path So they see like man if I stay on this path this trajectory

This is where I'm gonna end up long term and they show that cost of inaction. It's like wow This could cost me tens of thousands or hundreds of thousands of dollars And right here. I'm only selling this group coaching for three hundred dollars and five whatever I think might be so it's It's showing the cost of inaction and you have to take people down that down that that path And that's how you make it and not make money offers how you can you're able to tie it back to money

Does that make sense? So any grace like that was example that myron showed in the clip with my any grace She's helping people over an alcohol addiction and so first presentation It was hard for because she's like she doesn't want to talk about the negative sides But she had to get vulnerable like this is a negative side you guys if you don't do this

Here's how to stories your family. Here's happens to your kids What happens if you get a car right and they showing and they actually showing studies that people that had done those things And then people feel like whoa that's These decisions I'm making now that's what it could result in right and so you have paid you have to pay now or pay later Like it's way less upfront to pay than down here you pay this way more if you can show them that in the content of the presentation

Then it's not difficult then to make that to when you get to the money park then bake wow I see the value of this does that make sense? Yeah That makes sense and you think it should be easy or it should be possible to Bring people away from just to get something for free, which is okay, which is fine for the beginning But then in the next step of course I want to have them paying for something Yeah, you know so far they always they take the free content and then

That's it. Yeah, that's what I get have a great webinar Yeah, you think about it even with a great webinar like a great webinar Let's say if I crush a webinar it's cover 8 10% which means 90% of people came for free It'll be 10% Bob but that's okay like 10% is a million dollar business or more than a million dollar business So you just understand any that like you're like it's it's a whole I see a whole world in the funnel right so like not ever

So say yes, but the people who do like that's that creates the business like I remember Vince James had a book and it was like he built a hundred million dollar your business On a 3% conversion rate so it's like I made a hundred million dollars a year even though 97% of people told me no

And like that's powerful you think about it. So it's just it's coming down like yes Most people are gonna be are gonna be freebies seekers not take it you only need 3% you only 5% Uh, and those people are the ones who who build the business and build the company for you great questions

We got to keep moving miles who do we have next hopefully I was helpful for other people to spend a little longer that one But I think a lot of you guys are struggling with that like so the pain of an action and then understanding again the the funnel is the 100 funnels to keep 100% All right up next we have our friend Cliff the semiless High cliff what question you have for us good to see again. I remember Cliff what's up man? Good good good it's gonna be quick

Um, Russell. What are the top resources that can help me get better at emotion Um opening and closing loop and do you think like having my own award would also help with emotion and all of that Hmm very cool the best effort of motion Honestly like for me it's watching really really good storytellers and notice how they invoke motion for you So I like actually watching movies a lot and you know where when I watch the movie and I feel something

I was like how what am I feeling why am I feeling this you start noticing how they produce things uh Lamar Tyler's minor circle he does it in events through music So he has this events that DJs play music He's doing stuff to invoke emotion throughout different sessions. So you can use emotion

And he uses the uses music in his webinars like he has music play he shows video clips. So it's like different things like invoke emotion um Now that's the big one um And it's watching good people in this like studying what are they doing how do they make like what they do to make me feel this way

Usually what I'm telling this story if I want to invoke emotion I'm getting out of the logical like me telling you the steps of the story and stepping back into how did I feel about the story and then explaining the feelings It's like man. I was sitting there. I'm so stressed. I like I feel like I got a thousand pound weight on my shoulders My hands were sweating and like they were just and I started explaining what my body is feeling

And people have empathy when they're here. So they start like empathizing like their hands will start sweating They'll start feeling the pain and like that's that's the things I'm doing is I'm not just explaining that the events I'm explaining how I'm feeling about the events in the story and that's how you really invoke emotion um What was the second question again? One was a word

Depending on the losing look. I'm about to look opening up. Yeah, that that one that was just like um, I don't I've never heard people talk about that really outside of me and like I learned it again by an initiative mark Joining but then that eventually I started watching reality TV like watching that and watch out before every commercially hooky The next commercial at the end of every episode hooked in next episode and like and I started watching how they're doing that

I'm like, okay, what are the drop-off points for me? Okay, for me on a webinar drop-off point first what first drop-off point is like three minutes in So I got three minutes to open a loop really quick. So I'm like hey, what's up guys? This could be amazing This is what we're gonna be learning don't forget the end of it me giving you this amazing things. I'm opening a loop Quick right and then looking at when is the next drop-off next drop-off 10 minutes in okay. I'm opening a loop there

So I'm just looking at strategic where I'm losing people. I got a weave in a loop opening loop right before I just like They went on TV right for commercial They open a huge loop to make sure you stay for the three minutes of the commercial and come back afterwards

And so just looking at those pieces in your presentations or anything you're doing like how it keeps those people's attention It's like right before those drop-off points because I got to make sure I'm opening a loop and then closing it and then I Ideally opening a new one before you close the other one so it keeps pulling people along for forever All right, thank you so much. Awesome. Thanks, bless. Yeah, great question. All right. What do you got next, Brett?

All right, next question is from Devall Shah Devall good to have you what's your question for Russell? I've got two questions. So I'm an ex consultant. I have acquired two trucking companies

And now trying to create offer for these trucking companies. I mean they do not do like bundles software bonus Anything so just kind of trying to think like what the 10x offer would be for these kind of business And the second is Which is kind of higher better opportunity, which is acquiring more more companies than where I'm looking for sellers So kind of what can be done over there. So that's it. Yes, the question is how you create offer for

Accusing a customer then okay, so any customers are either manufacturers or wholesaler. So these are a great Okay, this is my answer to be very similar to the answer to the very first question So when I'm trying to go directly to somebody that where it's a very specific person a lot of times it's hard to target with people online So I'll be doing his coming back to like chat homes dream 101 I read the ultimate sales machine my chat homes

And I look at that. Yeah, here's all the people I'm going after there are known there's no number And I've been figuring hey how do I find the the the end buyers how do I find them on LinkedIn Have I find them in places when email I'm going to info us a calm like can I rent a physical mailing list of these people And I would aggressively start targeting those people and start going after through online through offline through phone calls through direct mail to

To start target. So I've been doing that was my company And you said questions how to buy more companies or how to get more opportunities Yeah, the second one was to kind of find the people who are willing to kind of looking to sell Yeah, I'll give you a quick answer on that one

It's just like I would position yourself as the expert somebody buys companies look at look at Cody Sanchez right now Cody's got one biggest podcast is blowing up shot my house She's by his little businesses and that and guess what she now has unlimited deal flow

Hundreds of thousands of people are sending you like buy my business buy my business like they're just coming to her because she's the person So position yourself as that person start a podcast start talking about it like I've had business here I did over here. I did over here and then people are gonna come to you Um, I remember this is a deck in go I send emails my list and I'm looking to buy some businesses if anyone's in this is my list was tiny at the time

This is pretty quick funnels. I got like six or seven hundred people that feel like a 20-page application Begging me to buy their businesses. So there's they're out there. Just you position yourself as someone who does that They will come to you and droves when I buy that can you exist? I would say almost not almost I would say 90% of the internet marketing gurus who you know on the planet all message me asking if I'd also buy their businesses. Oh, yeah

I give it crazy. So just like tell people your bottom when when uh Something I started buying old books. Do I how do you find these old books? I'm like when a seller shows up There's someone to buy your shows up the seller show up, you know, so on a person. Yeah, okay great question Thank you. Who else we got Brent? All right next question is from Stephen Agrin. Stephen welcome. Hey question

What's up? Here we go. So I have Atrial Fribulation and a former endurance athlete sponsored athlete triathlete Have also worked in the industry for the past 15 years calling on the top surges cardiologist etc in the world

I've written a book. I don't have a following. I've sold about a thousand copies of this book on Amazon I don't have a social media presence Two questions one question two parts should I structure the book as a free giveaway to build a list To complement this targeting of the interests like you mentioned on Facebook Instagram Which I would have to do that's the advertising side of it But to get them to actually jump on with me should I give the book away as part of my

Strategy to get them to opt in for my paid program or should I stack that book with the offer which also includes other My other tactics basically or do I and so that would be say Anominal value product that I'm trying to get a volume on or do I do one-on-one and share my tactics one-on-one with folks who are suffering from April for regulation there are no gurus in this space 33 and a half million people worldwide self-referment what would you do man

Well, that's an opportunity. So I am a huge huge huge fan of free book funnels I built my entire brand and company off free book funnels They are there's an art and a science team those was not just like give away the book for free Like if you go to any of my book funnels with dot com seekers dot com expert seekers dot com traffic seekers dot com go and like Go through the process but buy slowly and notice because it needs those funnels

There's like five different offers and so it's looking like they buy the book for free plus shipping There's an order four-bump for the audio book then from there. There's an upsell for a two hundred dollar course and then there's like There's a process if I look at any of those because they're all the same the models

tried and true. I've been running that playbook for 18 years in my life. It works So if you go look at any of those and funnel hack it and then kind of model that like that's what I would do initially Because then you can start your social media pushing the free book you get on podcasting yours pushing the free book like Free book offers when the easiest ways to get publicity because everyone wants to come talk about your expertise and then give away free book

And so like it's one of the fastest ways to start growing your email. Let's start growing your following And then as soon as these people start buying your book ascending people from a book buyer to a high-encoaching client to mastermind all the other things is one of the easiest things to book buyers The best buyers of all time Because they read they you know, so I 100% look at I would I would model that so look at my book funnels funnel hack them

Create something very very similar And then get on every podcast every radio show every YouTube channel talking about Your expertise pushing the free book funnel and you will have a list of 100,000 people within a year from now if you focus on that Awesome. Thanks dude. You're awesome. Let me know where did I take your question. Thanks Steven. All right, Brandt who else we got all right We've got Kayla Lapinska. Hi Kayla. What's your question? What come out?

Hello, yeah super excited to be here. So I want to open new pathways to find people to really test my coaching program It's a super beautiful transformative program And I'm really looking to find people who are ready and ripe and I feel most of the people if you offered for free

They're kind of you know, not really fully in so that would be the first question and also how can I really spread this message and what do I need to say to people like you To really find the people that I'm trying to reach Who's your dream client who you looking to reach? Dream clients are high achievers who are a little bit hindered and they don't know why but they actually if they focused on their connections and their relating life

Their life would blossom in all the ways very cool. Do you have a podcast or social media or would you do right now to kind of start getting your message out? I've been starting with social media and podcasting and yeah, it's still the reach is quite small Yeah, and then do you have some of your person people to after that? Say again, where are you putting where are you pushing people to to give you money? Is there? I mean, I have like an application form for the coaching program. Okay

Um, very cool. So if I was you I mean a couple things obviously this whole events about creating one to many presentation I'm mildly obsessed with it. You're here because you wanted to learn that like that's what I was focused on like Because again, you said a lot of people would be freebie people that's fine the free you will come through the event

They watch the webinar and what you'll find is in some people watch the webinar five or six or seven times before they'll buy Like they're just nervous and watch it over and open like if you sit down and say okay A 500 or a thousand dollar version of what you do right now of your coaching Um, you create a presentation for that you start driving traffic It gives you even if a hundred percent of the money you make from that thousand dollar offer

Just get some back into ads. That's because you're growing scaling quickly like social media is great But it's taste longer because it's like you can't fuel it with with money very well You know to really really grow it But if you got a webinar now you start driving traffic and it's our pain ads that you know the the way you sell in the offer We'll make a money back and start growing them from there

You still to me will follow will grow your email list will grow and then the coaching program will explode because you have this Based line of people that are coming in that you can exist flipping a switch. It's like I know if I spending

You know a thousand dollars a day in ads. I'm getting the x amount of people like it's just it's fuel to your business that fuels everything else in the back in you know I mean I think yeah, my security committed like I want to do one webinar a week and just yeah take a throw the year

That's very cool I want to give you and everybody just one mindset thing so people always ask me like how much I've spent ads like like try and figure out How much the least amount they can spend ads and I want to shift the mindset like everyone here I do your goal in here to be a how quickly can I get a spot the spot where we're spending a million dollars a month and ads Like that should be the goal not like how do I spend the littlest possible?

Like how do I spend a million dollars a month and ads because that's that's your business is growing like if you spend a million dollars a month and ads like you're getting You're adding hundreds of thousands of people a month into your into your webinar funnel into your book

Like everything else will grow from that and it's not saying just go dump a million dollars ads That's freaky but it's like if you sell a thousand or a course spend a thousand dollars To to push your event and if you break even sell one of them say cool If you sell to take that two thousand dollars dump an ads next week some a two thousand dollars and spend though and keep Reinvesting the ad money and you start watching this thing grow and you know click phones about point

We're spending a million dollars a month and ads and just it was like Christmas every day It's just you know, but that became the goal not the thing that everyone Some of the everyone tries to ask me the way is like how can I get traffic for sheep as possible? It's like How can you spend as much as you may be possible in ads? That's how you really grow a business So that should be the goal and hope that's a paradigm shift for everybody So

Thank you so much. Yeah very good luck in the future. Congratulations. Thank you. All right. We got next all right. We next up. We've got bow Wow, welcome out. What's your question for Russell? Also, hi Grace

I didn't expect to talk to you in person today. So big surprise, okay I want to integrate the perfect webinar strategy into my business I have a copyrighted who doesn't speak English and I need to teach him this method Was the most efficient way to ensure he can write perfect video scripts and landing pages Just using this strategy Which what's the question exactly is it's you say you're you're doing it in different language

Yeah, yeah in different language and I need to teach my operator to use perfect webinar strategy Oh, gotcha. So is the different language you had to use them how to use the perfect webinar strategy what language you try and do it in? Check Check the public do we have experts secrets and check yet. I don't know if we do I don't think so I don't think so

Ha ha that's a great question and they don't speak in English. I'm assuming right um, no, I Mean if it was I mean the easiest way is if you take any of our the trainings the courses you have There's some really good AI nowadays that does that is translation

In fact, we're looking at like potentially taking all of our youtube videos and just running through these translation things to turn in different languages But you could take any of our trainings run it through an AI translator and get get pretty close to that You know, I mean that's probably what I would do out of the gate and then obviously you're probably gonna be a conduit of like

translation like hey, this rostle saying how do you do this over here? This is what rostles do like and and looking at that that translation point um Because I mean you understand the the process now right sometimes just weaving your stories into that framework your your experiences in that framework um, but yeah, that's probably that's probably the I guess the probably easy solutions that help it all

Sure, but it's really complex strategy actually and I was thinking what is like the crucial to tell him for a start because he won't be like super excited Yeah, let's learn new thing um, I mean the crucial is like the webinar framework so I would like I would take that there's uh in in the the free school group I have the program or training there so there's there's like an hour long video in there that's me just teaching the structure of the framework

Which is you know origin story uh secret one secret two secret three stack the clothes like that's the framework So an hour you can learn that whole entire framework like that be the structure and then to give the structure inside there He can weave your stories and stuff into the into that structure It's not definitely any other copywriting it's just it's it's a little more strategic and the most copywriter's the most copywriter's just tell the story and try and make an offer It's just it's um

Yeah, it's just kind of like the next level like of what copywriters should be doing so Is it's the best thing I learned actually so thank you so much for that yeah no worries. Thank you man great question Thanks, Val. All right, Brad who else we got let's keep moving next up. We've got Susan Knight. Hi Susan welcome out. What do you got for Russell today? Hi, sorry, I'm trying to unmute myself and you did it for me hi Russell I'm so honored to be here learning from you today

Uh, so about six months ago. I started I launched a new business now. I'm the real customers yet. I've got some freeble uh freeble But I've got a really decent size like leadership network and executives And I've been doing a good mid-range long-range game, which I think will bear fruit in the future But I need a short range game like right now before my window of opportunity starts to close down So my product is a sustainability leadership growth accelerator blueprint and that's a huge mouthful

So I need to work on getting that shorter I have a framework But I want to get into group coaching so I can continue to get more feedback and refine it So I can eventually you know record it as like a greenfield So the just of it is I'm teaching corporate leaders

How to build a sustainability narrative and depending on where they're at in that narrative in that journey Either to start accelerate or scale their sustainability vision objectives and strategy And then some of the things I know I have to do in the process for to Let's come to the question we got about one minute. What's the specific question? So how it what's the quickest and best way I can reach these people and

Really overcome the false beliefs. I think it's going to be a big part of what I need to So what I would say for you specifically but probably for a lot of you guys who are listening So I'll be do a focus is like the basically is like you have to get your message out in front of those people as often as possible Right if it was me and I know I'm going to have corporate executives who are in this space

I'd be looking for me. I would leave the podcast I think podcast with the greatest sources for us to do so I been looking at the podcast directories You Apple is a free listing of all I find the categories of my people are in and I would just go contact every single show Coming in like hey, I have a really cool presentation. I can give on Bubble about filling the blank with the big long thing you said like I'm gonna show you how to do that

I've got a really cool presentation. It's like 30 minutes. Thank you I can walk through your people to help them to do the thing right and Podcasts social looking for shows of the most part if you pitch 200 different podcast to probably get on 20 30 shows

And then from that 23 shows everyone those who get a chance to get in those audiences It's gonna give you a chance to learn the pitch learn to break the false belief patterns and then pushing people to something to a free web class to a free book to a whatever Whatever, what everything you have and I'll start siphoning people from these podcasts into your world And then at that point then you can go and give them a good presentation

But it's gonna help you to find your voice. I think I can really clarify just get it on the podcast is gonna help you as well And then from there getting people to a what to a free class Which is the webinar you're a free free training of free whatever

Um, that's I would say the date like 30 days now. I'm doing a free web class. I have to go ahead It's many podcasts and possible next 30 days to fill that class and then go and do a webinar crush it Makes the money and then start investing now back in ads after that That's perfect. Thank you. Great question. Thanks Susan. All right, Brad. Who do we have? All right next step is Octavio Octavio Hey, do you see what question do you have for Russell?

Just wondering if you Russell ever cleaned the windows sing your house? Question it's funny because my wife her love language is like acts of service and things like that So I used to try to hire people all kind of stuff and then she Doesn't look at that as love apparently so I take my own garbage is out. I help clean Um, I don't want my lawns though actually I don't watch my windows. So I do is making like am but not those two things so I have a

Robotic company. So we clean windows we robots which is very way way better more cool We are very successful in e-commerce in my country in Chile and also in Mexico But more than the commerce is the movement we are building What kind of resources you have in the prime mover To launch my company in the US as a movement as an e-commerce And a grow for the Afro because I want to go with this

And slogan you are just one robot away from half more free time in your life. I love it. What's the price point of the robot? Uh 300 for the window cleaning 200 for the back home 700 for the cooking robot Is it something where they're buying it having it for themselves? So this is some of the service prior goes out and does it for them?

You buy the robot we teach you how to use it as As a as an end user or like as a bissop like a business opportunity for you then user then user buy the robot and we explain how to take out and touch it Okay, cool. Yeah, I mean 100% $300 offer $5 like that's like fits perfectly into the web e-commerce is obviously one thing

Um, but starting a higher ticket e-commerce worse great through a webinar. So I mean that's exactly what I would do I would create a web and I think you bundle it with a gas rustle the new webinar presentation I mean, I would do a webinar presentation for sure um, I also think there's an opportunity for you to turn into a business opportunity Like that's what I be looking at because like making 500 bucks is great Imagine selling a business opportunity for 30,000 dollars

Where you give them the thing and teach people how to go door to door like actually cleaning houses like I think there's another opportunity there that I would look at because I love selling business opportunities Especially in down recession. I think that offer would crush and then anyway So there's two sides of it that you could do and I think both of them yeah, well, I mean I think 100% doing a webinar for either those offers would be the be the way I would run it for sure robot secrets Yeah

You're on robot away. Thank you guys. Okay, you'll great question. Let's keep moving Brett. Who else go? All right next up is Nancy Parsons Nancy good to see you. What question you have for Russell Hi, thank you so much for today. I got a couple. I just got a minute um, I only want to um Super passionate about helping women transform their lives after narcissistic abuse It's something that I've already been through and it's a real passion of mine. I want to do rich high-end retreats

I want to do some courses. I'm like starting for scratch And I also I really want to do also I just see doing all the different things eventually right To help them where do I start? Very cool. Do you have an offer yet or you it's pretty pretty offer still Pretty everything very cool. Well, I think at first. I think the market you're talking. That's really interesting

I think it's good. There's a lot of pain in there. There's a lot of there's really cool stories You can tell so like that gets me really excited for that Um, but 100% I would lead with I would try to figure out for most of you guys by the way I would try to figure out what's what's the

$1,000 500 to $1,000 offer to lead with because that's something that you can put out that you can test Like the the math behind it will give you enough you can spend money and ads to acquire customers You can break even would be profitable It gives you a chance to test out the webinar like getting better telling your stories figuring things like that But that's why we focus on right now for you is like hey first off this credit offer is between 500,000 dollars

This crazy the one to many presentation and then for there's like now start doing the podcast service to get traffic to the webinar Let's start doing you all these other things to start doing it But I think you have it's a very polarizing very um I think it's solid markets. I think you're in the right direction for sure It's just starting to put the pieces together one after another and getting everything all built out so

Right, okay. Thank you very much for And and I didn't mean to cut you off, but here's one thing I think too is you mentioned like retreats I think getting people to come in to maybe some type of a course and selling that through a webinar And then the people who become your hyper buyers now you can charge a large amount to have them go do retreats And work with you one-on-one, but maybe getting some type of course to start with who's probably the best way to do it

Can I give kind of one of that idea in my help too? And this might help for a lot of you guys is um sometimes I've seen some people get struggle with a building the course because they're nervous as them and the thing So what I've done in fact the very first course I ever built I'm not outside potato gun, but in the in the business market Is that as I did an event for free?

I brought people in and I taught for three days this event and I recorded it and then that became the course material So one thing you could do is like find 10 people who are your dream customers from people you know already probably people in your personal life They've dealt with this and say I'm doing an event I rented a cabinet I rented a Airbnb we're gonna do three days you just come for free And I'm gonna teach you guys all my stuff and I just need you guys to be there experience it

And we're gonna film it and then our testimonies afterwards and that way gives you a chance to go you film the whole thing Right you get testimonials and then that becomes the course the videos of it and then people see the courses

Right, wow that actually looks so awesome. I want to go to retreat. So they're like oh we happen to have one coming up next month You know, but it's an easy fast way to create to create a course and get um to get the content done and get testimonies quickly But then you can Reverse engineer build the course out of that kind of scale from there. Does that make sense? Yeah, that's yeah I say thank you run a free retreat

What when could you run your first free retreat? Oh commitments oh When can I do that? Gosh I could have that up for a month and a few months. I'm sure okay. I'm gonna give you 60 days 60 days I want you to run a free retreat and you're inviting 10 people you know

They're not gonna charge anything. There's coming as your guest and you have a chance to like put together frame We're teaching the first time film it capture it I think you can do that in the next 60 days and it would it would probably stretch you a little bit But it'll get you into the game get this whole game started and then you can uh right every else come All right You're on okay, let's go 60 days. Awesome mission to Nancy that is awesome